Digital Asset Management (DAM) Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Digital Asset Management (DAM) Market
The digital asset management (DAM) market size was valued at USD 3.96 billion in 2023, and the market is now projected to grow from USD 4.59 billion in 2024 to USD 16.18 billion by 2032, exhibiting a CAGR of 17% during the forecast period of 2024-2032.
The pandemic has been a driving force in a more rapid digitalization of business across the globe, thus benefiting the digital asset management (DAM) market growth. Covid-19 led policies that allowed Work-from-anywhere boosted cloud-based DAM solutions. There was also an increase in the use of audio consumption, gaming, online service, digital marketing and social media during this period.
As individuals tend to invest more of their time on digital devices, the range of digital items has expanded significantly. To address this growth, businesses are considering making cloud-based DAM a priority as many have already started doing it. It raises organizational effectiveness and safely maintains entities; by this way, the enterprise teams are able to share data internally and externally at any time and place this situation may also result in the development of the digital asset management (DAM) market share.
Today, product-embedded DAM systems are an essential business asset for companies that need to employ artificial intelligence methods, such as smart processing and tagging of video and voice, and cross-referencing of the commit. Using advanced features such as machine learning, these systems predict required contents and provide suitable suggestions.
Comprehensive Analysis of Digital Asset Management (DAM) Market
The digital asset management (DAM) market is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by asset type, by deployment, by enterprise size, & by industry. The asset types include: document/presentations and multimedia assets. However, the deployments include: cloud, & on-premise. By enterprise size, the market can be bifurcated into: SMEs, & Large Enterprises. By industry it can be bifurcated into: media & entertainment, healthcare, e-commerce & retail, travel & hospitality, and others.
The North America region leads the digital asset management (DAM) market by benefitting a market size of USD 1.56 billion in 2023 due to the rise in digital data in the region.
The top players in the market play a crucial role in the industry, assuring industrial prospectus growth and setting market standards. These players include: Adobe (U.S.) Canto Inc. (U.S.) Bynder (U.S.) Cognizant Technology Solutions (U.S.) OpenText Corporation (Canada) Widen (U.S.) Oracle Corporation (U.S.) Celum (Austria) Cloudinary (U.S.) IBM Corporation (U.S.).
In February 2024, Zoniqx (Tassets) completed its partnership with Ripple, which specializes in cryptocurrency and blockchain technologies. With this, the company intends to use the acquired company’s XRP Ledger (XRPL) expertise to make tokenization more enhanced and liquid within the digital asset ecosystem.
Segmentation Table
Global Digital Asset Management (DAM) Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 17% from 2024-2032
Historical Period 2019-2022
Unit Value (USD Billion)
Segmentation By Asset type, By Deployment, By Enterprise Size, & By Industry
By Asset Type Documents/Presentations
Multimedia Assets (Audio, Video, Images, Animation)
By Deployment Cloud
On Premise
By Industry Media & Entertainment
Healthcare
E-Commerce & Retail
Travel & Hospitality
Others (Education, Manufacturing, Real state)
By Enterprise Size SMEs
Large Enterprises
By Region North America (By Asset Type, Deployment, Enterprise Size, Industry, and Country)
- U.S.
- Canada
- Mexico
Europe (By Asset Type, Deployment, Enterprise Size, Industry, and Country)
- U.K.
- Germany
- France
- Spain
- Russia
- Italy
- Benelux
- Nordics
- Rest of Europe
Asia Pacific (By Asset Type, Deployment, Enterprise Size, Industry, and Country)
- China
- Japan
- India
- South Korea
- ASEAN
- Oceania
- Rest of Asia Pacific
South America (By Asset Type, Deployment, Enterprise Size, Industry, and Country)
- Brazil
- Argentina
- Rest of South America
Middle East & Africa (By Asset Type, Deployment, Enterprise Size, Industry, and Country)
- GCC
- Turkey
- Israel
- North Africa
- South Africa
- Rest of Middle East & Africa
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- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Digital Asset Management Key Players Market Share/Ranking, 2023
- 5. Global Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Asset Type (USD)
- 5.2.1. Documents/Presentations
- 5.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 5.3. By Deployment (USD)
- 5.3.1. Cloud
- 5.3.2. On Premise
- 5.4. By Enterprise Size (USD)
- 5.4.1. Small & Medium Enterprise
- 5.4.2. Large Enterprise
- 5.5. By Industry (USD)
- 5.5.1. Media & Entertainment
- 5.5.2. Healthcare
- 5.5.3. E-Commerce & Retail
- 5.5.4. Travel & Hospitality
- 5.5.5. Others (Education, Manufacturing, Real Estate)
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. Europe
- 5.6.3. Asia Pacific
- 5.6.4. Middle East & Africa
- 5.6.5. South America
- 6. North America Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Asset Type (USD)
- 6.2.1. Documents/Presentations
- 6.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 6.3. By Deployment (USD)
- 6.3.1. Cloud
- 6.3.2. On Premise
- 6.4. By Enterprise Size (USD)
- 6.4.1. Small & Medium Enterprise
- 6.4.2. Large Enterprise
- 6.5. By Industry (USD)
- 6.5.1. Media & Entertainment
- 6.5.2. Healthcare
- 6.5.3. E-Commerce & Retail
- 6.5.4. Travel & Hospitality
- 6.5.5. Others (Education, Manufacturing, Real Estate)
- 6.6. By Country (USD)
- 6.6.1. United States
- 6.6.2. Canada
- 6.6.3. Mexico
- 7. Europe Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Asset Type (USD)
- 7.2.1. Documents/Presentations
- 7.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 7.3. By Deployment (USD)
- 7.3.1. Cloud
- 7.3.2. On Premise
- 7.4. By Enterprise Size (USD)
- 7.4.1. Small & Medium Enterprise
- 7.4.2. Large Enterprise
- 7.5. By Industry (USD)
- 7.5.1. Media & Entertainment
- 7.5.2. Healthcare
- 7.5.3. E-Commerce & Retail
- 7.5.4. Travel & Hospitality
- 7.5.5. Others (Education, Manufacturing, Real Estate)
- 7.6. By Country (USD)
- 7.6.1. United Kingdom
- 7.6.2. Germany
- 7.6.3. France
- 7.6.4. Italy
- 7.6.5. Spain
- 7.6.6. Russia
- 7.6.7. Benelux
- 7.6.8. Nordics
- 7.6.9. Rest of Europe
- 8. Asia Pacific Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Asset Type (USD)
- 8.2.1. Documents/Presentations
- 8.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 8.3. By Deployment (USD)
- 8.3.1. Cloud
- 8.3.2. On Premise
- 8.4. By Enterprise Size (USD)
- 8.4.1. Small & Medium Enterprise
- 8.4.2. Large Enterprise
- 8.5. By Industry (USD)
- 8.5.1. Media & Entertainment
- 8.5.2. Healthcare
- 8.5.3. E-Commerce & Retail
- 8.5.4. Travel & Hospitality
- 8.5.5. Others (Education, Manufacturing, Real Estate)
- 8.6. By Country (USD)
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. ASEAN
- 8.6.6. Oceania
- 8.6.7. Rest of Asia Pacific
- 9. Middle East & Africa Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Asset Type (USD)
- 9.2.1. Documents/Presentations
- 9.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 9.3. By Deployment (USD)
- 9.3.1. Cloud
- 9.3.2. On Premise
- 9.4. By Enterprise Size (USD)
- 9.4.1. Small & Medium Enterprise
- 9.4.2. Large Enterprise
- 9.5. By Industry (USD)
- 9.5.1. Media & Entertainment
- 9.5.2. Healthcare
- 9.5.3. E-Commerce & Retail
- 9.5.4. Travel & Hospitality
- 9.5.5. Others (Education, Manufacturing, Real Estate)
- 9.6. By Country (USD)
- 9.6.1. Turkey
- 9.6.2. Israel
- 9.6.3. GCC
- 9.6.4. North Africa
- 9.6.5. South Africa
- 9.6.6. Rest of MEA
- 10. South America Digital Asset Management Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Asset Type (USD)
- 10.2.1. Documents/Presentations
- 10.2.2. Multimedia Assets (audio, video, images, animation, etc.)
- 10.3. By Deployment (USD)
- 10.3.1. Cloud
- 10.3.2. On Premise
- 10.4. By Enterprise Size (USD)
- 10.4.1. Small & Medium Enterprise
- 10.4.2. Large Enterprise
- 10.5. By Industry (USD)
- 10.5.1. Media & Entertainment
- 10.5.2. Healthcare
- 10.5.3. E-Commerce & Retail
- 10.5.4. Travel & Hospitality
- 10.5.5. Others (Education, Manufacturing, Real Estate)
- 10.6. By Country (USD)
- 10.6.1. Brazil
- 10.6.2. Argentina
- 10.6.3. Rest of South America
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. Adobe
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Canto Inc.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Bynder
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Cognizant Technology Solutions
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. OpenText Corporation
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Widen
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Oracle Corporation
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Celum
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Cloudinary
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. IBM Corporation
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
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