Employee Engagement Software Market
Growth Factors of Employee Engagement Software Market
The employee engagement software market size was valued at USD 911.0 million in 2023, and the market is now projected to grow from USD 1053.8 million in 2024 to USD 3610.5 million by 2032, exhibiting a CAGR of 16.6% during the forecast period of 2024-2032.
The outbreak of the COVID-19 pandemic necessitated the adoption and demand for better employee engagement software. It is also for this reason that work-life balance became a focus during this time and there was increased adoption of these tools. There was a focus on HR solutions for improving productivity during remote work, workers’ wellbeing and optimizing onboarding. This change ambitioned an extended interest in guaranteeing employee satisfaction and output within a difficult working climate.
Technologies including cloud computing tools, collaboration tools, and automation are applied in digital workplaces to accommodate the working from home model as well as enhance work productivity and efficiency while enhancing the interaction between the workers. There is now more attention to what is being referred to as work-life balance in which the management is focusing on helping employees work better. In addition, the incorporation of engagement practices enhances control strategies of work, as well as creates motivation and togetherness in teams. It plays the positive role of improving organizational performance and staff satisfaction within current employment.
In the global market, gamification is more and more popular since it intensifies the fascination of users and improves their performance in business processes and procedures. Zippia, Inc., mentioned that 90% of employee had increase employ performance through gamification. Their integration is anticipated to enhance a variety of human resource competencies such as enhanced relevant performance, employee satisfaction, comprehensive remuneration techniques, and company revenue. Furthermore, the survey conducted among the members of the MarTech Alliance shows that most employees, 85%, view gamification as increasing workplace’s interest and thus its importance to organizations’ plans.
Comprehensive Analysis of Employee Engagement Software Market
The employee engagement software market growth is rising at an exponential rate due to its market segmentation. This market expansion rightly presents a detailed local analysis based on the forces such as supply and demand which define the industry. These segmentations are methodically segregated by deployment analysis, by enterprise type analysis, by function analysis and by industry analysis. By deployment analysis include cloud and on-premises. By enterprise type analysis include large enterprises and small & medium enterprises. By function analysis include onboarding, training, collaboration & interaction, customer service, rewards & recognitions, and others. By industry analysis include retail, BFSI, government, healthcare, IT & telecom, hospitality, manufacturing, and others.
The North America region lead the employee engagement software market share by benefitting a market size of USD 302.5 million in 2023 due to growing investment in digital solutions.
The top players have a significant responsibility in the information & communication technology industry for confirming industrial prospectus growth and determining the market trends. These players include, 15Five, Lattice, Smartly Inc. (Bonusly), Vantage Circle, Xoxoday Emplus, Workvivo Limited, Synergita Software Private Limited, Leapsome GmbH, Kudos Inc., Culture Amp Pty Ltd. these market players provide a level-playing competitive landscape.
In October 2023, Xoxoday integrated its employee engagement platform Empuls with Amazon Business, enhancing employee recognition and rewards by enabling meaningful choices and seamless redemption experiences.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 16.6% from 2024 to 2032
Unit Value (USD Million)
Segmentation By Deployment
By Enterprise Type
- Large Enterprises
- Small & Medium Enterprises
By Function
- Onboarding
- Training
- Collaboration & Interaction
- Customer Service
- Rewards & Recognitions
- Others (Surveys)
By Industry
- Retail
- BFSI
- Government
- Healthcare
- IT & Telecom
- Hospitality
- Manufacturing
- Others (Media & Entertainment)
By Region
- North America (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
- U.S. (By Industry)
- Canada (By Industry)
- Mexico (By Industry)
- South America (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
- Brazil (By Industry)
- Argentina (By Industry)
- Rest of South America
- Europe (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
- U.K. (By Industry)
- Germany (By Industry)
- France (By Industry)
- Italy (By Industry)
- Spain (By Industry)
- Russia (By Industry)
- Benelux (By Industry)
- Nordics (By Industry)
- Rest of Europe
- Middle East & Africa (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
- Turkey (By Industry)
- Israel (By Industry)
- GCC (By Industry)
- South Africa (By Industry)
- North Africa (By Industry)
- Rest of Middle East & Africa
- Asia Pacific (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
- China (By Industry)
- India (By Industry)
- Japan (By Industry)
- South Korea (By Industry)
- ASEAN (By Industry)
- Oceania (By Industry)
- Rest of Asia Pacific
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