Bath and Shower Products Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Bath and Shower Products Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Bath and Shower Products Market

The Bath and Shower Products Market size was valued at USD 48.83 billion in 2023, and the market is now projected to grow from USD 542.21 billion in 2024 to USD 886.80 billion by 2032, exhibiting a CAGR of 6.3% during the forecast period of 2023-2030.

COVID-19 boosted up the Bath and Shower Products Market Growth, as the need for soap and self cleaning items were high in demand. Companies have increased the production rate to meet up the growth demand for soap products, such as Henkel, this company has increased its soap supply by 30% at global level, in the first quarter of 2020. Despite of the high demand, bath product segment still faced the drop in sales by 3.9%, due to closure of stores, less promotional and market activities. These all restrictions were imposed by government under the lockdown measure to stop the virus spreading. Other companies have also seen growth, such as Unilever, reported growth in sales of skin cleansing and hygiene products. The company represented it ‘Lifebuoy’ brand as a germ killer from the beginning and during COVID period, this brand expanded its reach to 43 new markets.

Bath market is expanding their range in the most popular market segment, i.e. baby care. With growing popularity of baby care products due to parents focus on their baby’s health, manufactures are keeping their focus on safer ingredients, and trying to avoid any substances that might cause harm to babies’ skin. In February 2020, a famous Indian cricketer Suresh Raina, launched a baby care product, named “Maate”. The speciality about these products is that they completely ayurvedic with herbal extracts and no toxic chemicals. In winters products sales for Nivea’s Nourishing In-shower Body Milk and Olay’s Ultra Moisture In-Shower Body Lotion is high in demand due to dry skin issues among consumers and make shower-gel are gaining popularity by offering dual benefit of cleansing and moisturising. As the bath market is expanding their range and offering, Bath and Shower Market Share is expanding globally.

The advancement trend is spreading all over the industries in the market and bath products market is not behind to follow it. Companies from this market is using biotechnology to create high-performance bath and shower products that attract consumers. Many key players are working in their segments to introduce something new, such as Massey Medicinals offers biodegradable soaps and bath salts under the Candida Freedom range, and the formulation it is using is with the probiotic LactoSpore, developed by Sabinsa Corporation. With growing awareness about microbiome technology and its usage for skin benefits, companies like JooMoo Ltd. has developed a body wash with its Microbiota Immune Response Regulation (MIRR) technology. This advancement is offering cleansing, moistening and shaving, for skin, driving the market growth at global level for bath and shower products.

Comprehensive Analysis of Bath and Shower Products Market

The Bath and Shower Products Market and Consumer Goods industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the Consumer Goods benefit management industry. These segmentations are methodically segregated By Product Type Analysis, By Form Analysis, By End-User Analysis, and By Distribution Channel Analysis. The types of products include, Bath Soaps, Body Wash/Shower Gel, Bath Additives, & Others, by form it includes Solid, Gels & Jellies, Liquid, & Others, by end-user includes Men, & Women and by distribution channel includes Hypermarkets/ Supermarkets, Convenience Stores, Online Stores, & Others (Department Stores, Pharmacies).

In 2022, Asia Pacific was leading the global bath and shower products market, with value of USD 17.55 billion and projected to stay in the dominating position for the forecasted period. The region is leading due to rising hygiene awareness and warmer climates. Younger age segment people is Asia (28), demanding more premium bath items such as fragranced shower gels, as compared to Northern America (38), and Europe (42). This segment is also drawn into traditionally featured items such as medicinal plant extracts, these offers giving by key players of the region is boosting the demand in Asia-Pacific.

The top players in the market play a crucial role in the Consumer Goods industry assuring industrial prospectus growth and setting market standards. These players include, Unilever (U.K.), Colgate Palmolive Co. (U.S.), Beiersdorf AG (Germany), Henkel AG & Co. KG aA (Germany), Natura & Co. Holding S.A. (Brazil), Procter & Gamble (U.S.), L’Occitane International S.A (Switzerland), Lion Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), these market players provide a level-playing competitive landscape.

April 2021 -Olay Body, a P&G brand launched three premium body care collection; Olay Exfoliating Body Wash Collection, Olay Cleansing & Renewing Body Care Duo with Retinol, and The Olay Dermatologist Designed Collection, to expand their market and customer reach with going deep in products’ range.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2019-2032

Base Year 2023

Estimated Year 2024

Forecast Period 2024-2032

Historical Period 2019-2022

Growth Rate CAGR of 5.74% from 2024 to 2032

Unit Value (USD Billion)

Segmentation By Product Type

Bath Soaps

Body Wash/Shower Gel

Bath Additives

Others

By Form

Solid

Gels & Jellies

Liquid

Others

By End-User

Men

Women

By Distribution Channel

Hypermarkets/ Supermarkets

Convenience Stores

Online Stores

Others (Department Stores, Pharmacies)

By Geography

North America (By Product Type, Form, End User, Distribution Channel, and Country)

- U.S. (By Product Type)

- Canada (By Product Type)

- Mexico (By Product Type)

Europe (By Product Type, Form, End User, Distribution Channel, and Country)

- U.K. (By Product Type)

- Germany (By Product Type)

- France (By Product Type)

- Italy (By Product Type)

- Spain (By Product Type)

- Rest of Europe (By Product Type)

Asia Pacific (By Product Type, Form, End User, Distribution Channel, and Country)

- China (By Product Type)

- India (By Product Type)

- Japan (By Product Type)

- South Korea (By Product Type)

- Australia (By Product Type)

- Rest of Asia Pacific (By Product Type)

South America (By Product Type, Form, End User, Distribution Channel, and Country)

- Brazil (By Product Type)

- Argentina (By Product Type)

- Rest of South America (By Product Type)

Middle East & Africa (By Product Type, Form, End User, Distribution Channel, and Country)

- South Africa (By Product Type)

- UAE (By Product Type)

- Saudi Arabia (By Product Type)

- Rest of the Middle East & Africa (By Product Type)


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