Cognac & Brandy Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Cognac & Brandy Market
The global cognac & brandy market size was valued at USD 11.67 billion in 2021 and is projected to grow from USD 12.66 billion in 2022 to USD 18.17 billion by 2029, exhibiting a CAGR of 5.30% during the forecast period of 2022-2029.
The COVID-19 pandemic impacted the Cognac and Brandy market as closures of bars, eating places, and responsibility-free stores decreased demand for top-rate spirits. While conventional income declined, there has been a boom in at-domestic intake and online income, partly balancing the loss and impeding the cognac & brandy market growth.
The Cognac and Brandy marketplace is driven by growing demand for premium liquids, expanded disposable profits, and developing popularity in emerging markets. The trend of at-home consumption, improvements in flavors and packaging, and the upward push of cocktails additionally support marketplace growth.
The Cocktail subculture is a vast driving force behind the cognac and brandy market. There is a remarkable trend of consumers using Cognac and brandy in many modified cocktails, appealing to young people seeking new and exciting drink reviews, thus expanding the entire cognac & brandy market share worldwide. At the same time, classic spirits, like Sidecar and Brandy Alexander, have re-emerged due to the simple but sophisticated quality of the traditional shakes that clients prefer. These developing cocktail trends add a new frontier of sales for cognac and brandy by appealing to both classic and contemporary cognacs.
Comprehensive Analysis of Cognac & Brandy Market
The Cognac and Brandy marketplace is segmented by kind and distribution channel. By kind, the market is divided into the fee, top class, excessive-give-up top class, and remarkable top rate, with first-rate top-class liquids leading because of their quality, delicate flavor, and enchantment to millennials. The excessive-stop top-rate phase is developing quickly, pushed by accelerated demand for pinnacle-tier liquors. By distribution channel, the on-trade segment, consisting of eating places, hotels, pubs, and bars, dominates and is pushed through socialization trends and frequent outings. The off-exchange phase, related to retail shops and online alternatives, is anticipated to increase the quickest because of easier entry to products.
The North America region led the cognac & brandy market by benefitting a size of USD 4.11 billion in 2021 due to the dense population and increasing call for distilled spirits within the U.S. and Canada, and the income of those spirits is boosted.
The leading players in the Cognac & Brandy market play a crucial role in shaping its growth trajectory and setting industry standards. These key players, including Remy Martin (France), Hennessy LVMH (France), Pernod Ricard (France), Radico Khaitan Ltd. (India), Naud Spirits & Distillery (France), Emperador Distillers Inc (Philippines), Suntory (Japan), Meukow Cognac (France), Thomas Hine & Co. (France), and Maison Ferrand (France), contribute to a highly competitive landscape, driving innovation and advancing the market with premium offerings and strategic expansion.
In November 2022, Louis XIII and Leela Palace Delhi unveiled their inaugural collaboration, presenting an entire meal paired with cognac. The cognac is offered in a bell-shaped crystal glass, allowing visitors to enjoy it during the meal.
Segmentation Table
ATTRIBUTE
DETAILS
Study Period
2018-2029
Base Year
2021
Estimated Year
2022
Forecast Period
2022-2029
Historical Period
2018-2020
Unit
Value (USD Billion)
Segmentation
By Type
Value
Premium
High-end Premium
Super Premium
By Distribution Channel
On-Trade
Off-Trade
By Geography
North America (By Type, Distribution Channel, and Country)
- U.S. (By Type)
- Canada (By Type)
- Mexico (By Type)
- U.K. (By Type)
- France (By Type)
- Germany (By Type)
- Italy (By Type)
- Russia (By Type)
- Rest of Europe (By Type)
- China (By Type)
- India (By Type)
- Japan (By Type)
- Australia (By Type)
- Rest of Asia Pacific (By Type)
- Brazil (By Type)
- Argentina (By Type)
- Rest of South America (By Type)
- South Africa (By Type)
- Turkey (By Type)
- Rest of Middle East & Africa (By Type)
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview on Parent/ Related Market
- 4.2. Supply Chain and Regulatory Analysis
- 4.3. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.4. Market Analysis and Insights (in Relation with COVID-19)
- 4.4.1. Impact of COVID-19 on the Market
- 4.4.2. Supply Chain Challenges due to the Pandemic
- 4.4.3. Potential Opportunities due to COVID-19
- 5. Global Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Type
- 5.2.1.1. Value
- 5.2.1.2. Premium
- 5.2.1.3. High-end Premium
- 5.2.1.4. Super Premium
- 5.2.2. By Distribution Channel
- 5.2.2.1. On-Trade
- 5.2.2.2. Off-Trade
- 5.2.3. By Region
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East & Africa
- 6. North America Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Type
- 6.2.1.1. Value
- 6.2.1.2. Premium
- 6.2.1.3. High-end Premium
- 6.2.1.4. Super Premium
- 6.2.2. By Distribution Channel
- 6.2.2.1. On-Trade
- 6.2.2.2. Off-Trade
- 6.2.3. By Country (Value)
- 6.2.3.1. U.S.
- 6.2.3.1.1. By Type
- 6.2.3.1.1.1. Value
- 6.2.3.1.1.2. Premium
- 6.2.3.1.1.3. High-end Premium
- 6.2.3.1.1.4. Super Premium
- 6.2.3.2. Canada
- 6.2.3.2.1. By Type
- 6.2.3.2.1.1. Value
- 6.2.3.2.1.2. Premium
- 6.2.3.2.1.3. High-end Premium
- 6.2.3.2.1.4. Super Premium
- 6.2.3.3. Mexico
- 6.2.3.3.1. By Type
- 6.2.3.3.1.1. Value
- 6.2.3.3.1.2. Premium
- 6.2.3.3.1.3. High-end Premium
- 6.2.3.3.1.4. Super Premium
- 7. Europe Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Type
- 7.2.1.1. Value
- 7.2.1.2. Premium
- 7.2.1.3. High-end Premium
- 7.2.1.4. Super Premium
- 7.2.2. By Distribution Channel
- 7.2.2.1. On-Trade
- 7.2.2.2. Off-Trade
- 7.2.3. By Country (Value)
- 7.2.3.1. Germany
- 7.2.3.1.1. By Type
- 7.2.3.1.1.1. Value
- 7.2.3.1.1.2. Premium
- 7.2.3.1.1.3. High-end Premium
- 7.2.3.1.1.4. Super Premium
- 7.2.3.2. France
- 7.2.3.2.1. By Type
- 7.2.3.2.1.1. Value
- 7.2.3.2.1.2. Premium
- 7.2.3.2.1.3. High-end Premium
- 7.2.3.2.1.4. Super Premium
- 7.2.3.3. U.K.
- 7.2.3.3.1. By Type
- 7.2.3.3.1.1. Value
- 7.2.3.3.1.2. Premium
- 7.2.3.3.1.3. High-end Premium
- 7.2.3.3.1.4. Super Premium
- 7.2.3.3.1.5. Super Premium
- 7.2.3.4. Russia
- 7.2.3.4.1. By Type
- 7.2.3.4.1.1. Value
- 7.2.3.4.1.2. Premium
- 7.2.3.4.1.3. High-end Premium
- 7.2.3.4.1.4. Super Premium
- 7.2.3.5. Italy
- 7.2.3.5.1. By Type
- 7.2.3.5.1.1. Value
- 7.2.3.5.1.2. Premium
- 7.2.3.5.1.3. High-end Premium
- 7.2.3.5.1.4. Super Premium
- 7.2.3.6. Rest of Europe
- 7.2.3.6.1. By Type
- 7.2.3.6.1.1. Value
- 7.2.3.6.1.2. Premium
- 7.2.3.6.1.3. High-end Premium
- 7.2.3.6.1.4. Super Premium
- 8. Asia Pacific Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Type
- 8.2.1.1. Value
- 8.2.1.2. Premium
- 8.2.1.3. High-end Premium
- 8.2.1.4. Super Premium
- 8.2.2. By Distribution Channel
- 8.2.2.1. On-Trade
- 8.2.2.2. Off-Trade
- 8.2.3. By Country (Value)
- 8.2.3.1. China
- 8.2.3.1.1. By Type
- 8.2.3.1.1.1. Value
- 8.2.3.1.1.2. Premium
- 8.2.3.1.1.3. High-end Premium
- 8.2.3.1.1.4. Super Premium
- 8.2.3.2. India
- 8.2.3.2.1. By Type
- 8.2.3.2.1.1. Value
- 8.2.3.2.1.2. Premium
- 8.2.3.2.1.3. High-end Premium
- 8.2.3.2.1.4. Super Premium
- 8.2.3.3. Singapore
- 8.2.3.3.1. By Type
- 8.2.3.3.1.1. Value
- 8.2.3.3.1.2. Premium
- 8.2.3.3.1.3. High-end Premium
- 8.2.3.3.1.4. Super Premium
- 8.2.3.4. Australia
- 8.2.3.4.1. By Type
- 8.2.3.4.1.1. Value
- 8.2.3.4.1.2. Premium
- 8.2.3.4.1.3. High-end Premium
- 8.2.3.4.1.4. Super Premium
- 8.2.3.5. Rest of Asia Pacific
- 8.2.3.5.1. By Type
- 8.2.3.5.1.1. Value
- 8.2.3.5.1.2. Premium
- 8.2.3.5.1.3. High-end Premium
- 8.2.3.5.1.4. Super Premium
- 9. South America Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Type
- 9.2.1.1. Value
- 9.2.1.2. Premium
- 9.2.1.3. High-end Premium
- 9.2.1.4. Super Premium
- 9.2.2. By Distribution Channel
- 9.2.2.1. On-Trade
- 9.2.2.2. Off-Trade
- 9.2.3. By Country (Value)
- 9.2.3.1. Brazil
- 9.2.3.1.1. By Type
- 9.2.3.1.1.1. Value
- 9.2.3.1.1.2. Premium
- 9.2.3.1.1.3. High-end Premium
- 9.2.3.1.1.4. Super Premium
- 9.2.3.2. Argentina
- 9.2.3.2.1. By Type
- 9.2.3.2.1.1. Value
- 9.2.3.2.1.2. Premium
- 9.2.3.2.1.3. High-end Premium
- 9.2.3.2.1.4. Super Premium
- 9.2.3.3. Rest of South America
- 9.2.3.3.1. By Type
- 9.2.3.3.1.1. Value
- 9.2.3.3.1.2. Premium
- 9.2.3.3.1.3. High-end Premium
- 9.2.3.3.1.4. Super Premium
- 10. Middle East & Africa Cognac & Brandy Market Analysis, Insights and Forecast, 2018-2029
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Type
- 10.2.1.1. Value
- 10.2.1.2. Premium
- 10.2.1.3. High-end Premium
- 10.2.1.4. Super Premium
- 10.2.2. By Distribution Channel
- 10.2.2.1. On-Trade
- 10.2.2.2. Off-Trade
- 10.2.3. By Country (Value)
- 10.2.3.1. South Africa
- 10.2.3.1.1. By Type
- 10.2.3.1.1.1. Value
- 10.2.3.1.1.2. Premium
- 10.2.3.1.1.3. High-end Premium
- 10.2.3.1.1.4. Super Premium
- 10.2.3.2. Turkey
- 10.2.3.2.1. By Type
- 10.2.3.2.1.1. Value
- 10.2.3.2.1.2. Premium
- 10.2.3.2.1.3. High-end Premium
- 10.2.3.2.1.4. Super Premium
- 10.2.3.3. Rest of Middle East & Africa
- 10.2.3.3.1. By Type
- 10.2.3.3.1.1. Value
- 10.2.3.3.1.2. Premium
- 10.2.3.3.1.3. High-end Premium
- 10.2.3.3.1.4. Super Premium
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Cognac & Brandy Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2021
- 12. Company Profiles
- 12.1. Remy Martin
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Source Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Hennessy
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Source Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Pernod Ricard
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Source Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Radico Khaitan Ltd.
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Source Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Naud Spirts & Distillery
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Source Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Emperador Distillers Inc,
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Source Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Suntory
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Source Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Meukow Cognac
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Source Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Thomas Hine & Co.,
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Source Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Maison Ferrand
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Source Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 13. Appendix
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