Employee Engagement Software Market

Employee Engagement Software Market



Growth Factors of Employee Engagement Software Market

The employee engagement software market size was valued at USD 911.0 million in 2023, and the market is now projected to grow from USD 1053.8 million in 2024 to USD 3610.5 million by 2032, exhibiting a CAGR of 16.6% during the forecast period of 2024-2032.

The outbreak of the COVID-19 pandemic necessitated the adoption and demand for better employee engagement software. It is also for this reason that work-life balance became a focus during this time and there was increased adoption of these tools. There was a focus on HR solutions for improving productivity during remote work, workers’ wellbeing and optimizing onboarding. This change ambitioned an extended interest in guaranteeing employee satisfaction and output within a difficult working climate.

Technologies including cloud computing tools, collaboration tools, and automation are applied in digital workplaces to accommodate the working from home model as well as enhance work productivity and efficiency while enhancing the interaction between the workers. There is now more attention to what is being referred to as work-life balance in which the management is focusing on helping employees work better. In addition, the incorporation of engagement practices enhances control strategies of work, as well as creates motivation and togetherness in teams. It plays the positive role of improving organizational performance and staff satisfaction within current employment.

In the global market, gamification is more and more popular since it intensifies the fascination of users and improves their performance in business processes and procedures. Zippia, Inc., mentioned that 90% of employee had increase employ performance through gamification. Their integration is anticipated to enhance a variety of human resource competencies such as enhanced relevant performance, employee satisfaction, comprehensive remuneration techniques, and company revenue. Furthermore, the survey conducted among the members of the MarTech Alliance shows that most employees, 85%, view gamification as increasing workplace’s interest and thus its importance to organizations’ plans.

Comprehensive Analysis of Employee Engagement Software Market

The employee engagement software market growth is rising at an exponential rate due to its market segmentation. This market expansion rightly presents a detailed local analysis based on the forces such as supply and demand which define the industry. These segmentations are methodically segregated by deployment analysis, by enterprise type analysis, by function analysis and by industry analysis. By deployment analysis include cloud and on-premises. By enterprise type analysis include large enterprises and small & medium enterprises. By function analysis include onboarding, training, collaboration & interaction, customer service, rewards & recognitions, and others. By industry analysis include retail, BFSI, government, healthcare, IT & telecom, hospitality, manufacturing, and others.

The North America region lead the employee engagement software market share by benefitting a market size of USD 302.5 million in 2023 due to growing investment in digital solutions.

The top players have a significant responsibility in the information & communication technology industry for confirming industrial prospectus growth and determining the market trends. These players include, 15Five, Lattice, Smartly Inc. (Bonusly), Vantage Circle, Xoxoday Emplus, Workvivo Limited, Synergita Software Private Limited, Leapsome GmbH, Kudos Inc., Culture Amp Pty Ltd. these market players provide a level-playing competitive landscape.

In October 2023, Xoxoday integrated its employee engagement platform Empuls with Amazon Business, enhancing employee recognition and rewards by enabling meaningful choices and seamless redemption experiences.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 16.6% from 2024 to 2032

Unit Value (USD Million)

Segmentation By Deployment
  • Cloud
  • On-premises
By Enterprise Type
  • Large Enterprises
  • Small & Medium Enterprises
By Function
  • Onboarding
  • Training
  • Collaboration & Interaction
  • Customer Service
  • Rewards & Recognitions
  • Others (Surveys)
By Industry
  • Retail
  • BFSI
  • Government
  • Healthcare
  • IT & Telecom
  • Hospitality
  • Manufacturing
  • Others (Media & Entertainment)
By Region
  • North America (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
  • U.S. (By Industry)
  • Canada (By Industry)
  • Mexico (By Industry)
  • South America (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
  • Brazil (By Industry)
  • Argentina (By Industry)
  • Rest of South America
  • Europe (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
  • U.K. (By Industry)
  • Germany (By Industry)
  • France (By Industry)
  • Italy (By Industry)
  • Spain (By Industry)
  • Russia (By Industry)
  • Benelux (By Industry)
  • Nordics (By Industry)
  • Rest of Europe
  • Middle East & Africa (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
  • Turkey (By Industry)
  • Israel (By Industry)
  • GCC (By Industry)
  • South Africa (By Industry)
  • North Africa (By Industry)
  • Rest of Middle East & Africa
  • Asia Pacific (By Deployment, By Enterprise Type, By Function, By Industry, and By Country)
  • China (By Industry)
  • India (By Industry)
  • Japan (By Industry)
  • South Korea (By Industry)
  • ASEAN (By Industry)
  • Oceania (By Industry)
  • Rest of Asia Pacific


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1. Introduction
1.1. Definition, By Segment
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
4.2. Consolidated SWOT Analysis of Key Players
4.3. Global Employee Engagement Software Key Players Market Revenue Share (%), 2023
5. Global Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
5.1. Key Findings
5.2. By Deployment (USD)
5.2.1. Cloud
5.2.2. On-premises
5.3. By Enterprise Type (USD)
5.3.1. Large Enterprises
5.3.2. Small & Medium Enterprises
5.4. By Function (USD)
5.4.1. Onboarding
5.4.2. Training
5.4.3. Collaboration & Interaction
5.4.4. Customer Service
5.4.5. Rewards & Recognitions
5.4.6. Others (Surveys, etc.)
5.5. By Industry (USD)
5.5.1. Retail
5.5.2. BFSI
5.5.3. Government
5.5.4. Healthcare
5.5.5. IT & Telecom
5.5.6. Hospitality
5.5.7. Manufacturing
5.5.8. Others (Media & Entertainment, etc.)
5.6. By Region (USD)
5.6.1. North America
5.6.2. South America
5.6.3. Europe
5.6.4. Middle East & Africa
5.6.5. Asia Pacific
6. North America Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
6.1. Key Findings
6.2. By Deployment (USD)
6.2.1. Cloud
6.2.2. On-premises
6.3. By Enterprise Type (USD)
6.3.1. Large Enterprises
6.3.2. Small & Medium Enterprises
6.4. By Function (USD)
6.4.1. Onboarding
6.4.2. Training
6.4.3. Collaboration & Interaction
6.4.4. Customer Service
6.4.5. Rewards & Recognitions
6.4.6. Others (Surveys, etc.)
6.5. By Industry (USD)
6.5.1. Retail
6.5.2. BFSI
6.5.3. Government
6.5.4. Healthcare
6.5.5. IT & Telecom
6.5.6. Hospitality
6.5.7. Manufacturing
6.5.8. Others (Media & Entertainment, etc.)
6.6. By Country (USD)
6.6.1. United States
6.6.1.1. By Industry
6.6.2. Canada
6.6.2.1. By Industry
6.6.3. Mexico
6.6.3.1. By Industry
7. South America Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
7.1. Key Findings
7.2. By Deployment (USD)
7.2.1. Cloud
7.2.2. On-premises
7.3. By Enterprise Type (USD)
7.3.1. Large Enterprises
7.3.2. Small & Medium Enterprises
7.4. By Function (USD)
7.4.1. Onboarding
7.4.2. Training
7.4.3. Collaboration & Interaction
7.4.4. Customer Service
7.4.5. Rewards & Recognitions
7.4.6. Others (Surveys, etc.)
7.5. By Industry (USD)
7.5.1. Retail
7.5.2. BFSI
7.5.3. Government
7.5.4. Healthcare
7.5.5. IT & Telecom
7.5.6. Hospitality
7.5.7. Manufacturing
7.5.8. Others (Media & Entertainment, etc.)
7.6. By Country (USD)
7.6.1. Brazil
7.6.1.1. By Industry
7.6.2. Argentina
7.6.2.1. By Industry
7.6.3. Rest of South America
8. Europe Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
8.1. Key Findings
8.2. By Deployment (USD)
8.2.1. Cloud
8.2.2. On-premises
8.3. By Enterprise Type (USD)
8.3.1. Large Enterprises
8.3.2. Small & Medium Enterprises
8.4. By Function (USD)
8.4.1. Onboarding
8.4.2. Training
8.4.3. Collaboration & Interaction
8.4.4. Customer Service
8.4.5. Rewards & Recognitions
8.4.6. Others (Surveys, etc.)
8.5. By Industry (USD)
8.5.1. Retail
8.5.2. BFSI
8.5.3. Government
8.5.4. Healthcare
8.5.5. IT & Telecom
8.5.6. Hospitality
8.5.7. Manufacturing
8.5.8. Others (Media & Entertainment, etc.)
8.6. By Country (USD)
8.6.1. United Kingdom
8.6.1.1. By Industry
8.6.2. Germany
8.6.2.1. By Industry
8.6.3. France
8.6.3.1. By Industry
8.6.4. Italy
8.6.4.1. By Industry
8.6.5. Spain
8.6.5.1. By Industry
8.6.6. Russia
8.6.6.1. By Industry
8.6.7. Benelux
8.6.7.1. By Industry
8.6.8. Nordics
8.6.8.1. By Industry
8.6.9. Rest of Europe
9. Middle East & Africa Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
9.1. Key Findings
9.2. By Deployment (USD)
9.2.1. Cloud
9.2.2. On-premises
9.3. By Enterprise Type (USD)
9.3.1. Large Enterprises
9.3.2. Small & Medium Enterprises
9.4. By Function (USD)
9.4.1. Onboarding
9.4.2. Training
9.4.3. Collaboration & Interaction
9.4.4. Customer Service
9.4.5. Rewards & Recognitions
9.4.6. Others (Surveys, etc.)
9.5. By Industry (USD)
9.5.1. Retail
9.5.2. BFSI
9.5.3. Government
9.5.4. Healthcare
9.5.5. IT & Telecom
9.5.6. Hospitality
9.5.7. Manufacturing
9.5.8. Others (Media & Entertainment, etc.)
9.6. By Country (USD)
9.6.1. Turkey
9.6.1.1. By Industry
9.6.2. Israel
9.6.2.1. By Industry
9.6.3. GCC
9.6.3.1. By Industry
9.6.4. North Africa
9.6.4.1. By Industry
9.6.5. South Africa
9.6.5.1. By Industry
9.6.6. Rest of MEA
10. Asia Pacific Employee Engagement Software Market Size Estimates and Forecasts, By Segments, 2019-2032
10.1. Key Findings
10.2. By Deployment (USD)
10.2.1. Cloud
10.2.2. On-premises
10.3. By Enterprise Type (USD)
10.3.1. Large Enterprises
10.3.2. Small & Medium Enterprises
10.4. By Function (USD)
10.4.1. Onboarding
10.4.2. Training
10.4.3. Collaboration & Interaction
10.4.4. Customer Service
10.4.5. Rewards & Recognitions
10.4.6. Others (Surveys, etc.)
10.5. By Industry (USD)
10.5.1. Retail
10.5.2. BFSI
10.5.3. Government
10.5.4. Healthcare
10.5.5. IT & Telecom
10.5.6. Hospitality
10.5.7. Manufacturing
10.5.8. Others (Media & Entertainment, etc.)
10.6. By Country (USD)
10.6.1. China
10.6.1.1. By Industry
10.6.2. India
10.6.2.1. By Industry
10.6.3. Japan
10.6.3.1. By Industry
10.6.4. South Korea
10.6.4.1. By Industry
10.6.5. ASEAN
10.6.5.1. By Industry
10.6.6. Oceania
10.6.6.1. By Industry
10.6.7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
11.1. 15Five
11.1.1. Overview
11.1.1.1. Key Management
11.1.1.2. Headquarters
11.1.1.3. Offerings/Business Segments
11.1.2. Key Details (Key details are consolidated data and not product/service specific)
11.1.2.1. Employee Size
11.1.2.2. Past and Current Revenue
11.1.2.3. Geographical Share
11.1.2.4. Business Segment Share
11.1.2.5. Recent Developments
11.2. Lattice
11.2.1. Overview
11.2.1.1. Key Management
11.2.1.2. Headquarters
11.2.1.3. Offerings/Business Segments
11.2.2. Key Details (Key details are consolidated data and not product/service specific)
11.2.2.1. Employee Size
11.2.2.2. Past and Current Revenue
11.2.2.3. Geographical Share
11.2.2.4. Business Segment Share
11.2.2.5. Recent Developments
11.3. Smartly, Inc.
11.3.1. Overview
11.3.1.1. Key Management
11.3.1.2. Headquarters
11.3.1.3. Offerings/Business Segments
11.3.2. Key Details (Key details are consolidated data and not product/service specific)
11.3.2.1. Employee Size
11.3.2.2. Past and Current Revenue
11.3.2.3. Geographical Share
11.3.2.4. Business Segment Share
11.3.2.5. Recent Developments
11.4. Vantage Circle
11.4.1. Overview
11.4.1.1. Key Management
11.4.1.2. Headquarters
11.4.1.3. Offerings/Business Segments
11.4.2. Key Details (Key details are consolidated data and not product/service specific)
11.4.2.1. Employee Size
11.4.2.2. Past and Current Revenue
11.4.2.3. Geographical Share
11.4.2.4. Business Segment Share
11.4.2.5. Recent Developments
11.5. Xoxoday Emplus
11.5.1. Overview
11.5.1.1. Key Management
11.5.1.2. Headquarters
11.5.1.3. Offerings/Business Segments
11.5.2. Key Details (Key details are consolidated data and not product/service specific)
11.5.2.1. Employee Size
11.5.2.2. Past and Current Revenue
11.5.2.3. Geographical Share
11.5.2.4. Business Segment Share
11.5.2.5. Recent Developments
11.6. Workvivo Limited
11.6.1. Overview
11.6.1.1. Key Management
11.6.1.2. Headquarters
11.6.1.3. Offerings/Business Segments
11.6.2. Key Details (Key details are consolidated data and not product/service specific)
11.6.2.1. Employee Size
11.6.2.2. Past and Current Revenue
11.6.2.3. Geographical Share
11.6.2.4. Business Segment Share
11.6.2.5. Recent Developments
11.7. Key Player 7
11.7.1. Overview
11.7.1.1. Key Management
11.7.1.2. Headquarters
11.7.1.3. Offerings/Business Segments
11.7.2. Key Details (Key details are consolidated data and not product/service specific)
11.7.2.1. Employee Size
11.7.2.2. Past and Current Revenue
11.7.2.3. Geographical Share
11.7.2.4. Business Segment Share
11.7.2.5. Recent Developments
11.8. Synergita Software Private Limited
11.8.1. Overview
11.8.1.1. Key Management
11.8.1.2. Headquarters
11.8.1.3. Offerings/Business Segments
11.8.2. Key Details (Key details are consolidated data and not product/service specific)
11.8.2.1. Employee Size
11.8.2.2. Past and Current Revenue
11.8.2.3. Geographical Share
11.8.2.4. Business Segment Share
11.8.2.5. Recent Developments
11.9. Leapsome GmbH
11.9.1. Overview
11.9.1.1. Key Management
11.9.1.2. Headquarters
11.9.1.3. Offerings/Business Segments
11.9.2. Key Details (Key details are consolidated data and not product/service specific)
11.9.2.1. Employee Size
11.9.2.2. Past and Current Revenue
11.9.2.3. Geographical Share
11.9.2.4. Business Segment Share
11.9.2.5. Recent Developments
11.10. Kudos, Inc.
11.10.1. Overview
11.10.1.1. Key Management
11.10.1.2. Headquarters
11.10.1.3. Offerings/Business Segments
11.10.2. Key Details (Key details are consolidated data and not product/service specific)
11.10.2.1. Employee Size
11.10.2.2. Past and Current Revenue
11.10.2.3. Geographical Share
11.10.2.4. Business Segment Share
11.10.2.5. Recent Developments

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