Meat & Poultry Market Research Reports & Industry Analysis

The meat and poultry industry primarily includes fresh cuts of beef, pork, chicken, and turkey, along with products such as bacon, sausage, hot dogs/frankfurters, and cold cuts of all types.

The importance of meat departments for stores’ revenue and differentiation is a key reason why supermarkets are emphasizing private-label meats. Not only do private-label meats allow stores to capture more revenue, if the private-label offerings are associated with quality and value, they can draw in customers to shop in other parts of the store.

Recently, meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

MarketResearch.com’s reports offer all the pertinent insights your company needs to compete in the grind that is today’s meat market. Provided in our reports are analysis of the trends guiding the meat/poultry market, in addition to a breakdown of consumer purchase patterns and product introductions designed to appease consumer demand for healthier meat products and those sourced from animals not raised on genetically modified feed. Also included are past and projected sales data.

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Meat & Poultry Industry Research & Market Reports

  • HW Staple Foods in South Africa

    ... demand for some fortified/functional staple foods suffered at the end of the review period, resulting in marginal retail volume decline for high fibre staple foods. Nevertheless, high fibre, which is considered a type of fortified/functional ... Read More

  • India Plant Based Meat Alternatives Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

    ... is expected to reach USD 906.66 million by 2029, at a CAGR of 10.20% during the forecast period (2024-2029). Driven by health concerns linked to red and processed meats, many consumers are turning to plant-based ... Read More

  • Staple Foods in the US

    ... set to contribute to retail volume recovery in a few key categories, overall retail volume sales of staples in the US are expected to be flat. On the one hand, statis represents an improvement compared ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in the US

    ... alternatives to meat in the US. While many categories have held steady with high price points and little to no volume growth, chilled and frozen processed poultry have defied the trend, and are expected to ... Read More

  • Staple Foods in Costa Rica

    ... collapse of national ports, as well as periods of economic instability due to high interest rates and exchange volatility, staple food players remain apprehensive about the future in 2024. Consumers, meanwhile, remain price-sensitive and continue ... Read More

  • Staple Foods in Cameroon

    ... explained by a sustained drop in inflation, which had risen sharply during the latter half of the review period due to the global recovery from the pandemic, Russia’s invasion of Ukraine and other factors. Inflation ... Read More

  • Staple Foods in Sweden

    ... pressure on prices, but also the launch of new products and innovation offering added-value benefits. The ongoing recovery of foodservice, with volume sales projected to return to their 2019 pre-Coronavirus (COVID-19) level in 2024, also ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Costa Rica

    ... across the country to cater to diverse consumer preferences. Many consumers appreciate the added convenience of purchasing raw red meat that is already marinated. Retailers often offer price discounts to encourage consumers to try these ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Finland

    ... return to growth in the short to medium term, although the increments seen in the early-to-mid-review period are unlikely to be replicated due to a category maturity. Amid intense competition, players vie for consumer trust, ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Estonia

    ... economy is struggling to recover from the upheaval caused by the war in nearby Ukraine. On a positive note, inflation has eased significantly. However, the standard VAT rate increased from 20% to 22% is January ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Kenya

    ... seafood and alternatives to meat. In response, consumers, who are highly price-sensitive in this category, are increasingly opting for more affordable smaller pack sizes or switching to less expensive alternatives such as fresh meat and ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Bosnia and Herzegovina

    ... to staple categories within processed meat. While this category remains mature, processed seafood and plant-based alternatives are now experiencing greater momentum as consumers slowly diversify their protein sources. Meat and seafood substitutes, however, remain in ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Cameroon

    ... a negative result in retail volume terms for a third consecutive year in 2024. Demand also continues to be subdued by the traditionally strong preference for fresh alternatives, which are widely perceived to be healthier ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Algeria

    ... large price hikes have eroded consumer confidence and this is dampening volume sales. Shelf stable seafood still accounts for most value sales, followed by chilled processed meat, with value sales being very low for frozen ... Read More

  • Staple Foods in Finland

    ... Finnish consumers to react by trading down or seeking price promotions. Economic instability and household budget concerns led to some fluctuation in foodservice demand. Some consumers limited their visits to foodservice establishments, while the use ... Read More

  • Staple Foods in Bosnia and Herzegovina

    ... potential consumer base. Key categories within staples are maturing, reducing the scope for significant growth now and in the future. Inflation has begun to stabilise, leading to more moderate price increases and a solid, albeit ... Read More

  • Staple Foods in Estonia

    ... growth, but limited volume growth in 2024. On a positive note, inflation has eased significantly. However, the standard VAT rate increase from 20% to 22% is January 2024. As such, with consumer confidence still at ... Read More

  • Staple Foods in Algeria

    ... volume growth, and with similar growth across all segments. That being said, inflation is on a downward trajectory. However, value for money continues to be a key driver of sales, with consumers being highly price ... Read More

  • Staple Foods in Kenya

    ... driven up production costs. Njoro Canning Factory Ltd , owner of Golden Valley, reported a price increase of around 7% due to drought conditions, which have affected pea production, whilst Weetabix East Africa Ltd noted ... Read More

  • Staple Foods in Croatia

    ... for food and basic goods has surged in the year. According to Eurostat, despite rising prices, food sales have grown, a trend supported by Croatia’s improving economic conditions. Euromonitor International's Staple Foods in Croatia report ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Sweden

    ... significant inflationary pressure on prices sustained strong retail current value growth at the end of the review period. The competition in processed meat, seafood and alternatives to meat is intense. To stay ahead of the ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Croatia

    ... from more expensive meats like veal and lamb, opting instead for more affordable options such as chicken and minced meat. This trend is also evident in the broader poultry market, where there has been a ... Read More

  • Staple Foods in Turkey

    ... disposable incomes. This led to price-sensitive behaviour, reducing consumption, particularly in non-essential spending categories, while essential goods—especially staple foods—remained more stable. Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Turkey

    ... demand. Meanwhile, companies reduced their portion sizes, which added to value margins. Alongside very high inflation, this helped retail current value growth to outpace retail volume growth. Euromonitor International's Processed Meat, Seafood and Alternatives to ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in the United Arab Emirates

    ... demand for processed meat/seafood and alternatives to meat that is lower in fat, salt, and additives, as well as organic options that are free from antibiotics. To meet these evolving consumer preferences, players are actively ... Read More

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