Gourmet Food Market Research Reports & Industry Analysis
The sale of gourmet products has been benefiting from what's known as the hourglass market phenomenon. This is when the consumer demand for a product is strong at either the high end or the low end, and weak in the middle. In the past, products like luxury chocolate had a thinly defined niche. It's target audience was affluent consumers who were able to afford the products as either gifts or for personal enjoyment. Today, gourmet products are becoming mainstream, but those who are better educated and more worldly, due to their exposure to finer foods and drinks in cafes and restaurants, either through watching celebrity chef shows or through their own travels abroad. These consumers are choosing higher levels of taste and quality when it comes to choosing their beverages and food. Beverages and confectionery are among the fastest growing segments, along with other gourmet products.
Marketers are advertising gourmet foods and drinks as affordable luxuries that can be enjoyed daily. This includes fine teas, coffee, chocolates, baked goods, ice cream and artisan cheeses. These have shown to sell quite well, even during times when there's turbulence in the economy. It's common for gourmet foods to be used as comfort foods and are appealing to customers who are looking for small indulgences they can enjoy.
Gourmet Food Industry Research & Market Reports
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Frozen Specialty Food Packaging
... preparation, and the expanding range of healthy and premium frozen specialties options. This report covers pouch demand by Product, Material, and Application. Data are provided in current dollar value. Frozen specialties packaging products covered in ... Read More
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Consumer and Corporate Food Gifting in the U.S., 7th Edition
... source for a complete understanding of the U.S. food gifting market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food gifting market and broader food ... Read More
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Food Gifting in the U.S.: Consumer and Corporate, 6th Edition
... Edition, food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone is ... Read More
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Food Gifting in the U.S., 5th Edition
... in part on trended proprietary survey analysis spanning 2010-2016. The report does the following: Identifies key trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored ... Read More
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