Feminine Hygiene Products Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Feminine Hygiene Products Market
The feminine hygiene products market size was valued at USD 41.29 billion in 2023, and the market is now projected to grow from USD 43.25 billion in 2024 to USD 73.07 billion by 2032, exhibiting a CAGR of 7.78% during the forecast period of 2024-2032.
The COVID-19 pandemic created significant opportunities on the feminine hygiene products market growth as curbing coronavirus outbreak was prioritized. The financial impact of the pandemic disproportionately affected marginalized groups, doubtlessly proscribing their access to feminine hygiene products. Organizations and projects have been released to deal with this problem by providing unfastened or backed merchandise to those in need.
The feminine hygiene products market share globally has been contributed due to the rising menstrual literacy rate. Feminine hygiene products make it easier for ladies to control their blood flow while going through their menstrual cycle. Increased schooling levels, rising female personnel, and better menstrual literacy among teenage ladies are largely supporting the marketplace’s enlargement.
Furthermore, there’s been a notable trend of rising waste reduction efforts. Reusable and opportunity-inexperienced products are being promoted to reduce the burden of waste technology due to unmarried-use pads and tampons and disposable deodorizing wipes.
Comprehensive Analysis of Feminine Hygiene Products Market
The feminine hygiene products market and consumer goods industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the consumer goods industry. These segmentations are methodically segregated by types of products and distribution channel. The product types include, menstrual care products and cleaning & deodorizing products. However, the distribution channel is such as convenience stores, drug stores, hypermarkets/supermarkets, and others.
The Asia Pacific region is conducive to the global feminine hygiene products market, leading to a recall of USD 13.22 billion owing to rising hygiene awareness and urbanization. The wide variety of running women in these countries has led to better disposable income, which allows them to spend more on their fitness and bodies. The continuous improvement of reusable merchandise will, in addition, foster the local marketplace boom.
The top players in the market play a crucial role in the domain industry assuring industrial prospectus growth and setting market standards. These players include, Unicharm Corporation (Japan), Edgewell Personal Care (U.S.), Ontex Group NV (Belgium), Maxim Hygiene (U.S.), Essity AB (Sweden),Hengan International Group (China), Procter & Gamble Company (U.S.), TZMO SA (Poland), Kimberly-Clark Corporation (U.S.), and Unilever Plc. (U.K.) these market players provide a level-playing competitive landscape.
In January 2024, CODI, a public company, invested USD 380 million to acquire The Honey Pot Company, a female care brand based in Atlanta, U. S. -which is operating in more than 33,000 U. S. retail stores. The emblem, hence, might be able to increase its product reach all over the U. S by this partnership.
Segmentation Table
Attribute Details
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 7.78% from 2024 to 2032
Unit Value (USD Billion)
Segmentation
By Product Type
Menstrual Care Products
Sanitary Napkins/Pads
Panty Liners
Tampons
Others (Menstrual Cups and Period Panties)
Cleaning & Deodorizing Products
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Drugs Stores
Others (Online Stores and Departmental Stores)
By Region
North America (By Product Type, Distribution Channel, and Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
Europe (By Product Type, Distribution Channel, and Country)
- Germany (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Spain (By Product Type)
- U.K. (By Product Type)
- Rest of Europe (By Product Type)
Asia Pacific (By Product Type, Distribution Channel, and Country)
- China (By Product Type)
- India (By Product Type)
- Japan (By Product Type)
- Australia (By Product Type)
- Rest of Asia Pacific (By Product Type)
South America (By Product Type, Distribution Channel, and Country)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Rest of South America (By Product Type)
Middle East and Africa (By Product Type, Distribution Channel, and Country)
- South Africa (By Product Type)
- UAE (By Product Type)
- Rest of Middle East and Africa (By Product Type)
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