Meat & Poultry Market Research Reports & Industry Analysis

The meat and poultry industry primarily includes fresh cuts of beef, pork, chicken, and turkey, along with products such as bacon, sausage, hot dogs/frankfurters, and cold cuts of all types.

The importance of meat departments for stores’ revenue and differentiation is a key reason why supermarkets are emphasizing private-label meats. Not only do private-label meats allow stores to capture more revenue, if the private-label offerings are associated with quality and value, they can draw in customers to shop in other parts of the store.

Recently, meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

MarketResearch.com’s reports offer all the pertinent insights your company needs to compete in the grind that is today’s meat market. Provided in our reports are analysis of the trends guiding the meat/poultry market, in addition to a breakdown of consumer purchase patterns and product introductions designed to appease consumer demand for healthier meat products and those sourced from animals not raised on genetically modified feed. Also included are past and projected sales data.

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Meat & Poultry Industry Research & Market Reports

  • Processed Meat, Seafood and Alternatives To Meat in Israel

    ... company claimed that this was due to the increase in prices of meat and poultry set by the Farmers Union. This price hike came after the new government was elected, but before its official start. ... Read More

  • Staple Foods in Israel

    ... price of supervised breads increased for the second time in one year by an average of 5% in May 2023. In addition, the Farmers Union increased prices of meat and poultry, which led to price ... Read More

  • Staple Foods in El Salvador

    ... cooking trend and lowered demand for products such as shelf stable beans and tomatoes as well as pasta and rice. The war in Ukraine and grain supply interruptions had a strong negative impact on staple ... Read More

  • Staple Foods in Guatemala

    ... Staple Foods in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Georgia

    ... of price hikes. Nonetheless, price increases have had a negative impact on volume performance. In 2023, product development has slowed down due to the focus on pricing and cost rationalisation, which continues to have an ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Sweden

    ... as dining out rebounded, while retail sales reverted to pre-COVID-19 levels. However, the year also witnessed high inflation and increasing production costs, leading to rising food prices. As a result, Swedes turned their attention to ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Nigeria

    ... result of a depreciated local currency, hikes in fuel prices, and a Federal Government demonetisation policy strongly impacted unit prices. Products in this category are not considered essential, and price-conscious local consumers reduced consumption, switching ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Guatemala

    ... continue to rise as pressures from energy bills, transport, labour costs and the cost of raw materials all lead to increased costs. This is particularly evident in chilled processed red meat and poultry, where there ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Estonia

    ... actively seeking out chilled processed poultry as it is a cheaper option to standard fresh meats. Consumers are also leaning towards chilled processed poultry as a substitute to chilled processed red meat. In addition, chilled ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Switzerland

    ... largest proportion of meat consumed in the country. Swiss consumers are increasingly opting for poultry as it is considered a healthier alternative to red meat. The consumption of red meat is believed to be associated ... Read More

  • Staple Foods in Honduras

    ... trend and lowered demand for products such as shelf stable beans and tomatoes as well as pasta and rice. The war in Ukraine and grain supply interruptions had a strong negative impact on staple foods, ... Read More

  • Staple Foods in Georgia

    ... macroeconomic challenges, which led to elevated costs in packaging, materials and logistics. In 2023, conditions have been more favourable. While there was a rapid rise in prices in 2022, the pace of this increase slowed ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Kazakhstan

    ... being said, constant value sales are expected to fall, as rising costs hit profit value margins. In an indication of the uncertainty around meat supplies in Kazakhstan, the fast food chain McDonald’s announced it was ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Slovakia

    ... shift is driven by the convenience factor and the emergence of price wars among online ordering platforms such as Foodora, Bistro.sk, and Wolt. In certain instances, ordering food online proved to be more cost-effective than ... Read More

  • Staple Foods in Nigeria

    ... consumer spending power forced Nigerians to resort to rationing or to seek substitute unpackaged staple foods. Social activities such as parties, which contribute substantially to demand, declined during the year due to weakened consumer purchasing ... Read More

  • Staple Foods in Estonia

    ... and rising inflation, which forced prices up. Although inflation has fallen in 2023, price inflation still remains an issue and so many consumers are seeking more affordable staple foods. The trend towards healthy eating and ... Read More

  • Staple Foods in Bulgaria

    ... slight decrease in retail volume sales for the full year. Although retail price growth has slowed compared to 2022 levels, amid slightly lower inflation, the retail prices of some foods, like meat and bread, continues ... Read More

  • Staple Foods in Finland

    ... resume their pre-pandemic purchasing and consumption habits. As a result, there was a normalisation of the retail-foodservice volume sales split in all categories of staple foods in Finland. As consumers returned more fully to their ... Read More

  • Staple Foods in Lebanon

    ... In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Bosnia and Herzegovina

    ... due in part to the country’s negative population growth. Rampant inflation has resulted in a significant increase in unit costs of most input materials, including the price of livestock fodder. Higher retail prices have underpinned ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Croatia

    ... raw meat, animal food, energy and transportation being passed on to the consumer. Inflation has also increased price consciousness, and many consumers have reduced their purchases of processed meat in order to save money. However, ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in the Netherlands

    ... played a role in the sales decline, impacting consumer behaviour and preferences. Secondly, consumers have become more price-conscious due to high inflation, which affects their purchasing decisions, including meat substitutes. In addition, a lack of ... Read More

  • Staple Foods in Bosnia and Herzegovina

    ... reducing the potential consumer base. Most staple food categories are mature and there is very little room for significant volume growth rates year on year. Furthermore, staple foods continued to face strong price growth in ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Bolivia

    ... large extent from inflation by continuing to have a fixed exchange rate against the dollar, there were challenges for the economy in 2023. With sharp falls in foreign currency reserves, this increased inflationary pressure, particularly ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Ecuador

    ... its affordability, versatility, and extended shelf life, making it a reliable choice during uncertain times. Tuna's adaptability to various dishes, from salads or sandwiches to its very common combination with rice or noodles, contributed to ... Read More

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