Baby Wipes Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Baby Wipes Market
The baby wipes market size was valued at USD 5.54 billion in 2019, and the market is now projected to grow from USD 5.31 billion in 2020 to USD 8.50 billion in 2032, exhibiting a CAGR of 4.0% during the forecast period of 2020-2027.
The increased concern over sanitation amid the COVID-19 outbreak has led parents to continue purchasing more childcare products, which positively impacts the baby wipes market growth. This trend has been supported by the increased availability of childcare time among working mothers through remote work. The growing health consciousness has led to the need for hygiene products, including sanitizers, infant wipes, and handwash. Companies have also helped by providing napkins and other sanitary items. Collectively, these factors drive the market growth.
Skin diseases such as diaper rash and baby eczema have become more frequent, hence the need for disinfectant baby wipes. Baby wipes can hydrate, feed, and offer protection against infections caused by germs. Furthermore, a survey conducted in 2019 also found that 14.9% of infants in Germany were affected by diaper rash. The population of infants raised parental spending on baby care and expanded market growth due to a rising population of working women. All these factors contribute to the baby wipes market share.
Furthermore, due to the increased attention paid to the decrease in the carbon footprint of products, the increased popularity of biodegradable wet wipes is driving the market’s growth even further. Packed in large quantities and with humorous captions, they draw customers’ attention and relatively small package sizes suit the necessity. New product variants such as Frageranced wipes containing natural materials such as aloe vera and honey are now becoming popular. This innovation by key players contributes to new opportunities in the baby wipes market.
Comprehensive Analysis of Baby Wipes Market
The baby wipes market and consumer goods industry is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessments considering the dominant supply and demand forces that impact the consumer goods industry. These segmentations are methodically segregated by product types, by packaging and by distribution channels. The product type includes, Wet and Dry. The packaging includes, Pouch/Box and Tubes/Tin. The distribution channel includes, Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others.
North America's baby wipes market, valued at USD 2.00 billion in 2019, benefits from high spending power and widespread use of disposable hygiene products. Government initiatives, such as the USD 8.3 billion child CCDBG childcare subsidies drive growth in the U.S. and Canada. Rising consumer preferences for sustainable personal care products boost demand for eco-friendly baby wipes. These factors ensure the region's market dominance.
The top players in the market play a crucial role in the consumer goods industry assuring industrial prospectus growth and setting market standards. These players include, Procter & Gamble Co. (Ohio, U.S.), Johnson & Johnson (New Jersey, U.S.), Kimberly Clark Corporation (Texas, U.S.), Pigeon Corporation (Tokyo, Japan), Hengan International Group Company Limited (Quanzhou, China), Unicharm Corporation (Tokyo, Japan), CPMC Holdings Ltd. (Santiago, Chile), Nice-Pak International Limited (New York, U.S.), Beiersdorf AG (Hamburg, Germany) and ALBAAD (Masu’ot Itzhak, Israel). These market players provide a level-playing competitive landscape.
In May 2021, Coterie Baby Inc. partnered with Veocel, a hygiene products manufacturer, to introduce the new baby wipe in the U.S. Such a product refers to one manufactured fully from plant-based and biodegradable materials.
Segmentation Table
Global Baby Wipes Market Scope
Study Period 2016-2027
Base Year 2019
Forecast Period 2020-2027
Growth Rate CAGR of 4.0% from 2020 to 2027
Historical Period 2016-2018
Unit Value (USD Billion)
Segmentation By Product Type, Packaging, Distribution Channel, and Geography
By Product Type
Wet
Dry
By Packaging
Pouch/Box
Tubes/Tin
By Distribution Channel
Hypermarkets & Supermarkets
Pharmacy
Online Stores
Others
By Geography
North America (By Product Type, Packaging, Distribution Channel and Country)
The U.S. (By Product Type)
Canada (By Product Type)
Mexico (By Product Type)
Europe (By Product Type, Packaging, Distribution Channel and Country)
UK (By Product Type)
Germany (By Product Type)
France (By Product Type)
Italy (By Product Type)
Spain (By Product Type)
Rest of Europe (By Product Type)
Asia Pacific (By Product Type, Packaging, Distribution Channel and Country)
China (By Product Type)
India (By Product Type)
Japan (By Product Type)
Australia (By Product Type)
Rest of Asia Pacific (By Product Type)
South America (By Product Type, Packaging, Distribution Channel and Country)
Brazil (By Product Type)
Argentina (By Product Type)
Rest of South America (By Product Type)
The Middle East & Africa (By Product Type, Packaging, Distribution Channel and Country)
U.AE. (By Product Type)
South Africa (By Product Type)
Rest of Middle East and Africa (By Product Type)
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 4.5. Qualitative Analysis (in relation to COVID-19)
- 4.5.1. Impact of COVID-19
- 4.5.2. Supply Chain Challenges
- 4.5.3. Potential Opportunities due to COVID-19
- 5. Global Baby Wipes Market Analysis, Insights, and Forecast, 2016-2027
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Product Type (Value)
- 5.2.1.1. Wet
- 5.2.1.2. Dry
- 5.2.2. By Packaging (Value)
- 5.2.2.1. Pouch/Box
- 5.2.2.2. Tubes/Tin
- 5.2.3. By Distribution Channel (Value)
- 5.2.3.1. Hypermarkets & Supermarkets
- 5.2.3.2. Pharmacy
- 5.2.3.3. Online Stores
- 5.2.3.4. Others
- 5.2.4. By Region (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Baby Wipes Market Analysis, Insights and Forecast, 2016-2027
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Product Type (Value)
- 6.2.1.1. Wet
- 6.2.1.2. Dry
- 6.2.2. By Packaging (Value)
- 6.2.2.1. Pouch/Box
- 6.2.2.2. Tubes/Tin
- 6.2.3. By Distribution Channel (Value)
- 6.2.3.1. Hypermarkets & Supermarkets
- 6.2.3.2. Pharmacy
- 6.2.3.3. Online Stores
- 6.2.3.4. Others
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S
- 6.2.4.1.1. By Product Type (Value)
- 6.2.4.1.1.1. Wet
- 6.2.4.1.1.2. Dry
- 6.2.4.2. Canada
- 6.2.4.2.1. By Product Type (Value)
- 6.2.4.2.1.1. Wet
- 6.2.4.2.1.2. Dry
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Product Type (Value)
- 6.2.4.3.1.1. Wet
- 6.2.4.3.1.2. Dry
- 7. Europe Baby Wipes Market Analysis, Insights and Forecast, 2016-2027
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Product Type (Value)
- 7.2.1.1. Wet
- 7.2.1.2. Dry
- 7.2.2. By Packaging (Value)
- 7.2.2.1. Pouch/Box
- 7.2.2.2. Tubes/Tin
- 7.2.3. By Distribution Channel (Value)
- 7.2.3.1. Hypermarkets & Supermarkets
- 7.2.3.2. Pharmacy
- 7.2.3.3. Online Stores
- 7.2.3.4. Others
- 7.2.4. By Country (Value)
- 7.2.4.1. U.K.
- 7.2.4.1.1. By Product Type (Value)
- 7.2.4.1.1.1. Wet
- 7.2.4.1.1.2. Dry
- 7.2.4.2. Germany
- 7.2.4.2.1. By Product Type (Value)
- 7.2.4.2.1.1. Wet
- 7.2.4.2.1.2. Dry
- 7.2.4.3. France
- 7.2.4.3.1. By Product Type (Value)
- 7.2.4.3.1.1. Wet
- 7.2.4.3.1.2. Dry
- 7.2.4.4. Italy
- 7.2.4.4.1. By Product Type (Value)
- 7.2.4.4.1.1. Wet
- 7.2.4.4.1.2. Dry
- 7.2.4.5. Spain
- 7.2.4.5.1. By Product Type (Value)
- 7.2.4.5.1.1. Wet
- 7.2.4.5.1.2. Dry
- 7.2.4.6. Rest of Europe
- 7.2.4.6.1. By Product Type (Value)
- 7.2.4.6.1.1. Wet
- 7.2.4.6.1.2. Dry
- 8. Asia-Pacific Baby Wipes Market Analysis, Insights and Forecast, 2016-2027
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Product Type (Value)
- 8.2.1.1. Wet
- 8.2.1.2. Dry
- 8.2.2. By Packaging (Value)
- 8.2.2.1. Pouch/Box
- 8.2.2.2. Tubes/Tin
- 8.2.3. By Distribution Channel (Value)
- 8.2.3.1. Hypermarkets & Supermarkets
- 8.2.3.2. Pharmacy
- 8.2.3.3. Online Stores
- 8.2.3.4. Others
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.1.1. By Product Type (Value)
- 8.2.4.1.1.1. Wet
- 8.2.4.1.1.2. Dry
- 8.2.4.2. India
- 8.2.4.2.1. By Product Type (Value)
- 8.2.4.2.1.1. Wet
- 8.2.4.2.1.2. Dry
- 8.2.4.3. Japan
- 8.2.4.3.1. By Product Type (Value)
- 8.2.4.3.1.1. Wet
- 8.2.4.3.1.2. Dry
- 8.2.4.4. Australia
- 8.2.4.4.1. By Product Type (Value)
- 8.2.4.4.1.1. Wet
- 8.2.4.4.1.2. Dry
- 8.2.4.5. Rest of Asia-Pacific
- 8.2.4.5.1. By Product Type (Value)
- 8.2.4.5.1.1. Wet
- 8.2.4.5.1.2. Dry
- 9. South America Baby Wipes Market Analysis, Insights and Forecast, 2016-2027
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Product Type (Value)
- 9.2.1.1. Wet
- 9.2.1.2. Dry
- 9.2.2. By Packaging (Value)
- 9.2.2.1. Pouch/Box
- 9.2.2.2. Tubes/Tin
- 9.2.3. By Distribution Channel (Value)
- 9.2.3.1. Hypermarkets & Supermarkets
- 9.2.3.2. Pharmacy
- 9.2.3.3. Online Stores
- 9.2.3.4. Others
- 9.2.4. By Country (Value)
- 9.2.4.1. Brazil
- 9.2.4.1.1. By Product Type (Value)
- 9.2.4.1.1.1. Wet
- 9.2.4.1.1.2. Dry
- 9.2.4.2. Argentina
- 9.2.4.2.1. By Product Type (Value)
- 9.2.4.2.1.1. Wet
- 9.2.4.2.1.2. Dry
- 9.2.4.3. Rest of South America
- 9.2.4.3.1. By Product Type (Value)
- 9.2.4.3.1.1. Wet
- 9.2.4.3.1.2. Dry
- 10. Middle East & Africa Baby Wipes Market Analysis, Insights and Forecast, 2016-2027
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Product Type (Value)
- 10.2.1.1. Wet
- 10.2.1.2. Dry
- 10.2.2. By Packaging (Value)
- 10.2.2.1. Pouch/Box
- 10.2.2.2. Tubes/Tin
- 10.2.3. By Distribution Channel (Value)
- 10.2.3.1. Hypermarkets & Supermarkets
- 10.2.3.2. Pharmacy
- 10.2.3.3. Online Stores
- 10.2.3.4. Others
- 10.2.4. By Country (Value)
- 10.2.4.1. UAE
- 10.2.4.1.1. By Product Type (Value)
- 10.2.4.1.1.1. Wet
- 10.2.4.1.1.2. Dry
- 10.2.4.2. South Africa
- 10.2.4.2.1. By Product Type (Value)
- 10.2.4.2.1.1. Wet
- 10.2.4.2.1.2. Dry
- 10.2.4.3. Rest of Middle East & Africa
- 10.2.4.3.1. By Product Type (Value)
- 10.2.4.3.1.1. Wet
- 10.2.4.3.1.2. Dry
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Baby Wipes Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2019
- 12. Company Profiles
- 12.1. Proctor & Gamble Co.
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Johnson & Johnson
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Kimberly Clark Corporation
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Pigeon Corporation
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Hengan International Group Company Limited
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Unicharm Corporation
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. CPMC Holdings Ltd.
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Nice-Pak International Limited
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Beiersdorf AG
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. ALBAAD
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 13. Appendix
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