Sports Nutritionals Market Research Reports & Industry Analysis
Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.
Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.
Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.
Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.
General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.
Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.
Sports Nutritionals Industry Research & Market Reports
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Sports Nutrition in the Netherlands
... rising enthusiasm has led to increased education and awareness about these products, broadening their appeal to a wider audience. All product types are experiencing solid growth, thanks to expanded distribution channels and manufacturers' ongoing investment ... Read More
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Sports Nutrition in Spain
... wider audience of consumers seeking healthy nutritional options, instead of being restricted to sports professionals and dedicated gym-goers. As a result, grocery channels are increasing their shelf spaces for sports nutrition (eg as. seen with ... Read More
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Sports Nutrition in Dominican Republic
... is mainly targeted at serious athletes, there is also a growing number of consumers that purchase for instance sports protein products for other reasons, such as for muscle recovery after injury, Euromonitor International's Sports Nutrition ... Read More
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Sports Nutrition Market in Europe 2024-2028
... on the sports nutrition market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Sports Nutrition in Malaysia
... have been largely limited to professional athletes and bodybuilders, demand has since grown to reach amateur fitness enthusiasts. This is in part linked to social media with consumers becoming more image conscious, with younger consumers ... Read More
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Sports Nutrition in the Czech Republic
... money on products with improved functionality and added benefits. Furthermore, consumers are increasingly seeking protein powders enriched with vitamins D, C, B, collagen or probiotics. Whilst most whey protein is consumed by young people under ... Read More
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Sports Nutrition in Georgia
... immigrants from Russia, Ukraine and Belarus—despite a decrease in their numbers since late 2023—has contributed to the demand for sports nutrition in 2024. Euromonitor International's Sports Nutrition in Georgia report offers a comprehensive guide to ... Read More
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Sports Nutrition in Colombia
... protein/energy bars and sports protein powder are enjoying retail volume growth at the end of the review period. The increasing adoption of healthier lifestyles is stimulating a demand for sports nutrition products. The rapid expansion ... Read More
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Sports Nutrition in Canada
... of living, consumers have continued to place an emphasis on health and wellbeing and looked to maintain emotional and mental health through physical activity. Gyms have continued to expand in 2024, with players in this ... Read More
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Sports Nutrition in Croatia
... tourists to the demand for sports nutrition does not match that of more essential consumer health categories, thus playing a minimal role in the overall in-country consumer demand. The strong gym culture in Croatia further ... Read More
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Sports Nutrition in Bolivia
... to decreased consumption frequency and purchasing activity. The country's economic conditions, particularly the shortage of dollars, have escalated financial intermediation costs for imported products, which are then reflected in the final prices consumers must pay. ... Read More
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Sports Nutrition in Denmark
... sports nutrition products. These products are readily available in a variety of channels, including online platforms, retail stores, and even within gyms. While younger consumers remain the primary market for sports nutrition, there is also ... Read More
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Sports Nutrition in Bosnia and Herzegovina
... driven by the expanding fitness and sports culture in Bosnia and Herzegovina, which is becoming more ingrained in daily life as people prioritise health and wellness. The growing importance of maintaining a healthy lifestyle, coupled ... Read More
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Sports Nutrition in Bulgaria
... is supporting sales growth as consumers look to improve daily nutrition. Traditionally, athletes were the main target audience for sports nutrition products, but the growing interest in exercise and healthy snacks is extending consumer interest. ... Read More
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Sports Nutrition in Greece
... general wellbeing. This is contributing to the rising number of consumers who regularly visit the gym and the concomitant growth in the demand for sports nutrition. The category has become far more mainstream in its ... Read More
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Sports Nutrition in Hungary
... increasing number of consumers interested in healthy lifestyles. Overall demand is picking up as purchasing power gradually improves in line with lower inflation. Retail volume sales continue to be buoyed by rising health awareness, which ... Read More
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Sports Nutrition in Italy
... the growing consumer interest in sporting activity. The increase in the number of people practising sport regularly translates into a greater demand for supplements and specific products that are believed to help to improve performance, ... Read More
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Sports Nutrition in Vietnam
... appearance; they tend to be middle- or high-income earners living in large cities. There is also increasing recognition of the importance of maintaining a healthy lifestyle and prioritising physical fitness. Because of the influence of ... Read More
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Sports Nutrition in China
... value growth expected. Specifically, while sports protein powder is set to maintain dynamic value growth, even more significant growth is anticipated for sports non-protein functional products, such as those aimed at enhancing endurance, accelerating recovery, ... Read More
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Sports Nutrition in Argentina
... workouts. Sports nutrition is driven by rising demand from its more traditional customer base of athletes, gym-goers, fitness enthusiasts and bodybuilders, but also from expanding usage among non-traditional users. Non-sports products such as creatine and ... Read More
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Sports Nutrition in Japan
... sports protein products. With rising health consciousness amongst consumers, the target market has expanded from athletes and those focused on training, to the general population interested in health maintenance. Euromonitor International's Sports Nutrition in Japan ... Read More
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Sports Nutrition in Hong Kong, China
... a limited time to 24-hour operations, but the development of fitness sports and types has become increasingly diversified. The prevalence of fitness coaches, fitness groups and run clubs have demonstrated the city’s focus on health ... Read More
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Sports Nutrition in Chile
... primarily being driven by increasing interest among Chileans in improving their wellness routines, venturing into sports, and consuming complementary products to achieve better results. Additionally, sports nutrition has evolved into a range of products not ... Read More
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Sports Nutrition in New Zealand
... cost increases ease, value growth is set to see a considerable slowdown compared with the previous year. Sports protein powder is expected to remain the largest category in terms of overall value sales, and will ... Read More
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Sports Nutrition in the United Arab Emirates
... routines, especially among younger consumers. In the United Arab Emirates, where the majority of residents are expatriates working in a fast-paced environment, convenience significantly influences the success of goods and services. In 2024, this trend ... Read More
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