Bubble Tea Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Bubble Tea Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032



Growth Factors of Bubble Tea Market


The mobile payment market size was valued at USD 2.46 billion in 2023, and the market is now projected to grow from USD 2.63 billion in 2024 to USD 4.78 billion by 2032, exhibiting a CAGR of 7.74% during the forecast period of 2024-2032.

The once thriving industries like restaurants and factories had to close shop strictly because of the COVID-19, thereby reaping havoc on their supply chain and labor forces. The situation resulted in fluctuations in production e.g. falling in crop size and the transportation went haywire. This shows why the average price of tea increased by 25%-40% after lock downs have been imposed, according to ITDR 2020 data, which explains hardships caused to tea industry by lockdown. Adaption and joint effort are in fact very essential for the maintenance one can achieve stability and sustainability in such times of chaos.

The modern consumer market values a blend of taste, price, and innovation, driving manufacturers to cater to diverse preferences. The popularity of bubble milk tea among younger demographics showcases the potential in offering varied tea experiences. Innovations such as tapioca starch and konjac-based boba teas by companies like Bubluv Inc. tap into this trend, offering enticing flavors and textures to attract a wider audience and boost market growth. Expanding product ranges to target younger individuals with unique tea blends can be a strategic move for sustained market relevance and growth.

The global market is flourishing for the creative and delicious teas like Brown Sugar Bubble Tea because of consumers especially the young generation of the Z, that driving the competition among the food and beverages companies specially in the Southeast Asia. With Indonesia leading in the milk tea market in the region for the year 2019 the trend has been shown clearly. While it is true that satisfying the thirst and taste buds of people shapes the success of boba tea, this beverage health benefits like low fat content and antioxidants also add to its popularity. This results in demand for the beverage both in the domestic and international markets. Tea producers take a step ahead into these trends and using its advantages they stand a chance to grow in the market through offering varieties and creative options of tea.

Comprehensive Analysis of Bubble Tea Market

The bubble tea market growth is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by types and by flavor. The types include, black tea, oolong tea, green tea, white tea. By flavor include, chocolate flavor, coffee, flavor, fruit flavor, original, and others.

The Asia Pacific region lead the bubble tea market share by benefitting a market size of USD 1.05 billion in 2023 due to cultural preferences, a youthful demographic interested in trendy beverages, and a surge in local entrepreneurial ventures.

The top players in the market play a crucial role in the industry assuring market growth and setting market standards. These players include, Chatime Group, Gong Cha, Coco Fresh Tea & Juice, Quickly, Xing Fu Tang, Lollicup USA, Inc. these market players provide a level-playing competitive landscape.

In February 2023, Gong Cha expands its presence by partnering with Mad Vision Group to open 15 new stores in North Africa.

Segmentation Table

Attribute Details

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 7.74% over 2024 to 2032

Unit Value (USD Billion)

Segmentation By Type

Black Tea

Green Tea

Oolong Tea

White Tea

By Flavor

Fruit

Original

Chocolate

Coffee

Others

By Geography

North America (By Type, Flavor, and Country)

-U.S. (By Type)

-Canada (By Type)

-Mexico (By Type)

Europe (By Type, Flavor, and Country)

-U.K. (By Type)

-France (By Type)

-Germany (By Type)

-Spain (By Type)

-Italy (By Type)

-Russia (By Type)

-Rest of Europe (By Type)

Asia Pacific (By Type, Flavor, and Country)

-China (By Type)

-India (By Type)

-Japan (By Type)

-ASEAN (By Type)

-Rest of Asia Pacific (By Type)

South America (By Type, Flavor, and Country)

-Brazil (By Type)

-Argentina (By Type)

-Rest of South America (By Type)

Middle East and Africa (By Type, Flavor, and Country)

-South Africa (By Type)

-U.A.E. (By Type)

-Rest of Middle East & Africa (By Type)


1. Introduction
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Emerging Trends
4. Key Insights
4.1. Overview on Parent/ Related Market
4.1.1. Overview on the Global Tea Market
4.1.2. Overview on the Availability of Raw Materials Required in the Production of Bubble Tea
4.2. Supply Chain and Regulatory Analysis
4.3. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
4.4. Market Analysis and Insights (in Relation with COVID-19)
4.4.1. Impact of COVID-19 on the Market
4.4.2. Supply Chain Challenges due to the Pandemic
4.4.3. Potential Opportunities due to COVID-19
5. Global Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecast
5.2.1. By Type
5.2.1.1. Black Tea
5.2.1.2. Green Tea
5.2.1.3. Oolong Tea
5.2.1.4. White Tea
5.2.2. By Flavor
5.2.2.1. Fruit Flavor
5.2.2.2. Original Flavor
5.2.2.3. Chocolate Flavor
5.2.2.4. Coffee Flavor
5.2.2.5. Others
5.2.3. By Region
5.2.3.1. North America
5.2.3.2. Europe
5.2.3.3. Asia Pacific
5.2.3.4. South America
5.2.3.5. Middle East & Africa
6. North America Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecast
6.2.1. By Type
6.2.1.1. Black Tea
6.2.1.2. Green Tea
6.2.1.3. Oolong Tea
6.2.1.4. White Tea
6.2.2. By Flavor
6.2.2.1. Fruit Flavor
6.2.2.2. Original Flavor
6.2.2.3. Chocolate Flavor
6.2.2.4. Coffee Flavor
6.2.2.5. Others
6.2.3. By Country (Value)
6.2.3.1. U.S.
6.2.3.1.1. By Type
6.2.3.1.1.1. Black Tea
6.2.3.1.1.2. Green Tea
6.2.3.1.1.3. Oolong Tea
6.2.3.1.1.4. White Tea
6.2.3.2. Canada
6.2.3.2.1. By Type
6.2.3.2.1.1. Black Tea
6.2.3.2.1.2. Green Tea
6.2.3.2.1.3. Oolong Tea
6.2.3.2.1.4. White Tea
6.2.3.3. Mexico
6.2.3.3.1. By Type
6.2.3.3.1.1. Black Tea
6.2.3.3.1.2. Green Tea
6.2.3.3.1.3. Oolong Tea
6.2.3.3.1.4. White Tea
7. Europe Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecast
7.2.1. By Type
7.2.1.1. Black Tea
7.2.1.2. Green Tea
7.2.1.3. Oolong Tea
7.2.1.4. White Tea
7.2.2. By Flavor
7.2.2.1. Fruit Flavor
7.2.2.2. Original Flavor
7.2.2.3. Chocolate Flavor
7.2.2.4. Coffee Flavor
7.2.2.5. Others
7.2.3. By Country (Value)
7.2.3.1. Germany
7.2.3.1.1. By Type
7.2.3.1.1.1. Black Tea
7.2.3.1.1.2. Green Tea
7.2.3.1.1.3. Oolong Tea
7.2.3.1.1.4. White Tea
7.2.3.2. France
7.2.3.2.1. By Type
7.2.3.2.1.1. Black Tea
7.2.3.2.1.2. Green Tea
7.2.3.2.1.3. Oolong Tea
7.2.3.2.1.4. White Tea
7.2.3.3. Italy
7.2.3.3.1. By Type
7.2.3.3.1.1. Black Tea
7.2.3.3.1.2. Green Tea
7.2.3.3.1.3. Oolong Tea
7.2.3.3.1.4. White Tea
7.2.3.4. U.K.
7.2.3.4.1. By Type
7.2.3.4.1.1. Black Tea
7.2.3.4.1.2. Green Tea
7.2.3.4.1.3. Oolong Tea
7.2.3.4.1.4. White Tea
7.2.3.5. Spain
7.2.3.5.1. By Type
7.2.3.5.1.1. Black Tea
7.2.3.5.1.2. Green Tea
7.2.3.5.1.3. Oolong Tea
7.2.3.5.1.4. White Tea
7.2.3.6. Russia
7.2.3.6.1. By Type
7.2.3.6.1.1. Black Tea
7.2.3.6.1.2. Green Tea
7.2.3.6.1.3. Oolong Tea
7.2.3.6.1.4. White Tea
7.2.3.7. Rest of Europe
7.2.3.7.1. By Type
7.2.3.7.1.1. Black Tea
7.2.3.7.1.2. Green Tea
7.2.3.7.1.3. Oolong Tea
7.2.3.7.1.4. White Tea
8. Asia Pacific Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecast
8.2.1. By Type
8.2.1.1. Black Tea
8.2.1.2. Green Tea
8.2.1.3. Oolong Tea
8.2.1.4. White Tea
8.2.2. By Flavor
8.2.2.1. Fruit Flavor
8.2.2.2. Original Flavor
8.2.2.3. Chocolate Flavor
8.2.2.4. Coffee Flavor
8.2.2.5. Others
8.2.3. By Country (Value)
8.2.3.1. China
8.2.3.1.1. By Type
8.2.3.1.1.1. Black Tea
8.2.3.1.1.2. Green Tea
8.2.3.1.1.3. Oolong Tea
8.2.3.1.1.4. White Tea
8.2.3.2. India
8.2.3.2.1. By Type
8.2.3.2.1.1. Black Tea
8.2.3.2.1.2. Green Tea
8.2.3.2.1.3. Oolong Tea
8.2.3.2.1.4. White Tea
8.2.3.3. Japan
8.2.3.3.1. By Type
8.2.3.3.1.1. Black Tea
8.2.3.3.1.2. Green Tea
8.2.3.3.1.3. Oolong Tea
8.2.3.3.1.4. White Tea
8.2.3.4. ASEAN
8.2.3.4.1. By Type
8.2.3.4.1.1. Black Tea
8.2.3.4.1.2. Green Tea
8.2.3.4.1.3. Oolong Tea
8.2.3.4.1.4. White Tea
8.2.3.5. Rest of Asia Pacific
8.2.3.5.1. By Type
8.2.3.5.1.1. Black Tea
8.2.3.5.1.2. Green Tea
8.2.3.5.1.3. Oolong Tea
8.2.3.5.1.4. White Tea
9. South America Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecast
9.2.1. By Type
9.2.1.1. Black Tea
9.2.1.2. Green Tea
9.2.1.3. Oolong Tea
9.2.1.4. White Tea
9.2.2. By Flavor
9.2.2.1. Fruit Flavor
9.2.2.2. Original Flavor
9.2.2.3. Chocolate Flavor
9.2.2.4. Coffee Flavor
9.2.2.5. Others
9.2.3. By Country (Value)
9.2.3.1. Brazil
9.2.3.1.1. By Type
9.2.3.1.1.1. Black Tea
9.2.3.1.1.2. Green Tea
9.2.3.1.1.3. Oolong Tea
9.2.3.1.1.4. White Tea
9.2.3.2. Argentina
9.2.3.2.1. By Type
9.2.3.2.1.1. Black Tea
9.2.3.2.1.2. Green Tea
9.2.3.2.1.3. Oolong Tea
9.2.3.2.1.4. White Tea
9.2.3.3. Rest of South America
9.2.3.3.1. By Type
9.2.3.3.1.1. Black Tea
9.2.3.3.1.2. Green Tea
9.2.3.3.1.3. Oolong Tea
9.2.3.3.1.4. White Tea
10. Middle East & Africa Bubble Tea Market Analysis, Insights and Forecast, 2019-2032
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecast
10.2.1. By Type
10.2.1.1. Black Tea
10.2.1.2. Green Tea
10.2.1.3. Oolong Tea
10.2.1.4. White Tea
10.2.2. By Flavor
10.2.2.1. Fruit Flavor
10.2.2.2. Original Flavor
10.2.2.3. Chocolate Flavor
10.2.2.4. Coffee Flavor
10.2.2.5. Others
10.2.3. By Country (Value)
10.2.3.1. South Africa
10.2.3.1.1. By Type
10.2.3.1.1.1. Black Tea
10.2.3.1.1.2. Green Tea
10.2.3.1.1.3. Oolong Tea
10.2.3.1.1.4. White Tea
10.2.3.2. UAE
10.2.3.2.1. By Type
10.2.3.2.1.1. Black Tea
10.2.3.2.1.2. Green Tea
10.2.3.2.1.3. Oolong Tea
10.2.3.2.1.4. White Tea
10.2.3.3. Rest of Middle East & Africa
10.2.3.3.1. By Type
10.2.3.3.1.1. Black Tea
10.2.3.3.1.2. Green Tea
10.2.3.3.1.3. Oolong Tea
10.2.3.3.1.4. White Tea
11. Competitive Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Global Bubble Tea Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2023
12. Company Profiles
12.1. ChaTime Group
12.1.1. Overview
12.1.2. Description
12.1.3. Source Portfolio
12.1.4. Financials (Data as available in public domain and/or on paid databases)
12.1.5. Recent Developments
12.2. Gong Cha
12.2.1. Overview
12.2.2. Description
12.2.3. Source Portfolio
12.2.4. Financials (Data as available in public domain and/or on paid databases)
12.2.5. Recent Developments
12.3. Coco Fresh Tea & Juice
12.3.1. Overview
12.3.2. Description
12.3.3. Source Portfolio
12.3.4. Financials (Data as available in public domain and/or on paid databases)
12.3.5. Recent Developments
12.4. Sharetea
12.4.1. Overview
12.4.2. Description
12.4.3. Source Portfolio
12.4.4. Financials (Data as available in public domain and/or on paid databases)
12.4.5. Recent Developments
12.5. Quickly
12.5.1. Overview
12.5.2. Description
12.5.3. Source Portfolio
12.5.4. Financials (Data as available in public domain and/or on paid databases)
12.5.5. Recent Developments
12.6. Xing Fu Tang
12.6.1. Overview
12.6.2. Description
12.6.3. Source Portfolio
12.6.4. Financials (Data as available in public domain and/or on paid databases)
12.6.5. Recent Developments
12.7. Lollicup USA Inc.,
12.7.1. Overview
12.7.2. Description
12.7.3. Source Portfolio
12.7.4. Financials (Data as available in public domain and/or on paid databases)
12.7.5. Recent Developments
12.8. Tiger Sugar
12.8.1. Overview
12.8.2. Description
12.8.3. Source Portfolio
12.8.4. Financials (Data as available in public domain and/or on paid databases)
12.8.5. Recent Developments
12.9. Yummy Town (Cayman) Holdings Cooperation (Happy Lemon)
12.9.1. Overview
12.9.2. Description
12.9.3. Source Portfolio
12.9.4. Financials (Data as available in public domain and/or on paid databases)
12.9.5. Recent Developments
12.10. Koi The CO, LTD,
12.10.1. Overview
12.10.2. Description
12.10.3. Source Portfolio
12.10.4. Financials (Data as available in public domain and/or on paid databases)
12.10.5. Recent Developments

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