Nutraceuticals Market Research Reports & Industry Analysis
Nutraceuticals are food products that are supposed to prevent or have notable effect upon illnesses or medical conditions. Food engineering and purpose may thus come into play, but product positioning is the final determinant. A can of tomato sauce may be high in vitamin A, but would not be a nutraceutical unless positioned as helping to prevent or relieve a problem—say, a certain skin or eye condition known to be eased by vitamin A intake.
Some sources distinguish functional from nutraceutical foods by saying that the former enhance physical or mental well being, but do not prevent or treat disease. However, many functional foods have enough effect upon wellness to be considered nutraceutical. Again, positioning is key: A package of ginseng tea may be perceived by the consumer as a flavor of tea—unless packaging and advertising clearly announce ginseng’s effects upon memory, or its stimulation of the immune system.
Tradition also plays a role in what is termed functional or nutraceutical. A case in point: Americans have long consumed carrot juice for its high vitamin A content. But marketers of canned carrot juice generally do not position on the nutraceutical value, but on basic nutritional value—whether the product is being purchased as a basic necessity or for the prevention or treatment of a medical condition.
While “nutraceutical” is currently the preferred industry term, “functional” is winning out in the consumer arena—on the few occasions when the average citizen attempts to distinguish basically healthful foods from those with medical value.
Nutraceuticals Industry Research & Market Reports
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Russia Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... is a steadily growing market for whey protein in Europe. Increasing fitness and health consciousness among consumers are creating a demand for high-quality protein supplements in the food sector. High demand for personal care products ... Read More
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Global Blueberry Extract Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... extract has observed an increased demand from the nutraceutical industry, due to its inherent nutritional profile. Blueberry is rich in antioxidants, which makes its extract a preference for companies in supplements and product manufacturing. The ... Read More
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Europe Pet Food Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... of pet ‘humanization’ and ‘premiumization’ are very prevalent and popular among the Europeans acting as the prime driver of the market. Increasing consciousness about pet health catalyzed the European pet owners to turn towards nutraceutical ... Read More
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South America Pet Food Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... increasing number of single families, rising animal healthcare costs, aging pet population are leading consumers looking for alternatives in the form of natural and organic products. Supplements are used as alternatives to drugs, by the ... Read More
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Natural Food Colorants Market - Growth, Trend, COVID-19 Impact, and Forecast (2022 - 2027)
... forecast period (2021-2026). The COVID-19 pandemic has increased the consumers’ desire to know where their food comes from, while food affordability continues as a greater concern among consumers worldwide. Moreover, the demand for locally produced ... Read More
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South Africa Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... of 4.60% during the forecast period (2021-2026). The global pandemic pressed several countries worldwide, including South Africa, to impose severe restrictions on the movement of goods to mitigate the spread of the virus. Nevertheless, the ... Read More
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Spain Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Key Highlights The key factors driving the growth of the market include the growing awareness about the benefits of whey such as improvement in body strength, presence of enriched nutrients and proteins, prevention against allergic ... Read More
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Pet Food Nutraceutical Market - Segmented by Pet Type, Function, Ingredient, and Geography - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... of 4.8% during the forecast period. In 2019, North America was the largest geographic segment of the market studied and accounted for the majority share of the overall market, while Asia-Pacific was the fastest-growing region. ... Read More
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Germany Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... owing to rising popularity of sports and fitness activities among millennials and thus whey protein products are gaining an increasing acceptance among the fitness enthusiasts due to the growing need for increased physical strength and ... Read More
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Australia Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, ... Read More
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South America Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... The market is expected to witness strong growth, owing to increasing awareness among consumers about the health benefits of nutricosmetics particularly in the anti-aging products, which is driving the South American market forward. The expanding ... Read More
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North America Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like ... Read More
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Canada Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights North America is the second-largest market for whey protein after Europe, in terms of exports and imports. The whey protein market in the region is highly matured and witnessing growth. Canada is the second-largest ... Read More
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Asia-Pacific Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... profiles of various countries in the Asia-Pacific region, including Japan, Australia, and China, have presented a huge opportunity for the nutraceutical sector to develop and gain increasing revenues. The rising demand for nutraceuticals with medical ... Read More
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United States Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... 2025). Key Highlights North America is the second largest market for whey protein after Europe, both in terms of exports and imports. Whey protein market in the region is highly matured and still expanding. The ... Read More
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Beauty Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option, with a growing preference for these products as well. The major reasons for the increased ... Read More
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India Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights India is one of the fastest developing nations, globally. The food sector in the country has grown threefold during the past decade and is expected to follow the same trend over the next 10 ... Read More
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South America Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... Highlights The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like ... Read More
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Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... forecast period, 2021-2026. Globally, more individuals are seeking out combination products that help them look and feel good inside and out, such as beauty-from-within such as joint health and healthy aging. Moreover, due to the ... Read More
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China Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... is the largest market for whey protein in Asia-Pacific. Owing to the largest population in the world, a very high demand for food exists in the region. This resulted in the expansion of the market ... Read More
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North America Pet Food Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... (2020-2025). The North American market is the first respondent to any major global trend or consumer pattern; the high level of market penetration and corresponding infrastructure are cited as reasons for pioneering attitude. The concept ... Read More
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North America Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... healthcare costs, obesity, aging population, and chronic health conditions are the key factors driving the sales of nutricosmetics products. The shift of the consumers toward healthier consumption habits, like veganism and organic foods, is promoting ... Read More
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Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... market is expected to witness consistent growth following the outbreak of COVID-19, as these include the food ingredients that provide medical or health benefits to prevent diseases as well as boosts the overall immune system. ... Read More
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Middle East and Africa Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... - 2025). Key Highlights Growth within the African and the Middle East nutricosmetics market has mainly been fuelled by increased consumer awareness about well-being and preventative healthcare and growth within the senior population and an ... Read More
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Canada Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes. ... Read More
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