Kombucha Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Kombucha Market
The kombucha market size was valued at USD 1.84 billion in 2023, and the market is now projected to grow to 10.45 USD billion by 2032, exhibiting a CAGR of 23.2% during the forecast period of 2023-2030.
This has affected the overall supply and demand chains of the particular market. As a result of the government's lockdown and other steps to stop the coronavirus from spreading, all supply activities were postponed, which decreased the amount of product related to this domain. Many industries and warehouses around the world have had to close as a result of the COVID-19 pandemic because the government has implemented lockdowns and social distancing measures to prevent the virus's spread. However, because pharmacies and convenience stores continued to operate to supply customers with necessary medical products, this market has seen a minor upswing. These factors affceted the kombucha market growth.
This is the major factor attributing the growth of this particular market. This factor is majorly involved in taking the revenue numbers above the skies and soaring greater heights and also the sales and demands have been proliferation and increased its value to greater extent. Consumer interest in and demand for drinks like kombucha have positively increased as a result of growing consumer preference for functional beverages that can have favorable health impacts. A lot of growth has been observed in the recent times because of this particular factor that contributed and aslo acted as a catalyst to the overall development of the product market. Today's consumers are growing more daring and aren't afraid to try out novel flavors. This has forced producers to use novel tastes and components in an effort to attract customers to their goods. This has ultimately outraged the sales and demand for this particular market growth and prosperity. These particular growth driving factors have been recorded to attribute the kombucha market share.
A latest trend has been witnessed to proliferate the market growth. This particular trend has been recorded to be the most profiting trends that have been upgraded to augment the overall market growth. Nearly 3 million fatalities worldwide are attributed to unsafe alcohol intake each year, according to the World Health Organization (WHO). A lot of specifications have been made to this particular product which has benefited the market growth. This specific trend has influenced the market growth so much so that the revenue and share numbers of this particular product is touching the skies and soaring over.
Comprehensive Analysis of Kombucha Market
The market is divided into two segments based on type: flavored and natural. Because customers are increasingly drawn to novel and inventive beverages, the flavored category has a bigger market share. Supermarkets and hypermarkets, who are mass merchandisers, want to offer a large selection of probiotic and functional beverages to their customers.
This particular region has augmented a lot in the past few years in this particular product market. This specific region held the biggest revenue share. Because kombucha is becoming more and more popular among consumers, North America is expected to maintain its market share leadership position during the projection period. The availability of the beverage as a healthy substitute for sodas and soft drinks in the United States and Canada, along with consumers' growing health consciousness, have impacted the regional market growth. This particular region is actually growing a lot and is anticipated to augment more over the years.
Global markets are fiercely competitive and highly fragmented. Due to their creative packaging solutions, a few group of large market companies hold a fair amount of market share. Some of the major Companies includes The Coca-Cola Company (U.S.), Molson Coors Beverage Company (U.S.), PepsiCo, Inc. (U.S.), GT’S Living Foods (U.S.), Health-Ade Kombucha (U.S.), and Reed’s Inc. (U.S.).
In September 2021, This particular company has attributed the market growth in terms of revenue and shares system. The US-based business Qumba Kombucha has announced the release of two varieties of fermented kombucha tea. Among the several kombucha flavors are Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. All of these goods are free of artificial sweeteners. This particular development and investment the global market has been recorded to be a boon for the market growth.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2016-2027
Base Year 2019
Forecast Period 2020-2027
Historical Period 2016-2018
Unit Value (USD Billion)
Segmentation By Type, Distribution Channel, and Region
By Type Natural
Flavored
By Distribution Channel
Supermarkets/Hypermarkets
Online Retail
Health Stores
Convenience Stores
By Region
North America
By Type
By Distribution Channel
By Country
The U.S.
By Type
Canada
By Type
Mexico
By Type
Europe
By Type
By Distribution Channel
By Country
Germany
By Type
France
By Type
Italy
By Type
Russia
By Type
The U.K.
By Type
Spain
By Type
Rest of Europe
By Type
Asia Pacific
By Type
By Distribution Channel
By Country
China
By Type
Australia
By Type
India
By Type
Japan
By Type
Rest of Asia Pacific
By Type
South America
By Type
By Distribution Channel
By Country
Brazil
By Type
Colombia
By Type
Rest of South America
By Type
The Middle East & Africa
By Type
By Distribution Channel
By Country
South Africa
By Type
UAE
By Type
Rest of the Middle East & Africa
By Type
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview on the Global Ready-to-Drink (RTD) Beverages Market
- 4.2. Market Dynamics of the Global Fermented Tea Market
- 4.3. Overview on Emergence of Small Players and its Impact on the Market
- 4.4. Supply Chain & Regulatory Analysis
- 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
- 4.6. Market Analysis and Insights (in Relation with COVID-19)
- 4.6.1. Impact of COVID-19 on the Market
- 4.6.2. Supply Chain Challenges due to the Pandemic
- 4.6.3. Potential Opportunities to Support the SNaturals during the Calamity
- 5. Global Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Type (Value)
- 5.2.1.1. Natural
- 5.2.1.2. Flavored
- 5.2.2. By Distribution Channel (Value)
- 5.2.2.1. Supermarkets/ Hypermarkets
- 5.2.2.2. Convenience Stores
- 5.2.2.3. Health Stores
- 5.2.2.4. Online Retails
- 5.2.3. By Region (Value)
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East & Africa
- 6. North America Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Type (Value)
- 6.2.1.1. Natural
- 6.2.1.2. Flavored
- 6.2.2. By Distribution Channel (Value)
- 6.2.2.1. Supermarkets/ Hypermarkets
- 6.2.2.2. Convenience Stores
- 6.2.2.3. Health Stores
- 6.2.2.4. Online Retails
- 6.2.3. By Country (Value)
- 6.2.3.1. U.S
- 6.2.3.1.1. By Type (Value)
- 6.2.3.1.1.1. Natural
- 6.2.3.1.1.2. Flavored
- 6.2.3.2. Canada
- 6.2.3.2.1. By Type (Value)
- 6.2.3.2.1.1. Natural
- 6.2.3.2.1.2. Flavored
- 6.2.3.3. Mexico
- 6.2.3.3.1. By Type (Value)
- 6.2.3.3.1.1. Natural
- 6.2.3.3.1.2. Flavored
- 7. Europe Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Type (Value)
- 7.2.1.1. Natural
- 7.2.1.2. Flavored
- 7.2.2. By Distribution Channel (Value)
- 7.2.2.1. Supermarkets/ Hypermarkets
- 7.2.2.2. Convenience Stores
- 7.2.2.3. Health Stores
- 7.2.2.4. Online Retails
- 7.2.3. By Country (Value)
- 7.2.3.1. Germany
- 7.2.3.1.1. By Type (Value)
- 7.2.3.1.1.1. Natural
- 7.2.3.1.1.2. Flavored
- 7.2.3.2. France
- 7.2.3.2.1. By Type (Value)
- 7.2.3.2.1.1. Natural
- 7.2.3.2.1.2. Flavored
- 7.2.3.3. Italy
- 7.2.3.3.1. By Type (Value)
- 7.2.3.3.1.1. Natural
- 7.2.3.3.1.2. Flavored
- 7.2.3.4. Russia
- 7.2.3.4.1. By Type (Value)
- 7.2.3.4.1.1. Natural
- 7.2.3.4.1.2. Flavored
- 7.2.3.5. U.K.
- 7.2.3.5.1. By Type (Value)
- 7.2.3.5.1.1. Natural
- 7.2.3.5.1.2. Flavored
- 7.2.3.6. Spain
- 7.2.3.6.1. By Type (Value)
- 7.2.3.6.1.1. Natural
- 7.2.3.6.1.2. Flavored
- 7.2.3.7. Rest of Europe
- 7.2.3.7.1. By Type (Value)
- 7.2.3.7.1.1. Natural
- 7.2.3.7.1.2. Flavored
- 8. Asia-Pacific Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Type (Value)
- 8.2.1.1. Natural
- 8.2.1.2. Flavored
- 8.2.1.3. Pilsner
- 8.2.1.4. Others ( Wheat Beer, Specialty Beer)
- 8.2.2. By Distribution Channel (Value)
- 8.2.2.1. Supermarkets/ Hypermarkets
- 8.2.2.2. Convenience Stores
- 8.2.2.3. Health Stores
- 8.2.2.4. Online Retails
- 8.2.3. By Country (Value)
- 8.2.3.1. China
- 8.2.3.1.1. By Type (Value)
- 8.2.3.1.1.1. Natural
- 8.2.3.1.1.2. Flavored
- 8.2.3.2. Japan
- 8.2.3.2.1. By Type (Value)
- 8.2.3.2.1.1. Natural
- 8.2.3.2.1.2. Flavored
- 8.2.3.3. Australia
- 8.2.3.3.1. By Type (Value)
- 8.2.3.3.1.1. Natural
- 8.2.3.3.1.2. Flavored
- 8.2.3.4. India
- 8.2.3.4.1. By Type (Value)
- 8.2.3.4.1.1. Natural
- 8.2.3.4.1.2. Flavored
- 8.2.3.5. Rest of Asia-Pacific
- 8.2.3.5.1. By Type (Value)
- 8.2.3.5.1.1. Natural
- 8.2.3.5.1.2. Flavored
- 9. South America Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Type (Value)
- 9.2.1.1. Natural
- 9.2.1.2. Flavored
- 9.2.2. By Distribution Channel (Value)
- 9.2.2.1. Supermarkets/ Hypermarkets
- 9.2.2.2. Convenience Stores
- 9.2.2.3. Health Stores
- 9.2.2.4. Online Retails
- 9.2.3. By Country (Value)
- 9.2.3.1. Brazil
- 9.2.3.1.1. By Type (Value)
- 9.2.3.1.1.1. Natural
- 9.2.3.1.1.2. Flavored
- 9.2.3.2. Colombia
- 9.2.3.2.1. By Type (Value)
- 9.2.3.2.1.1. Natural
- 9.2.3.2.1.2. Flavored
- 9.2.3.3. Rest of South America
- 9.2.3.3.1. By Type (Value)
- 9.2.3.3.1.1. Natural
- 9.2.3.3.1.2. Flavored
- 10. Middle East & Africa Kombucha Market Analysis, Insights and Forecast, 2016-2027
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Type (Value)
- 10.2.1.1. Natural
- 10.2.1.2. Flavored
- 10.2.2. By Distribution Channel (Value)
- 10.2.2.1. Supermarkets/ Hypermarkets
- 10.2.2.2. Convenience Stores
- 10.2.2.3. Health Stores
- 10.2.2.4. Online Retails
- 10.2.3. By Country (Value)
- 10.2.3.1. South Africa
- 10.2.3.1.1. By Type (Value)
- 10.2.3.1.1.1. Natural
- 10.2.3.1.1.2. Flavored
- 10.2.3.2. UAE
- 10.2.3.2.1. By Type (Value)
- 10.2.3.2.1.1. Natural
- 10.2.3.2.1.2. Flavored
- 10.2.3.3. Rest of Middle East & Africa
- 10.2.3.3.1. By Type (Value)
- 10.2.3.3.1.1. Natural
- 10.2.3.3.1.2. Flavored
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Kombucha Market Revenue Share/Ranking Analysis, By Key Manufacturer
- 12. Company Profiles
- 12.1. The Coca-Cola Company
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent DevelopHouseholdts
- 12.2. Molson Coors Beverage Company
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent DevelopHouseholdts
- 12.3. PepsiCo, Inc.
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent DevelopHouseholdts
- 12.4. GT’S Living Foods
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent DevelopHouseholdts
- 12.5. Health-Ade Kombucha
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent DevelopHouseholdts
- 12.6. Reed’s Inc.
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent DevelopHouseholdts
- 12.7. LIVE Soda, LLC
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent DevelopHouseholdts
- 12.8. Humm Kombucha, LLC
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent DevelopHouseholdts
- 12.9. The Hain Celestial Group
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent DevelopHouseholdts
- 13. Appendix
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