Meat & Poultry Market Research Reports & Industry Analysis

The meat and poultry industry primarily includes fresh cuts of beef, pork, chicken, and turkey, along with products such as bacon, sausage, hot dogs/frankfurters, and cold cuts of all types.

The importance of meat departments for stores’ revenue and differentiation is a key reason why supermarkets are emphasizing private-label meats. Not only do private-label meats allow stores to capture more revenue, if the private-label offerings are associated with quality and value, they can draw in customers to shop in other parts of the store.

Recently, meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

MarketResearch.com’s reports offer all the pertinent insights your company needs to compete in the grind that is today’s meat market. Provided in our reports are analysis of the trends guiding the meat/poultry market, in addition to a breakdown of consumer purchase patterns and product introductions designed to appease consumer demand for healthier meat products and those sourced from animals not raised on genetically modified feed. Also included are past and projected sales data.

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Meat & Poultry Industry Research & Market Reports

  • Processed Meat, Seafood and Alternatives To Meat in Kazakhstan

    ... uncertainty and declining purchasing power. In an effort to attract consumers and drive demand, manufacturers are implementing various marketing activities, including offering promotional prices and discounts. Euromonitor International's Processed Meat, Seafood and Alternatives to Meat ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Lithuania

    ... in 2024. However, this resurgence has not been evenly distributed across all categories. While chilled and fresh options have driven growth, shelf-stable products continue to struggle, reflecting a broader shift in consumer preferences. Products designed ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in the Netherlands

    ... Ukraine has disrupted global supply chains, particularly for animal feed, leading to substantial increases in feed costs. This has directly inflated meat prices, which have risen more steeply than those of other food categories, placing ... Read More

  • Staple Foods in Bangladesh

    ... dwellers. Food variety and food habits have changed due to busy lifestyles, changing tastes and increased product availability. The range of staple foods, especially baked goods, significantly increased as distribution widened, with baked goods popular ... Read More

  • Vietnam Meat - Market Assessment and Forecasts to 2028

    ... CAGR of 3.8%. In terms of volume, the sector is expected to grow from 1,970.3 million kg in 2023 to 2,008.2 million kg by 2028, growing at a CAGR of 0.4%. Fresh meat (counter) remains ... Read More

  • Meat in China

    ... decline. Many consumers are shifting their habit from home cooking to dining out, driving the growth of foodservice volume sales. This trend is particularly evident in urban areas, where the fast pace of life and ... Read More

  • Fresh Food in China

    ... decline in retail volume sales of fresh food, but growth in foodservice and institutional volumes, with total volume sales set to see a slight increase. Nevertheless, consumer awareness of healthy eating has increased significantly, with ... Read More

  • Global Vegan Frozen Food Market Insights, Forecast to 2030

    ... CAGR of 4.19% during the forecast period of 2024 through 2030. The United States & Canada market for Vegan Frozen Food is estimated to increase from $ 1.39 billion in 2024 to reach $ 1.75 ... Read More

  • Insect Protein Market Size, Share, By Insect Type (Crickets, Black Soldier Flies, Mealworms and Others), Application (Food & Beverages, Animal Nutrition, Aqua Feed, Poultry Feed, Pharmaceutical, Cosmetics, and Others), Distribution Channel (Online and Offline), and By Region - Trends, Analysis and Forecast till 2035

    ... protein market involves gathering, analyzing, and interpreting information about a market, including its consumers, competitors, and overall industry trends. It helps businesses understand their target audience, identify opportunities for growth, and make informed decisions about ... Read More

  • Staple Foods in Japan

    ... prices. Price increases seen since 2022, triggered by the war in Ukraine, backed by high raw materials costs, and soaring logistics costs due to the “2024 issue” in Japan (a social issue in terms of ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Japan

    ... to the impact of price increases. Retail volume sales, on the other hand, are expected to continue to decline, marking negative growth for the third consecutive year. This is due to persistent inflation and subsequent ... Read More

  • Saudi Arabia Food Fibers Market, By Type (Soluble Fibers, Insoluble Fibers); By Application (Dairy, Meat, Poultry, and Seafood, Bakery & Confectionery, Beverages, Ready to Eat (RTE) Products), Competitive Landscape & Forecast, 2019–2030

    ... Fibers Market Size Set to Cross USD 133 Million by 2030 Saudi Arabia Food Fibers Market is flourishing due to growing consumer awareness about dietary health, a growing focus on preventive healthcare, a rising preference ... Read More

  • Food Packaging Market Size, Share, Forecast, & Trends Analysis by Material (Plastic, Metal, Glass), Packaging Type (Rigid, Flexible), Product Type, Application (Bakery Products, Dairy Products, Snacks, Meat Products, RTE Meals)—Global Forecast to 2031

    ... Packaging Market to Reach $698.4 Billion by 2031, at a CAGR of 5.9% from 2024 to 2031 According to a new market research report titled ‘Food Packaging Market Size, Share, Forecast, & Trends Analysis by ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Georgia

    ... tradition. Items such as sausages and cervelat sausage remain popular staples, although rising food prices have made consumers more price-sensitive, driving demand for affordable options. Discounts have played a crucial role in maintaining growth in ... Read More

  • Staple Foods in Georgia

    ... and macroeconomic challenges, which resulted in rising packaging, materials, and logistics costs, conditions have improved in 2024. This change is particularly noteworthy in baked goods, dried pasta and processed meat. The slower increase in unit ... Read More

  • Staple Foods in Guatemala

    ... to rise, supported by continuing population growth. The political situation has also stabilised following the election of Bernardo Arevalo in January 2024 and this boosts consumer confidence. Euromonitor International's Staple Foods in Guatemala report offers ... Read More

  • Staple Foods in El Salvador

    ... 2023 affected consumer spending power. On a positive note, the government crackdown on crime is boosting tourist numbers to the country, which is subsequently proving beneficial to consumer foodservice sales of staples, especially processed meat, ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in North Macedonia

    ... to be up marginally on the previous year. Current value sales have continued to increase at a much faster pace due to price hikes imposed to offset rising production costs, but growth in this respect ... Read More

  • Staple Foods in Honduras

    ... which had decreased at the beginning of 2023, began to rise again in 2024. Shelf stable fruit and vegetables are perceived as being less healthy and more expensive alternatives to fresh fruit and vegetables, while ... Read More

  • Staple Foods in North Macedonia

    ... fallout of Russia’s invasion of Ukraine has now largely receded. Retail volume growth looks set to be unchanged on 2023, though it remains marginal. This is partly explained by maturity, but also reflects the fact ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Guatemala

    ... child processed red meat continues to account for most value sales, though shelf stable seafood is expected to be the strongest performer (see below). Value sales continue to be negligible for alternatives to meat. Euromonitor ... Read More

  • Staple Foods in Ecuador

    ... in early 2024, which included the implementation of a nighttime curfew. This situation disrupted consumption patterns, particularly in the foodservice channel. In addition, prolonged droughts have resulted in frequent power outages and logistical challenges... Euromonitor ... Read More

  • Staple Foods in Bulgaria

    ... are showing minimal or flat growth in terms volume. At the same time, product costs remain high despite inflation slowing down, thanks to continuous increases in labour salaries. Increased wages are, however, supporting consumption, with ... Read More

  • Staple Foods in Austria

    ... price increases, though the latter two are more moderate than has been seen recently. Still, high costs for transport, labour, raw materials and energy are making their impact felt. Euromonitor International's Staple Foods in Austria ... Read More

  • Meat Processing in China - Industry Market Research Report

    ... to $150.3 billion. This trend includes an anticipated decrease of 5.7% in the current year. The dietary patterns of Chinese consumers have changed significantly as lifestyles have gradually become faster paced. In addition, disposable incomes ... Read More

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