Sports Nutritionals Market Research Reports & Industry Analysis
Fat burners/lean mass products are mostly muscle and central nervous system stimulants like caffeine or supplements that help to convert dietary fat into energy instead of fat tissue, such as l-carnitine and chromium. These products overlap somewhat with general weight-loss products, but are marketed directly to bodybuilders and athletes or contain additional ingredients meant to enhance sports performance and build lean muscle mass without adding fat.
Short-term energy products often contain caffeine, or other natural substances like Siberian ginseng and simple sugars such as glucose and fructose. They are often combined with a variety of other substances, including creatine monohydrate, phosphate, and vitamin B2.
Long-term endurance products are designed to increase endurance for events such as distance runs, long cycling events, and triathlons. Substances used in these products include complex sugars such as branching glucose polymers, medium chain triglycerides, and various complex carbohydrates. These substances are often combined with several minerals and vitamins such as vitamin E, an antioxidant, and phosphate, a lactic acid modulator.
Recovery and treatment products are targeted to the various side effects that often result from exercise, and include anti-inflammatories, electrolyte replacements, homeopathic and natural pain relievers, and antioxidants.
General wellness or energy sports nutritionals offer many of the benefits above, but are designed for use by casual athletes or even ordinary consumers. These products generally have lower concentrations of active ingredients, and are thus intended to provide much milder effects—usually a slight energy boost and low doses of essential vitamins and minerals, perhaps with additional herbs and natural additives.
Sports nutrition products are typically divided into three product categories: beverages, bars & gels, and supplements. Each category offers a unique delivery system, and is distinctive in marketing methods and distribution channels.
Sports Nutritionals Industry Research & Market Reports
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Sports Drinks in the Czech Republic
... Although the pace of growth has slightly slowed, the landscape remains robust. This ongoing demand is fuelled by the growing health and wellness trend, particularly among Generation Z and millennials. Sports drinks are increasingly seen ... Read More
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Sports Drinks in Germany
... endurance sports such as running, cycling, and outdoor activities such as trail running. This trend, which remains relevant post-pandemic, supports demand for beverages that support hydration, electrolytes, and vitamins —considered essential for performance. However, the ... Read More
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Sports Drinks in Croatia
... drinks, with experts often on hand to give advice. E-commerce is also a growing channel, as consumers appreciate the convenience and the ability to research and purchase products tailored to their needs. Online stores such ... Read More
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Sports Drinks in Bosnia and Herzegovina
... its appeal among younger consumers, professional athletes, and sports enthusiasts. Solid off-trade retail volume growth, combined with strong off-trade RSP value growth, reflects the robust performance of this product area, further enhanced by price increases ... Read More
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Sports Nutrition Market in South America 2024-2028
... report on the sports nutrition market in south america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More
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Sports Drinks in Mexico
... consumers. These beverages were previously reported under digestive remedies in Euromonitor’s Consumer Health system. A sodium threshold has been established, with products offering less than 1,000mg/litre of sodium reported as part of the soft drinks ... Read More
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Sports Drinks in Malaysia
... accessibility in cafés and restaurants, especially outlets focused on health-orientated menus. Thus, sports drinks are increasingly prevalent in foodservice settings, enhancing convenience for consumers who can purchase them on the go. Moreover, many fitness centres ... Read More
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Sports Drinks in the United Arab Emirates
... performing particularly well. Sports drinks in the United Arab Emirates are perceived as healthier than carbonates and more appetising than water, which gives these soft drinks a competitive advantage that continues to drive their dynamic ... Read More
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Sports Drinks in Chile
... marginally declined following a drop the previous year, overall demand remains significantly higher than pre-pandemic levels. This decline is partly due to consumers becoming increasingly conscious of their spending. Multiple factors have contributed to the ... Read More
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Sports Drinks in Slovakia
... in 2022 and amid price hikes. Slower, if still significant, unit price growth helped sports drinks to return to positive off-trade volume growth in 2024, following the decrease in demand in the previous year. Nonetheless, ... Read More
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Sports Drinks in Turkey
... where sales of sports drinks were hard hit by the COVID-19 pandemic. Locals have reengaged with sports and exercise, driving up demand for sports drinks by the end of the review period, even in the ... Read More
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Sports Drinks in Norway
... in the category have added dynamism and increased and broadened demand. Notably, in line with the developments in other soft drinks categories, reduced sugar sports drinks emerged as a significant and fast-growing category towards the ... Read More
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Sports Drinks in Poland
... on the sale of energy drinks to under 18, leading to migration to sports drinks. In addition, as consumers become more health-conscious, sports drinks have gained traction, with these drinks positioned as a healthier alternative ... Read More
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Sports Drinks in Taiwan
... has become pivotal to improving sports drinks' health profile. As consumers become more mindful of their sugar intake, many brands reduce or eliminate sugar. For instance, Stay Cool Mineral Replenishing Drink by More Water features ... Read More
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Sports Nutrition in Austria
... having higher levels of physical activity in their daily lives. To maintain energy levels and improve overall fitness and wellbeing, sports nutrition products are appealing options to support their more active lifestyles. In addition, the ... Read More
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Sports Drinks in Thailand
... beverages containing 8-14% sugar, has significantly impacted the sports drinks category by increasing prices for high-sugar products. As the tax specifically targets sugary drinks, sports drinks producers have been forced to raise their prices to ... Read More
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Sports Nutrition in Germany
... is widely available online, in retail stores and in gyms. While the main consumers of sports nutrition in Germany tend to be younger, there is also a segment of older consumers who are becoming increasingly ... Read More
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Sports Drinks in Spain
... with much of this led by developments in reduced sugar sports drinks. Growth is also expected to be seen in sports drinks in off-trade current value terms in Spain in 2024, although a slightly lower ... Read More
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Sports Drinks in Romania
... coupled with a rise in gym memberships, reflects this shift towards a more active lifestyle. Additionally, mass-participation events such as marathons and races are experiencing higher turnout, while outdoor activities like hiking have gained substantial ... Read More
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Sports Drinks in Hungary
... the category continued to expand with fast growth, driven largely by still relatively low per capita consumption in Hungary. However, growth was also fuelled by the increasing interest in healthy lifestyles, as more consumers prioritised ... Read More
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Sports Drinks in Portugal
... is a growing awareness of the importance of proper hydration and energy supply during physical activity. This shift is being communicated and promoted, particularly in gyms and across social media, where influencers and fitness enthusiasts ... Read More
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Sports Drinks in Peru
... have become an ideal solution, meeting the demand for hydration while replenishing essential minerals lost through physical exertion. This has significantly driven consumption within the sports drinks category, which has seen considerable expansion across traditional ... Read More
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Sports Drinks in Hong Kong, China
... growth of sports drinks in Hong Kong. As active lifestyles and exercise routines resume, consumers are turning to sports drinks to meet their hydration needs. Convenience stores and supermarkets provide easy access to these beverages ... Read More
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Sports Drinks in Italy
... to a lack of innovation and some concerns around the healthiness of these products due to their often high sugar content. The category saw a reversal of fortunes in 2024 as sales of sports drinks ... Read More
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Sports Drinks in Bulgaria
... remained negligible at the end of the review period. The demand for drinks containing vitamins and offering alternatives to carbonated options boosted the appeal of regular sports drinks in the off-trade channel. Health-conscious consumers looked ... Read More
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