Gluten-Free Market Research Reports & Industry Analysis

The U.S. market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period. Within this diverse market, snacks and granola bars are the leading category, at 15% of mass-market sales.

A consumer survey shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010. Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled. The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products. Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.

MarketResearch.com’s catalog of reports covering the gluten-free market covers not only the U.S. but examines the market from an international perspective. Markets such as Canada are of importance to food and beverage marketers for a variety of reasons. Notably, whereas the term “gluten-free” still carries connotations of being an unnecessary and overhyped media-driven fad in the minds of a select group of Americans, a higher percentage of gluten-free product users in Canada claim they purchase gluten-free products specifically because someone in their household has celiac disease or a gluten or wheat allergy or intolerance.

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Gluten-Free Industry Research & Market Reports

  • Free From in Singapore

    ... been ongoing and has shown no signs of slowing down in 2021, with even more choices offered to consumers across retail channels such as supermarkets and e-commerce. Euromonitor International's Free From in Singapore report tracks ... Read More

  • Allergy Friendly Foods: Market Trends and Opportunities

    ... Packaged Facts projects a positive outlook for the allergy friendly food and beverage market, as food allergy prevalence is growing, and self-reported rates of food allergies, sensitivities, or intolerances encompass an even larger proportion of ... Read More

  • Food Market Outlook 2021: Grocery Shopping, Home Cooking, & Food Preferences in the Waning Pandemic Period

    ... bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. The COVID-19 pandemic led to sharply increased ... Read More

  • The Organic and Clean Label Food Shopper, 2nd Edition

    ... current organic and clean label landscape, including shifts in consumer usage rates, cross-usage, psychographics, and demographics. Organic products in the scope of this study include food and beverage products that are USDA certified organic and ... Read More

  • Organic and Clean Label Food Consumer in the U.S. - Food Consumer Insights

    ... methods of production that USDA organic certification prohibits. Packaged Facts reports that two-thirds of all adults identify GMOs in animal feed, the use of growth hormones, and the use of antibiotics to enhance production as ... Read More

  • Gluten-Free Foods: United States

    ... Total mass-market sales are segmented by product in terms of: salty snacks, crackers, fresh bread, pasta, cold cereal, baking mixes, cookies, flour, and frozen bread and dough. A Market Overview section provides pertinent background on ... Read More

  • Gluten-Free Foods in the U.S., 6th Edition

    ... and foodservice marketplace, new product trends, and consumer attitudes and purchasing behaviors in relation to gluten-free. The report focuses on the following retail product categories: salty snacks, crackers, fresh bread, pasta, cold cereal, baking mixes, ... Read More

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