Beer Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Beer Market
The global beer market size was valued at USD 821.39 billion in 2023, and the market is now projected to grow from USD 851.15 billion in 2024 to USD 1,167.47 billion by 2032, exhibiting a CAGR of 4.03% during the forecast period of 2023-2032.
The COVID-19 pandemic, affected people’s alcohol consumption patterns due to the government’s unbending restrictions and protocols relating to mobility and gatherings of the public at large. The European beer market suffered a disproportionate impact on restaurants and bars because of the government’s covid measures in 2020. The U.S. markets witnessed a significant drop in beer sales. As a result, all of this hampered the global beer market growth.
Owing to its constantly evolving formulations and flavors, beer is gaining immense popularity across the globe as one of the most beloved drinks especially amongst millennials and GenZ population. The constant innovations and improvements in the flavoring and brewing technologies has positively impacted the global beer market share.
Traditionally, beer was rarely sold through e-commerce channels. With covid pandemic highlighting the value of e-commerce platforms, beer cart became a thing in people’s online shopping lists. The direct - to - customers (DTC) approach allowed multiple small breweries to continue functioning during the pandemic. Rising e-commerce-based channels are estimated to grow rapidly in the forthcoming years.
Comprehensive Analysis of Beer Market
The beer market is seen rising at a remarkable pace owing to its market segmentation. These market segmentations are further bifurcated into type analysis, distribution channel analysis, production analysis, category analysis, packaging analysis, and regional analysis. Lager segment dominated the marked due to the inclination towards premium drinks. Off-trade distribution is leading market given its efficiency. Based on production, macro brewery is dominant. The premium segment is preferred over standard, and is expected to lead in the forecast period.
The European market’s share stood at 270.33 billion in 2022. One of the major reasons for this is that hard drinks especially beer is an integral part of the region’s culture and heritage. EU is one of the most dominant beer producing regions across the globe. Europe’s alcohol industry is mainly comprised of SMEs including breweries operating at local, regional, and even national levels. The region’s industry is constantly evolving in order to cater to the needs of consumers.
In the recent years, the wave of consolidation has completely transformed the global beer market. Multinational companies have inclined their focus on mergers and acquisitions to capture market share. This has eventually led to new product launches. The key market players understand the market need and trends very well and have also continuously working to achieve production efficiency. These companies include, Anheuser-Busch InBev (Belgium), Heineken N.V (Netherlands), China Resources Breweries (China), Carlsberg A/S (Denmark), Diageo Plc (U.K.), Molson Coors Beverage Company (U.S.), Boston Beer Company (U.S.), Asahi Group Holdings Ltd (Japan), Kirin Holdings Co. Ltd (Japan), Beijing Yanjing Beer Group Corporation (China).
In April 2023, BIRA 91 introduced two new limited edition beers- 011 Gully Pilsner and the 022 Session Ale, an Indian craft beer brand, paid homage to the Delhi Capital and Mumbai Indians cricket teams.
Segmentation Table
Beer Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 4.03% from 2024-2032
Unit Value (USD Billion)
Segmentation By Type, By Packaging, By Production, By Category, By Geography
By Type Lager
Ale
Stouts
Others
By Packaging
Glass Bottles
Metal Cans
By Distribution Channel On-trade
Off-trade
By Production Macro brewery
Microbrewery
By Category Standard
Premium
By Geography North America (By Type)
- U.S.
- Canada
- Mexico
Europe (By Type)
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
Asia Pacific (By Type)
- China
- India
- Japan
- Australia
- Rest of Asia Pacific
South America (By Type)
- Brazil
- Argentina
- Colombia
- Rest of South America
Middle East & Africa (By Type)
- South Africa
- Gabon
- Congo Republic
- Rest of Middle East & Africa
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview on the Global Alcoholic Beverages Market
- 4.2. Market Dynamics of the Global Beer Market
- 4.3. Supply Chain & Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
- 4.5. Market Analysis and Insights (in Relation with COVID-19)
- 4.5.1. Impact of COVID-19 on the Market
- 4.5.2. Supply Chain Challenges due to the Pandemic
- 4.5.3. Potential Opportunities to Support the Sales during the Calamity
- 5. Global Beer Market Analysis, Insights and Forecast, 2019-2032
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Type (Value)
- 5.2.1.1. Lager
- 5.2.1.2. Ale
- 5.2.1.3. Stouts
- 5.2.1.4. Others
- 5.2.2. By Packaging (Value)
- 5.2.2.1. Glass Bottle
- 5.2.2.2. Metal Can
- 5.2.3. By Distribution Channel (Value)
- 5.2.3.1. On-Trade
- 5.2.3.2. Off-Trade
- 5.2.4. By Production (Value)
- 5.2.4.1. Macro brewery
- 5.2.4.2. Microbrewery
- 5.2.5. By Category (Value)
- 5.2.5.1. Standard
- 5.2.5.2. Premium
- 5.2.6. By Region (Value)
- 5.2.6.1. North America
- 5.2.6.2. Europe
- 5.2.6.3. Asia Pacific
- 5.2.6.4. South America
- 5.2.6.5. Middle East & Africa
- 6. North America Beer Market Analysis, Insights and Forecast, 2019-2032
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Type (Value)
- 6.2.1.1. Lager
- 6.2.1.2. Ale
- 6.2.1.3. Stouts
- 6.2.1.4. Others
- 6.2.2. By Packaging (Value)
- 6.2.2.1. Glass Bottle
- 6.2.2.2. Metal Can
- 6.2.3. By Distribution Channel (Value)
- 6.2.3.1. On-Trade
- 6.2.3.2. Off-Trade
- 6.2.4. By Production (Value)
- 6.2.4.1. Macro brewery
- 6.2.4.2. Microbrewery
- 6.2.5. By Category (Value)
- 6.2.5.1. Standard
- 6.2.5.2. Premium
- 6.2.6. By Country (Value)
- 6.2.6.1. U.S
- 6.2.6.1.1. By Type (Value)
- 6.2.6.1.1.1. Lager
- 6.2.6.1.1.2. Ale
- 6.2.6.1.1.3. Stouts
- 6.2.6.1.1.4. Others
- 6.2.6.2. Canada
- 6.2.6.2.1. By Type (Value)
- 6.2.6.2.1.1. Lager
- 6.2.6.2.1.2. Ale
- 6.2.6.2.1.3. Stouts
- 6.2.6.2.1.4. Others
- 6.2.6.3. Mexico
- 6.2.6.3.1. By Type (Value)
- 6.2.6.3.1.1. Lager
- 6.2.6.3.1.2. Ale
- 6.2.6.3.1.3. Stouts
- 6.2.6.3.1.4. Others
- 7. Europe Beer Market Analysis, Insights and Forecast, 2019-2032
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Type (Value)
- 7.2.1.1. Lager
- 7.2.1.2. Ale
- 7.2.1.3. Stouts
- 7.2.1.4. Others
- 7.2.2. By Packaging (Value)
- 7.2.2.1. Glass Bottle
- 7.2.2.2. Metal Can
- 7.2.3. By Distribution Channel (Value)
- 7.2.3.1. On-Trade
- 7.2.3.2. Off-Trade
- 7.2.4. By Production (Value)
- 7.2.4.1. Macro brewery
- 7.2.4.2. Microbrewery
- 7.2.5. By Category (Value)
- 7.2.5.1. Standard
- 7.2.5.2. Premium
- 7.2.6. By Country (Value)
- 7.2.6.1. France
- 7.2.6.1.1. By Type (Value)
- 7.2.6.1.1.1. Lager
- 7.2.6.1.1.2. Ale
- 7.2.6.1.1.3. Stouts
- 7.2.6.1.1.4. Others
- 7.2.6.2. Germany
- 7.2.6.2.1. By Type (Value)
- 7.2.6.2.1.1. Lager
- 7.2.6.2.1.2. Ale
- 7.2.6.2.1.3. Stouts
- 7.2.6.2.1.4. Others
- 7.2.6.3. Italy
- 7.2.6.3.1. By Type (Value)
- 7.2.6.3.1.1. Lager
- 7.2.6.3.1.2. Ale
- 7.2.6.3.1.3. Stouts
- 7.2.6.3.1.4. Others
- 7.2.6.4. Spain
- 7.2.6.4.1. By Type (Value)
- 7.2.6.4.1.1. Lager
- 7.2.6.4.1.2. Ale
- 7.2.6.4.1.3. Stouts
- 7.2.6.4.1.4. Others
- 7.2.6.5. U.K.
- 7.2.6.5.1. By Type (Value)
- 7.2.6.5.1.1. Lager
- 7.2.6.5.1.2. Ale
- 7.2.6.5.1.3. Stouts
- 7.2.6.5.1.4. Others
- 7.2.6.6. Russia
- 7.2.6.6.1. By Type (Value)
- 7.2.6.6.1.1. Lager
- 7.2.6.6.1.2. Ale
- 7.2.6.6.1.3. Stouts
- 7.2.6.6.1.4. Others
- 7.2.6.7. Rest of Europe
- 7.2.6.7.1. By Type (Value)
- 7.2.6.7.1.1. Lager
- 7.2.6.7.1.2. Ale
- 7.2.6.7.1.3. Stouts
- 7.2.6.7.1.4. Others
- 8. Asia-Pacific Beer Market Analysis, Insights and Forecast, 2019-2032
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Type (Value)
- 8.2.1.1. Lager
- 8.2.1.2. Ale
- 8.2.1.3. Stouts
- 8.2.1.4. Others
- 8.2.2. By Packaging (Value)
- 8.2.2.1. Glass Bottle
- 8.2.2.2. Metal Can
- 8.2.3. By Distribution Channel (Value)
- 8.2.3.1. On-Trade
- 8.2.3.2. Off-Trade
- 8.2.4. By Production (Value)
- 8.2.4.1. Macro brewery
- 8.2.4.2. Microbrewery
- 8.2.5. By Category (Value)
- 8.2.5.1. Standard
- 8.2.5.2. Premium
- 8.2.6. By Country (Value)
- 8.2.6.1. China
- 8.2.6.1.1. By Type (Value)
- 8.2.6.1.1.1. Lager
- 8.2.6.1.1.2. Ale
- 8.2.6.1.1.3. Stouts
- 8.2.6.1.1.4. Others
- 8.2.6.2. India
- 8.2.6.2.1. By Type (Value)
- 8.2.6.2.1.1. Lager
- 8.2.6.2.1.2. Ale
- 8.2.6.2.1.3. Stouts
- 8.2.6.2.1.4. Others
- 8.2.6.3. Japan
- 8.2.6.3.1. By Type (Value)
- 8.2.6.3.1.1. Lager
- 8.2.6.3.1.2. Ale
- 8.2.6.3.1.3. Stouts
- 8.2.6.3.1.4. Others
- 8.2.6.4. Australia
- 8.2.6.4.1. By Type (Value)
- 8.2.6.4.1.1. Lager
- 8.2.6.4.1.2. Ale
- 8.2.6.4.1.3. Stouts
- 8.2.6.4.1.4. Others
- 8.2.6.5. Rest of Asia-Pacific
- 8.2.6.5.1. By Type (Value)
- 8.2.6.5.1.1. Lager
- 8.2.6.5.1.2. Ale
- 8.2.6.5.1.3. Stouts
- 8.2.6.5.1.4. Others
- 9. South America Beer Market Analysis, Insights and Forecast, 2019-2032
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Type (Value)
- 9.2.1.1. Lager
- 9.2.1.2. Ale
- 9.2.1.3. Stouts
- 9.2.1.4. Others
- 9.2.2. By Packaging (Value)
- 9.2.2.1. Glass Bottle
- 9.2.2.2. Metal Can
- 9.2.3. By Distribution Channel (Value)
- 9.2.3.1. On-Trade
- 9.2.3.2. Off-Trade
- 9.2.4. By Production (Value)
- 9.2.4.1. Macro brewery
- 9.2.4.2. Microbrewery
- 9.2.5. By Category (Value)
- 9.2.5.1. Standard
- 9.2.5.2. Premium
- 9.2.6. By Country (Value)
- 9.2.6.1. Brazil
- 9.2.6.1.1. By Type (Value)
- 9.2.6.1.1.1. Lager
- 9.2.6.1.1.2. Ale
- 9.2.6.1.1.3. Stouts
- 9.2.6.1.1.4. Others
- 9.2.6.2. Argentina
- 9.2.6.2.1. By Type (Value)
- 9.2.6.2.1.1. Lager
- 9.2.6.2.1.2. Ale
- 9.2.6.2.1.3. Stouts
- 9.2.6.2.1.4. Others
- 9.2.6.3. Colombia
- 9.2.6.3.1. By Type (Value)
- 9.2.6.3.1.1. Lager
- 9.2.6.3.1.2. Ale
- 9.2.6.3.1.3. Stouts
- 9.2.6.3.1.4. Others
- 9.2.6.4. Rest of South America
- 9.2.6.4.1. By Type (Value)
- 9.2.6.4.1.1. Lager
- 9.2.6.4.1.2. Ale
- 9.2.6.4.1.3. Stouts
- 9.2.6.4.1.4. Others
- 10. Middle East & Africa Beer Market Analysis, Insights and Forecast, 2019-2032
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Type (Value)
- 10.2.1.1. Lager
- 10.2.1.2. Ale
- 10.2.1.3. Stouts
- 10.2.1.4. Others
- 10.2.2. By Packaging (Value)
- 10.2.2.1. Glass Bottle
- 10.2.2.2. Metal Can
- 10.2.3. By Distribution Channel (Value)
- 10.2.3.1. On-Trade
- 10.2.3.2. Off-Trade
- 10.2.4. By Production (Value)
- 10.2.4.1. Macro brewery
- 10.2.4.2. Microbrewery
- 10.2.5. By Category (Value)
- 10.2.5.1. Standard
- 10.2.5.2. Premium
- 10.2.6. By Country (Value)
- 10.2.6.1. South Africa
- 10.2.6.1.1. By Type (Value)
- 10.2.6.1.1.1. Lager
- 10.2.6.1.1.2. Ale
- 10.2.6.1.1.3. Stouts
- 10.2.6.1.1.4. Others
- 10.2.6.2. Gabon
- 10.2.6.2.1. By Type (Value)
- 10.2.6.2.1.1. Lager
- 10.2.6.2.1.2. Ale
- 10.2.6.2.1.3. Stouts
- 10.2.6.2.1.4. Others
- 10.2.6.3. Congo Republic
- 10.2.6.3.1. By Type (Value)
- 10.2.6.3.1.1. Lager
- 10.2.6.3.1.2. Ale
- 10.2.6.3.1.3. Stouts
- 10.2.6.3.1.4. Others
- 10.2.6.4. Rest of Middle East & Africa
- 10.2.6.4.1. By Type (Value)
- 10.2.6.4.1.1. Lager
- 10.2.6.4.1.2. Ale
- 10.2.6.4.1.3. Stouts
- 10.2.6.4.1.4. Others
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Beer Market Revenue Share/Ranking Analysis, By Key Manufacturer 2023
- 12. Company Profiles
- 12.1. Beijing Yanjing Beer Group Corporation
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Heineken N.V.
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. The Boston Beer Company, Inc.
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Anhueser-Busch InBev
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Kirin Holdings Co. Ltd.
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Carlsberg A/S
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Asahi Group Holdings Ltd.
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Molson Coors Beverage Company
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Kirin Holdings Co. Ltd.,
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. China Resources Breweries
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 13. Appendix
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