Loyalty Management Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Loyalty Management Market
The loyalty management market size was valued at USD 5.29 billion in 2022, and the market is now projected to grow from USD 6.47 billion in 2023 to USD 28.65 billion by 2030, exhibiting a CAGR of 23.7% during the forecast period of 2023-2030.
COVID-19 extensive drive a large move in customer performance, provoke businesses to adjust rapidly to changing market flow. With far-reaching lockdowns influencing different businesses, shoppers turned to e-commerce giants like Amazon and Walmart for their essential needs, cultivating the selection of loyalty management solutions among vendors. This move in shopper inclinations is anticipated to continue past the widespread, driving expanded speculation in dependability administration programs by retailers pointing to hold modern clients and re-engage misplaced ones. Subsequently, the request for devotion administration arrangements is expected to surge post-pandemic, fueling within the coming long time loyalty management market growth.
The developing client inclination for personalized solutions is driving critical growth within the loyalty management market. Key players are joining personalization capabilities into their reward programs to upgrade client encounters and draw attention. By advertising individualized advice, rebates, and promotions, businesses are expanding client fulfillment and driving adoption over various segments. Retailers are progressively actualizing personalized motivation programs, which are expected to move forward deals, buyer dependability, web activity, and benefit, in this manner boosting the, by and large, development of the loyalty management market share.
By leveraging AI-powered solutions analyze client information to make custom-made offers, utilize chatbots for productive reactions, and utilize prescient analytics to customize dependability programs, subsequently fueling market extension.
Comprehensive Analysis of Loyalty Management Market
Division within the loyalty management market depicts pivotal qualifications over sending procedures, venture sorts, and end-use segments. The accentuation on cloud arrangement underscores its dominance, driven by its user-friendly interface and real-time following capabilities, exemplified by Comarch SA's Loyalty Cloud 1.2. Large enterprises lead in venture due to their broad client base, whereas small and medium ventures involve quick development, leveraging the reasonableness of cloud arrangements, such as Zithara's Bharat Loyalty program. Over businesses like retail, BFSI, hospitality, transportation, and media, loyalty programs are progressively embraced to improve client engagement, maintenance, and generally commerce competitiveness. This division approach encourages custom-made methodologies to meet the assorted needs of endeavors in different segments, cultivating market growth and innovation.
The North America region leads the loyalty management market with a broad appropriation of loyalty software in retail, a market size of USD 1.71 billion in 2022 due to driven by buyer inclination for motivating forces like discounts and rebates.
Industry pioneers drive advancement through AI, machine learning, and blockchain, growing into portable loyalty solutions to meet rising smartphone requests. Collaborations like Capillary Technologies' procurement of Brierley and Salesforce's association with Polygon Labs reinforce market presence, whereas upgrades from Comarch SA and collaborations by Antavo Limited grandstand devotion to global solutions. Salesforce's most recent dependability management tool signals the sector's center on improving engagement and belief.
Industry pioneers drive advancement through AI, machine learning, and blockchain, growing into portable loyalty solutions to meet rising smartphone requests. Collaborations like Capillary Technologies' procurement of Brierley and Salesforce's association with Polygon Labs reinforce market presence, whereas upgrades from Comarch SA and collaborations by Antavo Limited grandstand devotion to global solutions. Salesforce's most recent dependability management tool signals the sector's center on improving engagement and belief.
In March 2023, Saber Corporation partnered with Capillary Technologies, improving loyalty management for aircraft and hoteliers. This collaboration leverages Capillary's real-time analytics to supply profitable bits of knowledge, optimizing client engagement and maintenance methodologies within the travel industry.
Segmentation Table
Global Loyalty Management Market Scope
Study Period 2019-2030
Base Year 2022
Estimated Year 2023
Forecast Period 2023-2030
Historical Period 2019-2021
Growth Rate CAGR of 23.7% from 2023 to 2030
Segmentation By Deployment, Enterprise Type, End Use, and Region
By Deployment On-premise
Cloud
By Enterprise Type
Large Enterprises
Small & Medium Enterprises (SMEs)
By End Use BFSI
IT and Telecommunications
Transportation
Retail
Hospitality
Manufacturing
Media & Entertainment
Others (Consumer Electronics, Grocery)
By Region North America (By Deployment, By Enterprise Type, By End Use, and By Country)
- U.S. (By End Use)
- Canada (By End Use)
Europe (By Deployment, By Enterprise Type, By End Use, and By Country)
- U.K. (By End Use)
- Germany (By End Use)
- France (By End Use)
- Rest of Europe
Asia Pacific (By Deployment, By Enterprise Type, By End Use, and By Country)
- China (By End Use)
- Japan (By End Use)
- India (By End Use)
- Southeast Asia (By End Use)
- Rest of Asia Pacific
Middle East & Africa (By Deployment, By Enterprise Type, By End Use, and By Country)
- GCC (By End Use)
- South Africa (By End Use)
- Rest of Middle East & Africa
Latin America (By Deployment, By Enterprise Type, By End Use, and By Country)
- Brazil (By End Use)
- Mexico (By End Use)
- Rest of Latin America
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- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 3.3. Impact of COVID-19
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Loyalty Management Key Players Market Share/Ranking, 2022
- 5. Global Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 5.1. Key Findings
- 5.2. By Deployment (USD)
- 5.2.1. On-Premise
- 5.2.2. Cloud
- 5.3. By Enterprise Type (USD)
- 5.3.1. Large Enterprises
- 5.3.2. SMEs
- 5.4. By End Use (USD)
- 5.4.1. BFSI
- 5.4.2. IT & telecom
- 5.4.3. Transportation
- 5.4.4. Manufacturing
- 5.4.5. Retail
- 5.4.6. Hospitality
- 5.4.7. Media & Entertainment
- 5.4.8. Others
- 5.5. By Region (USD)
- 5.5.1. North America
- 5.5.2. Europe
- 5.5.3. Asia Pacific
- 5.5.4. Middle East & Africa
- 5.5.5. Latin America
- 6. North America Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 6.1. Key Findings
- 6.2. By Deployment (USD)
- 6.2.1. On-Premise
- 6.2.2. Cloud
- 6.3. By Enterprise Type (USD)
- 6.3.1. Large Enterprises
- 6.3.2. SMEs
- 6.4. By End Use (USD)
- 6.4.1. BFSI
- 6.4.2. IT & telecom
- 6.4.3. Transportation
- 6.4.4. Manufacturing
- 6.4.5. Retail
- 6.4.6. Hospitality
- 6.4.7. Media & Entertainment
- 6.4.8. Others
- 6.5. By Country (USD)
- 6.5.1. United States
- 6.5.1.1. By End Use
- 6.5.2. Canada
- 6.5.2.1. By End Use
- 7. Europe Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 7.1. Key Findings
- 7.2. By Deployment (USD)
- 7.2.1. On-Premise
- 7.2.2. Cloud
- 7.3. By Enterprise Type (USD)
- 7.3.1. Large Enterprises
- 7.3.2. SMEs
- 7.4. By End Use (USD)
- 7.4.1. BFSI
- 7.4.2. IT & telecom
- 7.4.3. Transportation
- 7.4.4. Manufacturing
- 7.4.5. Retail
- 7.4.6. Hospitality
- 7.4.7. Media & Entertainment
- 7.4.8. Others
- 7.5. By Country (USD)
- 7.5.1. U.K.
- 7.5.1.1. By End Use
- 7.5.2. Germany
- 7.5.2.1. By End Use
- 7.5.3. France
- 7.5.3.1. By End Use
- 7.5.4. Rest of Europe
- 8. Asia Pacific Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 8.1. Key Findings
- 8.2. By Deployment (USD)
- 8.2.1. On-Premise
- 8.2.2. Cloud
- 8.3. By Enterprise Type (USD)
- 8.3.1. Large Enterprises
- 8.3.2. SMEs
- 8.4. By End Use (USD)
- 8.4.1. BFSI
- 8.4.2. IT & telecom
- 8.4.3. Transportation
- 8.4.4. Manufacturing
- 8.4.5. Retail
- 8.4.6. Hospitality
- 8.4.7. Media & Entertainment
- 8.4.8. Others
- 8.5. By Country (USD)
- 8.5.1. China
- 8.5.1.1. By End Use
- 8.5.2. Japan
- 8.5.2.1. By End Use
- 8.5.3. India
- 8.5.3.1. By End Use
- 8.5.4. Southeast Asia
- 8.5.4.1. By End Use
- 8.5.5. Rest of Asia Pacific
- 9. Middle East & Africa Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 9.1. Key Findings
- 9.2. By Deployment (USD)
- 9.2.1. On-Premise
- 9.2.2. Cloud
- 9.3. By Enterprise Type (USD)
- 9.3.1. Large Enterprises
- 9.3.2. SMEs
- 9.4. By End Use (USD)
- 9.4.1. BFSI
- 9.4.2. IT & telecom
- 9.4.3. Transportation
- 9.4.4. Manufacturing
- 9.4.5. Retail
- 9.4.6. Hospitality
- 9.4.7. Media & Entertainment
- 9.4.8. Others
- 9.5. By Country (USD)
- 9.5.1. GCC
- 9.5.1.1. By End Use
- 9.5.2. South Africa
- 9.5.2.1. By End Use
- 9.5.3. Rest of MEA
- 10. Latin America Loyalty Management Market Size Estimates and Forecasts, By Segments, 2019-2030
- 10.1. Key Findings
- 10.2. By Deployment (USD)
- 10.2.1. On-Premise
- 10.2.2. Cloud
- 10.3. By Enterprise Type (USD)
- 10.3.1. Large Enterprises
- 10.3.2. SMEs
- 10.4. By End Use (USD)
- 10.4.1. BFSI
- 10.4.2. IT & telecom
- 10.4.3. Transportation
- 10.4.4. Manufacturing
- 10.4.5. Retail
- 10.4.6. Hospitality
- 10.4.7. Media & Entertainment
- 10.4.8. Others
- 10.5. By Country (USD)
- 10.5.1. Brazil
- 10.5.1.1. By End Use
- 10.5.2. Mexico
- 10.5.2.1. By End Use
- 10.5.3. Rest of Latin America
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. Antavo Limited
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Capillary Technologies
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Bond Brand Loyalty
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Comarch SA
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Epsilon Data Management, LLC
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. IBM Corporation
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Salesforce.com, Inc.
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Target Brands, Inc.
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. TIBCO Software, Inc.
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. VeriPark
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
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