Bath Towel Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Bath Towel Market
The bath towel market size was valued at USD 10.66 billion in 2022, and the market is now projected to grow from USD 11.03 billion in 2023 to USD 14.92 billion by 2030, exhibiting a CAGR of 4.41% during the forecast period of 2023-2030.
The COVID-19 pandemic had a mixed effect on this market. Manufacturing came to a halt as trade services shut down processes. Industry applicants handled making barriers due to disturbances in supply chain management and raw material finding. Primarily, demand waned considerably due to lockdowns, travel restrictions, and halted operations in industries such as hospitality, spas, tourism, and hotels, among others.
The keen demand for this product through numerous end-use industries is carefully associated to their promise to providing greater ease and encouraging sustainability, creating superiority bath towels an essential part of their facility offerings. Sectors such as hospitality, lodging house, and the spa industry place a finest on distributing excellent ease and a comfortable experience to their customers, making excellent products an essential part of their offerings. Hotels and resorts target to craft an unforgettable stay for their guests, and luxurious, soft towels are a keystone of this experience. Moreover, the shift toward biodegradable and viable products has driven hotels and spas to accept towels made from biological and recycled materials, line up with their promise to responsible business performs. This, therefore boosts the bath towel market growth.
The modern trends in the market emphasis on sustainability, design easiness, improved functionality, and personalization. These bathing towels provide the developing likings and requirements of customers, comprising these towels for teens, making the post-bathing experience easier and ecologically responsible. Furthermore, biodegradable towels, comprising hand towels made from organic cotton, bamboo, and reprocessed materials, have extended fame. Customers are progressively aware of their ecological impact and choose for towels that are soft for the skin and the earth.
Comprehensive Analysis of Bath Towel Market
The market can be segmented in various ways, depending on the focus of analysis such as by material, by distribution. Based on material, the market is segmented into bamboo fiber, cotton, micro fiber, and others. Based on distribution channel, the market is segmented into offline and online.
Asia Pacific region is dominating the bath towel market share due to numerous factors, comprising a significant population base, augmented disposable income, an increasing prominence on cleanliness practices, and the increasing reach of online distribution channels.
The key players are enthusiastically contributing in planned events that are targeted at maintaining durable market position and growing market share by merger, partnerships and others. These players include Trident Group (India), Venus Group. (U.S), Utopia Deals (U.S.), Iris Hantverk (Sweden), Orahome (U.S.), Welspun (India), Looms (India), Elsatex Ltd (U.K.), Nine Space (U.S.), Loftex (U.S.) these market players spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market.
In July 2022, Hygiene Plus, a Hygiene and Sanitary products manufacturing start-up, launched their first-ever made-in-India hygiene and sanitary products, comprising sanitary napkins, baby wipes, revitalising wipes, bath towels for babies, among other products.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2017-2030
Base Year 2022
Estimated Year 2023
Forecast Period 2023-2030
Historical Period 2017-2021
Growth Rate CAGR of 4.41% from 2023 to 2030
Unit Value (USD Billion)
Segmentation By Material
Bamboo Fiber
Cotton
Micro Fiber
Others
By Distribution Channel
Offline
Online
By Geography
North America (By Material, Distribution Channel, and Country)
U.S. (By Material)
Canada (By Material)
Mexico (By Material)
Europe (By Material, Distribution Channel, and Country)
Germany (By Material)
France (By Material)
Italy (By Material)
Spain (By Material)
U.K. (By Material)
Rest of Europe (By Material)
Asia Pacific (By Material, Distribution Channel, and Country)
China (By Material)
India (By Material)
Japan (By Material)
Australia (By Material)
Rest of Asia Pacific (By Material)
South America (By Material, Distribution Channel, and Country)
Brazil (By Material)
Argentina (By Material)
Rest of South America (By Material)
Middle East and Africa (By Material, Distribution Channel, and Country)
South Africa (By Material)
UAE (By Material)
Rest of the ME&A (By Material)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Emerging Trends
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.5. Qualitative Analysis (In relation to COVID-19)
- 4.5.1. Impact of COVID-19
- 4.5.2. Supply Chain Challenges
- 4.5.3. Potential Opportunities due to COVID-19
- 5. Global Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Material (Value)
- 5.2.1.1. Bamboo Fiber
- 5.2.1.2. Cotton
- 5.2.1.3. Micro Fiber
- 5.2.1.4. Others
- 5.2.2. By Distribution Channel (Value)
- 5.2.2.1. Offline
- 5.2.2.2. Online
- 5.2.3. By Region (Value)
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East & Africa
- 6. North America Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Material (Value)
- 6.2.1.1. Bamboo Fiber
- 6.2.1.2. Cotton
- 6.2.1.3. Micro Fiber
- 6.2.1.4. Others
- 6.2.2. By Distribution Channel (Value)
- 6.2.2.1. Offline
- 6.2.2.2. Online
- 6.2.3. By Country (Value)
- 6.2.3.1. U.S
- 6.2.3.1.1. By Material (Value)
- 6.2.3.1.1.1. Bamboo Fiber
- 6.2.3.1.1.2. Cotton
- 6.2.3.1.1.3. Micro Fiber
- 6.2.3.1.1.4. Others
- 6.2.3.2. Canada
- 6.2.3.2.1. By Material (Value)
- 6.2.3.2.1.1. Bamboo Fiber
- 6.2.3.2.1.2. Cotton
- 6.2.3.2.1.3. Micro Fiber
- 6.2.3.2.1.4. Others
- 6.2.3.3. Mexico
- 6.2.3.3.1. By Material (Value)
- 6.2.3.3.1.1. Bamboo Fiber
- 6.2.3.3.1.2. Cotton
- 6.2.3.3.1.3. Micro Fiber
- 6.2.3.3.1.4. Others
- 7. Europe Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Material (Value)
- 7.2.1.1. Bamboo Fiber
- 7.2.1.2. Cotton
- 7.2.1.3. Micro Fiber
- 7.2.1.4. Others
- 7.2.2. By Distribution Channel (Value)
- 7.2.2.1. Offline
- 7.2.2.2. Online
- 7.2.3. By Country (Value)
- 7.2.3.1. Germany
- 7.2.3.1.1. By Material (Value)
- 7.2.3.1.1.1. Bamboo Fiber
- 7.2.3.1.1.2. Cotton
- 7.2.3.1.1.3. Micro Fiber
- 7.2.3.1.1.4. Others
- 7.2.3.2. France
- 7.2.3.2.1. By Material (Value)
- 7.2.3.2.1.1. Bamboo Fiber
- 7.2.3.2.1.2. Cotton
- 7.2.3.2.1.3. Micro Fiber
- 7.2.3.2.1.4. Others
- 7.2.3.3. Italy
- 7.2.3.3.1. By Material (Value)
- 7.2.3.3.1.1. Bamboo Fiber
- 7.2.3.3.1.2. Cotton
- 7.2.3.3.1.3. Micro Fiber
- 7.2.3.3.1.4. Others
- 7.2.3.4. Spain
- 7.2.3.4.1. By Material (Value)
- 7.2.3.4.1.1. Bamboo Fiber
- 7.2.3.4.1.2. Cotton
- 7.2.3.4.1.3. Micro Fiber
- 7.2.3.4.1.4. Others
- 7.2.3.5. U.K.
- 7.2.3.5.1. By Material (Value)
- 7.2.3.5.1.1. Bamboo Fiber
- 7.2.3.5.1.2. Cotton
- 7.2.3.5.1.3. Micro Fiber
- 7.2.3.5.1.4. Others
- 7.2.3.6. Rest of Europe
- 7.2.3.6.1. By Material (Value)
- 7.2.3.6.1.1. Bamboo Fiber
- 7.2.3.6.1.2. Cotton
- 7.2.3.6.1.3. Micro Fiber
- 7.2.3.6.1.4. Others
- 8. Asia-Pacific Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Material (Value)
- 8.2.1.1. Bamboo Fiber
- 8.2.1.2. Cotton
- 8.2.1.3. Micro Fiber
- 8.2.1.4. Others
- 8.2.2. By Distribution Channel (Value)
- 8.2.2.1. Offline
- 8.2.2.2. Online
- 8.2.3. By Country (Value)
- 8.2.3.1. China
- 8.2.3.1.1. By Material (Value)
- 8.2.3.1.1.1. Bamboo Fiber
- 8.2.3.1.1.2. Cotton
- 8.2.3.1.1.3. Micro Fiber
- 8.2.3.1.1.4. Others
- 8.2.3.2. India
- 8.2.3.2.1. By Material (Value)
- 8.2.3.2.1.1. Bamboo Fiber
- 8.2.3.2.1.2. Cotton
- 8.2.3.2.1.3. Micro Fiber
- 8.2.3.2.1.4. Others
- 8.2.3.3. Japan
- 8.2.3.3.1. By Material (Value)
- 8.2.3.3.1.1. Bamboo Fiber
- 8.2.3.3.1.2. Cotton
- 8.2.3.3.1.3. Micro Fiber
- 8.2.3.3.1.4. Others
- 8.2.3.4. Australia
- 8.2.3.4.1. By Material (Value)
- 8.2.3.4.1.1. Bamboo Fiber
- 8.2.3.4.1.2. Cotton
- 8.2.3.4.1.3. Micro Fiber
- 8.2.3.4.1.4. Others
- 8.2.3.5. Rest of Asia-Pacific
- 8.2.3.5.1. By Material (Value)
- 8.2.3.5.1.1. Bamboo Fiber
- 8.2.3.5.1.2. Cotton
- 8.2.3.5.1.3. Micro Fiber
- 8.2.3.5.1.4. Others
- 9. South America Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Material (Value)
- 9.2.1.1. Bamboo Fiber
- 9.2.1.2. Cotton
- 9.2.1.3. Micro Fiber
- 9.2.1.4. Others
- 9.2.2. By Distribution Channel (Value)
- 9.2.2.1. Offline
- 9.2.2.2. Online
- 9.2.3. By Country (Value)
- 9.2.3.1. Brazil
- 9.2.3.1.1. By Material (Value)
- 9.2.3.1.1.1. Bamboo Fiber
- 9.2.3.1.1.2. Cotton
- 9.2.3.1.1.3. Micro Fiber
- 9.2.3.1.1.4. Others
- 9.2.3.2. Argentina
- 9.2.3.2.1. By Material (Value)
- 9.2.3.2.1.1. Bamboo Fiber
- 9.2.3.2.1.2. Cotton
- 9.2.3.2.1.3. Micro Fiber
- 9.2.3.2.1.4. Others
- 9.2.3.3. Rest of South America
- 9.2.3.3.1. By Material (Value)
- 9.2.3.3.1.1. Bamboo Fiber
- 9.2.3.3.1.2. Cotton
- 9.2.3.3.1.3. Micro Fiber
- 9.2.3.3.1.4. Others
- 10. Middle East & Africa Bath Towel Market Analysis, Insights and Forecast, 2017-2030
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Material (Value)
- 10.2.1.1. Bamboo Fiber
- 10.2.1.2. Cotton
- 10.2.1.3. Micro Fiber
- 10.2.1.4. Others
- 10.2.2. By Distribution Channel (Value)
- 10.2.2.1. Offline
- 10.2.2.2. Online
- 10.2.3. By Country (Value)
- 10.2.3.1. UAE
- 10.2.3.1.1. By Material (Value)
- 10.2.3.1.1.1. Bamboo Fiber
- 10.2.3.1.1.2. Cotton
- 10.2.3.1.1.3. Micro Fiber
- 10.2.3.1.1.4. Others
- 10.2.3.2. South Africa
- 10.2.3.2.1. By Material (Value)
- 10.2.3.2.1.1. Bamboo Fiber
- 10.2.3.2.1.2. Cotton
- 10.2.3.2.1.3. Micro Fiber
- 10.2.3.2.1.4. Others
- 10.2.3.3. Rest of Middle East & Africa
- 10.2.3.3.1. By Material (Value)
- 10.2.3.3.1.1. Bamboo Fiber
- 10.2.3.3.1.2. Cotton
- 10.2.3.3.1.3. Micro Fiber
- 10.2.3.3.1.4. Others
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Bath Towel Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2022
- 12. Company Profiles
- 12.1. Trident Group
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Venus Group.
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Utopia Deals
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Iris Hantverk
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Orahome
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Welspun
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Looms
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Elsatex Ltd
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Nine Space
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Loftex
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
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