Manuka Honey Market

Manuka Honey Market



Growth Factors of Manuka Honey Market

The manuka honey market size was valued at USD 366.22 million in 2023, and the market is now projected to grow from USD 381.09 million in 2024 to USD 528.24 million by 2032, exhibiting a CAGR of 4.78% during the forecast period of 2024-2032.

The factor of staying healthy was greatly impacted through the COVID-19 pandemic affecting the Manuka honey market. This is traded on the fact that as people sought natural solutions for enhancing immunity in the body, Manuka honey was sold on the market, especially, through online shops. Initially supply chain disruptions started impacting the production and distribution; however, they made manufacturers improve their e-commerce facilities. Other facts raising demand for Manuka honey were the raised awareness of its antibacterial properties. In a nutshell, the pandemic does not only strengthen but also expand the market to the permanent demand for natural products in everyday life.

Today, the market of Manuka honey has several specific trends. People are becoming more interested in strong versions specifically with the UMF ratings for some kind of quality assurance. Social and ethical issues are also emerging more frequently, so the mills focus on ecological responsibility now. Further, the products available in the market are functional food and beverages where functions of manuka honey are added in health supplement, skincare, and tea. Online retailing remains a key mode of business due to its convenience to the consumers and other advantages of reaching out to the customers directly for up market goods. They both mirror the increasing focus on the value of well-being and more openness concerning products.

There are a number of factors that are contributing to the expansive growth of Manuka honey market. One key driver is the gain in consumer consciousness level of health values, where the product has been found to have antibacterial and anti-inflammatory properties. The continually increasing demand for fresh and organically grown produce also acts as a driver to the market as more and more people turn away from processed food products. Also, the increased interest in immunomodal agents has also contributed to the growing fame of Manuka honey. Some appearances by e commerce platforms have also increased the visibility and sale of premium Manuka honey. Last but not the least, the increasing consciousness with regard to sustainability and sustainability in products/clothing materials has forced brands/organizations to follow sustainability. Thus, all the above mentioned factors are contributing towards the manuka honey market growth.

Comprehensive Analysis Manuka Honey Market

Manuka honey market is divided as per the UMF ratings that represent the quality of the honey as well as its strength. Products range from the lower UMF concentration levels, such as UMF 5+, UMF 10+, UMF 15+ and UMF 20+ to meet the needs of consumer and their health requirements. The supermarket and hypermarket channel where the shoppers buy a variety of things, specialty store where the buyers get an array of options, online stores where the products can be delivered right to the door and convenience channels where the product can be bought on the go. It widens the types of products available in the market and the ways they are delivered it makes market coverage and customer satisfaction possible.

The biggest market of Manuka honey is occupied Australia, Oceania, especially New Zealand, where highly qualified Manuka honey is produced due to specific plantations and climate conditions. Their severely controlled quality measures, togethe with helping to maintain traditional production values greatly increase the confidence of the consumer. Moreover, the constant expansion of Manuka honey market is explained by the increasing demand for natural health products in North America and European countries. While consumers learn more about the product’s successful impact on their health, Oceania continues to lead the demand for Manuka honey.

Key players in this sector include COMVITA (New Zealand), Arataki Honey (New Zealand), New Zealand Honey Co. (New Zealand), Steens Honey (New Zealand), HAPPY VALLEY HONEY (New Zealand), Mother Earth Manuka Honey (New Zealand), KIVA Health Food (U.S.), KARE (New Zealand), Manuka Health New Zealand (New Zealand)

One of the growth trends is that customers are turning into high UMF – rated Manuka honey, especially UMF 15+ and UMF 20+ as people look for strong health properties. There is also awareness on product innovation; skincare products including Manuka honey and other sources of health products including Manuka honey supplements but fused with other super foods like turmeric and ginger. Biodegradable packaging and other forms of environmentally friendly solutions are growing as people care about how their preferred products affect the environment. Furthermore, a demand for personalized solution has been realized especially in the health aspect which is promoting the production of Manuka honey in personalized packaging depending on the health needs of consumers.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 9.5% (2024-2032)

Unit Value (USD Billion)

By Geography

By Ship Type

Commercial

Defense

By Installation Type

On-board

Onshore

By Fit

Line Fit

Retrofit

By Application

Fleet Operations

Vessel Traffic Management

Fleet Health Monitoring

North America (By Ship Type, Installation Type, Fit, Application, and Country)
  • U.S. (By Ship Type)
  • Canada (By Ship Type)
Europe (By Ship Type, Installation Type, Fit, Application, and Country)
  • U.K. (By Ship Type)
  • Germany (By Ship Type)
  • France (By Ship Type)
  • Russia (By Ship Type)
  • Rest of Europe (By Ship Type)
Asia Pacific (By Ship Type, Installation Type, Fit, Application, and Country)
  • China (By Ship Type)
  • India (By Ship Type)
  • Japan (By Ship Type)
  • South Korea (By Ship Type)
  • Rest of Asia Pacific (By Ship Type)
Rest of the World (By Ship Type, Installation Type, Fit, Application, and Sub-Region)
  • Middle East & Africa (By Ship Type)
  • Latin America (By Ship Type)


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1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Market Trends
4. Key Insights
4.1. Overview of the Parent/Related Markets
4.2. Supply Chain Analysis
4.3. Regulatory Analysis
4.4. Recent Industry Developments – Mergers & Acquisitions, Partnerships, & New Product Launches
4.5. Qualitative Analysis Related to COVID-19
4.5.1. Impact of COVID-19 on the Market
4.5.2. Supply Chain Challenges amidst Pandemic
4.5.3. Potential Opportunities due to this Global Crisis
5. Global Manuka Honey Market Analysis, Insights and Forecast, 2019-2030
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Type
5.2.1.1. UMF 5+
5.2.1.2. UMF 10+
5.2.1.3. UMF 15+
5.2.1.4. UMF 20+
5.2.2. By Distribution Channel
5.2.2.1. Supermarkets/Hypermarkets
5.2.2.2. Specialty Stores
5.2.2.3. Online Stores
5.2.2.4. Convenience Stores
5.2.3. By Region
5.2.3.1. North America
5.2.3.2. Europe
5.2.3.3. Asia Pacific
5.2.3.4. Rest of the World
6. North America Manuka Honey Market Analysis, Insights and Forecast, 2019-2030
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Type
6.2.1.1. UMF 5+
6.2.1.2. UMF 10+
6.2.1.3. UMF 15+
6.2.1.4. UMF 20+
6.2.2. By Distribution Channel
6.2.2.1. Supermarkets/Hypermarkets
6.2.2.2. Specialty Stores
6.2.2.3. Online Stores
6.2.2.4. Convenience Stores
6.2.3. By Country (Value)
6.2.3.1. U.S.
6.2.3.1.1. By Distribution Channel
6.2.3.1.1.1. Supermarkets/Hypermarkets
6.2.3.1.1.2. Specialty Stores
6.2.3.1.1.3. Online Stores
6.2.3.1.1.4. Convenience Stores
6.2.3.2. Canada
6.2.3.2.1. By Distribution Channel
6.2.3.2.1.1. Supermarkets/Hypermarkets
6.2.3.2.1.2. Specialty Stores
6.2.3.2.1.3. Online Stores
6.2.3.2.1.4. Convenience Stores
6.2.3.3. Mexico
6.2.3.3.1. By Distribution Channel
6.2.3.3.1.1. Supermarkets/Hypermarkets
6.2.3.3.1.2. Specialty Stores
6.2.3.3.1.3. Online Stores
6.2.3.3.1.4. Convenience Stores
6.2.3.3.1.5. UMF 10+
7. Europe Manuka Honey Market Analysis, Insights and Forecast, 2019-2030
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Type
7.2.1.1. UMF 5+
7.2.1.2. UMF 10+
7.2.1.3. UMF 15+
7.2.1.4. UMF 20+
7.2.2. By Distribution Channel
7.2.2.1. Supermarkets/Hypermarkets
7.2.2.2. Specialty Stores
7.2.2.3. Online Stores
7.2.2.4. Convenience Stores
7.2.3. By Country (Value)
7.2.3.1. Germany
7.2.3.1.1. By Distribution Channel
7.2.3.1.1.1. Supermarkets/Hypermarkets
7.2.3.1.1.2. Specialty Stores
7.2.3.1.1.3. Online Stores
7.2.3.1.1.4. Convenience Stores
7.2.3.2. U.K.
7.2.3.2.1. By Distribution Channel
7.2.3.2.1.1. Supermarkets/Hypermarkets
7.2.3.2.1.2. Specialty Stores
7.2.3.2.1.3. Online Stores
7.2.3.2.1.4. Convenience Stores
7.2.3.3. Spain
7.2.3.3.1. By Distribution Channel
7.2.3.3.1.1. Supermarkets/Hypermarkets
7.2.3.3.1.2. Specialty Stores
7.2.3.3.1.3. Online Stores
7.2.3.3.1.4. Convenience Stores
7.2.3.4. Italy
7.2.3.4.1. By Distribution Channel
7.2.3.4.1.1. Supermarkets/Hypermarkets
7.2.3.4.1.2. Specialty Stores
7.2.3.4.1.3. Online Stores
7.2.3.4.1.4. Convenience Stores
7.2.3.5. Rest of Europe
7.2.3.5.1. By Distribution Channel
7.2.3.5.1.1. Supermarkets/Hypermarkets
7.2.3.5.1.2. Specialty Stores
7.2.3.5.1.3. Online Stores
7.2.3.5.1.4. Convenience Stores
8. Asia Pacific Manuka Honey Market Analysis, Insights and Forecast, 2019-2030
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Type
8.2.1.1. UMF 5+
8.2.1.2. UMF 10+
8.2.1.3. UMF 15+
8.2.1.4. UMF 20+
8.2.2. By Distribution Channel
8.2.2.1. Supermarkets/Hypermarkets
8.2.2.2. Specialty Stores
8.2.2.3. Online Stores
8.2.2.4. Convenience Stores
8.2.3. By Country (Value)
8.2.3.1. China
8.2.3.1.1. By Distribution Channel
8.2.3.1.1.1. Supermarkets/Hypermarkets
8.2.3.1.1.2. Specialty Stores
8.2.3.1.1.3. Online Stores
8.2.3.1.1.4. Convenience Stores
8.2.3.2. India
8.2.3.2.1. By Distribution Channel
8.2.3.2.1.1. Supermarkets/Hypermarkets
8.2.3.2.1.2. Specialty Stores
8.2.3.2.1.3. Online Stores
8.2.3.2.1.4. Convenience Stores
8.2.3.3. Japan
8.2.3.3.1. By Distribution Channel
8.2.3.3.1.1. Supermarkets/Hypermarkets
8.2.3.3.1.2. Specialty Stores
8.2.3.3.1.3. Online Stores
8.2.3.3.1.4. Convenience Stores
8.2.3.4. New Zealand
8.2.3.4.1. By Distribution Channel
8.2.3.4.1.1. Supermarkets/Hypermarkets
8.2.3.4.1.2. Specialty Stores
8.2.3.4.1.3. Online Stores
8.2.3.4.1.4. Convenience Stores
8.2.3.5. Australia
8.2.3.5.1. By Distribution Channel
8.2.3.5.1.1. Supermarkets/Hypermarkets
8.2.3.5.1.2. Specialty Stores
8.2.3.5.1.3. Online Stores
8.2.3.5.1.4. Convenience Stores
8.2.3.6. Rest of Asia Pacific
8.2.3.6.1. By Distribution Channel
8.2.3.6.1.1. Supermarkets/Hypermarkets
8.2.3.6.1.2. Specialty Stores
8.2.3.6.1.3. Online Stores
8.2.3.6.1.4. Convenience Stores
9. Rest of the World Manuka Honey Market Analysis, Insights and Forecast, 2019-2030
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.2.1. By Type
9.2.1.1. UMF 5+
9.2.1.2. UMF 10+
9.2.1.3. UMF 15+
9.2.1.4. UMF 20+
9.2.2. By Distribution Channel
9.2.2.1. Supermarkets/Hypermarkets
9.2.2.2. Specialty Stores
9.2.2.3. Online Stores
9.2.2.4. Convenience Stores
9.2.3. By Country (Value)
9.2.3.1. Argentina
9.2.3.1.1. By Distribution Channel
9.2.3.1.1.1. Supermarkets/Hypermarkets
9.2.3.1.1.2. Specialty Stores
9.2.3.1.1.3. Online Stores
9.2.3.1.1.4. Convenience Stores
9.2.3.2. Saudi Arabia
9.2.3.2.1. By Distribution Channel
9.2.3.2.1.1. Supermarkets/Hypermarkets
9.2.3.2.1.2. Specialty Stores
9.2.3.2.1.3. Online Stores
9.2.3.2.1.4. Convenience Stores
9.2.3.3. Rest of RoW
9.2.3.3.1. By Distribution Channel
9.2.3.3.1.1. Supermarkets/Hypermarkets
9.2.3.3.1.2. Specialty Stores
9.2.3.3.1.3. Online Stores
9.2.3.3.1.4. Convenience Stores
10. Competitive Matrix
10.1. Business Strategies Adopted by Leading Players
10.2. Global Manuka Honey Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2022
11. Company Profiles
11.1. COMVITA
11.1.1. Overview
11.1.2. Description
11.1.3. Product Portfolio
11.1.4. Financials (Data as available in public domain and/or on paid databases)
11.1.5. Recent Developments
11.2. Happy Valley Honey
11.2.1. Overview
11.2.2. Description
11.2.3. Product Portfolio
11.2.4. Financials (Data as available in public domain and/or on paid databases)
11.2.5. Recent Developments
11.3. KIVA Health Food
11.3.1. Overview
11.3.2. Description
11.3.3. Product Portfolio
11.3.4. Financials (Data as available in public domain and/or on paid databases)
11.3.5. Recent Developments
11.4. Mother Earth Manuka Honey
11.4.1. Overview
11.4.2. Description
11.4.3. Product Portfolio
11.4.4. Financials (Data as available in public domain and/or on paid databases)
11.4.5. Recent Developments
11.5. New Zealand Honey Co.,
11.5.1. Overview
11.5.2. Description
11.5.3. Product Portfolio
11.5.4. Financials (Data as available in public domain and/or on paid databases)
11.5.5. Recent Developments
11.6. Manuka Health New Zealand
11.6.1. Overview
11.6.2. Description
11.6.3. Product Portfolio
11.6.4. Financials (Data as available in public domain and/or on paid databases)
11.6.5. Recent Developments
11.7. Arataki Honey
11.7.1. Overview
11.7.2. Description
11.7.3. Product Portfolio
11.7.4. Financials (Data as available in public domain and/or on paid databases)
11.7.5. Recent Developments
11.8. Steens Honey
11.8.1. Overview
11.8.2. Description
11.8.3. Product Portfolio
11.8.4. Financials (Data as available in public domain and/or on paid databases)
11.8.5. Recent Developments
11.9. KARE
11.9.1. Overview
11.9.2. Description
11.9.3. Product Portfolio
11.9.4. Financials (Data as available in public domain and/or on paid databases)
11.9.5. Recent Developments
11.10. Mount Somers
11.10.1. Overview
11.10.2. Description
11.10.3. Product Portfolio
11.10.4. Financials (Data as available in public domain and/or on paid databases)
11.10.5. Recent Developments
12. Strategic Recommendations

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