Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Immunity Boosting Foods: Gut Health & General Immunity Improvement
... of 8.8% annually, reaching $90 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market will continue to grow from the high base of sales established ... Read More
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The Organic and Clean Label Food Shopper, 2nd Edition
... current organic and clean label landscape, including shifts in consumer usage rates, cross-usage, psychographics, and demographics. Organic products in the scope of this study include food and beverage products that are USDA certified organic and ... Read More
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U.S. Food & Beverage Market Outlook 2019
... and much more. This bundle consists of the following two reports: U.S. Food Market Outlook 2019 Packaged food marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, ... Read More
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Probiotics and Prebiotics: Food and Beverage New Product Trends
... and beverage industry, analyzing market activity and potential by functionality and product type. Product activity is classified into three stages of innovation: Stage 1 – Cutting Edge Stage 2 – Taking Root Stage 3 – ... Read More
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Natural and Organic Foods and Beverages in the U.S., 5th Edition
... foods and beverages sold at retail. All food and beverage categories are included, with the exceptions of alcoholic beverages and pet food. Report Methodology The information in this report was obtained from primary and secondary ... Read More
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Advances In Controlled Release Technologies For Foods
... explore how to improve the organoleptic properties of products, they look to novel methods and techniques to help them make a product as appealing as possible to consumers. Encapsulation optimizes the release and delivery of ... Read More
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