Enterprise A2P SMS Market

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,850	140 Pages	Fortune Business Insights Pvt. Ltd.	September, 2024	FOB19185618

Best Price Guarantee
Price	from $4,850
Length	140 Pages
Publisher	Fortune Business Insights Pvt. Ltd.
Published Date	September, 2024
SKU	FOB19185618

Enterprise A2P SMS Market

Growth Factors of Enterprise A2P SMS Market

The enterprise A2P SMS market size was valued at USD 50.99 billion in 2023, and the market is now projected to grow from USD 53.31 billion in 2024 to USD 76.18 billion by 2032, exhibiting a CAGR of 4.6% during the forecast period of 2023-2032.

The COVID-19 pandemic posed significant challenges on the enterprise A2P SMS market growth. Due to lack of industrial operations and a halt in commercial campaigns, implementation of government policies, investments in projects and other initiatives due to covid pandemic., which lead a decline in the cloud infrastructure services market expansion. Lockdown enacted in numerous nations have hindered the manufacturing and caused transportation delays. In addition, worldwide restrictions have caused a halt in economic activities. Despite the challenges of covid pandemic, the battery plate sector has proven to be robust. Although the construction of electric vehicle has been delayed due to shortage of man power and procurement concerns of raw material.

A2P SMS's greater reaching capabilities and cost-effectiveness to promote enterprise A2P SMS market growth. A2P SMS solutions give businesses an efficient and scalable way to quickly send messages to a large audience. A2P SMS's affordability, particularly in contrast to other communication channels like voice calls or email, underscores its allure for businesses seeking to minimize communication costs while guaranteeing efficient outreach. The enterprise A2P SMS market is further supported by the extensive usage of mobile devices and the accessibility of SMS-enabled applications, which let companies communicate with clients via their chosen channels.

OTT platforms to offer business A2P SMS growth prospects. This facilitates message engagement with customers. The market potential for A2P messaging has increased due to the notable uptake of OTT platforms. When a user signs up, the OTT platforms provide authentication tools to help verify their identity. Authentications are needed by a number of businesses to validate orders, send out alerts on time, verify order delivery, etc. OTT-based A2P SMS facilitates more productive operations in various sectors. For example, RedBus, a ticket booking service provider, uses WhatsApp, an A2P messaging application, to provide passengers with a confirmed ticket. In addition, the supplier provides services including real-time bus location tracking, refund status updates, bus reviews, and offers. The OTT messaging platform will therefore probably increase commercial potential.

Comprehensive Analysis of Enterprise A2P SMS Market

The enterprise A2P SMS market and healthcare industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the pharmacy benefit management industry. These segmentations are methodically segregated by deployment, by application and by end users. The types deployment segmentation includes, On-Premises, and Cloud, and by Application segmentation includes Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services, and Others. However, the end user segmentation includes BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, and others.

The Asia Pacific region lead the enterprise A2P SMS market by benefitting a market size of USD 15.24 billion in 2023 due to A2P SMS's greater reaching capabilities and cost-effectiveness and A2P SMS's affordability.

The top players in the market play a crucial role in the healthcare industry assuring industrial prospectus growth and setting market standards. These players include, Genesys Telecommunications (U.S.), SAP SE (Germany), Orange Business Services (France), Global Message Services AG (Switzerland), Infobip Ltd. (U.K.), Smsglobal (U.S.), Tata Communications (India), China Unicom Limited. (China), Tyntec Group Limited (U.K.), Twilio Inc. (U.S.), Mitto (Switzerland), Vodafone Limited. (U.K.), Zen Interactive Technologies (UAE), AMD Telecom S.A (Switzerland), NTT Communications Corporation (Japan) and CLX Communications AB (Sweden) these market players provide a level-playing competitive landscape.

In February 2023, A well known cloud communications platform named as Infobip revealed its Rich Communication Services Business Messaging Solution at the Mobile World Congress. In order to guarantee remarkable experiences, this product is made to help MNOs and enterprises connect with clients, improve engagement, and send interactive conversational communications.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 4.6% from 2024 to 2032

Unit Value (USD Billion)

Segmentation By Deployment

- Cloud

- On-premises

By Application

- Pushed Content Services

- Customer Relationship Management Services

- Promotion and Marketing

- Interactive Services

- Others (Information Services, Workforce Management, etc.)

By End User

- BFSI

- Retail and E-commerce

- Travel and Hospitality

- Healthcare

- Media and Entertainment

- Others (Hyperlocal Businesses, etc.)

By Region

- North America (By Deployment, By Enterprise Type, By Business Function, By Application, and By Country)

U.S. (Application)
Canada (Application)
Mexico (Application)

- South America (By Deployment, By Enterprise Type, By Business Function, By Application, and By Country)

Brazil (Application)
Argentina (Application)
Rest of South America

- Europe (By Deployment, By Enterprise Type, By Business Function, By Application, and By Country)

U.K. (Application)
Germany (Application)
France (Application)
Italy (Application)
Spain (Application)
Russia (Application)
Benelux (Application)
Nordics (Application)
Rest of Europe

- Middle East & Africa (By Deployment, By Enterprise Type, By Business Function, By Application, and By Country)

Turkey (Application)
Israel (Application)
GCC (Application)
North Africa (Application)
South Africa (Application)
Rest of Middle East & Africa

- Asia Pacific (By Deployment, By Enterprise Type, By Business Function, By Application, and By Country)

Japan (Application)
China (Application)
India (Application)
South Korea (Application)
ASEAN (Application)
Oceania (Application)
Rest of Asia Pacific

Please Note:

1. Introduction: 1.1. Definition, By Segment; 1.2. Research Methodology/Approach; 1.3. Data Sources
2. Executive Summary
3. Market Dynamics: 3.1. Macro and Micro Economic Indicators; 3.2. Drivers, Restraints, Opportunities and Trends
4. Competition Landscape: 4.1. Business Strategies Adopted by Key Players; 4.2. Consolidated SWOT Analysis of Key Players; 4.3. Global Enterprise A2P SMS Key Players Market Share/Ranking, 2023
5. Global Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 5.1. Key Findings; 5.2. By Deployment (USD); 5.2.1. Cloud-base; 5.2.2. On-premises; 5.3. By Application (USD); 5.3.1. Pushed Content Services; 5.3.2. Customer Relationship Management Services; 5.3.3. Promotion and Marketing; 5.3.4. Interactive Services; 5.3.5. Others (Information Services, Workforce Management, etc.); 5.4. By End User (USD); 5.4.1. BFSI; 5.4.2. Retail and E-commerce; 5.4.3. Travel and Hospitality; 5.4.4. Healthcare; 5.4.5. Media and Entertainment; 5.4.6. Others (Hyperlocal Businesses, etc.); 5.5. By Region (USD); 5.5.1. North America; 5.5.2. South America; 5.5.3. Europe; 5.5.4. Middle East & Africa; 5.5.5. Asia Pacific
6. North America Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 6.1. Key Findings; 6.2. By Deployment (USD); 6.2.1. Cloud-base; 6.2.2. On-premises; 6.3. By Application (USD); 6.3.1. Pushed Content Services; 6.3.2. Customer Relationship Management Services; 6.3.3. Promotion and Marketing; 6.3.4. Interactive Services; 6.3.5. Others (Information Services, Workforce Management, etc.); 6.4. By End User (USD); 6.4.1. BFSI; 6.4.2. Retail and E-commerce; 6.4.3. Travel and Hospitality; 6.4.4. Healthcare; 6.4.5. Media and Entertainment; 6.4.6. Others (Hyperlocal Businesses, etc.); 6.5. By Country (USD); 6.5.1. United States; 6.5.1.1. Application; 6.5.2. Canada; 6.5.2.1. Application; 6.5.3. Mexico; 6.5.3.1. Application
7. South America Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 7.1. Key Findings; 7.2. By Deployment (USD); 7.2.1. Cloud-base; 7.2.2. On-premises; 7.3. By Application (USD); 7.3.1. Pushed Content Services; 7.3.2. Customer Relationship Management Services; 7.3.3. Promotion and Marketing; 7.3.4. Interactive Services; 7.3.5. Others (Information Services, Workforce Management, etc.); 7.4. By End User (USD); 7.4.1. BFSI; 7.4.2. Retail and E-commerce; 7.4.3. Travel and Hospitality; 7.4.4. Healthcare; 7.4.5. Media and Entertainment; 7.4.6. Others (Hyperlocal Businesses, etc.); 7.5. By Country (USD); 7.5.1. Brazil; 7.5.1.1. Application; 7.5.2. Argentina; 7.5.2.1. Application; 7.5.3. Rest of South America
8. Europe Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 8.1. Key Findings; 8.2. By Deployment (USD); 8.2.1. Cloud-base; 8.2.2. On-premises; 8.3. By Application (USD); 8.3.1. Pushed Content Services; 8.3.2. Customer Relationship Management Services; 8.3.3. Promotion and Marketing; 8.3.4. Interactive Services; 8.3.5. Others (Information Services, Workforce Management, etc.); 8.4. By End User (USD); 8.4.1. BFSI; 8.4.2. Retail and E-commerce; 8.4.3. Travel and Hospitality; 8.4.4. Healthcare; 8.4.5. Media and Entertainment; 8.4.6. Others (Hyperlocal Businesses, etc.); 8.5. By Country (USD); 8.5.1. United Kingdom; 8.5.1.1. Application; 8.5.2. Germany; 8.5.2.1. Application; 8.5.3. France; 8.5.3.1. Application; 8.5.4. Italy; 8.5.4.1. Application; 8.5.5. Spain; 8.5.5.1. Application; 8.5.6. Russia; 8.5.6.1. Application; 8.5.7. Benelux; 8.5.7.1. Application; 8.5.8. Nordics; 8.5.8.1. Application; 8.5.9. Rest of Europe
9. Middle East & Africa Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 9.1. Key Findings; 9.2. By Deployment (USD); 9.2.1. Cloud-base; 9.2.2. On-premises; 9.3. By Application (USD); 9.3.1. Pushed Content Services; 9.3.2. Customer Relationship Management Services; 9.3.3. Promotion and Marketing; 9.3.4. Interactive Services; 9.3.5. Others (Information Services, Workforce Management, etc.); 9.4. By End User (USD); 9.4.1. BFSI; 9.4.2. Retail and E-commerce; 9.4.3. Travel and Hospitality; 9.4.4. Healthcare; 9.4.5. Media and Entertainment; 9.4.6. Others (Hyperlocal Businesses, etc.); 9.5. By Country (USD); 9.5.1. Turkey; 9.5.1.1. Application; 9.5.2. Israel; 9.5.2.1. Application; 9.5.3. GCC; 9.5.3.1. Application; 9.5.4. North Africa; 9.5.4.1. Application; 9.5.5. South Africa; 9.5.5.1. Application; 9.5.6. Rest of MEA
10. Asia Pacific Enterprise A2P SMS Market Size Estimates and Forecasts, By Segments, 2019-2032: 10.1. Key Findings; 10.2. By Deployment (USD); 10.2.1. Cloud-base; 10.2.2. On-premises; 10.3. By Application (USD); 10.3.1. Pushed Content Services; 10.3.2. Customer Relationship Management Services; 10.3.3. Promotion and Marketing; 10.3.4. Interactive Services; 10.3.5. Others (Information Services, Workforce Management, etc.); 10.4. By End User (USD); 10.4.1. BFSI; 10.4.2. Retail and E-commerce; 10.4.3. Travel and Hospitality; 10.4.4. Healthcare; 10.4.5. Media and Entertainment; 10.4.6. Others (Hyperlocal Businesses, etc.); 10.5. By Country (USD); 10.5.1. China; 10.5.1.1. Application; 10.5.2. India; 10.5.2.1. Application; 10.5.3. Japan; 10.5.3.1. Application; 10.5.4. South Korea; 10.5.4.1. Application; 10.5.5. ASEAN; 10.5.5.1. Application; 10.5.6. Oceania; 10.5.6.1. Application; 10.5.7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases): 11.1. UiPath; 11.1.1. Overview; 11.1.1.1. Key Management; 11.1.1.2. Headquarters; 11.1.1.3. Offerings/Business Segments; 11.1.2. Key Details (Key details are consolidated data and not product/service specific); 11.1.2.1. Employee Size; 11.1.2.2. Past and Current Revenue; 11.1.2.3. Geographical Share; 11.1.2.4. Business Segment Share; 11.1.2.5. Recent Developments; 11.2. Celonis GmbH; 11.2.1. Overview; 11.2.1.1. Key Management; 11.2.1.2. Headquarters; 11.2.1.3. Offerings/Business Segments; 11.2.2. Key Details (Key details are consolidated data and not product/service specific); 11.2.2.1. Employee Size; 11.2.2.2. Past and Current Revenue; 11.2.2.3. Geographical Share; 11.2.2.4. Business Segment Share; 11.2.2.5. Recent Developments; 11.3. Exeura; 11.3.1. Overview; 11.3.1.1. Key Management; 11.3.1.2. Headquarters; 11.3.1.3. Offerings/Business Segments; 11.3.2. Key Details (Key details are consolidated data and not product/service specific); 11.3.2.1. Employee Size; 11.3.2.2. Past and Current Revenue; 11.3.2.3. Geographical Share; 11.3.2.4. Business Segment Share; 11.3.2.5. Recent Developments; 11.4. Fluxicon BV; 11.4.1. Overview; 11.4.1.1. Key Management; 11.4.1.2. Headquarters; 11.4.1.3. Offerings/Business Segments; 11.4.2. Key Details (Key details are consolidated data and not product/service specific); 11.4.2.1. Employee Size; 11.4.2.2. Past and Current Revenue; 11.4.2.3. Geographical Share; 11.4.2.4. Business Segment Share; 11.4.2.5. Recent Developments; 11.5. Fujitsu Ltd.; 11.5.1. Overview; 11.5.1.1. Key Management; 11.5.1.2. Headquarters; 11.5.1.3. Offerings/Business Segments; 11.5.2. Key Details (Key details are consolidated data and not product/service specific); 11.5.2.1. Employee Size; 11.5.2.2. Past and Current Revenue; 11.5.2.3. Geographical Share; 11.5.2.4. Business Segment Share; 11.5.2.5. Recent Developments; 11.6. Hyland Software, Inc.; 11.6.1. Overview; 11.6.1.1. Key Management; 11.6.1.2. Headquarters; 11.6.1.3. Offerings/Business Segments; 11.6.2. Key Details (Key details are consolidated data and not product/service specific); 11.6.2.1. Employee Size; 11.6.2.2. Past and Current Revenue; 11.6.2.3. Geographical Share; 11.6.2.4. Business Segment Share; 11.6.2.5. Recent Developments; 11.7. Minit; 11.7.1. Overview; 11.7.1.1. Key Management; 11.7.1.2. Headquarters; 11.7.1.3. Offerings/Business Segments; 11.7.2. Key Details (Key details are consolidated data and not product/service specific); 11.7.2.1. Employee Size; 11.7.2.2. Past and Current Revenue; 11.7.2.3. Geographical Share; 11.7.2.4. Business Segment Share; 11.7.2.5. Recent Developments; 11.8. QPR Software Plc; 11.8.1. Overview; 11.8.1.1. Key Management; 11.8.1.2. Headquarters; 11.8.1.3. Offerings/Business Segments; 11.8.2. Key Details (Key details are consolidated data and not product/service specific); 11.8.2.1. Employee Size; 11.8.2.2. Past and Current Revenue; 11.8.2.3. Geographical Share; 11.8.2.4. Business Segment Share; 11.8.2.5. Recent Developments; 11.9. Software AG; 11.9.1. Overview; 11.9.1.1. Key Management; 11.9.1.2. Headquarters; 11.9.1.3. Offerings/Business Segments; 11.9.2. Key Details (Key details are consolidated data and not product/service specific); 11.9.2.1. Employee Size; 11.9.2.2. Past and Current Revenue; 11.9.2.3. Geographical Share; 11.9.2.4. Business Segment Share; 11.9.2.5. Recent Developments; 11.10. ABBYY Solutions Ltd.; 11.10.1. Overview; 11.10.1.1. Key Management; 11.10.1.2. Headquarters; 11.10.1.3. Offerings/Business Segments; 11.10.2. Key Details (Key details are consolidated data and not product/service specific); 11.10.2.1. Employee Size; 11.10.2.2. Past and Current Revenue; 11.10.2.3. Geographical Share; 11.10.2.4. Business Segment Share; 11.10.2.5. Recent Developments
12. Key Takeaways