Gummy Supplements Market
Growth Factors of Gummy Supplements Market
The gummy supplements market size was valued at USD 9.30 billion in 2023, and the market is now projected to grow from USD 10.50 billion in 2024 to USD 27.57 billion by 2032, exhibiting a CAGR of 12.89 % during the forecast period of 2024-2032.
The market for gummy supplements involves COVID-19 as an important factor that disrupted the gummy supplement market while further promoting the gummy supplement market, many people from all over the world started looking for easy solutions to support their health. Credit Suisse’s report: There was a change of consumer preference patterns due to the impact of the virus and health-consciousness policy through lockdowns. This trend fastened the market development and the emergence of new products is likely to contain vitamins and minerals mandatory for people’s healthy lifestyle. Thus, through the COVID-19 outbreak, the role of gummy supplements has concretized in people’s daily practices for self-care.
The gummy supplements market is dynamic with a number of trends present as highlighted below. There is an emerging trend of personalized nutrition and creating gummies developed specifically for various problem areas a brand might have. In terms of ingredients used there is a trend towards naturality and organics, due to increasing concerns regarding the ingredient list in various food items. Examples of new tactics are the inclusion of pro-biotics and adaption to other assets for well-being issues. It is nutritious food that has dominated the market and other food products include vegan and plant base foods are also prominent in today’s’ market. Furthermore, there is emerging demand for functional confectionery products which are geared towards solving some of the following issues; sleep, stress, immunity booster among others. Thus, all the above mentioned factors are contributing towards the gummy supplements market growth.
There are various trends that explain why people take gummy supplements. There are factors such as heightened awareness in health and ease, taste and convenience of obtaining get well supplements. Ademola³ said innovations involving flavors and formulations increase capacity to capture the consumers’ market as they appeal to different consumers. The property is also complemented by the increase in the popularity of individualized nutrition and aimed-at-results effects of supplements, such as immunity and stress, also boosts the growth. Besides, reduction of the list of ingredients also speaks to consumers’ preferences for natural and organic food. Market accessibility and growth is another advantage due to the increase in the use e-commerce and direct to consumer sales channels.
Comprehensive Analysis Gummy Supplements Market
The gummy supplements market is categorized into type, end-users, and distribution channel. According to the type, the market comprises single vitamins, multi-vitamins, minerals, probiotics, omega-3 fatty acid supplements, collagen and other supplements. Some end-users include the adults, children and the geriatric population that have products that address their health requirements. In terms of distribution, the products are sold directly to the consumers through supermarkets and hypermarkets and through the distribution of pharmacies as well as specialist shops and online shops. This kind of market segmentation enables firms to market and sell their products in many ways and cost effectively differentiating products to suit the needs and buying power of different clients.
North America is dominating the gummy supplements market share, owing to the increased concern relating to health consciousness across the region. The leading position of the regional market is explained by such factors as the developed system of healthcare, high level of households’ disposable income, and easy access to various kinds of gummy supplements. Better enlightenment by the population on the health gains of the product and ease in access also boosts the demand in these products. Further, mega players in the supplement business and a strong, effective e-commerce market increase the accessibility for the market. The globalization of personalized nutrition and other formulations also works in North America’s favor, which makes it the market leader.
Key players in this sector include Church & Dwight (U.S.), Haleon Plc. (U.K.), Nordic Naturals (U.S.), Hero Nutritionals (U.S.), Nutri Bears (India), Jamieson Vitamins (Canada), The Clorox Company (U.S.)
One of the new trends we can see in 2024 is the development of “Smart Gummies”, a gummy supplement launching by Nordic Naturals. These gummies contain microchips which are ingestible and monitor the uptake of the nutrients to the body and the data is relayed in real time through the smartphone. This technology enables users to track their health status as well as weigh on the supplement intake in order to gain maximum advantages. Furthermore, these smart gummies also come with the default dosage depending on a user’s data and it improves the outcomes and the experience too. This development is a huge step toward more individualized as well as fact-based dietary plans.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Unit Value (USD Billion)
Growth Rate CAGR of 12.89% from 2024 to 2032
Segmentation By Type
- Single Vitamin
- Multi Vitamin
- Minerals
- Probiotics
- Omega-3 Fatty Acids
- Collagen
- Others
By End-User
- Adults
- Children
- Geriatric
By Distribution Channel
- Supermarkets/Hypermarkets
- Pharmacies/Drug Stores
- Specialty Stores
- Online Retail
- Others
By Geography
- North America (By Type, End-User, Distribution Channel and Country)
- U.S. (By End-User)
- Canada (By End-User)
- Mexico (By End-User)
- Europe (By Type, End-User Distribution Channel and Country)
- Germany (By End-User)
- U.K. (By End-User)
- Spain (By End-User)
- Italy (By End-User)
- France (By End-User)
- Rest of Europe (By End-User)
- Asia Pacific (By Type, End-User, Distribution Channel, and Country)
- China (By End-User)
- India (By End-User)
- Japan (By End-User)
- Australia (By End-User)
- Rest of Asia Pacific (By End-User)
- South America (By Type, End-User, Distribution Channel and Country)
- Brazil (By End-User)
- Argentina (By End-User)
- Rest of South America (By End-User)
- Middle East & Africa (By Type, End-User, Distribution Channel and Country)
- UAE (By End-User)
- Saudi Arabia (By End-User)
- Rest of Middle East & Africa (By End-User)
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