Home Fragrance Market

Home Fragrance Market



Growth Factors of Home Fragrance Market

The global home fragrance market size was valued at USD 23.93 billion in 2023 and is projected to grow from USD 24.73 billion in 2024 to USD 38.41 billion by 2032, exhibiting a CAGR of 5.66% during the forecast period of 2024-2032.

The COVID-19 pandemic spurred better demand for domestic fragrances as consumers sought to decorate their domestic environments through lockdowns. Despite this, the marketplace skilled supply chain disruptions and production delays affect availability and pricing, impeding the home fragrance market growth.

The Home Fragrance Market is driven by growing client interest in domestic aesthetics, growing disposable earnings, and a preference for premium scents. Innovations in fragrance transport and developments in home décor also boost marketplace call for.

Non-artificial and green materials have grown incredible trends in the domestic fragrance market. Consumers are now looking for merchandise that can be loose from risky chemical contents and is environmentally friendly, which has boosted the home fragrance market share internationally. Natural products, including vegetable oils, plant extracts, and waxes, are preferred due to their non-artificial odour and eco-friendly nature. Also, brands ensure that they ethically gather their components and packaging to appeal to customers with an excessive sustainability awareness. So, natural and sustainable choices symbolise a relatively new recognition of the imperative of correct intake and salubrious residing areas.

Comprehensive Analysis of Home Fragrance Market

The home fragrance market is segmented by product type and distribution channel. Products include candles, room sprays, reed diffusers, critical oils, and incense sticks, with candles on the market due to their extensive use in traditional practices and as a famous home fragrance. Room sprays are also anticipated to grow considerably due to their comfort and fragrances. Regarding distribution, offline channels dominate the market because of their wide variety of products, and direct clients get entry. However, online incomes are poised for vast growth, driven by the growing use of smartphones and the benefits they offer to busy purchasers.

The North America region led the home fragrance market by benefitting a size of USD 8.49 billion in 2023 due to the growing patron demand for housing centres in international locations such as the U.S., Canada, and Mexico.

The leading players in the home fragrance market significantly shape its growth trajectory and set industry standards. These key players, including The Procter & Gamble Company (U.S.), The 3M Company (U.S.), S. C. Johnson & Son, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Newell Brands (U.S.), Circle E Candles (U.S.), Esteban Paris (France), Broken Top Candle Company (U.S.), Bridgewater Candle Company (U.S.), and The Copenhagen Candle Company LTD (U.K.), contribute to a competitive landscape, driving innovation and market advancement.

In October 2022, Antica Farmacista, which specialises in its reed diffusers and different freshening answers, added a contemporary package: 250 ml Home Ambiance Diffuser, a nickel-plated tray designed for the 250 ml diffuser, in addition to a 9 oz—hexagonal Candle.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 5.66% from 2024 to 2032

Unit Value (USD Billion)

Segmentation By Product Type

- Candles

- Room Sprays

- Reed Diffuser

- Essential Oils

- Incense Sticks

By Distribution Channel

- Online

- Offline

By Geography

- North America (By Product Type, Distribution Channel, and Country)
  • U.S. (By Product Type)
  • Canada (By Product Type)
  • Mexico (By Product Type)
- Europe (By Product Type, End-user, Distribution Channel, and Country)
  • U.K. (By Product Type)
  • Germany (By Product Type)
  • France (By Product Type)
  • Italy (By Product Type)
  • Spain (By Product Type)
  • Rest of Europe (By Product Type)
- Asia-Pacific (By Product Type, End-user, Distribution Channel, and Country)
  • Japan (By Product Type)
  • China (By Product Type)
  • India (By Product Type)
  • Australia (By Product Type)
  • Rest of Asia- Pacific (By Product Type)
- South America (By Product Type, End-user, Distribution Channel, and Country)
  • Brazil (By Product Type)
  • Argentina (By Product Type)
  • Colombia (By Product Type)
  • Peru (By Product Type)
  • Chile (By Product Type)
  • Rest of South America (By Product Type)
- The Middle East & Africa (By Product Type, End-user, Distribution Channel, and Country)
  • South Africa (By Product Type)
  • UAE (By Product Type)
  • Rest of the Middle East & Africa (By Product Type)


1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Emerging Trends
4. Key Insights
4.1. Overview of the Parent/Related Markets
4.2. Industry SWOT Analysis
4.3. Supply Chain and Regulatory Analysis
4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
5. Global Home Fragrance Market Analysis, Insights, and Forecast, 2024-2032
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Product Type (Value)
5.2.1.1. Candles
5.2.1.2. Room Sprays
5.2.1.3. Reed Diffusers
5.2.1.4. Essential Oils
5.2.1.5. Incense Sticks
5.2.2. By Distribution Channel(Value)
5.2.2.1. Online
5.2.2.2. Offline
5.2.3. By Region (Value)
5.2.3.1. North America
5.2.3.2. Europe
5.2.3.3. Asia Pacific
5.2.3.4. South America
5.2.3.5. Middle East & Africa
6. North America Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Product Type (Value)
6.2.1.1. Candles
6.2.1.2. Room Sprays
6.2.1.3. Reed Diffusers
6.2.1.4. Essential Oils
6.2.1.5. Incense Sticks
6.2.2. By Distribution Channel(Value)
6.2.2.1. Online
6.2.2.2. Offline
6.2.3. By Country (Value)
6.2.3.1. U.S.
6.2.3.1.1. By Product Type (Value)
6.2.3.1.1.1. Candles
6.2.3.1.1.2. Room Sprays
6.2.3.1.1.3. Reed Diffusers
6.2.3.1.1.4. Essential Oils
6.2.3.1.1.5. Incense Sticks
6.2.3.2. Canada
6.2.3.2.1. By Product Type (Value)
6.2.3.2.1.1. Candles
6.2.3.2.1.2. Room Sprays
6.2.3.2.1.3. Reed Diffusers
6.2.3.2.1.4. Essential Oils
6.2.3.2.1.5. Incense Sticks
6.2.3.3. Mexico
6.2.3.3.1. By Product Type (Value)
6.2.3.3.1.1. Candles
6.2.3.3.1.2. Room Sprays
6.2.3.3.1.3. Reed Diffusers
6.2.3.3.1.4. Essential Oils
6.2.3.3.1.5. Incense Sticks
7. Europe Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Product Type (Value)
7.2.1.1. Candles
7.2.1.2. Room Sprays
7.2.1.3. Reed Diffusers
7.2.1.4. Essential Oils
7.2.1.5. Incense Sticks
7.2.2. By Distribution Channel(Value)
7.2.2.1. Online
7.2.2.2. Offline
7.2.3. By Country (Value)
7.2.3.1. Germany
7.2.3.1.1. By Product Type (Value)
7.2.3.1.1.1. Candles
7.2.3.1.1.2. Room Sprays
7.2.3.1.1.3. Reed Diffusers
7.2.3.1.1.4. Essential Oils
7.2.3.1.1.5. Incense Sticks
7.2.3.2. France
7.2.3.2.1. By Product Type (Value)
7.2.3.2.1.1. Candles
7.2.3.2.1.2. Room Sprays
7.2.3.2.1.3. Reed Diffusers
7.2.3.2.1.4. Essential Oils
7.2.3.2.1.5. Incense Sticks
7.2.3.3. Italy
7.2.3.3.1. By Product Type (Value)
7.2.3.3.1.1. Candles
7.2.3.3.1.2. Room Sprays
7.2.3.3.1.3. Reed Diffusers
7.2.3.3.1.4. Essential Oils
7.2.3.3.1.5. Incense Sticks
7.2.3.4. Spain
7.2.3.4.1. By Product Type (Value)
7.2.3.4.1.1. Candles
7.2.3.4.1.2. Room Sprays
7.2.3.4.1.3. Reed Diffusers
7.2.3.4.1.4. Essential Oils
7.2.3.4.1.5. Incense Sticks
7.2.3.5. U.K.
7.2.3.5.1. By Product Type (Value)
7.2.3.5.1.1. Candles
7.2.3.5.1.2. Room Sprays
7.2.3.5.1.3. Reed Diffusers
7.2.3.5.1.4. Essential Oils
7.2.3.5.1.5. Incense Sticks
7.2.3.6. Rest of Europe
7.2.3.6.1. By Product Type (Value)
7.2.3.6.1.1. Candles
7.2.3.6.1.2. Room Sprays
7.2.3.6.1.3. Reed Diffusers
7.2.3.6.1.4. Essential Oils
7.2.3.6.1.5. Incense Sticks
8. Asia-Pacific Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Product Type (Value)
8.2.1.1. Candles
8.2.1.2. Room Sprays
8.2.1.3. Reed Diffusers
8.2.1.4. Essential Oils
8.2.1.5. Incense Sticks
8.2.2. By Distribution Channel(Value)
8.2.2.1. Online
8.2.2.2. Offline
8.2.3. By Country (Value)
8.2.3.1. China
8.2.3.1.1. By Product Type (Value)
8.2.3.1.1.1. Candles
8.2.3.1.1.2. Room Sprays
8.2.3.1.1.3. Reed Diffusers
8.2.3.1.1.4. Essential Oils
8.2.3.1.1.5. Incense Sticks
8.2.3.2. India
8.2.3.2.1. By Product Type (Value)
8.2.3.2.1.1. Candles
8.2.3.2.1.2. Room Sprays
8.2.3.2.1.3. Reed Diffusers
8.2.3.2.1.4. Essential Oils
8.2.3.2.1.5. Incense Sticks
8.2.3.3. Japan
8.2.3.3.1. By Product Type (Value)
8.2.3.3.1.1. Candles
8.2.3.3.1.2. Room Sprays
8.2.3.3.1.3. Reed Diffusers
8.2.3.3.1.4. Essential Oils
8.2.3.3.1.5. Incense Sticks
8.2.3.4. Australia
8.2.3.4.1. By Product Type (Value)
8.2.3.4.1.1. Candles
8.2.3.4.1.2. Room Sprays
8.2.3.4.1.3. Reed Diffusers
8.2.3.4.1.4. Essential Oils
8.2.3.4.1.5. Incense Sticks
8.2.3.5. Rest of Asia-Pacific
8.2.3.5.1. By Product Type (Value)
8.2.3.5.1.1. Candles
8.2.3.5.1.2. Room Sprays
8.2.3.5.1.3. Reed Diffusers
8.2.3.5.1.4. Essential Oils
8.2.3.5.1.5. Incense Sticks
9. South America Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.3. Market Size Estimates and Forecast
9.3.1. By Product Type (Value)
9.3.1.1. Candles
9.3.1.2. Room Sprays
9.3.1.3. Reed Diffusers
9.3.1.4. Essential Oils
9.3.1.5. Incense Sticks
9.3.2. By Distribution Channel(Value)
9.3.2.1. Online
9.3.2.2. Offline
9.4. By Country (Value)
9.4.1.
9.4.1.1. Brazil
9.4.1.1.1. By Product Type (Value)
9.4.1.1.1.1. Candles
9.4.1.1.1.2. Room Sprays
9.4.1.1.1.3. Reed Diffusers
9.4.1.1.1.4. Essential Oils
9.4.1.1.1.5. Incense Sticks
9.4.1.2. Argentina
9.4.1.2.1. By Product Type (Value)
9.4.1.2.1.1. Candles
9.4.1.2.1.2. Room Sprays
9.4.1.2.1.3. Reed Diffusers
9.4.1.2.1.4. Essential Oils
9.4.1.2.1.5. Incense Sticks
9.4.1.3. Colombia
9.4.1.3.1. By Product Type (Value)
9.4.1.3.1.1. Candles
9.4.1.3.1.2. Room Sprays
9.4.1.3.1.3. Reed Diffusers
9.4.1.3.1.4. Essential Oils
9.4.1.3.1.5. Incense Sticks
9.4.1.4. Peru
9.4.1.4.1. By Product Type (Value)
9.4.1.4.1.1. Candles
9.4.1.4.1.2. Room Sprays
9.4.1.4.1.3. Reed Diffusers
9.4.1.4.1.4. Essential Oils
9.4.1.4.1.5. Incense Sticks
9.4.1.5. Chile
9.4.1.5.1. By Product Type (Value)
9.4.1.5.1.1. Candles
9.4.1.5.1.2. Room Sprays
9.4.1.5.1.3. Reed Diffusers
9.4.1.5.1.4. Essential Oils
9.4.1.5.1.5. Incense Sticks
9.4.1.6. Rest of South America
9.4.1.6.1. By Product Type (Value)
9.4.1.6.1.1. Candles
9.4.1.6.1.2. Room Sprays
9.4.1.6.1.3. Reed Diffusers
9.4.1.6.1.4. Essential Oils
9.4.1.6.1.5. Incense Sticks
10. Middle East & Africa Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecast
10.2.1. By Product Type (Value)
10.2.1.1. Candles
10.2.1.2. Room Sprays
10.2.1.3. Reed Diffusers
10.2.1.4. Essential Oils
10.2.1.5. Incense Sticks
10.2.2. By Distribution Channel(Value)
10.2.2.1. Online
10.2.2.2. Offline
10.2.3. By Country (Value)
10.2.3.1. South Africa
10.2.3.1.1. By Product Type (Value)
10.2.3.1.1.1. Candles
10.2.3.1.1.2. Room Sprays
10.2.3.1.1.3. Reed Diffusers
10.2.3.1.1.4. Essential Oils
10.2.3.1.1.5. Incense Sticks
10.2.3.2. UAE
10.2.3.2.1. By Product Type (Value)
10.2.3.2.1.1. Candles
10.2.3.2.1.2. Room Sprays
10.2.3.2.1.3. Reed Diffusers
10.2.3.2.1.4. Essential Oils
10.2.3.2.1.5. Incense Sticks
10.2.3.3. Rest of Middle East & Africa
10.2.3.3.1. By Product Type (Value)
10.2.3.3.1.1. Candles
10.2.3.3.1.2. Room Sprays
10.2.3.3.1.3. Reed Diffusers
10.2.3.3.1.4. Essential Oils
10.2.3.3.1.5. Incense Sticks
11. Competitive Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Global Home Fragrance Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2023
12. Company Profiles
12.1. The Procter & Gamble Company (U.S.)
12.1.1. Overview
12.1.2. Description
12.1.3. Product Portfolio
12.1.4. Financials (Data as available in public domain and/or on paid databases)
12.1.5. Recent Developments
12.2. The 3M Company (Saint Paul, Minnesota, USA)
12.2.1. Overview
12.2.2. Description
12.2.3. Product Portfolio
12.2.4. Financials (Data as available in public domain and/or on paid databases)
12.2.5. Recent Developments
12.3. S. C. Johnson & Son, Inc. ( Racine, Wisconsin, USA)
12.3.1. Overview
12.3.2. Description
12.3.3. Product Portfolio
12.3.4. Financials (Data as available in public domain and/or on paid databases)
12.3.5. Recent Developments
12.4. 4 Reckitt Benckiser Group plc (Slough, UK)
12.4.1. Overview
12.4.2. Description
12.4.3. Product Portfolio
12.4.4. Financials (Data as available in public domain and/or on paid databases)
12.4.5. Recent Developments
12.5. Newell Brands (Atlanta, Georgia, USA)
12.5.1. Overview
12.5.2. Description
12.5.3. Product Portfolio
12.5.4. Financials (Data as available in public domain and/or on paid databases)
12.5.5. Recent Developments
12.6. Circle E Candles (Houston, USA)
12.6.1. Overview
12.6.2. Description
12.6.3. Product Portfolio
12.6.4. Financials (Data as available in public domain and/or on paid databases)
12.6.5. Recent Developments
12.7. Esteban Paris (France)
12.7.1. Overview
12.7.2. Description
12.7.3. Product Portfolio
12.7.4. Financials (Data as available in public domain and/or on paid databases)
12.7.5. Recent Developments
12.8. Broken Top Candle Company (Oregon, USA)
12.8.1. Overview
12.8.2. Description
12.8.3. Product Portfolio
12.8.4. Financials (Data as available in public domain and/or on paid databases)
12.8.5. Recent Developments
12.9. Bridgewater Candle Company (South Carolina, USA)
12.9.1. Overview
12.9.2. Description
12.9.3. Product Portfolio
12.9.4. Financials (Data as available in public domain and/or on paid databases)
12.9.5. Recent Developments
12.10. The Copenhagen Candle Company LTD (HA, United Kingdom)
12.10.1. Overview
12.10.2. Description
12.10.3. Product Portfolio
12.10.4. Financials (Data as available in public domain and/or on paid databases)
12.10.5. Recent Developments
13. Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings