Educational Toys Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Educational Toys Market
The Educational Toys market size was worth USD 61.60 billion in 2023 globally. Moreover the market is predicted to grow from USD 66.22 billion in 2024 to USD 126.02 billion by 2032, result a compound average growth rate of 8.37% during the forecasts period.
As the implementation of COVID-19 protocols, people were asked to stay at home as lockdown was implemented in maximum countries. Children were spending more time at home as schools were closed due to lockdown restrictions, which boosted the demand for educational toys and contributed in educational toys market growth. Post pandemic many international players launched innovative and sustainable products to fulfill the rising demand for eco-conscious consumers
Innovation of internet connected high tech toys increased the demand among expanding population of tech savvy consumers. innovation to improve the skills and creativity in children in interesting and engaging manner, drive maximum number of parents to purchasesmart toys to make their children future ready which helped in increasing educational toys market share worldwide.
Additionally, due to increasing demand for educational toys in market, concerns regarding circulation of fake learning & educational toys across countries are growing, as these products are maximum being circulated in Asian market such as China and India. Which disrupt the growth of these markets.
Comprehensive Analysis of Educational Toys Market
The market is rising at an exponential rate due to its market segmentation. The market expansion effectively provides a detailed regional assessment considering its dominant demand and supply. The market is further segmented into by type analysis which is bifurcated into arts & crafts, role play, games & puzzles, motor skills, musical toys, stem toys, and other toys. In 2023, Motor skills segment holds dominant share of market, whereas, arts & crafts segment held 18.35% of market shares. Moreover, by age group analysis segment is categorized into up to 4 years, between 4 to 8 years, and above 8 years. It is very important for the brands to make customized toys to build consumer interest in their products. According to by distribution channel analysis market segmentation, the market is categorized into supermarkets & hypermarkets, specialty stores, e-commerce, and others. Supermarkets & hypermarkets are highly popular for distribution channel for learning & educational toys.
The North America market size was worth USD 23.52 billion in 2023. Moreover the market of Europe educational market increasing by the rising popularity of green/environment-friendly products. Asia Pacific is predicted to witness the fastest CAGR from 2023 to 2030. China is famous for learning & educational toys because of which it is the key market in terms of both production and demand.
The top players hold an important place in the growth of market. They are focusing on online channels for marketing their products. LEGO systems A/S is increasing its investment in the digitalization in its business to minimize the impact of COVID-19 because of which company witnessed 21% increase in sales in 2020 compared to previous year. Here are some key players Mattel, LEGO Systems A/S, Melissa & Doug, TOMY,JAKKS Pacific,Inc., GoldLoK Toys, WowWee Group Limited, CocoMoco Kids.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 8.37% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Type
Arts & Crafts
Role Play
Games & Puzzles
Motor Skills
Musical Toys
Stem Toys
Other Toys
By Age Group
Up to 4 Years
Between 4 and 8 Years
Above 8 Years
By Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores
E-commerce
Others
By Region
North America (By Type, Age Group, Distribution Channel, and Country)
- U.S. (By Type)
- Canada (By Type)
- Mexico (By Type)
Europe (By Type, Age Group, Distribution Channel, and Country)
- Germany (By Type)
- France (By Type)
- Italy (By Type)
- Spain (By Type)
- U.K. (By Type)
- Rest of Europe (By Type)
Asia Pacific (By Type, Age Group, Distribution Channel, and Country)
- China (By Type)
- India (By Type)
- Japan (By Type)
- Australia (By Type)
- Rest of Asia Pacific (By Type)
South America (By Type, Age Group, Distribution Channel, and Country)
- Brazil (By Type)
- Argentina (By Type)
- Rest of South America (By Type)
Middle East & Africa (By Type, Age Group, Distribution Channel, and Country)
- South Africa (By Type)
- UAE (By Type)
- Rest of Middle East & Africa (By Type)
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