Educational Toys Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Educational Toys Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032



Growth Factors of Educational Toys Market

The Educational Toys market size was worth USD 61.60 billion in 2023 globally. Moreover the market is predicted to grow from USD 66.22 billion in 2024 to USD 126.02 billion by 2032, result a compound average growth rate of 8.37% during the forecasts period.

As the implementation of COVID-19 protocols, people were asked to stay at home as lockdown was implemented in maximum countries. Children were spending more time at home as schools were closed due to lockdown restrictions, which boosted the demand for educational toys and contributed in educational toys market growth. Post pandemic many international players launched innovative and sustainable products to fulfill the rising demand for eco-conscious consumers

Innovation of internet connected high tech toys increased the demand among expanding population of tech savvy consumers. innovation to improve the skills and creativity in children in interesting and engaging manner, drive maximum number of parents to purchasesmart toys to make their children future ready which helped in increasing educational toys market share worldwide.

Additionally, due to increasing demand for educational toys in market, concerns regarding circulation of fake learning & educational toys across countries are growing, as these products are maximum being circulated in Asian market such as China and India. Which disrupt the growth of these markets.

Comprehensive Analysis of Educational Toys Market

The market is rising at an exponential rate due to its market segmentation. The market expansion effectively provides a detailed regional assessment considering its dominant demand and supply. The market is further segmented into by type analysis which is bifurcated into arts & crafts, role play, games & puzzles, motor skills, musical toys, stem toys, and other toys. In 2023, Motor skills segment holds dominant share of market, whereas, arts & crafts segment held 18.35% of market shares. Moreover, by age group analysis segment is categorized into up to 4 years, between 4 to 8 years, and above 8 years. It is very important for the brands to make customized toys to build consumer interest in their products. According to by distribution channel analysis market segmentation, the market is categorized into supermarkets & hypermarkets, specialty stores, e-commerce, and others. Supermarkets & hypermarkets are highly popular for distribution channel for learning & educational toys.

The North America market size was worth USD 23.52 billion in 2023. Moreover the market of Europe educational market increasing by the rising popularity of green/environment-friendly products. Asia Pacific is predicted to witness the fastest CAGR from 2023 to 2030. China is famous for learning & educational toys because of which it is the key market in terms of both production and demand.

The top players hold an important place in the growth of market. They are focusing on online channels for marketing their products. LEGO systems A/S is increasing its investment in the digitalization in its business to minimize the impact of COVID-19 because of which company witnessed 21% increase in sales in 2020 compared to previous year. Here are some key players Mattel, LEGO Systems A/S, Melissa & Doug, TOMY,JAKKS Pacific,Inc., GoldLoK Toys, WowWee Group Limited, CocoMoco Kids.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 8.37% from 2024 to 2032

Unit Value (USD Billion)

Segmentation By Type

Arts & Crafts

Role Play

Games & Puzzles

Motor Skills

Musical Toys

Stem Toys

Other Toys

By Age Group

Up to 4 Years

Between 4 and 8 Years

Above 8 Years

By Distribution Channel

Supermarkets & Hypermarkets

Specialty Stores

E-commerce

Others

By Region

North America (By Type, Age Group, Distribution Channel, and Country)

- U.S. (By Type)

- Canada (By Type)

- Mexico (By Type)

Europe (By Type, Age Group, Distribution Channel, and Country)

- Germany (By Type)

- France (By Type)

- Italy (By Type)

- Spain (By Type)

- U.K. (By Type)

- Rest of Europe (By Type)

Asia Pacific (By Type, Age Group, Distribution Channel, and Country)

- China (By Type)

- India (By Type)

- Japan (By Type)

- Australia (By Type)

- Rest of Asia Pacific (By Type)

South America (By Type, Age Group, Distribution Channel, and Country)

- Brazil (By Type)

- Argentina (By Type)

- Rest of South America (By Type)

Middle East & Africa (By Type, Age Group, Distribution Channel, and Country)

- South Africa (By Type)

- UAE (By Type)

- Rest of Middle East & Africa (By Type)


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1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Trends
4. Key Insights
4.1. Parent/Related Market Overview
4.2. Industry SWOT Analysis
4.3. Supply Chain Analysis
4.4. Regulatory Framework
4.5. Porter’s Five Forces Analysis
4.6. Recent Technological Advancements
5. Global Educational Toys Market Analysis, Insights and Forecast, 2019-2032
5.1. Key Findings / Summary
5.2. Market Analysis, Insights and Forecast – By Type
5.2.1. Arts & Crafts
5.2.2. Role Play
5.2.3. Games & Puzzles
5.2.4. Motor Skills
5.2.5. Musical Toys
5.2.6. STEM Toys
5.2.7. Other Toys
5.3. Market Analysis, Insights and Forecast – By Age Group
5.3.1. Up to 4 Years
5.3.2. Between 4 and 8 Years
5.3.3. Above 8 Years
5.4. Market Analysis, Insights and Forecast – By Distribution Channel
5.4.1. Supermarkets & Hypermarkets
5.4.2. Specialty Stores
5.4.3. E-commerce
5.4.4. Others
5.5. Market Analysis, Insights and Forecast – By Region
5.5.1. North America
5.5.2. Europe
5.5.3. Asia Pacific
5.5.4. South America
5.5.5. Middle East & Africa
6. North America Educational Toys Market Analysis, Insights and Forecast, 2019-2032
6.1. Key Findings / Summary
6.2. Market Analysis, Insights and Forecast – By Type
6.2.1. Arts & Crafts
6.2.2. Role Play
6.2.3. Games & Puzzles
6.2.4. Motor Skills
6.2.5. Musical Toys
6.2.6. STEM Toys
6.2.7. Other Toys
6.3. Market Analysis, Insights and Forecast – By Age Group
6.3.1. Up to 4 Years
6.3.2. Between 4 and 8 Years
6.3.3. Above 8 Years
6.4. Market Analysis, Insights and Forecast – By Distribution Channel
6.4.1. Supermarkets & Hypermarkets
6.4.2. Specialty Stores
6.4.3. E-commerce
6.4.4. Others
6.5. Market Analysis, Insights and Forecast – By Country
6.5.1. U.S.
6.5.2. Canada
6.5.3. Mexico
6.6. U.S. Educational Toys Market Analysis, Insights and Forecast – By Type
6.6.1. Arts & Crafts
6.6.2. Role Play
6.6.3. Games & Puzzles
6.6.4. Motor Skills
6.6.5. Musical Toys
6.6.6. STEM Toys
6.6.7. Other Toys
6.7. Canada Educational Toys Market Analysis, Insights and Forecast – By Type
6.7.1. Arts & Crafts
6.7.2. Role Play
6.7.3. Games & Puzzles
6.7.4. Motor Skills
6.7.5. Musical Toys
6.7.6. STEM Toys
6.7.7. Other Toys
6.8. Mexico Educational Toys Market Analysis, Insights and Forecast – By Type
6.8.1. Arts & Crafts
6.8.2. Role Play
6.8.3. Games & Puzzles
6.8.4. Motor Skills
6.8.5. Musical Toys
6.8.6. STEM Toys
6.8.7. Other Toys
7. Europe Educational Toys Market Analysis, Insights and Forecast, 2019-2032
7.1. Key Findings / Summary
7.2. Market Analysis, Insights and Forecast – By Type
7.2.1. Arts & Crafts
7.2.2. Role Play
7.2.3. Games & Puzzles
7.2.4. Motor Skills
7.2.5. Musical Toys
7.2.6. STEM Toys
7.2.7. Other Toys
7.3. Market Analysis, Insights and Forecast – By Age Group
7.3.1. Up to 4 Years
7.3.2. Between 4 and 8 Years
7.3.3. Above 8 Years
7.4. Market Analysis, Insights and Forecast – By Distribution Channel
7.4.1. Supermarkets & Hypermarkets
7.4.2. Specialty Stores
7.4.3. E-commerce
7.4.4. Others
7.5. Market Analysis, Insights and Forecast – By Country
7.5.1. Germany
7.5.2. France
7.5.3. Italy
7.5.4. Spain
7.5.5. U.K
7.5.6. Rest of Europe
7.6. Germany Educational Toys Market Analysis, Insights and Forecast – By Type
7.6.1. Arts & Crafts
7.6.2. Role Play
7.6.3. Games & Puzzles
7.6.4. Motor Skills
7.6.5. Musical Toys
7.6.6. STEM Toys
7.6.7. Other Toys
7.7. France Educational Toys Market Analysis, Insights and Forecast – By Type
7.7.1. Arts & Crafts
7.7.2. Role Play
7.7.3. Games & Puzzles
7.7.4. Motor Skills
7.7.5. Musical Toys
7.7.6. STEM Toys
7.7.7. Other Toys
7.8. Italy Educational Toys Market Analysis, Insights and Forecast – By Type
7.8.1. Arts & Crafts
7.8.2. Role Play
7.8.3. Games & Puzzles
7.8.4. Motor Skills
7.8.5. Musical Toys
7.8.6. STEM Toys
7.8.7. Other Toys
7.9. Spain Educational Toys Market Analysis, Insights and Forecast – By Type
7.9.1. Arts & Crafts
7.9.2. Role Play
7.9.3. Games & Puzzles
7.9.4. Motor Skills
7.9.5. Musical Toys
7.9.6. STEM Toys
7.9.7. Other Toys
7.10. U.K Educational Toys Market Analysis, Insights and Forecast – By Type
7.10.1. Arts & Crafts
7.10.2. Role Play
7.10.3. Games & Puzzles
7.10.4. Motor Skills
7.10.5. Musical Toys
7.10.6. STEM Toys
7.10.7. Other Toys
7.11. Rest of Europe Educational Toys Market Analysis, Insights and Forecast – By Type
7.11.1. Arts & Crafts
7.11.2. Role Play
7.11.3. Games & Puzzles
7.11.4. Motor Skills
7.11.5. Musical Toys
7.11.6. STEM Toys
7.11.7. Other Toys
8. Asia Pacific Educational Toys Market Analysis, Insights and Forecast, 2019-2032
8.1. Key Findings / Summary
8.2. Market Analysis, Insights and Forecast – By Type
8.2.1. Arts & Crafts
8.2.2. Role Play
8.2.3. Games & Puzzles
8.2.4. Motor Skills
8.2.5. Musical Toys
8.2.6. STEM Toys
8.2.7. Other Toys
8.3. Market Analysis, Insights and Forecast – By Age Group
8.3.1. Up to 4 Years
8.3.2. Between 4 and 8 Years
8.3.3. Above 8 Years
8.4. Market Analysis, Insights and Forecast – By Distribution Channel
8.4.1. Supermarkets & Hypermarkets
8.4.2. Specialty Stores
8.4.3. E-commerce
8.4.4. Others
8.5. Market Analysis, Insights and Forecast – By Country
8.5.1. China
8.5.2. India
8.5.3. Japan
8.5.4. Australia
8.5.5. Rest of Asia Pacific
8.6. China Educational Toys Market Analysis, Insights and Forecast – By Type
8.6.1. Arts & Crafts
8.6.2. Role Play
8.6.3. Games & Puzzles
8.6.4. Motor Skills
8.6.5. Musical Toys
8.6.6. STEM Toys
8.6.7. Other Toys
8.7. India Educational Toys Market Analysis, Insights and Forecast – By Type
8.7.1. Arts & Crafts
8.7.2. Role Play
8.7.3. Games & Puzzles
8.7.4. Motor Skills
8.7.5. Musical Toys
8.7.6. STEM Toys
8.7.7. Other Toys
8.8. Japan Educational Toys Market Analysis, Insights and Forecast – By Type
8.8.1. Arts & Crafts
8.8.2. Role Play
8.8.3. Games & Puzzles
8.8.4. Motor Skills
8.8.5. Musical Toys
8.8.6. STEM Toys
8.8.7. Other Toys
8.9. Australia Educational Toys Market Analysis, Insights and Forecast – By Type
8.9.1. Arts & Crafts
8.9.2. Role Play
8.9.3. Games & Puzzles
8.9.4. Motor Skills
8.9.5. Musical Toys
8.9.6. STEM Toys
8.9.7. Other Toys
8.10. Rest of Asia Pacific Educational Toys Market Analysis, Insights and Forecast – By Type
8.10.1. Arts & Crafts
8.10.2. Role Play
8.10.3. Games & Puzzles
8.10.4. Motor Skills
8.10.5. Musical Toys
8.10.6. STEM Toys
8.10.7. Other Toys
9. South America Educational Toys Market Analysis, Insights and Forecast, 2019-2032
9.1. Key Findings / Summary
9.2. Market Analysis, Insights and Forecast – By Type
9.2.1. Arts & Crafts
9.2.2. Role Play
9.2.3. Games & Puzzles
9.2.4. Motor Skills
9.2.5. Musical Toys
9.2.6. STEM Toys
9.2.7. Other Toys
9.3. Market Analysis, Insights and Forecast – By Age Group
9.3.1. Up to 4 Years
9.3.2. Between 4 and 8 Years
9.3.3. Above 8 Years
9.4. Market Analysis, Insights and Forecast – By Distribution Channel
9.4.1. Supermarkets & Hypermarkets
9.4.2. Specialty Stores
9.4.3. E-commerce
9.4.4. Others
9.5. Market Analysis, Insights and Forecast – By Country
9.5.1. Brazil
9.5.2. Argentina
9.5.3. Rest of South America
9.6. Brazil Educational Toys Market Analysis, Insights and Forecast – By Type
9.6.1. Arts & Crafts
9.6.2. Role Play
9.6.3. Games & Puzzles
9.6.4. Motor Skills
9.6.5. Musical Toys
9.6.6. STEM Toys
9.6.7. Other Toys
9.7. Argentina Educational Toys Market Analysis, Insights and Forecast – By Type
9.7.1. Arts & Crafts
9.7.2. Role Play
9.7.3. Games & Puzzles
9.7.4. Motor Skills
9.7.5. Musical Toys
9.7.6. STEM Toys
9.7.7. Other Toys
9.8. Rest of South America Educational Toys Market Analysis, Insights and Forecast – By Type
9.8.1. Arts & Crafts
9.8.2. Role Play
9.8.3. Games & Puzzles
9.8.4. Motor Skills
9.8.5. Musical Toys
9.8.6. STEM Toys
9.8.7. Other Toys
10. Middle East & Africa Educational Toys Market Analysis, Insights and Forecast, 2019-2032
10.1. Key Findings / Summary
10.2. Market Analysis, Insights and Forecast – By Type
10.2.1. Arts & Crafts
10.2.2. Role Play
10.2.3. Games & Puzzles
10.2.4. Motor Skills
10.2.5. Musical Toys
10.2.6. STEM Toys
10.2.7. Other Toys
10.3. Market Analysis, Insights and Forecast – By Age Group
10.3.1. Up to 4 Years
10.3.2. Between 4 and 8 Years
10.3.3. Above 8 Years
10.4. Market Analysis, Insights and Forecast – By Distribution Channel
10.4.1. Supermarkets & Hypermarkets
10.4.2. Specialty Stores
10.4.3. E-commerce
10.4.4. Others
10.5. Market Analysis, Insights and Forecast – By Country
10.5.1. South Africa
10.5.2. UAE
10.5.3. Rest of Middle East & Africa
10.6. South Africa Educational Toys Market Analysis, Insights and Forecast – By Type
10.6.1. Arts & Crafts
10.6.2. Role Play
10.6.3. Games & Puzzles
10.6.4. Motor Skills
10.6.5. Musical Toys
10.6.6. STEM Toys
10.6.7. Other Toys
10.7. UAE Educational Toys Market Analysis, Insights and Forecast – By Type
10.7.1. Arts & Crafts
10.7.2. Role Play
10.7.3. Games & Puzzles
10.7.4. Motor Skills
10.7.5. Musical Toys
10.7.6. STEM Toys
10.7.7. Other Toys
10.8. Rest of Middle East & Africa Educational Toys Market Analysis, Insights and Forecast – By Type
10.8.1. Arts & Crafts
10.8.2. Role Play
10.8.3. Games & Puzzles
10.8.4. Motor Skills
10.8.5. Musical Toys
10.8.6. STEM Toys
10.8.7. Other Toys
11. Competitive Landscape
11.1. Key Industry Developments
11.2. Global Market Share/Ranking Analysis (2022)
11.3. Company Profiles
11.3.1. Mattel
11.3.1.1. Overview
11.3.1.2. Products & Services
11.3.1.3. SWOT Analysis
11.3.1.4. Recent Developments
11.3.1.5. Strategies
11.3.1.6. Financials (Based on Availability)
11.3.2. LEGO System A/S
11.3.2.1. Overview
11.3.2.2. Products & Services
11.3.2.3. SWOT Analysis
11.3.2.4. Recent Developments
11.3.2.5. Strategies
11.3.2.6. Financials (Based on Availability)
11.3.3. Melissa & Doug
11.3.3.1. Overview
11.3.3.2. Products & Services
11.3.3.3. SWOT Analysis
11.3.3.4. Recent Developments
11.3.3.5. Strategies
11.3.3.6. Financials (Based on Availability)
11.3.4. Ravensburger
11.3.4.1. Overview
11.3.4.2. Products & Services
11.3.4.3. SWOT Analysis
11.3.4.4. Recent Developments
11.3.4.5. Strategies
11.3.4.6. Financials (Based on Availability)
11.3.5. The Simba Dickie Group
11.3.5.1. Overview
11.3.5.2. Products & Services
11.3.5.3. SWOT Analysis
11.3.5.4. Recent Developments
11.3.5.5. Strategies
11.3.5.6. Financials (Based on Availability)
11.3.6. TOMY
11.3.6.1. Overview
11.3.6.2. Products & Services
11.3.6.3. SWOT Analysis
11.3.6.4. Recent Developments
11.3.6.5. Strategies
11.3.6.6. Financials (Based on Availability)
11.3.7. JAKKS Pacific, Inc.
11.3.7.1. Overview
11.3.7.2. Products & Services
11.3.7.3. SWOT Analysis
11.3.7.4. Recent Developments
11.3.7.5. Strategies
11.3.7.6. Financials (Based on Availability)
11.3.8. GoldLok Toys
11.3.8.1. Overview
11.3.8.2. Products & Services
11.3.8.3. SWOT Analysis
11.3.8.4. Recent Developments
11.3.8.5. Strategies
11.3.8.6. Financials (Based on Availability)
11.3.9. WowWee Group Limited
11.3.9.1. Overview
11.3.9.2. Products & Services
11.3.9.3. SWOT Analysis
11.3.9.4. Recent Developments
11.3.9.5. Strategies
11.3.9.6. Financials (Based on Availability)
11.3.10. CocoMoco
11.3.10.1. Overview
11.3.10.2. Products & Services
11.3.10.3. SWOT Analysis
11.3.10.4. Recent Developments
11.3.10.5. Strategies
11.3.10.6. Financials (Based on Availability)
12. Strategic Recommendations

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