Makeup Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Makeup Market
The Makeup Market size reached at a value of USD 41.49 billion in 2023, and the market is now projected to grow from USD 43.61 billion in 2024 to USD 70.80 billion by 2032, exhibiting a CAGR of 6.24% during the forecast period of 2023-2032.
The COVID-19 pandemic imposed a negative impact on makeup market growth as government put restrictions on social gatherings, events and moving out from home which make the people homesick and reduced the need of makeup products which are specifically comes into role for an event, occasion or party purpose hence reduced the makeup market growth.
The demand for personal grooming products propelling market expansion. Changing consumers perception towards makeup and societal conventions or views regarding grooming products led a sudden boom in the makeup market growth. Moreover, the emerging makeup industry is witnessing market growth that can transform people appearance or look before young generation is driving makeup market growth. In addition, advertising agencies with appealing products advertisements and rising influence of social media is creating a dominance in the sector.
Additionally, due to rising consumer preferences towards natural cosmetics as chemically prepared cosmetics have many skins related issues such as acnes, itching or allergy which is propelling natural products makeup market growth. Many companies are using natural ingredients in their products driving the market expansion.
Comprehensive Analysis of Makeup Market
The makeup market is rising with an exponential rate due to its variable market segmentation. This market expansion effectively provides a detailed geographical assessment considering the dominant supply and demand forces that impact the beauty management industry. These segmentations are methodically divided by types of products, by application area and by distribution area. The types of Product segmentation include Powders, Gels, Lotions, and Others, while the Application Area segmentation includes Lips, Eyes, Face, and Nails, and the Distribution Channel segmentation includes Exclusive Brand Stores, Supermarkets & Hypermarkets, Online/E-Commerce, and Others.
In the makeup market, Asia Pacific region lead the market with a market size of USD 19.57 billion in 2023 owing to rising consumer preferences towards natural cosmetics and branded beauty products.
The top players in the market play a crucial role in the healthcare industry assuring industrial prospectus growth and setting market standards. These players include, L'Oréal S.A. (France), Avon Products, Inc. (U.K.), Revlon, Inc. (U.S.), Unilever Plc. (U.K.), Coty Inc. (U.S.), The Estée Lauder Companies Inc. (U.S.), The Procter & Gamble Company (U.S.), Oriflame Cosmetics AG (Switzerland), Kao Corporation (Japan) and Shiseido Co. Ltd (Japan) these market players provide a level-playing competitive landscape.
In September 2022, L'Oréal signed a deal to acquire skin better science which allows the company to increase its product offerings and strengthen its global footprint.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 6.24% during 2024-2032
Unit Value (USD Billion)
Segmentation By Product
- Powders
- Gels
- Lotions
- Others
By Application Area
- Lips
- Eyes
- Face
- Nails
By Distribution Channel
- Supermarkets & Hypermarkets
- Exclusive Brand Stores
- Online/E-Commerce Channels
- Others
By Region
- North America (By Product, Application Area, Distribution Channel, and Country)
U.S. (By Product)
Canada (By Product)
Mexico (By Product)
- Europe (By Product, Application Area, Distribution Channel, and Country)
Germany (By Product)
U.K. (By Product)
France (By Product)
Italy (By Product)
Spain (By Product)
Rest of Europe (By Product)
- Asia Pacific (By Product, Application Area, Distribution Channel, and Country)
China (By Product)
India (By Product)
Japan (By Product)
South Korea (By Product)
Rest of Asia Pacific (By Product)
- South America (By Product, Application Area, Distribution Channel, and Country)
Brazil (By Product)
Argentina (By Product)
Rest of South America (By Product)
- Middle East and Africa (By Product, Application Area, Distribution Channel, and Country)
UAE (By Product)
South Africa (By Product)
Rest of Middle East & Africa (By Product)
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 4. Key Insights
- 4.1. Overview of the Parent Market
- 4.2. Industry SWOT Analysis
- 4.3. Recent Industry Developments
- 4.4. Qualitative Analysis (In Relation to COVID-19)
- 5. Global Makeup Market Analysis, Insights and Forecast, 2019-2032
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product
- 5.2.1. Powder
- 5.2.2. Gel
- 5.2.3. Lotions
- 5.2.4. Others
- 5.3. Market Analysis, Insights and Forecast – By Application Area
- 5.3.1. Lips
- 5.3.2. Eyes
- 5.3.3. Face
- 5.3.4. Nails
- 5.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 5.4.1. Supermarkets & Hypermarkets
- 5.4.2. Exclusive Brand Stores
- 5.4.3. Online/ E-Commerce
- 5.4.4. Others
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. South America
- 5.5.5. Middle East & Africa
- 6. North America Makeup Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product
- 6.3. 6.2.1 Powder
- 6.4. 6.2.2 Gel
- 6.5. 6.2.3 Lotions
- 6.6. 6.2.4 Others
- 6.7. Market Analysis, Insights and Forecast – By Application Area
- 6.8. 6.3.1 Lips
- 6.9. 6.3.2 Eyes
- 6.10. 6.3.3 Face
- 6.11. 6.3.4 Nails
- 6.12. Market Analysis, Insights and Forecast – By Distribution Channel
- 6.13. 6.4.1 Supermarkets & Hypermarkets
- 6.14. 6.4.2 Exclusive Brand Stores
- 6.15. 6.4.3 Online/ E-Commerce
- 6.16. 6.4.4 Others
- 6.17. Market Analysis, Insights and Forecast – By Country
- 6.17.1. U.S.
- 6.17.2. Canada
- 6.17.3. Mexico
- 6.18. Market Analysis, Insights and Forecast – By Country
- 6.18.1. U.S.
- 6.18.1.1. By Product
- 6.18.1.1.1. Powder
- 6.18.1.1.2. Gel
- 6.18.1.1.3. Lotions
- 6.18.1.1.4. Others
- 6.18.2. Canada
- 6.18.2.1. By Product
- 6.18.2.1.1. Powder
- 6.18.2.1.2. Gel
- 6.18.2.1.3. Lotions
- 6.18.2.1.4. Others
- 6.18.3. Mexico
- 6.18.3.1. By Product
- 6.18.3.1.1. Powder
- 6.18.3.1.2. Gel
- 6.18.3.1.3. Lotions
- 6.18.3.1.4. Others
- 7. Europe Makeup Market Analysis, Insights and Forecast, 2019-2032
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product
- 7.2.1. Powder
- 7.2.2. Gel
- 7.2.3. Lotions
- 7.2.4. Others
- 7.3. Market Analysis, Insights and Forecast – By Application Area
- 7.3.1. Lips
- 7.3.2. Eyes
- 7.3.3. Face
- 7.3.4. Nails
- 7.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 7.4.1. Supermarkets & Hypermarkets
- 7.4.2. Exclusive Brand Stores
- 7.4.3. Online/ E-Commerce
- 7.4.4. Others
- 7.5. Market Analysis, Insights and Forecast – By Country
- 7.5.1. Germany
- 7.5.2. France
- 7.5.3. Spain
- 7.5.4. Italy
- 7.5.5. U.K.
- 7.5.6. Rest of Europe
- 7.6. Market Analysis, Insights and Forecast – By Country
- 7.6.1. Germany
- 7.6.1.1. By Product
- 7.6.1.1.1. Powder
- 7.6.1.1.2. Gel
- 7.6.1.1.3. Lotions
- 7.6.1.1.4. Others
- 7.6.2. France
- 7.6.2.1. By Product
- 7.6.2.1.1. Powder
- 7.6.2.1.2. Gel
- 7.6.2.1.3. Lotions
- 7.6.2.1.4. Others
- 7.6.3. Spain
- 7.6.3.1. By Product
- 7.6.3.1.1. Powder
- 7.6.3.1.2. Gel
- 7.6.3.1.3. Lotions
- 7.6.3.1.4. Others
- 7.6.4. Italy
- 7.6.4.1. By Product
- 7.6.4.1.1. Powder
- 7.6.4.1.2. Gel
- 7.6.4.1.3. Lotions
- 7.6.4.1.4. Others
- 7.6.5. U.K.
- 7.6.5.1. By Product
- 7.6.5.1.1. Powder
- 7.6.5.1.2. Gel
- 7.6.5.1.3. Lotions
- 7.6.5.1.4. Others
- 7.6.6. Rest of Europe
- 7.6.6.1. By Product
- 7.6.6.1.1. Powder
- 7.6.6.1.2. Gel
- 7.6.6.1.3. Lotions
- 7.6.6.1.4. Others
- 8. Asia Pacific Makeup Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product
- 8.2.1. Powder
- 8.2.2. Gel
- 8.2.3. Lotions
- 8.2.4. Others
- 8.3. Market Analysis, Insights and Forecast – By Application Area
- 8.3.1. Lips
- 8.3.2. Eyes
- 8.3.3. Face
- 8.3.4. Nails
- 8.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 8.4.1. Supermarkets & Hypermarkets
- 8.4.2. Exclusive Brand Stores
- 8.4.3. Online/ E-Commerce
- 8.4.4. Others
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. China
- 8.5.2. India
- 8.5.3. Japan
- 8.5.4. South Korea
- 8.5.5. Rest of Asia Pacific
- 8.6. Market Analysis, Insights and Forecast – By Country
- 8.6.1. China
- 8.6.1.1. By Product
- 8.6.1.1.1. Powder
- 8.6.1.1.2. Gel
- 8.6.1.1.3. Lotions
- 8.6.1.1.4. Others
- 8.6.2. India
- 8.6.2.1. By Product
- 8.6.2.1.1. Powder
- 8.6.2.1.2. Gel
- 8.6.2.1.3. Lotions
- 8.6.2.1.4. Others
- 8.6.3. Japan
- 8.6.3.1. By Product
- 8.6.3.1.1. Powder
- 8.6.3.1.2. Gel
- 8.6.3.1.3. Lotions
- 8.6.3.1.4. Others
- 8.6.4. South Korea
- 8.6.4.1. By Product
- 8.6.4.1.1. Powder
- 8.6.4.1.2. Gel
- 8.6.4.1.3. Lotions
- 8.6.4.1.4. Others
- 8.6.5. Rest of Asia Pacific
- 8.6.5.1. By Product
- 8.6.5.1.1. Powder
- 8.6.5.1.2. Gel
- 8.6.5.1.3. Lotions
- 8.6.5.1.4. Others
- 9. South America Makeup Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product
- 9.2.1. Powder
- 9.2.2. Gel
- 9.2.3. Lotions
- 9.2.4. Others
- 9.3. Market Analysis, Insights and Forecast – By Application Area
- 9.3.1. Lips
- 9.3.2. Eyes
- 9.3.3. Face
- 9.3.4. Nails
- 9.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 9.4.1. Supermarkets & Hypermarkets
- 9.4.2. Exclusive Brand Stores
- 9.4.3. Online/ E-Commerce
- 9.4.4. Others
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. Brazil
- 9.5.2. Argentina
- 9.5.3. Rest of South America
- 9.6. Market Analysis, Insights and Forecast – By Country
- 9.6.1. Brazil
- 9.6.1.1. By Product
- 9.6.1.1.1. Powder
- 9.6.1.1.2. Gel
- 9.6.1.1.3. Lotions
- 9.6.1.1.4. Others
- 9.6.2. Argentina
- 9.6.2.1. By Product
- 9.6.2.1.1. Powder
- 9.6.2.1.2. Gel
- 9.6.2.1.3. Lotions
- 9.6.2.1.4. Others
- 9.6.3. Rest of South America
- 9.6.3.1. By Product
- 9.6.3.1.1. Powder
- 9.6.3.1.2. Gel
- 9.6.3.1.3. Lotions
- 10. Middle East & Africa Makeup Market Analysis, Insights and Forecast, 2019-2032
- 10.1. Key Findings / Summary
- 10.2. Market Analysis, Insights and Forecast – By Product
- 10.2.1. Powder
- 10.2.2. Gel
- 10.2.3. Lotions
- 10.2.4. Others
- 10.3. Market Analysis, Insights and Forecast – By Application Area
- 10.3.1. Lips
- 10.3.2. Eyes
- 10.3.3. Face
- 10.3.4. Nails
- 10.4. Market Analysis, Insights and Forecast – By Distribution Channel
- 10.4.1. Supermarkets & Hypermarkets
- 10.4.2. Exclusive Brand Stores
- 10.4.3. Online/ E-Commerce
- 10.4.4. Others
- 10.5. Market Analysis, Insights and Forecast – By Region
- 10.5.1. South Africa
- 10.5.2. UAE
- 10.5.3. Saudi Arabia
- 10.5.4. Rest of Middle East & Africa
- 10.6. Market Analysis, Insights and Forecast – By Country
- 10.6.1. South Africa
- 10.6.1.1. By Product
- 10.6.1.1.1. Powder
- 10.6.1.1.2. Gel
- 10.6.1.1.3. Lotions
- 10.6.1.1.4. Others
- 10.6.2. UAE
- 10.6.2.1. By Product
- 10.6.2.1.1. Powder
- 10.6.2.1.2. Gel
- 10.6.2.1.3. Lotions
- 10.6.2.1.4. Others
- 10.6.3. Saudi Arabia
- 10.6.3.1. By Product
- 10.6.3.1.1. Powder
- 10.6.3.1.2. Gel
- 10.6.3.1.3. Lotions
- 10.6.3.1.4. Others
- 10.6.4. Rest of Middle East & Africa
- 10.6.4.1. By Product
- 10.6.4.1.1. Powder
- 10.6.4.1.2. Gel
- 10.6.4.1.3. Lotions
- 10.6.4.1.4. Others
- 11. Competitive Landscape
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Market Revenue Share/Ranking Analysis, 2023
- 12. Company Profiles
- 12.1. Unilever
- 12.1.1. Company Overview
- 12.1.2. Business Overview
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.1.6. SWOT Analysis
- 12.2. L'Oréal
- 12.2.1. Company Overview
- 12.2.2. Business Overview
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.2.6. SWOT Analysis
- 12.3. Avon Products, Inc.
- 12.3.1. Company Overview
- 12.3.2. Business Overview
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.3.6. SWOT Analysis
- 12.4. Oriflame Cosmetics AG
- 12.4.1. Company Overview
- 12.4.2. Business Overview
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.4.6. SWOT Analysis
- 12.5. Revlon, Inc.
- 12.5.1. Company Overview
- 12.5.2. Business Overview
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.5.6. SWOT Analysis
- 12.6. Coty Inc.
- 12.6.1. Company Overview
- 12.6.2. Business Overview
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.6.6. SWOT Analysis
- 12.7. The Estée Lauder Companies Inc
- 12.7.1. Company Overview
- 12.7.2. Business Overview
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.7.6. SWOT Analysis
- 12.8. The Procter & Gamble Company
- 12.8.1. Company Overview
- 12.8.2. Business Overview
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.8.6. SWOT Analysis
- 12.9. Kao Corporation
- 12.9.1. Company Overview
- 12.9.2. Business Overview
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.9.6. SWOT Analysis
- 12.10. Shiseido Co. Ltd.
- 12.10.1. Company Overview
- 12.10.2. Business Overview
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 12.10.6. SWOT Analysis
- 13. Strategic Recommendations
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