Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Fortified/Functional Packaged Food in Norway
... which limited cross-border trade and benefited the domestic market. The category’s development was also driven by the dynamic performance of FF flavoured milk drinks and the stable growth seen by FF milk, which is by ... Read More
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Fortified/Functional Packaged Food in Greece
... is limiting growth of fortified/functional packaged food. Consumers are increasingly looking for less ingredients and are put off by a long list of ingredients when shopping for packaged foods and are focusing more on natural ... Read More
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Naturally Healthy Beverages in Norway
... bottled water, which is one of the largest categories in NH beverages, is often purchased as a thirst quencher for on-the-go consumption. As such, sales were negatively affected by the ongoing home seclusion seen throughout ... Read More
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Naturally Healthy Beverages in the Czech Republic
... during 2021 because these categories are perceived to offer the best health benefits. In NH bottled water, more consumers are willing to spend more on NH natural mineral bottled water that includes minerals, mainly magnesium ... Read More
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Better For You Beverages in the Czech Republic
... as their health concerns increased in 2021. Nevertheless, not all categories of BFY reduced sugar beverages are popular. However, Czech consumers purchased more reduced sugar RTD tea, other low calorie cola and reduced sugar energy ... Read More
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Better For You Beverages in Peru
... two-month lockdown from mid-March 2020 as Peruvians had to stay at home. The reduced caffeine coffee category was impacted by the same trend and was the only BFY beverage category that saw healthy sales growth ... Read More
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Naturally Healthy Beverages in Greece
... was not as high as for other health and wellness segments. This was largely due to its main product, bottled water, only registering a minimal increase in current value and volume sales. Tourists are a ... Read More
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Global Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027
... Hypermarkets, Online Distribution Channel and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027 The Global Functional Mushroom Market size is expected to reach $13.6 billion by 2027, rising at a market ... Read More
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North America Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The North America Functional Mushroom Market would witness market growth of 8.5% CAGR during the forecast period (2021-2027). ... Read More
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Europe Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The Europe Functional Mushroom Market would witness market growth of 8.3% CAGR during the forecast period (2021-2027). Mushroom farming ... Read More
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Fortified/Functional Packaged Food in Brazil
... fortified/functional claims no longer carry a relevant impact on product differentiation. The flat performance of fortified/functional packaged food stems back to pre-pandemic trends within the market which saw health claims considered to be more sophisticated ... Read More
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Fortified/Functional Beverages in South Africa
... in 2021 and generally resisted returning to offices, where the latter tend to be located in areas that support foodservice demand. Moreover, while COVID-19 regulations have eased throughout 2021, various restrictions remained in place, including ... Read More
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Fortified/Functional Packaged Food in Spain
... lower the cholesterol levels of consumers, the new approach focuses on prevention rather than cure. This approach has been intensified by the Coronavirus (COVID-19) experience, with consumers more aware of the importance of healthy eating ... Read More
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Fortified/Functional Beverages in Brazil
... and indulgence consumption, as in addition to a hot drink, it serves as the base ingredient for Brazil’s most popular sweet: brigadeiro. This means that for the average consumer, the product is not consumed or ... Read More
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Better For You Beverages in Mexico
... reduced fat or reduced caffeine. During the COVID-19 crisis, better for you beverages have primarily benefited from the migration of on-trade consumption within one brand, Coca-Cola Sin Azúcar. The “without sugar” labelling strategy that Coca-Cola ... Read More
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Fortified/Functional Packaged Food in South Africa
... in the country, with most staple products offering a fortified version. These products are not particularly expensive compared to standard versions, despite the added value of fortification. Hence, consumers have continued to purchase these products ... Read More
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Fortified/Functional Packaged Food in Mexico
... context of the ongoing COVID-19 crisis. This encouraged new product developments that delivered extra protein, vitamins and minerals, and improved digestive function. Euromonitor International's Fortified/Functional Packaged Food in Mexico report tracks the developments of health-associated ... Read More
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Fortified/Functional Beverages in Spain
... the category performance was enhanced considerably in 2020 due to the exigencies of the Coronavirus (COVID-19) public health crisis. Against this background, the growth recorded in 2021 should be considered good. In general, the COVID-19 ... Read More
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Better For You Beverages in Brazil
... returned to growth, offsetting much of the 2020 fall in sales. Although in Brazil the COVID-19 indicators worsened during 2021, what transpired was the co-living of Brazilians with COVID-19 and the steady reopening of out-of-home ... Read More
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Naturally Healthy Beverages in Mexico
... previous year due to its health and immunity-boosting positioning. Tea has seen a significant move towards the use of ingredients that are strongly associated with health benefits, such as matcha, maca, turmeric and ginger. The ... Read More
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Naturally Healthy Beverages in Brazil
... they represent high growth rates in juice and hot drinks respectively. This growth is attributed to how the categories have been developing. Teas in Brazil are often consumed for their health benefits before any other ... Read More
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Fortified/Functional Beverages in Mexico
... benefit of tea consumption to help mitigate the symptoms of COVID-19. As a result, consumers flocked towards functional teas, and manufacturers have continued to invest in new product development in this space, as with the ... Read More
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Naturally Healthy Beverages in France
... and naturally healthy superfruit juice, two of the largest segments in overall naturally healthy beverages. Both categories continued to suffer from a broader consumer trend away from plastic packaging during the year. Furthermore, naturally healthy ... Read More
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Fortified/Functional Packaged Food in France
... COVID-19. For example, fortified/functional fromage frais and quark looked set to see continued decline in 2021, albeit at a less steep level than seen immediately before the COVID-19 pandemic. Consumers are increasingly seeking more natural ... Read More
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Better For You Beverages in Finland
... it boosted sales in the category, with growth being further supported by a range of successful new product launches. Due to the ongoing challenges in containing COVID-19, Finns continued to stock up on larger quantities ... Read More
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