Location Analytics Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Location Analytics Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Location analytics Market


The location analytics market size was valued at USD 18.30 billion in 2023, and the market is now projected to grow from USD 21.15 billion in 2024 to USD 64.85 billion by 2032, exhibiting a CAGR of 15.0% during the forecast period of 2023-2030.

The location analytics market was negatively affected by the COVID-19 pandemic as all the restrictions limited the movement and companies closed. With a decrease in pedestrian traffic, the sales of location-based services dropped proportionally, which made a big drop on the revenue streams. The majority of businesses have shifted or ceased their investments in location analytics as the economic worries have increased.

Major factors driving the location analytics market growth are breakthroughs in geospatial technology, ensuring adoption of location-based services across the industries, coupled by the increasing demand for spatial data analysis for business intelligence purposes. There is an exponential increase in the use of internet devices and spatial data incorporated into decisions making, therefore, businesses are utilizing location analytics to learn about consumer behavior, improve operations and develop marketing strategy.

The location analytics market is witnessing substantial growth owing to the rapidly accelerating demand for location-based insights from the retail, healthcare, and transportation sectors, among others. Major trends include the integration of location analytics with IoT and AI technologies for the purposes on improved decision-making, rapid proliferation of mobile devices for real-time location data collection, and the emergence of cloud computing solutions for scalability and accessibility.

Comprehensive Analysis of Location analytics Market

The location analytics industry is rising at an exponential rate due to its market segmentation. These segmentations are methodically segregated by types and by end users. Based on type, market is divided into indoor and outdoor. Based on application market is divided into disaster and emergency response management, sales and marketing optimization, supply chain management, customer experience management, risk assessment and mitigation, others (location optimization, remote monitoring and management).

The North America holds leading position in location analytics market share by benefitting a market size of USD 7.31 billion in 2023 due to the developed infrastructure, a mature market, widespread internet connectivity and increasing investments in research and developments.

The top players in the market play a crucial role in the healthcare industry assuring industrial prospectus growth and setting market standards. These players include, Microsoft Corporation (U.S.), Google LLC (Alphabet Inc.) (U.S.), Zebra Technologies Corporation (U.S.), Esri (U.S.), Hexagon AB (Sweden), Here Technologies (Netherlands), Precisely (US), SAP SE (Germany), TomTom (Netherlands), SAS Institute Inc. (U.S.). These market players provide a level-playing competitive landscape.

January 2024: The global mapping leader TomTom (TOM2), specializing in location technology, announced a mile stone in the roll-out of its new TomTom Orbis Maps. Now maps have a very wide coverage of the areas, which contain an unrevealed record of 86 million kilometers of transportation networks.

Segmentation Table

Global Location analytics market Scope

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Unit Value (USD Billion)

Growth Rate CAGR of 15.0% from 2024 to 2032

Segmentation

Study Period

Base Year By Component

Solution

-Geocoding and Reverse Geocoding

-Thematic Mapping and Spatial Analysis

-Reporting and Visualization

-Data Integration and ETL

-Others (Demographic Data, Route Optimization)

Services

-Consulting

-Integration and Implementation

-Support and Maintenance

By Location Type

Indoor

Outdoor

By Deployment

On-Premises

Cloud

By Application

Disaster and Emergency Response Management

Sales and Marketing Optimization

Supply Chain Management

Customer Experience Management

Risk Assessment and Mitigation

Others (Location Optimization, Remote Monitoring and Management)

By Vertical

BFSI

Transportation and Logistics

Government and Defense

Tourism and Hospitality

Manufacturing

Healthcare

Retail

IT and Telecommunications

Others (Energy and Utilities, Education)

By Region

North America (By Component, By Location Type, By Deployment, By Application, By Vertical, and By Country)

-U.S. (Vertical)

-Canada (Vertical)

Europe (By Component, By Location Type, By Deployment, By Application, By Vertical, and By Country)

-U.K. (Vertical)

-Germany (Vertical)

-France (Vertical)

-Italy (Vertical)

-Spain (Vertical)

-Russia (Vertical)

-Rest of Europe

Asia Pacific (By Component, By Location Type, By Deployment, By Application, By Vertical, and By Country)

-China (Vertical)

-Japan (Vertical)

-India (Vertical)

-Australia (Vertical)

-Southeast Asia (Vertical)

-Rest of Asia Pacific

Middle East & Africa (By Component, By Location Type, By Deployment, By Application, By Vertical, and Country)

-South Africa (Vertical)

-GCC (Vertical)

-Rest of Middle East & Africa

South America (By Component, By Location Type, By Deployment, By Application, By Vertical, and Country)

-Brazil (Vertical)

-Mexico (Vertical)

-Argentina (Vertical)

-Rest of South America