Customer Engagement Solutions Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Customer Engagement Solutions Market
The customer engagement solutions market size was valued at USD 20.58 billion in 2023, and the market is now projected to grow from USD 22.34 billion in 2024 to USD 48.51 billion by 2032, exhibiting a CAGR of 10.2% during the forecast period of 2024-2032.
The COVID-19 pandemic spurred marketplace growth by accelerating virtual channel adoption and reshaping personnel dynamics with digital assistant era. Enterprises, adapting to social distancing, invested in digital personnel talents to manipulate patron interplay volumes. Demonstrating comprehension through digital channels emerged as the gold trendy for consumer engagement, reflecting the evolving panorama of commercial enterprise operations.
The deployment of multi-channel customer engagement solutions is poised to fuel market growth via presenting seamless interactions throughout diverse structures. This method guarantees regular reviews for customers, enabling them to interact with corporations via several channels, consisting of electronic mail, cellphone calls, web sites, social media, and bodily shops. As organizations prioritize omnichannel strategies, those solutions come to be important for meeting evolving patron expectancies and improving typical engagement.
The increasing deployment of cloud-primarily based solutions throughout industries is ready to force market boom, revolutionizing income, and advertising and marketing operations. These solutions offer seamless scalability and superior facts integration, empowering income groups with get right of entry to essential client records from everywhere. With capabilities like superior analytics and gadget gaining knowledge of, companies can benefit deeper insights into customer behavior, improving personalized engagement and relationship-constructing efforts.
Comprehensive Analysis of Customer Engagement Solutions Market
The customer engagement solutions market growth is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by deployment type analysis, by component analysis, by enterprise type analysis, by industry analysis. By deployment type analysis incudes mobile apps and web-based, by component analysis incudes omnichannel, reporting and analytics chatbot, workforce optimization, and others, by enterprise type analysis incudes small and medium enterprises (SMEs) and large enterprises, by industry analysis incudes BFSI, retail and e-commerce, healthcare, travel and hospitality, media and entertainment, and others.
The North America region lead the customer engagement solutions market share by benefitting a market size of USD 8.34 billion in 2023 due to the presence of market players in the U.S, offering advanced technological infrastructure.
The pinnacle gamers within the marketplace play an important position within the enterprise assuring market increase and putting marketplace standards. These players include, MoEngage, Freshworks Inc., OneSignal, Braze, CleverTap Private Limited, Zoho Corporation Pvt. Ltd., SAP (Emarsys), Sprinklr, Verint Systems Inc., Exotel Techcom Pvt. Ltd these market players provide a level-playing competitive landscape.
In February 2024, CleverTap partnered with Zoomcar to leverage advanced AI and TesseractDB for personalized customer engagement, re-engagement campaigns, and optimized omnichannel experiences, maximizing customer lifetime value.
Segmentation Table
Attribute Details
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 10.2% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Deployment Type
Mobile Apps
Web-based
By Component
Omnichannel
Reporting and Analytics
Chatbot
Workforce Optimization
Others (Self-service automation, application development, and others)
By Enterprise Type
Small and Medium Enterprises (SMEs)
Large Enterprises
By Industry
BFSI
Retail and E-commerce
Healthcare
Travel and Hospitality
Media and Entertainment
Others (Automotive, Education, and others)
By Region
North America (By Type, Industry, and Country)
U.S. (By Industry)
Canada (By Industry)
Mexico (By Industry)
South America (By Type, Industry, and Country)
Brazil (By Industry)
Argentina (By Industry)
Rest of South America
Europe (By Type, Industry, and Country)
U.K. (By Industry)
Germany (By Industry)
France (By Industry)
Italy (By Industry)
Spain (By Industry)
Russia (By Industry)
Benelux (By Industry)
Nordics (By Industry)
Rest of Europe
Middle East & Africa (By Type, Industry, and Country)
Turkey (By Industry)
Israel (By Industry)
GCC (By Industry)
North Africa (By Industry)
South Africa (By Industry)
Rest of the Middle East & Africa
Asia Pacific (By Type, Industry, and Country)
China (By Industry)
India (By Industry)
Japan (By Industry)
South Korea (By Industry)
ASEAN (By Industry)
Oceania (By Industry)
Rest of the Asia Pacific
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- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 3.3. Impact of Generative AI
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Global Customer Engagement Solutions Market Key Players Market Share/Ranking, 2023
- 5. Global Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 5.1. Key Findings
- 5.2. By Deployment Type
- 5.2.1. Mobile Apps
- 5.2.2. Web-Based
- 5.3. By Component
- 5.3.1. Omnichannel
- 5.3.2. Reporting and analytics
- 5.3.3. Chat Bot
- 5.3.4. Workforce Optimization
- 5.3.5. Others (Self-service automation, Application development, etc.)
- 5.4. By Enterprise Type
- 5.4.1. Small and Medium Enterprises (SMEs)
- 5.4.2. Large Enterprise
- 5.5. By Industry
- 5.5.1. BFSI
- 5.5.2. Retail and E-commerce
- 5.5.3. Healthcare
- 5.5.4. Travel and Hospitality
- 5.5.5. Media and Entertainment
- 5.5.6. Others (Automotive, Education, etc.)
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. Europe
- 5.6.3. Asia Pacific
- 5.6.4. Middle East & Africa
- 5.6.5. South America
- 6. North America Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 6.1. Key Findings
- 6.2. By Deployment Type
- 6.2.1. Mobile Apps
- 6.2.2. Web-Based
- 6.3. By Component
- 6.3.1. Omnichannel
- 6.3.2. Reporting and analytics
- 6.3.3. Chat Bot
- 6.3.4. Workforce Optimization
- 6.3.5. Others
- 6.4. By Enterprise Type
- 6.4.1. Small and Medium Enterprises (SMEs)
- 6.4.2. Large Enterprise
- 6.5. By Industry
- 6.5.1. BFSI
- 6.5.2. Retail and E-commerce
- 6.5.3. Healthcare
- 6.5.4. Travel and Hospitality
- 6.5.5. Media and Entertainment
- 6.5.6. Others
- 6.6. By Country (USD)
- 6.6.1. United States
- 6.6.1.1. By Industry
- 6.6.2. Canada
- 6.6.2.1. By Industry
- 6.6.3. Mexico
- 6.6.3.1. By Industry
- 7. South America Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 7.1. Key Findings
- 7.2. By Deployment Type
- 7.2.1. Mobile Apps
- 7.2.2. Web-Based
- 7.3. By Component
- 7.3.1. Omnichannel
- 7.3.2. Reporting and analytics
- 7.3.3. Chat Bot
- 7.3.4. Workforce Optimization
- 7.3.5. Others
- 7.4. By Enterprise Type
- 7.4.1. Small and Medium Enterprises (SMEs)
- 7.4.2. Large Enterprise
- 7.5. By Industry
- 7.5.1. BFSI
- 7.5.2. Retail and E-commerce
- 7.5.3. Healthcare
- 7.5.4. Travel and Hospitality
- 7.5.5. Media and Entertainment
- 7.5.6. Others
- 7.6. By Country (USD)
- 7.6.1. Brazil
- 7.6.1.1. By Industry
- 7.6.2. Argentina
- 7.6.2.1. By Industry
- 7.6.3. Rest of South America
- 8. Europe Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 8.1. Key Findings
- 8.2. By Deployment Type
- 8.2.1. Mobile Apps
- 8.2.2. Web-Based
- 8.3. By Component
- 8.3.1. Omnichannel
- 8.3.2. Reporting and analytics
- 8.3.3. Chat Bot
- 8.3.4. Workforce Optimization
- 8.3.5. Others
- 8.4. By Enterprise Type
- 8.4.1. Small and Medium Enterprises (SMEs)
- 8.4.2. Large Enterprise
- 8.5. By Industry
- 8.5.1. BFSI
- 8.5.2. Retail and E-commerce
- 8.5.3. Healthcare
- 8.5.4. Travel and Hospitality
- 8.5.5. Media and Entertainment
- 8.5.6. Others
- 8.6. By Country (USD)
- 8.6.1. United Kingdom
- 8.6.1.1. By Industry
- 8.6.2. Germany
- 8.6.2.1. By Industry
- 8.6.3. France
- 8.6.3.1. By Industry
- 8.6.4. Italy
- 8.6.4.1. By Industry
- 8.6.5. Spain
- 8.6.5.1. By Industry
- 8.6.6. Russia
- 8.6.6.1. By Industry
- 8.6.7. Benelux
- 8.6.7.1. By Industry
- 8.6.8. Nordics
- 8.6.8.1. By Industry
- 8.6.9. Rest of Europe
- 9. Asia Pacific Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 9.1. Key Findings
- 9.2. By Deployment Type
- 9.2.1. Mobile Apps
- 9.2.2. Web-Based
- 9.3. By Component
- 9.3.1. Omnichannel
- 9.3.2. Reporting and analytics
- 9.3.3. Chat Bot
- 9.3.4. Workforce Optimization
- 9.3.5. Others
- 9.4. By Enterprise Type
- 9.4.1. Small and Medium Enterprises (SMEs)
- 9.4.2. Large Enterprise
- 9.5. By Industry
- 9.5.1. BFSI
- 9.5.2. Retail and E-commerce
- 9.5.3. Healthcare
- 9.5.4. Travel and Hospitality
- 9.5.5. Media and Entertainment
- 9.5.6. Others
- 9.6. By Country (USD)
- 9.6.1. China
- 9.6.1.1. By Industry
- 9.6.2. India
- 9.6.2.1. By Industry
- 9.6.3. Japan
- 9.6.3.1. By Industry
- 9.6.4. South Korea
- 9.6.4.1. By Industry
- 9.6.5. ASEAN
- 9.6.5.1. By Industry
- 9.6.6. Oceania
- 9.6.6.1. By Industry
- 9.6.7. Rest of Asia Pacific
- 10. Middle East & Africa Customer Engagement Solutions Market Size Estimates and Forecasts, By Segments, 2019-2032
- 10.1. Key Findings
- 10.2. By Deployment Type
- 10.2.1. Mobile Apps
- 10.2.2. Web-Based
- 10.3. By Component
- 10.3.1. Omnichannel
- 10.3.2. Reporting and analytics
- 10.3.3. Chat Bot
- 10.3.4. Workforce Optimization
- 10.3.5. Others
- 10.4. By Enterprise Type
- 10.4.1. Small and Medium Enterprises (SMEs)
- 10.4.2. Large Enterprise
- 10.5. By Industry
- 10.5.1. BFSI
- 10.5.2. Retail and E-commerce
- 10.5.3. Healthcare
- 10.5.4. Travel and Hospitality
- 10.5.5. Media and Entertainment
- 10.5.6. Others
- 10.6. By Country (USD)
- 10.6.1. Turkey
- 10.6.1.1. By Industry
- 10.6.2. Israel
- 10.6.2.1. By Industry
- 10.6.3. GCC
- 10.6.3.1. By Industry
- 10.6.4. North Africa
- 10.6.4.1. By Industry
- 10.6.5. South Africa
- 10.6.5.1. By Industry
- 10.6.6. Rest of MEA
- 11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
- 11.1. MoEngage
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. Freshworks Inc.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. OneSignal
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. Braze
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. CleverTap Private Limited
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Zoho Corporation Pvt. Ltd.
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. SAP (Emarsys)
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Sprinklr
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Verint Systems Inc.
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Exotel Techcom Pvt. Ltd.
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
- 12. Key Takeaways
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