Art & Craft Materials Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Art & Craft Materials Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Art & Craft Materials Market

The art & craft materials market size was valued at USD 20.96 billion in 2022, and the market is now projected to grow from USD 21.71 billion in 2023 to USD 30.89 billion by 2030, exhibiting a CAGR of 5.17% during the forecast period of 2023-2030.

The COVID-19 pandemic caused governments of various countries to put strict measures, including lockdowns, which reduced supply chain citing transport limitations, closed factories, and delayed raw materials’ delivery throughout 2020. Schools, practices and art centres were closed therefore less demand for such items was observed. Social functions and art shows were also moved online, which also contributed to the negative effects on the art & craft materials market growth. This disrupted the normal production cycles and inventory in response to customers' needs which was a challenge to manufacturers.

The art & craft materials market share increased as environmental-friendly products such as naturally derived paints and eco-friendly colour pencils became more popular. Thus, there are increased sales to a market segment of environmentally conscious consumers, involving major brands. New stores selling these products have also opened to the market, which has also created a larger market globally. Sustainability is gradually becoming a criterion for attracting new clients and artists.

Also, the increased frequency and popularity of social media platforms including Facebook, Instagram and YouTube contribute to improving the global art & craft materials market. Users post craft projects on social media sites, pressing companies to intensify their marketing campaigns. Art supplies videos and channels help connect like-minded individuals, enhance creativity and are more affordable and accessible than traditional classes. This trend increases the popularity of online art and craft making.

Comprehensive Analysis of Art & Craft Materials Market

The market segment of art & craft materials and also the consumer goods industry are in a rapid expansion, this is due to the segmentation of its market. This market expansion can be perceived as providing broad regional overviews taking into consideration the supply and demand forces that regulate the consumer goods market. These segmentations are methodically segregated by types, by applications and by distribution channels. The type includes, Basic Materials/Supplies and Marking Materials/Supplies. The application includes, Household, Educational Institute, Office and Others. The distribution channel includes, Convenience Store, Hypermarket/Supermarket, Online Store and Specialty Store.

North America is to remain the largest market for art and craft material during the forecasted period due to growing establishments of arts and craft institutions, especially in the U.S., and reputable arts & crafts educational institutes such as The School of Art Institute of Chicago, Yale University and Carnegie Mellon University. From a macro perspective, the increased individualism and focus on creative outlets of the population drives product usage throughout North America.

The leading market players work diligently in the consumer goods industry guaranteeing industrial prospects and establishing market benchmarks. These players include, Faber Castell (Germany), Crayola LLC (U.S.), Fabbrica Italiana Lapis ed Affini S.p.A (Italy), STAEDTLER Mars GmbH & Co. KG (Germany), Newell Brands (U.S.), Colart International Ltd. (U.K.), Kokuyo Camlin Ltd. (India), DA VINCI PAINT CO (U.S.), General Pencil Company Inc. (U.S.) and Langridge Artist Colours (Australia). These market players provide a level-playing competitive landscape.

In March 2023, Michaels an art, crafts, and home decor retailing company based in Texas and CommerceHub an e-commerce service provider company based in the U.S. initiated a new online store named Michaels.com.

Segmentation Table

Global Art & Craft Materials Market Scope

Study Period 2019-2030

Base Year 2022

Forecast Period 2023-2030

Growth Rate CAGR of 5.17% from 2023 to 2030

Historical Period 2019-2021

Unit Value (USD Billion)

Segmentation By Type, Application, Distribution Channel, and Region

By Type Basic Materials/Supplies

Colored Pencils

Others

Marking Materials/Supplies

Crayons

Paint

 Watercolors

 Acrylic

 Oil Paints

 Others

By Application Household

Educational Institute

Office

Others

By Distribution Channel Convenience Store

Hypermarket/Supermarket

Online Store

Specialty Store

By Region North America (By Type, By End User, By Distribution Channel, and By Country)

U.S. (By Type)

Canada (By Type)

Mexico (By Type)

Europe (By Type, By End User, By Distribution Channel, and By Country)

Germany (By Type)

U.K (By Type)

France (By Type)

Italy (By Type)

Spain (By Type)

Russia (By Type

Rest of Europe (By Type)

Asia Pacific (By Type, By End User, By Distribution Channel, and By Country)

China (By Type)

India (By Type)

Japan (By Type)

Australia (By Type)

Rest of Asia Pacific (By Type)

South America (By Type, By End User, By Distribution Channel, and By Country)

Brazil (By Type)

Argentina (By Type)

Rest of South America (By Type)

Middle East and Africa (By Type, By End User, By Distribution Channel, and By Country)

UAE (By Type)

South Africa (By Type)

Rest of Middle East & Africa (By Type)


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