Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Confectionery Top 5 Emerging Markets Industry Guide 2019-2028
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights These countries contributed $31,967.1 million to the global confectionery industry in 2023, ... Read More
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Global Baobab Powder Market 2024-2028
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Functional Drinks in South Korea
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
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Functional Drinks in Italy
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
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Functional Drinks in Canada
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in Brazil
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Australia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Global Hemp Extracts Market - 2024-2031
... period 2024-2031. Hemp extract, derived from the entire hemp plant, contains a variety of phytocannabinoids, including cannabidiol (CBD), terpenes, flavonoids and over 400 other naturally occurring chemical compounds. Many consumers believe these compounds work synergistically ... Read More
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Functional Drinks in Mexico
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in Indonesia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in China
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Singapore
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Spain
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in the United Kingdom
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
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Functional Drinks in Germany
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Europe
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in North America
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. ... Read More
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Functional Drinks in the United States
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in India
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Scandinavia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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Functional Drinks in Turkey
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
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Global Functional Drinks
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
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Functional Drinks in Asia-Pacific
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
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Functional Drinks in Japan
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
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