Enterprise Video Platform Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Enterprise Video Platform Market
In 2023, the market for enterprise video platforms was estimated to be worth USD 19.16 billion globally. By 2032, the market is expected to have grown from USD 21.85 billion in 2024 to USD 76.08 billion, with a compound annual growth rate (CAGR) of 16.9%.
Due to the COVID-19 a lot of people had to work in online mode. This led to a widespread use of internet conferencing for staff communication. Market gamers responded by deploying business enterprise video platforms with interactive features like chat and commenting, facilitating employee discussions and addressing issues. This adaptation is more advantageous to enterprise tactics and conversation channels across agencies during the disaster.
The demand for effective communication and collaboration tools surged during the pandemic, driving enterprise video platform market growth. Enterprise video platforms, offering live streaming and content sharing, facilitate real-time interaction. Integration with collaboration tools like Slack and Microsoft Teams enhances collaboration on video content, fostering market growth.
The growing utilization of video analytics within enterprise video platforms is expected to drive market growth. These tools provide insights into video performance, aiding content optimization and marketing strategies, thus enhancing the enterprise video platform market size.
Comprehensive Analysis of Enterprise Video Platform Market
Segmentation in the Enterprise Video Platform market share is driving the market because it allows companies to target specific customer groups with tailored services and solutions. Enterprise video platforms, available as cloud-based or on-premise solutions, cater to the needs of both small and large businesses across various industries such as IT, banking, healthcare, education, media, retail, and more. These platforms facilitate effective communication and collaboration through videos, meeting a wide range of business requirements with ease and efficiency.
Asia Pacific leads the market with the highest expected growth rate, driven by increased media consumption, expanding network infrastructure, and the presence of numerous SMEs in India, China, Australia, and Singapore. Growing demand for the solution in various sectors like training, education, and customer engagement further propels market dominance.
Market leaders like Avaya LLC, Panopto, VIDIZMO LLC, Vbrick, Vidyard, and VdoCipher Media Solutions expand geographically with new solutions, attracting diverse customers and boosting revenue, thereby influencing market dynamics positively.These leading players in the market hail from various regions worldwide. Avaya LLC, Panopto, VIDIZMO LLC, Vbrick, Vidyo, Inc., and Vimeo.com, Inc. are headquartered in the U.S. Vidyard is based in Canada, while VdoCipher Media Solutions operates from India.
In October 2023, Brightcove partnered with Acquia, integrating Brightcove’s answers with Acquia Open DXP. This collaboration goals to create video-ahead stories, improving facts collection and analytics abilities to tell advertising and marketing techniques, marking a sizable improvement inside the enterprise.
Segmentation Table
Global Enterprise Video Platform Market Scope
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 16.9% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Deployment
Cloud
On-premise
By Enterprise Type
SMEs
Large Enterprises
By End-user
IT and Telecom
BFSI
Healthcare
Education
Media and Entertainment
Retail and E-commerce
Others (Manufacturing, Transportation)
By Region
North America (By Deployment, Enterprise Type, End-user, and Country)
- U.S. (By End-user)
- Canada (By End-user)
- Mexico (By End-user)
South America (By Deployment, Enterprise Type, End-user, and Country)
- Brazil (By End-user)
- Argentina (By End-user)
- Rest of South America
Europe (By Deployment, Enterprise Type, End-user, and Country)
- U.K. (By End-user)
- Germany (By End-user)
- France (By End-user)
- Italy (By End-user)
- Spain (By End-user)
- Russia (By End-user)
- Benelux (By End-user)
- Nordics (By End-user)
- Rest of Europe
Middle East & Africa (By Deployment, Enterprise Type, End-user, and Country)
- Turkey (By End-user)
- Israel (By End-user)
- GCC (By End-user)
- North Africa (By End-user)
- South Africa (By End-user)
- Rest of the Middle East & Africa
Asia Pacific (By Deployment, Enterprise Type, End-user, and Country)
- China (By End-user)
- India (By End-user)
- Japan (By End-user)
- South Korea (By End-user)
- ASEAN (By End-user)
- Oceania (By End-user)
- Rest of Asia Pacific
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