Marketing Automation Software Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Growth Factors of Marketing Automation Software Market
The Marketing Automation Software market size was valued at USD 5.21 billion in 2023, and the market is now projected to grow from USD 5.78 billion in 2024 to USD 13.50 billion by 2032, exhibiting a CAGR of 12.9% during the forecast period of 2024-2032.
In the peak COVID-19, promoting the digital software appropriation got to receive a slight positive reaction and in turn boosted the marketing automation software market growth. A few marketing companies took a 'play safe' approach amid this widespread, lessening their promoting budgets until they had an opportunity to evaluate the effect on their businesses and hold up for financial conditions to move forward. Businesses started embracing a modern approach to rising promoting innovations, such as conversational media, mail, video, and others.
The most drift in promoting computerization is omnichannel promoting, which enables a group of onlookers to get a consistent promoting involvement. Endeavors can increment deals from numerous channels with information unification and robotized forms whereas giving clients the same client involvement in e-commerce and in-store. A think about from Google has appeared that 90% of all gadget proprietors switch devices daily, utilizing a normal of 3 gadgets within the course of their exercises.
Businesses contribute intensely in computerized showcasing to impact their target gathering of people. Venture in techniques such as modern client acquisitions can be measured and overseen through a legitimately designated showcasing budget. Organizations are moreover engaged to optimize their commerce techniques and move forward ROI within the field of promoting activities.
Comprehensive Analysis of Marketing Automation Software Market
On the bifurcation of deployment model, the market for automation software is further categorized into two as cloud and on-premises among which the on-premises segment was denoted as the most dominant. On the enterprise type analysis, the market structure of the marketing automation software is again categorized into large enterprises and small sized enterprises, in turn the enterprise type channels to the SMEs as the leading segment. On the reference of end-user, the market further is classified as media and entertainment, retail, BFSI, consumer goods, manufacturing and healthcare, among these cluster of the end-user segment, the healthcare segment is termed as the dominant of all.
As per the examination, the territory of North America held a major marketing automation software market share in the forecasted period with a valuation of over 1.85 billion. The appropriation of promoting robotization items within the region is expanding as more advanced omnichannel campaigns are presently being run than conventional ones.
The market is highly fragmented witnessing to the major presence of esteemed players such as IBM Corporation (U.S.), Salesforce Inc. (U.S.), Act-on (U.S.), Adobe (U.S.), Oracle Corporation (U.S.), Creatio (U.S.), HubSpot Inc. (U.S.), Zoho Corporation Pvt. Ltd. (U.S.), Sage Group Plc (U.K.) and many more. Key players working within the worldwide advertise for showcasing robotization computer program center on giving computerized showcasing administrations for superior income era and brand mindfulness of endeavors. These companies center on obtaining nearby and little firms to grow their trade nearness. Besides, vital associations, mergers and acquisitions, and driving speculations offer assistance upgrade the item request.
Within the month of October 2023, the company Phonexa integrated with Tipalti, the installment mechanization stage, to dispatch an integration for its clients that empowers Worldwide Installment Strategies to be computerized, compliant, and more effectively than ever some time recently utilized by associate showcasing offices and distributers.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2017-2030
Base Year 2022
Estimated Year 2023
Forecast Period 2023-2030
Historical Period 2017-2021
Growth Rate CAGR of 12.9% from 2023 to 2030
Unit Value (USD Billion)
Segmentation By Application
Campaign Management
Email Marketing
Lead Management
Social Media Marketing
Inbound Marketing
Analytics and Reporting
Others (Mobile Marketing)
By Deployment Model
On-Premises
Cloud
By Enterprise Type
Large Enterprises
Small & Medium Enterprises (SMEs)
By End-user
BFSI
Retail and Consumer Goods
Healthcare
Media and Entertainment
Manufacturing
Others (Government, Education)
By Region
North America (By Application, Deployment Model, Enterprise Type, End-user, and Country)
U.S. (By End-user)
Canada (By End-user)
Mexico (By End-user)
South America (By Application, Deployment Model, Enterprise Type, End-user, and Country)
Brazil (By End-user)
Argentina (By End-user)
Rest of South America
Europe (By Application, Deployment Model, Enterprise Type, End-user, and Country)
U.K. (By End-user)
Germany (By End-user)
France (By End-user)
Italy (By End-user)
Spain (By End-user)
Russia (By End-user)
Benelux (By End-user)
Nordics (By End-user)
Rest of Europe
Middle East & Africa (By Application, Deployment Model, Enterprise Type, End-user, and Country)
Turkey (By End-user)
Israel (By End-user)
GCC (By End-user)
North Africa (By End-user)
South Africa (By End-user)
Rest of the Middle East & Africa
Asia Pacific (By Application, Deployment Model, Enterprise Type, End-user, and Country)
China (By End-user)
Japan (By End-user)
India (By End-user)
South Korea (By End-user)
ASEAN (By End-user)
Oceania (By End-user)
Rest of Asia Pacific
Please Note: It will take 5-6 business days to complete the report upon order confirmation.
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Methodology/Approach
- 1.3. Data Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Macro and Micro Economic Indicators
- 3.2. Drivers, Restraints, Opportunities and Trends
- 3.3. Impact of COVID-19
- 4. Competition Landscape
- 4.1. Business Strategies Adopted by Key Players
- 4.2. Consolidated SWOT Analysis of Key Players
- 4.3. Marketing Automation Software Key Players Market Share/Ranking, 2022
- 5. Global Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 5.1. Key Findings
- 5.2. By Application (USD)
- 5.2.1. Campaign Management
- 5.2.2. Email Marketing
- 5.2.3. Lead Management
- 5.2.4. Social Media Marketing
- 5.2.5. Inbound Marketing
- 5.2.6. Analytics and Reporting
- 5.2.7. Others (Mobile Marketing, etc.)
- 5.3. By Deployment Model (USD)
- 5.3.1. On-Premises
- 5.3.2. Cloud
- 5.4. By Enterprise Type (USD)
- 5.4.1. Large Enterprises
- 5.4.2. Small & Medium Enterprises (SMEs)
- 5.5. By End-Users (USD)
- 5.5.1. BFSI
- 5.5.2. Retail and Consumer Goods
- 5.5.3. Healthcare
- 5.5.4. Media and Entertainment
- 5.5.5. Manufacturing
- 5.5.6. Others (Government, Education, etc.)
- 5.6. By Region (USD)
- 5.6.1. North America
- 5.6.2. South America
- 5.6.3. Europe
- 5.6.4. Middle East & Africa
- 5.6.5. Asia Pacific
- 6. North America Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 6.1. Key Findings
- 6.2. By Application (USD)
- 6.2.1. Campaign Management
- 6.2.2. Email Marketing
- 6.2.3. Lead Management
- 6.2.4. Social Media Marketing
- 6.2.5. Inbound Marketing
- 6.2.6. Analytics and Reporting
- 6.2.7. Others (Mobile Marketing, etc.)
- 6.3. By Deployment Model (USD)
- 6.3.1. On-Premises
- 6.3.2. Cloud
- 6.4. By Enterprise Type (USD)
- 6.4.1. Large Enterprises
- 6.4.2. Small & Medium Enterprises (SMEs)
- 6.5. By End-Users (USD)
- 6.5.1. BFSI
- 6.5.2. Retail and Consumer Goods
- 6.5.3. Healthcare
- 6.5.4. Media and Entertainment
- 6.5.5. Manufacturing
- 6.5.6. Others (Government, Education, etc.)
- 6.6. By Country (USD)
- 6.6.1. U.S.
- 6.6.1.1. By End-Users
- 6.6.2. Canada
- 6.6.2.1. By End-Users
- 6.6.3. Mexico
- 6.6.3.1. By End-Users
- 7. South America Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 7.1. Key Findings
- 7.2. By Application (USD)
- 7.2.1. Campaign Management
- 7.2.2. Email Marketing
- 7.2.3. Lead Management
- 7.2.4. Social Media Marketing
- 7.2.5. Inbound Marketing
- 7.2.6. Analytics and Reporting
- 7.2.7. Others (Mobile Marketing, etc.)
- 7.3. By Deployment Model (USD)
- 7.3.1. On-Premises
- 7.3.2. Cloud
- 7.4. By Enterprise Type (USD)
- 7.4.1. Large Enterprises
- 7.4.2. Small & Medium Enterprises (SMEs)
- 7.5. By End-Users (USD)
- 7.5.1. BFSI
- 7.5.2. Retail and Consumer Goods
- 7.5.3. Healthcare
- 7.5.4. Media and Entertainment
- 7.5.5. Manufacturing
- 7.5.6. Others (Government, Education, etc.)
- 7.6. By Country (USD)
- 7.6.1. Brazil
- 7.6.1.1. By End-Users
- 7.6.2. Argentina
- 7.6.2.1. By End-Users
- 7.6.3. Rest of South America
- 8. Europe Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 8.1. Key Findings
- 8.2. By Application (USD)
- 8.2.1. Campaign Management
- 8.2.2. Email Marketing
- 8.2.3. Lead Management
- 8.2.4. Social Media Marketing
- 8.2.5. Inbound Marketing
- 8.2.6. Analytics and Reporting
- 8.2.7. Others (Mobile Marketing, etc.)
- 8.3. By Deployment Model (USD)
- 8.3.1. On-Premises
- 8.3.2. Cloud
- 8.4. By Enterprise Type (USD)
- 8.4.1. Large Enterprises
- 8.4.2. Small & Medium Enterprises (SMEs)
- 8.5. By End-Users (USD)
- 8.5.1. BFSI
- 8.5.2. Retail and Consumer Goods
- 8.5.3. Healthcare
- 8.5.4. Media and Entertainment
- 8.5.5. Manufacturing
- 8.5.6. Others (Government, Education, etc.)
- 8.6. By Country (USD)
- 8.6.1. U.K.
- 8.6.1.1. By End-Users
- 8.6.2. Germany
- 8.6.2.1. By End-Users
- 8.6.3. France
- 8.6.3.1. By End-Users
- 8.6.4. Italy
- 8.6.4.1. By End-Users
- 8.6.5. Spain
- 8.6.5.1. By End-Users
- 8.6.6. Russia
- 8.6.6.1. By End-Users
- 8.6.7. Benelux
- 8.6.7.1. By End-Users
- 8.6.8. Nordics
- 8.6.8.1. By End-Users
- 8.6.9. Rest of Europe
- 9. Middle East & Africa Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 9.1. Key Findings
- 9.2. By Application (USD)
- 9.2.1. Campaign Management
- 9.2.2. Email Marketing
- 9.2.3. Lead Management
- 9.2.4. Social Media Marketing
- 9.2.5. Inbound Marketing
- 9.2.6. Analytics and Reporting
- 9.2.7. Others (Mobile Marketing, etc.)
- 9.3. By Deployment Model (USD)
- 9.3.1. On-Premises
- 9.3.2. Cloud
- 9.4. By Enterprise Type (USD)
- 9.4.1. Large Enterprises
- 9.4.2. Small & Medium Enterprises (SMEs)
- 9.5. By End-Users (USD)
- 9.5.1. BFSI
- 9.5.2. Retail and Consumer Goods
- 9.5.3. Healthcare
- 9.5.4. Media and Entertainment
- 9.5.5. Manufacturing
- 9.5.6. Others (Government, Education, etc.)
- 9.6. By Country (USD)
- 9.6.1. Turkey
- 9.6.1.1. By End-Users
- 9.6.2. Israel
- 9.6.2.1. By End-Users
- 9.6.3. GCC
- 9.6.3.1. By End-Users
- 9.6.4. North Africa
- 9.6.4.1. By End-Users
- 9.6.5. South Africa
- 9.6.5.1. By End-Users
- 9.6.6. Rest of Middle East & Africa
- 10. Asia Pacific Marketing Automation Software Market Size Estimates and Forecasts, By Segments, 2017-2030
- 10.1. Key Findings
- 10.2. By Application (USD)
- 10.2.1. Campaign Management
- 10.2.2. Email Marketing
- 10.2.3. Lead Management
- 10.2.4. Social Media Marketing
- 10.2.5. Inbound Marketing
- 10.2.6. Analytics and Reporting
- 10.2.7. Others (Mobile Marketing, etc.)
- 10.3. By Deployment Model (USD)
- 10.3.1. On-Premises
- 10.3.2. Cloud
- 10.4. By Enterprise Type (USD)
- 10.4.1. Large Enterprises
- 10.4.2. Small & Medium Enterprises (SMEs)
- 10.5. By End-Users (USD)
- 10.5.1. BFSI
- 10.5.2. Retail and Consumer Goods
- 10.5.3. Healthcare
- 10.5.4. Media and Entertainment
- 10.5.5. Manufacturing
- 10.5.6. Others (Government, Education, etc.)
- 10.6. By Country (USD)
- 10.6.1. China
- 10.6.1.1. By End-Users
- 10.6.2. Japan
- 10.6.2.1. By End-Users
- 10.6.3. India
- 10.6.3.1. By End-Users
- 10.6.4. South Korea
- 10.6.4.1. By End-Users
- 10.6.5. ASEAN
- 10.6.5.1. By End-Users
- 10.6.6. Oceania
- 10.6.6.1. By End-Users
- 10.6.7. Rest of Asia Pacific
- 11. Company Profiles for Top 10 Players (Based on data availability in On-Premises domain and/or on paid databases)
- 11.1. Adobe
- 11.1.1. Overview
- 11.1.1.1. Key Management
- 11.1.1.2. Headquarters
- 11.1.1.3. Offerings/Business Segments
- 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.1.2.1. Employee Size
- 11.1.2.2. Past and Current Revenue
- 11.1.2.3. Geographical Share
- 11.1.2.4. Business Segment Share
- 11.1.2.5. Recent Developments
- 11.2. IBM Corporation.
- 11.2.1. Overview
- 11.2.1.1. Key Management
- 11.2.1.2. Headquarters
- 11.2.1.3. Offerings/Business Segments
- 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.2.2.1. Employee Size
- 11.2.2.2. Past and Current Revenue
- 11.2.2.3. Geographical Share
- 11.2.2.4. Business Segment Share
- 11.2.2.5. Recent Developments
- 11.3. Oracle Corporation
- 11.3.1. Overview
- 11.3.1.1. Key Management
- 11.3.1.2. Headquarters
- 11.3.1.3. Offerings/Business Segments
- 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.3.2.1. Employee Size
- 11.3.2.2. Past and Current Revenue
- 11.3.2.3. Geographical Share
- 11.3.2.4. Business Segment Share
- 11.3.2.5. Recent Developments
- 11.4. HubSpot, Inc
- 11.4.1. Overview
- 11.4.1.1. Key Management
- 11.4.1.2. Headquarters
- 11.4.1.3. Offerings/Business Segments
- 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.4.2.1. Employee Size
- 11.4.2.2. Past and Current Revenue
- 11.4.2.3. Geographical Share
- 11.4.2.4. Business Segment Share
- 11.4.2.5. Recent Developments
- 11.5. Salesforce, Inc
- 11.5.1. Overview
- 11.5.1.1. Key Management
- 11.5.1.2. Headquarters
- 11.5.1.3. Offerings/Business Segments
- 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.5.2.1. Employee Size
- 11.5.2.2. Past and Current Revenue
- 11.5.2.3. Geographical Share
- 11.5.2.4. Business Segment Share
- 11.5.2.5. Recent Developments
- 11.6. Creatio
- 11.6.1. Overview
- 11.6.1.1. Key Management
- 11.6.1.2. Headquarters
- 11.6.1.3. Offerings/Business Segments
- 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.6.2.1. Employee Size
- 11.6.2.2. Past and Current Revenue
- 11.6.2.3. Geographical Share
- 11.6.2.4. Business Segment Share
- 11.6.2.5. Recent Developments
- 11.7. Microsoft Corporation
- 11.7.1. Overview
- 11.7.1.1. Key Management
- 11.7.1.2. Headquarters
- 11.7.1.3. Offerings/Business Segments
- 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.7.2.1. Employee Size
- 11.7.2.2. Past and Current Revenue
- 11.7.2.3. Geographical Share
- 11.7.2.4. Business Segment Share
- 11.7.2.5. Recent Developments
- 11.8. Zoho Corporation Pvt. Ltd.
- 11.8.1. Overview
- 11.8.1.1. Key Management
- 11.8.1.2. Headquarters
- 11.8.1.3. Offerings/Business Segments
- 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.8.2.1. Employee Size
- 11.8.2.2. Past and Current Revenue
- 11.8.2.3. Geographical Share
- 11.8.2.4. Business Segment Share
- 11.8.2.5. Recent Developments
- 11.9. Act-on
- 11.9.1. Overview
- 11.9.1.1. Key Management
- 11.9.1.2. Headquarters
- 11.9.1.3. Offerings/Business Segments
- 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.9.2.1. Employee Size
- 11.9.2.2. Past and Current Revenue
- 11.9.2.3. Geographical Share
- 11.9.2.4. Business Segment Share
- 11.9.2.5. Recent Developments
- 11.10. Sage Group plc
- 11.10.1. Overview
- 11.10.1.1. Key Management
- 11.10.1.2. Headquarters
- 11.10.1.3. Offerings/Business Segments
- 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
- 11.10.2.1. Employee Size
- 11.10.2.2. Past and Current Revenue
- 11.10.2.3. Geographical Share
- 11.10.2.4. Business Segment Share
- 11.10.2.5. Recent Developments
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