Meat & Poultry Market Research Reports & Industry Analysis

The meat and poultry industry primarily includes fresh cuts of beef, pork, chicken, and turkey, along with products such as bacon, sausage, hot dogs/frankfurters, and cold cuts of all types.

The importance of meat departments for stores’ revenue and differentiation is a key reason why supermarkets are emphasizing private-label meats. Not only do private-label meats allow stores to capture more revenue, if the private-label offerings are associated with quality and value, they can draw in customers to shop in other parts of the store.

Recently, meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

MarketResearch.com’s reports offer all the pertinent insights your company needs to compete in the grind that is today’s meat market. Provided in our reports are analysis of the trends guiding the meat/poultry market, in addition to a breakdown of consumer purchase patterns and product introductions designed to appease consumer demand for healthier meat products and those sourced from animals not raised on genetically modified feed. Also included are past and projected sales data.

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Meat & Poultry Industry Research & Market Reports

  • Processed Meat, Seafood and Alternatives To Meat in Kazakhstan

    ... uncertainty and declining purchasing power. In an effort to attract consumers and drive demand, manufacturers are implementing various marketing activities, including offering promotional prices and discounts. Euromonitor International's Processed Meat, Seafood and Alternatives to Meat ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Lithuania

    ... in 2024. However, this resurgence has not been evenly distributed across all categories. While chilled and fresh options have driven growth, shelf-stable products continue to struggle, reflecting a broader shift in consumer preferences. Products designed ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in the Netherlands

    ... Ukraine has disrupted global supply chains, particularly for animal feed, leading to substantial increases in feed costs. This has directly inflated meat prices, which have risen more steeply than those of other food categories, placing ... Read More

  • Staple Foods in Greece

    ... options, which exerted upward pressure on unit prices and boosted retail value sales. Despite residual economic concerns, on-trade volume sales continued to record positive, if significantly slower, growth in 2024. In the post-Coronavirus (COVID-19) period, ... Read More

  • Staple Foods in Jordan

    ... Jordan declining. The fall in tourist numbers has had a direct negative impact on sales through foodservice. Moreover, calls to boycott international brands have affected sales, particularly breakfast cereals, though the impact here was partly ... Read More

  • Staple Foods in Cambodia

    ... for packaged food as it has increased consumer spending power and led to higher consumption of a wider range of products. Packaged food is also becoming more popular in Cambodia due to developments in technology ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Pakistan

    ... ingredients in 2024. Brands such as K&N’s, Big Bird, and Sabroso have responded by prominently highlighting their commitment to using natural ingredients on their packaging, enhancing consumer trust. Euromonitor International's Processed Meat, Seafood and Alternatives ... Read More

  • Meat in Australia

    ... country, with over 927,000 tonnes of poultry expected to be purchased in total over the course of 2024. For many local consumers, meat is their primary source of protein, although they have been unable to ... Read More

  • Staple Foods in Lithuania

    ... foods. After the challenges posed by significant price inflation in 2022 and 2023, 2024 brings relief, as inflationary pressures ease, fostering optimism among both consumers and leading players. While health concerns, particularly regarding the intake ... Read More

  • Staple Foods in Kazakhstan

    ... modern, healthier alternatives. As consumers become more health-conscious, there is a growing interest in staples with a healthier positioning, such as organic, high fibre and low sugar products. However, this trend is occurring alongside persistent ... Read More

  • Staple Foods in Uzbekistan

    ... is partly due to continuing population growth. However, the economy is also growing and this is boosting consumer confidence. That being said, two key staples in Uzbekistan, bread and rice, see significant prices hikes in ... Read More

  • Cured Meat and Smallgoods Manufacturing in Australia - Industry Market Research Report

    ... stockpiling behaviour during the COVID-19 pandemic supported domestic and international demand for cured meat and smallgoods. Increases in the domestic price of meat have edged up purchase costs for manufacturers, weighing down industry profitability. While ... Read More

  • Meat in China

    ... decline. Many consumers are shifting their habit from home cooking to dining out, driving the growth of foodservice volume sales. This trend is particularly evident in urban areas, where the fast pace of life and ... Read More

  • Fresh Food in China

    ... decline in retail volume sales of fresh food, but growth in foodservice and institutional volumes, with total volume sales set to see a slight increase. Nevertheless, consumer awareness of healthy eating has increased significantly, with ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Japan

    ... to the impact of price increases. Retail volume sales, on the other hand, are expected to continue to decline, marking negative growth for the third consecutive year. This is due to persistent inflation and subsequent ... Read More

  • Staple Foods in Japan

    ... prices. Price increases seen since 2022, triggered by the war in Ukraine, backed by high raw materials costs, and soaring logistics costs due to the “2024 issue” in Japan (a social issue in terms of ... Read More

  • Saudi Arabia Food Fibers Market, By Type (Soluble Fibers, Insoluble Fibers); By Application (Dairy, Meat, Poultry, and Seafood, Bakery & Confectionery, Beverages, Ready to Eat (RTE) Products), Competitive Landscape & Forecast, 2019–2030

    ... Fibers Market Size Set to Cross USD 133 Million by 2030 Saudi Arabia Food Fibers Market is flourishing due to growing consumer awareness about dietary health, a growing focus on preventive healthcare, a rising preference ... Read More

  • Food Packaging Market Size, Share, Forecast, & Trends Analysis by Material (Plastic, Metal, Glass), Packaging Type (Rigid, Flexible), Product Type, Application (Bakery Products, Dairy Products, Snacks, Meat Products, RTE Meals)—Global Forecast to 2031

    ... Packaging Market to Reach $698.4 Billion by 2031, at a CAGR of 5.9% from 2024 to 2031 According to a new market research report titled ‘Food Packaging Market Size, Share, Forecast, & Trends Analysis by ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in Georgia

    ... tradition. Items such as sausages and cervelat sausage remain popular staples, although rising food prices have made consumers more price-sensitive, driving demand for affordable options. Discounts have played a crucial role in maintaining growth in ... Read More

  • Staple Foods in Georgia

    ... and macroeconomic challenges, which resulted in rising packaging, materials, and logistics costs, conditions have improved in 2024. This change is particularly noteworthy in baked goods, dried pasta and processed meat. The slower increase in unit ... Read More

  • Staple Foods in Guatemala

    ... to rise, supported by continuing population growth. The political situation has also stabilised following the election of Bernardo Arevalo in January 2024 and this boosts consumer confidence. Euromonitor International's Staple Foods in Guatemala report offers ... Read More

  • Staple Foods in El Salvador

    ... 2023 affected consumer spending power. On a positive note, the government crackdown on crime is boosting tourist numbers to the country, which is subsequently proving beneficial to consumer foodservice sales of staples, especially processed meat, ... Read More

  • Processed Meat, Seafood and Alternatives To Meat in North Macedonia

    ... to be up marginally on the previous year. Current value sales have continued to increase at a much faster pace due to price hikes imposed to offset rising production costs, but growth in this respect ... Read More

  • Staple Foods in Honduras

    ... which had decreased at the beginning of 2023, began to rise again in 2024. Shelf stable fruit and vegetables are perceived as being less healthy and more expensive alternatives to fresh fruit and vegetables, while ... Read More

  • Staple Foods in North Macedonia

    ... fallout of Russia’s invasion of Ukraine has now largely receded. Retail volume growth looks set to be unchanged on 2023, though it remains marginal. This is partly explained by maturity, but also reflects the fact ... Read More

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