False Eyelashes Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of False Eyelashes Market
The false eyelashes market size was valued at USD 1.41 billion in 2023, and the market is now projected to grow from USD 1.50 billion in 2024 to USD 2.70 billion by 2032, exhibiting a CAGR of 7.63% during the forecast period of 2024-2032.
Since the outbreak of COVID-19, anyone’s time at domestic elevated in a bid to avoid getting inflamed. An outcome of developing such a situation was the greater pull among the consumers to purchase the products of hygiene and grooming. Moreover, passion followers continue to utilize eye makeup merchandise to clean the facial skin even with the usage of face masks. Issues that are related to consumers which included fashion popularizing such trends made these eyelashes popular during the COVID-19 period. However, issues of closing Lash salons and Hypermarkets in consideration of COVID-19-related governmental lockdowns across many countries as well as restricted working activity slowed the false eyelashes market growth.
Companies are practicing virtual lashes, which create opportunities to try most of the eyelash products virtually. This will assist the companies to improve their customers’ engagement activities, which will, accordingly, boost their product sales revenues. Also, it is worth stating that modern companies are constantly expanding the range of fake lashes produced using various innovative materials, which also contributes to the growth of the market. Several big companies are coming up with different marketing and promotional strategies in a bid to expand the market of false eyelash products. Therefore, such efforts will help enhance the worldwide product demand. In addition, a high density of beauty salons and outlets related to the consumption of the spa further increases the consumption rate. At a macro level, the fact that there is an established trend of the growing number of beauty salons across countries fosters product demand. Altogether, these aspects affect the false eyelashes market share.
The consumer trends for changing lifestyles that are driving the fake eyelashes market include a demand for new customized fake eyelash goods. Also, the increasing trend of DIY strip lashes among women in all the global regions is boosting the product demand.
Comprehensive Analysis of False Eyelashes Market
The global false eyelashes market research gives a clear understanding of the market’s growth through various types of products such as strip lashes, individual flare, individual single, and other types. They are further classified by the material they are made from, human hair, synthetic hair, and other materials capable of meeting the different demands and pockets of the consumer. Products such as hypermarkets & supermarkets, specialty stores, online stores, and others are easily available to consumers through the appropriate distribution channels.
Controlling the global market, Asia Pacific claimed the highest value of USD 0. 58 billion in 2023. This place owns the majority share of the global market due to a large production house for eyelash products in China and Indonesia that helps to boost the consumption rate of the product.
American International Industries (U.S.), Kiss Products Inc. (U.S.), PT. Royal Korindah (Indonesia), Ulta Beauty Inc. (U.S.), Qingdao Lashbeauty Cosmetic Co. Ltd. (China), L’Oreal S.A. (France), LVMH (France), Shiseido Co. Ltd. (Japan), SY LASHES (China), and Miranda Lashes Inc. (China) are some major players in this industry. These groups of companies who are leaders within the discipline offer a stage playing field for all their competitors as they guarantee increase and set requirements for the arena.
The new packaging product in false eyelash manufacturing was introduced by Loveseen, the U. S. -based false eyelash firm in January 2023 to be friendlier to the environment.
Segmentation Table
Global False Eyelashes Market Scope
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 7.63% from 2024 to 2032
Unit Value (USD Billion)
By Product Type
Strip Lashes
Individual Flare
Individual Single
Others
By Material
Human Hair
Synthetic Hair
Others
By Distribution Channel
Hypermarkets & Supermarkets
Specialty Stores
Online Stores
Others
By Region North America (By Product Type, Material, Distribution Channel, and Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
Europe (By Product Type, Material, Distribution Channel, and Country)
- Germany (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Spain (By Product Type)
- U.K. (By Product Type)
- Rest of Europe (By Product Type)
Asia Pacific (By Product Type, Material, Distribution Channel, and Country)
- China (By Product Type)
- India (By Product Type)
- Japan (By Product Type)
- Australia (By Product Type)
- Rest of Asia Pacific (By Product Type)
South America (By Product Type, Material, Distribution Channel, and Country)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Rest of South America (By Product Type)
Middle East & Africa (By Product Type, Material, Distribution Channel, and Country)
- UAE (By Product Type)
- South Africa (By Product Type)
Rest of Middle East & Africa (By Product Type)
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