Gluten-Free Market Research Reports & Industry Analysis

The U.S. market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period. Within this diverse market, snacks and granola bars are the leading category, at 15% of mass-market sales.

A consumer survey shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010. Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled. The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products. Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.

MarketResearch.com’s catalog of reports covering the gluten-free market covers not only the U.S. but examines the market from an international perspective. Markets such as Canada are of importance to food and beverage marketers for a variety of reasons. Notably, whereas the term “gluten-free” still carries connotations of being an unnecessary and overhyped media-driven fad in the minds of a select group of Americans, a higher percentage of gluten-free product users in Canada claim they purchase gluten-free products specifically because someone in their household has celiac disease or a gluten or wheat allergy or intolerance.

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Gluten-Free Industry Research & Market Reports

  • Free From in Italy

    ... Free from lactose dairy products (namely milk, cream, and cheese) account for most of the free from lactose sales. Within free from lactose cream, strong innovation and product development has been seen, with the launch ... Read More

  • Free From in Turkey

    ... from gluten goods such as pasta. In recent years, producers such as Pinar and Icim have been expanding their range of free from lactose drinking milk products, such as with free-from lactose flavoured milk. Turkish ... Read More

  • Free From in Hungary

    ... free from gluten options. Euromonitor International's Free From in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales ... Read More

  • Global Gluten Free Products Market to 2027

    ... inflammation. These products help to improve cholesterol levels, increases energy levels, and improve digestive systems. Also, these are helpful to reduce weight with right combinations and proportions of other foods. Market Drivers Rise in number ... Read More

  • Free From in Portugal

    ... Diets focused on plant-based products in particular gathered momentum on a global basis, with Portugal being no exception. While health concerns and consumer awareness of sustainability are fundamental in consumers’ purchasing decisions, the rise of ... Read More

  • Free From in Indonesia

    ... In particular, many parents of babies and infants have become increasingly aware of the health benefits of free from lactose special baby milk formula since the onset of the COVID-19 pandemic, with any options that ... Read More

  • Free From in Malaysia

    ... soy. Due to the ongoing threat from COVID-19 consumers continued to spend more time at home during 2021, with people cooking and eating more meals at home. As such this boosted sales of free from ... Read More

  • Free From in the Netherlands

    ... this fast-growing category in the Netherlands. The healthy eating trend, in line with wider environmental and health awareness and concerns over allergies and food tolerances, has grown the potential consumer base for these products. Free ... Read More

  • Free From in Peru

    ... milk by Gloria SA, Isomil by Abbott Laboratories SA and Nutramigen by Reckitt Benckiser Group amongst many others. Consumers are increasingly questioning how actually free from lactose milk can really be, which affected new product ... Read More

  • Free From in Norway

    ... to drive demand included the focus on natural food and the shift to plant-based eating. The increased availability of plant-based free from meat options was one of the main growth drivers at the end of ... Read More

  • Free From in Greece

    ... product area in terms of value sales, followed by from allergens which is mainly concentrated around milk formula and baby food. Free from dairy and free from lactose are also sizeable product areas, with free ... Read More

  • Free From in the Czech Republic

    ... milk and cheese, and free from gluten baked goods and pasta are popular. Consumption is supported by the wide penetration of local brands at affordable prices, good quality and local origin as well as private ... Read More

  • Free From in Spain

    ... a noticeable slowdown in the number of new launches in packaged food in 2020, the activity in the free from category remained high. Free from gluten and free from lactose products have a noticeable presence ... Read More

  • Free From in South Africa

    ... struggling financially, those suffering from intolerances continue to choose these products to help them maintain good health. In addition, free from lactose products tend to be sold at a similar price to regular milk and ... Read More

  • Free From in Brazil

    ... of consumers’ meals. Among higher-income consumers, a movement towards upgrading items as they explored new ingredients and subsequently new nutritional benefits has driven interest in health and wellness packaged food. Although free from is traditionally ... Read More

  • Free From in Mexico

    ... consumers, who widely associate lactose with digestive difficulties. Most consumers of lactose free products are not lactose-intolerant, but seek alleviation from digestive complaints, including bloating and irregular bowel movements, which motivates them to continue choosing ... Read More

  • Free From in Ireland

    ... healthy growth. There is a sizeable coeliac population in Ireland, especially in western Ireland, and this supports volume sales of gluten-free. In addition, the growing popularity of vegan and flexitarians diets is also supporting volume ... Read More

  • Free From in Finland

    ... 2021. This was boosted by consumers eating and cooking more at home as well as by the growing selection of products on offer. In dairy, for instance, most of the new product launches were within ... Read More

  • Free From in Belgium

    ... as consumers seek to reduce their dairy consumption or eliminate traditional dairy products from their diet altogether. This is in part because more consumers are becoming aware of their dairy intolerance, and in part out ... Read More

  • Free From in France

    ... primarily being driven by rising consumer health-consciousness, as well as a growing awareness of the environmental impact and energy inefficiency of livestock farming. In contrast to some other markets, animal welfare issues are a relatively ... Read More

  • Free From in the US

    ... pandemic as consumers are paying more attention to ingredient sensitivities. Free from gluten is also used by many consumers as a shorthand for reduced calorie products, even if a person does not have a specific ... Read More

  • Italy Gluten-Free Foods & Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... Key Highlights The increasing health awareness of the consumers in the country is the major factor driving the gluten-free market. Gluten-free diet is medically acclaimed diet for patients suffering from celiac disease. The growing demand ... Read More

  • United States Gluten Free Foods and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... the forecast period (2020 - 2025). Key Highlights The market is primarily driven by the rising awareness about celiac disease and the adoption of special dietary lifestyles. This has resulted in a shift in consumer ... Read More

  • Germany Gluten Free Foods & Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... period. Key Highlights Germany is the largest food and beverage market in Europe. Rising health concerns along with the aging population have resulted in an increase in demand for specialty ingredients in functional and fortified ... Read More

  • Global Gluten-Free Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... are mostly sourced from substances such as cider, sorghum, rice, and buckwheat which naturally do not contain gluten. The ability of gluten-free beer to lower the cholesterol levels, ease digestive issues, and lower the fat ... Read More

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