Digital Adoption Platform Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Digital Adoption Platform Market
The digital adoption platform market size was valued at USD 702 million in 2023, and the market is now projected to grow from USD 943.6 million in 2024 to USD 366.4 million by 2032, exhibiting a CAGR of 18.5% during the forecast period of 2024-2032.
When it comes to COVID-19 intervention, the organizations had to adopt the work from home culture which required them to quickly embrace new training techniques for remote work and specialized expertise in this area. As a result, companies have transitioned to utilizing digital workplace platforms – using social media, e-mail, instant messaging apps, and applications for online meetings as the primary means of communication. It led to the surge in the digital adoption platform market growth.
In the field of software applications, it is worth noting the growing trends in the sophistication, continuity, smartness and speed of applications. To this end, organizations are training their previous generation software adoption platform and investing in tools that allow employees to streamline initiatives about the adoption of software, this can also contribute to the digital adoption platform market share.
As the amount of big data increases and market requirements for smarter tools that can divide user groups by traits or functions emerges, organizations have achieved effective DA techniques. This approach, known as userization, blends usage experiences with usage segmentation, into tailored adoption experiences.
Comprehensive Analysis of Digital Adoption Platform Market
The digital adoption platform market is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by deployment model, by enterprise type, by application, & by end-user. The deployment models include: on-premise, & cloud. However, the enterprise types include: SMEs, & large enterprises. By applications it can be segmented into: user onboarding, product training, customer support, change management, employee onboarding, and others. By end-user it can be bifurcated into: BFSI, healthcare, retail & consumer goods, IT & telecommunications, manufacturing, government & public sector, and others.
The North America region leads the digital adoption platform market by benefitting a market size of USD 257.9 million in 2023 due to the presence of a large number of manufacturers in the region.
The top players in the market play a crucial role in the industry, assuring industrial prospectus growth and setting market standards. These players include: WalkMe Ltd. (Israel) WhatFix (U.S.) AppLearn Ltd. (U.K.) Appcues (U.S.) Inline Manual Ltd. (U.K.) Newired (Italy) Userlane (Germany) Toonimo (U.S.) UserGuiding (U.S.) Pendo.io, Inc. (U.S.).
In December 2023, Generis and Userlane entered a strategic partnership. This collaboration aims to integrate their systems and enable CARA platform customers to accelerate user adoption and quickly achieve a higher return on investment.
Segmentation Table
Global Digital Adoption Platform Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 18.5% from 2024-2032
Historical Period 2019-2022
Unit Value (USD Million)
Segmentation By Deployment Model, By Enterprise type, By Application, & By End-user
By Deployment Model Cloud
On-premise
By Enterprise type SMEs
Large Enterprises
By Application User Onboarding
Customer Support
Employee Onboarding
Product Training
Change Management
Others (Content Management, Website Navigation, In-app Guidance, and Others)
By End-user BFSI
Retail & Consumer Goods
IT & Telecommunications
Healthcare
Government & Public Sector
Manufacturing
Others (Transportation & Logistics, Education, Media & Entertainment, and Others)
By Region North America (By Deployment Model, Enterprise type, Application, End-user, and Country)
- U.S.
- Canada
- Mexico
Europe (By Deployment Model, Enterprise type, Application, End-user, and Country)
- U.K.
- Germany
- France
- Spain
- Russia
- Benelux
- Nordics
- Italy
- Rest of Europe
Asia Pacific (By Deployment Model, Enterprise type, Application, End-user, and Country)
- China
- Japan
- India
- ASEAN
- Oceania
- South Korea
- Rest of Asia Pacific
South America (By Deployment Model, Enterprise type, Application, End-user, and Country)
- Brazil
- Argentina
- Rest of South America
Middle East & Africa (By Deployment Model, Enterprise type, Application, End-user, and Country)
- Turkey
- Israel
- GCC
- North Africa
- South Africa
- Rest of Middle East & Africa
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- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Digital Adoption Platform Key Players Market Share/Ranking, 2023
- 5. Global Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Deployment Model (USD)
- 5.2.1. Cloud
- 5.2.2. On-Premises
- 5.3. By Enterprise Type (USD)
- 5.3.1. Large Enterprises
- 5.3.2. SMEs
- 5.4. By Application (USD)
- 5.4.1. User Onboarding
- 5.4.2. Customer Support
- 5.4.3. Employee Onboarding
- 5.4.4. Product Training
- 5.4.5. Change Management
- 5.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 5.5. By End-Users (USD)
- 5.5.1. BFSI
- 5.5.2. Retail & Consumer Goods
- 5.5.3. IT & Telecommunications
- 5.5.4. Healthcare
- 5.5.5. Government & Public Sector
- 5.5.6. Manufacturing
- 5.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. South America
- 5.6.3. Europe
- 5.6.4. Middle East & Africa
- 5.6.5. Asia Pacific
- 6. North America Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Deployment Model (USD)
- 6.2.1. Cloud
- 6.2.2. On-Premises
- 6.3. By Enterprise Type (USD)
- 6.3.1. Large Enterprises
- 6.3.2. SMEs
- 6.4. By Application (USD)
- 6.4.1. User Onboarding
- 6.4.2. Customer Support
- 6.4.3. Employee Onboarding
- 6.4.4. Product Training
- 6.4.5. Change Management
- 6.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 6.5. By End-Users (USD)
- 6.5.1. BFSI
- 6.5.2. Retail & Consumer Goods
- 6.5.3. IT & Telecommunications
- 6.5.4. Healthcare
- 6.5.5. Government & Public Sector
- 6.5.6. Manufacturing
- 6.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 6.6. By Country (USD)
- 6.6.1. United States
- 6.6.2. Canada
- 6.6.3. Mexico
- 7. South America Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Deployment Model (USD)
- 7.2.1. Cloud
- 7.2.2. On-Premises
- 7.3. By Enterprise Type (USD)
- 7.3.1. Large Enterprises
- 7.3.2. SMEs
- 7.4. By Application (USD)
- 7.4.1. User Onboarding
- 7.4.2. Customer Support
- 7.4.3. Employee Onboarding
- 7.4.4. Product Training
- 7.4.5. Change Management
- 7.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 7.5. By End-Users (USD)
- 7.5.1. BFSI
- 7.5.2. Retail & Consumer Goods
- 7.5.3. IT & Telecommunications
- 7.5.4. Healthcare
- 7.5.5. Government & Public Sector
- 7.5.6. Manufacturing
- 7.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 7.6. By Country (USD)
- 7.6.1. Brazil
- 7.6.2. Argentina
- 7.6.3. Rest of South America
- 8. Europe Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Deployment Model (USD)
- 8.2.1. Cloud
- 8.2.2. On-Premises
- 8.3. By Enterprise Type (USD)
- 8.3.1. Large Enterprises
- 8.3.2. SMEs
- 8.4. By Application (USD)
- 8.4.1. User Onboarding
- 8.4.2. Customer Support
- 8.4.3. Employee Onboarding
- 8.4.4. Product Training
- 8.4.5. Change Management
- 8.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 8.5. By End-Users (USD)
- 8.5.1. BFSI
- 8.5.2. Retail & Consumer Goods
- 8.5.3. IT & Telecommunications
- 8.5.4. Healthcare
- 8.5.5. Government & Public Sector
- 8.5.6. Manufacturing
- 8.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 8.6. By Country (USD)
- 8.6.1. United Kingdom
- 8.6.2. Germany
- 8.6.3. France
- 8.6.4. Italy
- 8.6.5. Spain
- 8.6.6. Russia
- 8.6.7. Benelux
- 8.6.8. Nordics
- 8.6.9. Rest of Europe
- 9. Middle East & Africa Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Deployment Model (USD)
- 9.2.1. Cloud
- 9.2.2. On-Premises
- 9.3. By Enterprise Type (USD)
- 9.3.1. Large Enterprises
- 9.3.2. SMEs
- 9.4. By Application (USD)
- 9.4.1. User Onboarding
- 9.4.2. Customer Support
- 9.4.3. Employee Onboarding
- 9.4.4. Product Training
- 9.4.5. Change Management
- 9.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 9.5. By End-Users (USD)
- 9.5.1. BFSI
- 9.5.2. Retail & Consumer Goods
- 9.5.3. IT & Telecommunications
- 9.5.4. Healthcare
- 9.5.5. Government & Public Sector
- 9.5.6. Manufacturing
- 9.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 9.6. By Country (USD)
- 9.6.1. Turkey
- 9.6.2. Israel
- 9.6.3. GCC
- 9.6.4. North Africa
- 9.6.5. South Africa
- 9.6.6. Rest of MEA
- 10. Asia Pacific Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Deployment Model (USD)
- 10.2.1. Cloud
- 10.2.2. On-Premises
- 10.3. By Enterprise Type (USD)
- 10.3.1. Large Enterprises
- 10.3.2. SMEs
- 10.4. By Application (USD)
- 10.4.1. User Onboarding
- 10.4.2. Customer Support
- 10.4.3. Employee Onboarding
- 10.4.4. Product Training
- 10.4.5. Change Management
- 10.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
- 10.5. By End-Users (USD)
- 10.5.1. BFSI
- 10.5.2. Retail & Consumer Goods
- 10.5.3. IT & Telecommunications
- 10.5.4. Healthcare
- 10.5.5. Government & Public Sector
- 10.5.6. Manufacturing
- 10.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
- 10.6. By Country (USD)
- 10.6.1. China
- 10.6.2. India
- 10.6.3. Japan
- 10.6.4. South Korea
- 10.6.5. ASEAN
- 10.6.6. Oceania
- 10.6.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. WalkMe Ltd.
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. WhatFix
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. AppLearn Ltd.
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Appcues
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Inline Manual Ltd.
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Newired
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Userlane
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Toonimo
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. UserGuiding
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Pendo.io, Inc
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
- 12.
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