Digital Badge Market
Growth Factors of Digital Badge Market
The digital badge market size was valued at USD 193.0 billion in 2023, and the market is now projected to grow from USD 225.5 billion in 2024 to USD 748.2 billion by 2032, exhibiting a CAGR of 18.7% during the forecast period of 2024-2032.
Pandemic has increased the adoption of virtual badges through employees and HR personnel to bridge competencies gaps in remote work. These badges can distinguish candidates from others and offer sizable potential for growth. The growing use of online learning structures and funding in staff ability improvement has additionally pushed the market.
Digital badges serve as a motivator for employees by recognizing their achievements and fostering a positive work environment. This encourages employees to strive for excellence, leading to increased job satisfaction, improved productivity, and reduced turnover. The benefits of digital badges are driving market growth, with companies taking advantage of them to drive the digital badge market growth.
Blockchain-based stackable digital badges in expert education have multiplied learner engagement and grow to be a verifiable, truthful credentialing portfolio for every employee. These badges include encrypted metadata, indicating who earned them, how they have been issued, and the duration of the adventure. Receiving virtual badges as credit score for achievements boosts employee engagement, as nine out of ten learners value a learning report during their career. These badges help teachers increase and enhance their talents.
Comprehensive Analysis of Digital Badge Market
The digital badges market in 2022 is divided into achievement & contribution, participation & recognition, and certification. Digital badges are primarily used by organizations for sharing educational achievements, such as Specified Technologies, Inc., which introduced digital badges for distance learning and online courses. The certification segment is expected to grow at the highest CAGR, as it helps employers understand and validate candidates' skills, enhancing career growth. The market is primarily used by associations, training providers, universities/education, corporations, and nonprofit organizations. Associations can leverage competency-based learning to reduce recognition time, certification costs, and acquire marketing tools. Universities/education is expected to see a higher CAGR due to the widespread use of virtual credentialing systems, with 71% of administrators believing the development of new credentials is crucial for revenue and enrollment targets.
The North America region lead the digital badge market share by benefitting a market size of USD 68.4 billion in 2023 due to increased investments and collaborations from key players, the adoption of digital authentication, and the strengthening of online education and internet infrastructure, as well as the increasing partnerships between educational institutions and various programs.
Key global market players are enhancing participation, brand building, and customer acquisitions through social media, mergers, strategic partnerships, and high investments. Key companies profiled include Pearson, PeopleCert, Acredible, Skillssoft, Infrastructure, Certif-lD, Sertifier, BadgeCert, Digitary Australia, and BadgeList.
In April 2023, Cengage and Accredible partnered to provide digital badging and micro credentials to college students. Students can earn success badges for Microsoft Office 365 skills via introductory computing guides and MindTap, and may upload badges to their digital resumes, portfolios, or LinkedIn profiles for no extra fee.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2017-2030
Base Year 2022
Estimated Year 2023
Forecast Period 2023-2030
Historical Period 2017-2021
Growth Rate CAGR of 18.7% from 2023 to 2030
Unit Value (USD Million)
Segmentation By Type
Achievement and Contribution
Participation and Recognition
Certification
By End-User
Associations
Training Providers
Universities/Education
Corporations
Nonprofit Organizations
By Region
North America (By Type, End-User, and Country)
- U.S. (By End-User)
- Canada (By End-User)
- Mexico (By End-User)
South America (By Type, End-User, and Country)
- Brazil (By End-User)
- Argentina (By End-User)
- Rest of South America
Europe (By Type, End-User, and Country)
- U.K. (By End-User)
- Germany (By End-User)
- France (By End-User)
- Italy (By End-User)
- Spain (By End-User)
- Russia (By End-User)
- Benelux (By End-User)
- Nordics (By End-User)
- Rest of Europe
Middle East & Africa (By Type, End-User, and Country)
- Turkey (By End-User)
- Israel (By End-User)
- GCC (By End-User)
- North Africa (By End-User)
- South Africa (By End-User)
- Rest of the Middle East & Africa
Asia Pacific (By Type, End-User, and Country)
- China (By End-User)
- Japan (By End-User)
- India (By End-User)
- South Korea (By End-User)
- ASEAN (By End-User)
- Oceania (By End-User)
- Rest of Asia Pacific
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