Electric Toothbrush Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Electric Toothbrush Market
The electric toothbrush market size was valued at USD 3.27 billion in 2023, and the market is now projected to grow from USD 3.40 billion in 2024 to USD 4.82 billion in 2032, exhibiting a CAGR of 4.47% during the forecast period of 2024-2032.
The reason is that financial insecurity during the COVID- 19 period has negatively influenced the sales of electric toothbrush market growth resulting in reduced spending on necessities items in the year 2020. But, due to a virus, people saw how important it is to take care of their mouth and face, and as such products enhance better cleaning that electric toothbrushes can offer, it falls under this.
The electric toothbrush market share rise from consumers with disabilities and health issues enhances this sector. The product's convenience, especially for those with disabilities, is boosting global demand. Additionally, numerous hospital admissions are contributing to this rise, as the product offers ease of use and a deeper clean with less effort.
Additionally, market growth is set to soar with the integration of AI technology in electric toothbrushes. These advanced brushes analyze brushing patterns and offer real-time feedback on technique, enhancing oral health outcomes. Major brands are prioritizing AI integration to attract tech-savvy consumers, leveraging its capabilities for recording and tracking dental health. This technological enhancement presents a significant opportunity for market expansion.
Comprehensive Analysis of Electric Toothbrush Market
Market segmentation is propelling the growth of the electric toothbrush market, offering detailed assessments of supply and demand dynamics. Segments are meticulously categorized based on product type and end-user. The product type segmentation includes, Battery Powered and Rechargeable and the end users segmentation includes, male and female.
North America is ahead in the electric toothbrush demand, with USD1.17 billion in value share as of 2023, due to developed personalized consumption expenses in the region. Recent figures released by the Bureau of Economic Analysis in August 2021 show that individual’s spending habits have also increased thereby increasing the overall personal consumption expenditure by USD 42.2 billion with a 0.3% increment. Market growth is further fueled by the presence of supermarkets, even in rural areas, particularly within the U.S.
Key market players significantly influence the growth and standards of the consumer goods industry, shaping its industrial outlook. These players include, Colgate-Palmolive Company (U.S), The Procter & Gamble Company (U.S). Koninklijke Philips N.V. (Netherlands), Xiaomi (China), Ionsei USA (U.S.), Panasonic Corporation (Japan), Water Pik, Inc. (U.S.), DenMat Holdings, LLC (U.S.), Shenzhen Risun Technology Co. Ltd. (China) and Foreo (Sweden).
In February 2023, Vesync Co's well-known brand, Etekcity, introduced its versatile Sonic electric toothbrush with advanced AI capabilities and five distinct brushing modes.
Segmentation Table
GlobalElectric Toothbrush Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 4.47% from 2024 to 2032
Historical Period 2019-2022
Unit Value (USD Billion)
Segmentation By Product Type, End- User, and Region
By Product Type Battery Powered
Rechargeable
By End- User Male
Female
By Region North America (By Product Type, End-User, and Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
Europe (By Product Type, End-User, and Country)
- Germany (By Product Type)
- U.K. (By Product Type)
- Spain (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Russia (By Product Type)
- Rest of Europe (By Product Type)
Asia Pacific (By Product Type, End-User, and Country)
- China (By Product Type)
- India (By Product Type)
- South Korea (By Product Type)
- Japan (By Product Type)
- Rest of Asia Pacific (By Product Type)
South America (By Product Type, End-User, and Country)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Rest of South America (By Product Type)
Middle East & Africa (By Product Type, End-User, and Country)
- South Africa (By Product Type)
- UAE (By Product Type)
- Rest of the Middle East & Africa (By Product Type)
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