Meat & Poultry Market Research Reports & Industry Analysis

The meat and poultry industry primarily includes fresh cuts of beef, pork, chicken, and turkey, along with products such as bacon, sausage, hot dogs/frankfurters, and cold cuts of all types.

The importance of meat departments for stores’ revenue and differentiation is a key reason why supermarkets are emphasizing private-label meats. Not only do private-label meats allow stores to capture more revenue, if the private-label offerings are associated with quality and value, they can draw in customers to shop in other parts of the store.

Recently, meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

MarketResearch.com’s reports offer all the pertinent insights your company needs to compete in the grind that is today’s meat market. Provided in our reports are analysis of the trends guiding the meat/poultry market, in addition to a breakdown of consumer purchase patterns and product introductions designed to appease consumer demand for healthier meat products and those sourced from animals not raised on genetically modified feed. Also included are past and projected sales data.

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Meat & Poultry Industry Research & Market Reports

  • HW Staple Foods in Spain

    ... were willing and able to pay more for higher quality or specific value, including products with certain health claims. Due to legislative and consumer pressure, the industry is gradually moving towards salt reduction, although some ... Read More

  • HW Staple Foods in South Korea

    ... baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice, black rice, and multi-grain rice, have been growing more strongly than white rice, in line with the overall healthy eating trend. CJ ... Read More

  • HW Staple Foods in the United Arab Emirates

    ... excise tax of 50% on beverages with high sugar or sweetener content to improve the nation’s health, which also raised awareness of the need to cut the amount of sugar consumed in general. With greater ... Read More

  • Global Cured Meat Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... of the Cured Meat industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Cured Meat. The report also introduces players in the industry ... Read More

  • HW Staple Foods in Taiwan

    ... to visit gyms and exercise regularly in the review period. Apart from working out, people are also paying attention to their diets. Many have changed their diets and exercise routines in order to achieve a ... Read More

  • HW Staple Foods in Indonesia

    ... – which was reinforced by concerns surrounding COVID-19 during the review period – is especially pronounced when it comes to staple foods that are consumed more frequently and in larger quantities. One of its most ... Read More

  • HW Staple Foods in Italy

    ... are looking for low fat and low sugar cakes and that are rich in natural and healthy ingredients. Traditionally, packaged cakes were mainly consumed by children in Italy, but these days adults also like to ... Read More

  • HW Staple Foods in Saudi Arabia

    ... Food Strategy to ensure the health of the nation by reducing consumers’ intake of salt, sugar, saturated fatty acids, and trans fatty acids. For instance, since 2018, there has been a recommended salt limit for ... Read More

  • HW Staple Foods in Turkey

    ... gained weight, with the number of people diagnosed with overweight and obesity rising. However, during 2022, consumers were encouraged to return to their pre-pandemic levels of fitness, so they worked out in the gym and ... Read More

  • HW Staple Foods in Mexico

    ... available almost exclusively via specialist plant-based health food stores and this limited availability is a major reason for the lack of consumer awareness with respect to the category. Moreover, the price points of plant-based meat ... Read More

  • HW Staple Foods in Poland

    ... raise consumers’ interest with additional features in their products. For example, OneDayMore has created vegetable cutlets inspired by pieces of hot-smoked fish with the addition of spices and herbs, which perfectly imitate pieces of salmon. ... Read More

  • HW Staple Foods in Singapore

    ... benefits, resulting in uneven value growth within health and wellness staple foods. For example, the sales of private label baked goods - in particular, packaged leavened bread - continued to grow due to their greater ... Read More

  • HW Staple Foods in Sweden

    ... in Sweden. Consumers are looking to eat healthier by cutting down on their meat consumption. Meanwhile, there are also rising concerns over the impact of meat production on the environment and animal welfare, fuelled in ... Read More

  • Global Camel Meat Market 2024-2028

    ... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More

  • HW Staple Foods in Greece

    ... sales growth during the lockdown period and continued to benefit even after the easing of restrictions as an inexpensive and easy-to-cook meal component. Within the pasta category, two specific types have seen the most positive ... Read More

  • HW Staple Foods in Chile

    ... In fact, the National Institute of Statistics (INE in Spanish) stated that yearly inflation in 2022 reached 12.8%, which was the highest annualised rate for the country in the last 30 years. As a result, ... Read More

  • HW Staple Foods in Finland

    ... health benefits of oats are widely known in Finland and are clearly behind the success of oat bread, which has seen the range of selections continue to grow. Oats are known to be naturally gluten ... Read More

  • HW Staple Foods in Denmark

    ... and promoting a choice of meat free alternatives. Thanks to greater investment by industry players in new product development, such meat free options are becoming closer to meat in terms of their taste, texture and ... Read More

  • HW Staple Foods in the Czech Republic

    ... sales also came from categories like gluten-free and meat substitutes, as a growing number of Czech consumers are looking to lead healthier lifestyles in the post-pandemic period. This is reflected in the growing number of ... Read More

  • HW Staple Foods in France

    ... trend has gained momentum in recent years, primarily due to improved public education about how meat consumption can increase the risk of heart disease, certain types of cancer and various other health problems. It has ... Read More

  • HW Staple Foods in Belgium

    ... are good for their health and which feature shorter ingredient lists and which contain less salt, less added sugar, less fat and fewer additives. Therefore, they are more likely to choose staple foods with an ... Read More

  • HW Staple Foods in Australia

    ... health a key priority in their daily lives, and actively looking for ways to improve their health and wellbeing. In line with this trend, a growing number of consumers are re-evaluating their eating habits and ... Read More

  • HW Staple Foods in the US

    ... inflation and supply chain disruptions since the pandemic, consumers looked for affordability alongside environmental concerns, leading to a slower increase for plant-based meat and seafood substitutes in retail current value terms. However, this is only ... Read More

  • HW Staple Foods in Japan

    ... general health to lessen the risk of getting COVID-19, while some were concerned about weight gain due to the reduced amount of exercise when working from home. These trends continued even as the pandemic eased. ... Read More

  • HW Staple Foods in Germany

    ... alternative options contain reduced levels of added sugars, while still providing essential nutrients and fibre. They are often marketed as a way to support weight loss, improve gut health and reduce the risk of chronic ... Read More

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