Bubble Tea Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Bubble Tea MarketThe mobile payment market size was valued at USD 2.46 billion in 2023, and the market is now projected to grow from USD 2.63 billion in 2024 to USD 4.78 billion by 2032, exhibiting a CAGR of 7.74% during the forecast period of 2024-2032.
The once thriving industries like restaurants and factories had to close shop strictly because of the COVID-19, thereby reaping havoc on their supply chain and labor forces. The situation resulted in fluctuations in production e.g. falling in crop size and the transportation went haywire. This shows why the average price of tea increased by 25%-40% after lock downs have been imposed, according to ITDR 2020 data, which explains hardships caused to tea industry by lockdown. Adaption and joint effort are in fact very essential for the maintenance one can achieve stability and sustainability in such times of chaos.
The modern consumer market values a blend of taste, price, and innovation, driving manufacturers to cater to diverse preferences. The popularity of bubble milk tea among younger demographics showcases the potential in offering varied tea experiences. Innovations such as tapioca starch and konjac-based boba teas by companies like Bubluv Inc. tap into this trend, offering enticing flavors and textures to attract a wider audience and boost market growth. Expanding product ranges to target younger individuals with unique tea blends can be a strategic move for sustained market relevance and growth.
The global market is flourishing for the creative and delicious teas like Brown Sugar Bubble Tea because of consumers especially the young generation of the Z, that driving the competition among the food and beverages companies specially in the Southeast Asia. With Indonesia leading in the milk tea market in the region for the year 2019 the trend has been shown clearly. While it is true that satisfying the thirst and taste buds of people shapes the success of boba tea, this beverage health benefits like low fat content and antioxidants also add to its popularity. This results in demand for the beverage both in the domestic and international markets. Tea producers take a step ahead into these trends and using its advantages they stand a chance to grow in the market through offering varieties and creative options of tea.
Comprehensive Analysis of Bubble Tea Market
The bubble tea market growth is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by types and by flavor. The types include, black tea, oolong tea, green tea, white tea. By flavor include, chocolate flavor, coffee, flavor, fruit flavor, original, and others.
The Asia Pacific region lead the bubble tea market share by benefitting a market size of USD 1.05 billion in 2023 due to cultural preferences, a youthful demographic interested in trendy beverages, and a surge in local entrepreneurial ventures.
The top players in the market play a crucial role in the industry assuring market growth and setting market standards. These players include, Chatime Group, Gong Cha, Coco Fresh Tea & Juice, Quickly, Xing Fu Tang, Lollicup USA, Inc. these market players provide a level-playing competitive landscape.
In February 2023, Gong Cha expands its presence by partnering with Mad Vision Group to open 15 new stores in North Africa.
Segmentation Table
Attribute Details
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 7.74% over 2024 to 2032
Unit Value (USD Billion)
Segmentation By Type
Black Tea
Green Tea
Oolong Tea
White Tea
By Flavor
Fruit
Original
Chocolate
Coffee
Others
By Geography
North America (By Type, Flavor, and Country)
-U.S. (By Type)
-Canada (By Type)
-Mexico (By Type)
Europe (By Type, Flavor, and Country)
-U.K. (By Type)
-France (By Type)
-Germany (By Type)
-Spain (By Type)
-Italy (By Type)
-Russia (By Type)
-Rest of Europe (By Type)
Asia Pacific (By Type, Flavor, and Country)
-China (By Type)
-India (By Type)
-Japan (By Type)
-ASEAN (By Type)
-Rest of Asia Pacific (By Type)
South America (By Type, Flavor, and Country)
-Brazil (By Type)
-Argentina (By Type)
-Rest of South America (By Type)
Middle East and Africa (By Type, Flavor, and Country)
-South Africa (By Type)
-U.A.E. (By Type)
-Rest of Middle East & Africa (By Type)