Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Fortified/Functional Packaged Food in the Czech Republic
... protein, probiotics as well as vitamins and minerals in dairy. This trend was reflected in retail value sales growth of FF probiotic yoghurt, FF flavoured milk drinks and FF fromage frais and quark. New product ... Read More
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Fortified/Functional Beverages in Norway
... by reduced cross-border trade with Sweden for much of 2021 as a result of the COVID-19 pandemic. In regular times, faced with no restrictions, young adults will often purchase FF energy drinks during day trips ... Read More
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Fortified/Functional Beverages in Peru
... category with significant sales, benefited from children being at home more due to COVID-19 and home schooling. Also, the products are fortified with natural ingredients that have clear health benefits. Euromonitor International's Fortified/Functional Beverages in ... Read More
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Better For You Beverages in Norway
... cross-border sales and as such domestic sales remained elevated in 2021, with border controls remaining in place until the second half of the year. Nonetheless, while the push towards BFY reduced sugar beverages continued to ... Read More
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Fortified/Functional Packaged Food in Peru
... wellbeing (Pasta Lavaggi by Alicorp SAA which contains iron, calcium and vitamins), the immune system (Aceite Primor Digestive by Alicorp SAA), digestive health (Yogurt Laive with probiotics by Laive SA) and cardiovascular health (Aceite Primor ... Read More
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Fortified/Functional Beverages in Greece
... Predator Energy and Coca-Cola Energy Zero. Another product area that saw product launches was FF bottled water. This is still niche product area, but it is growing. In 2021, Coco-Cola launches its first FF bottled ... Read More
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Health and Wellness in Colombia
... and packaged food that support overall wellbeing and strengthen the immune system. A growing number of consumers are adopting a more holistic approach to health by opting for products that are naturally healthy and known ... Read More
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Organic Beverages in Peru
... in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and ... Read More
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Better For You Beverages in Greece
... previous years. All the same, current value and volume growth was positive. Reduced sugar carbonates account for the majority of values sales and it continues to grow as more and more consumers switch from regular ... Read More
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Adaptogens Market Size By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola Rosea, Schisandra, Adaptogenic mushrooms), By End-Use (Powder, Capsule, Tea & Beverages), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals, Cosmetics, Animal Feed), By Distribution Channel (Offline {Supermarkets/Hypermarkets, Drugstore, Grocery & convenience store}, Online), Industry Analysis Report, Regional, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 - 2027
... Channel (Offline {Supermarkets/Hypermarkets, Drugstore, Grocery & convenience store}, Online), Industry Analysis Report, Regional, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 - 2027 The global adaptogens market is expected to showcase steady growth ... Read More
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Europe Omega 3 Market By Type (Docosahexaenoic acid (DHA), Eicosapentaenoic acid (EPA), and Alpha-linolenic acid (ALA)), By Application (Supplements & Functional Foods, Pharmaceuticals, Infant Formula, Animal Feed & Pet Food and Others), By Source (Marine Source and Plant Source), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... Source and Plant Source), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The Europe Omega 3 Market would witness market growth of 6.6% CAGR during the forecast period (2021-2027). Omega-3 fatty acids may ... Read More
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Global Omega 3 Market By Type (Docosahexaenoic acid (DHA), Eicosapentaenoic acid (EPA), and Alpha-linolenic acid (ALA)), By Application (Supplements & Functional Foods, Pharmaceuticals, Infant Formula, Animal Feed & Pet Food and Others), By Source (Marine Source and Plant Source), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027
... Source and Plant Source), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027 The Global Omega 3 Market size is expected to reach $3 billion by 2027, rising at a market growth of ... Read More
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North America Omega 3 Market By Type (Docosahexaenoic acid (DHA), Eicosapentaenoic acid (EPA), and Alpha-linolenic acid (ALA)), By Application (Supplements & Functional Foods, Pharmaceuticals, Infant Formula, Animal Feed & Pet Food and Others), By Source (Marine Source and Plant Source), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... (Marine Source and Plant Source), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The North America Omega 3 Market would witness market growth of 6.9% CAGR during the forecast period (2021-2027). Omega-3 fatty ... Read More
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Fortified/Functional Beverages in the Czech Republic
... drinks with added health benefits during the rest of the year. In soft drinks, there is rising interest in especially FF (fortified/functional) bottled water, FF juice drinks and FF liquid concentrates; whereas in hot drinks, ... Read More
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Fortified/Functional Packaged Food in Norway
... which limited cross-border trade and benefited the domestic market. The category’s development was also driven by the dynamic performance of FF flavoured milk drinks and the stable growth seen by FF milk, which is by ... Read More
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Fortified/Functional Packaged Food in Greece
... is limiting growth of fortified/functional packaged food. Consumers are increasingly looking for less ingredients and are put off by a long list of ingredients when shopping for packaged foods and are focusing more on natural ... Read More
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Naturally Healthy Beverages in Norway
... bottled water, which is one of the largest categories in NH beverages, is often purchased as a thirst quencher for on-the-go consumption. As such, sales were negatively affected by the ongoing home seclusion seen throughout ... Read More
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Naturally Healthy Beverages in the Czech Republic
... during 2021 because these categories are perceived to offer the best health benefits. In NH bottled water, more consumers are willing to spend more on NH natural mineral bottled water that includes minerals, mainly magnesium ... Read More
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Better For You Beverages in the Czech Republic
... as their health concerns increased in 2021. Nevertheless, not all categories of BFY reduced sugar beverages are popular. However, Czech consumers purchased more reduced sugar RTD tea, other low calorie cola and reduced sugar energy ... Read More
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Better For You Beverages in Peru
... two-month lockdown from mid-March 2020 as Peruvians had to stay at home. The reduced caffeine coffee category was impacted by the same trend and was the only BFY beverage category that saw healthy sales growth ... Read More
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Naturally Healthy Beverages in Greece
... was not as high as for other health and wellness segments. This was largely due to its main product, bottled water, only registering a minimal increase in current value and volume sales. Tourists are a ... Read More
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Global Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027
... Hypermarkets, Online Distribution Channel and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027 The Global Functional Mushroom Market size is expected to reach $13.6 billion by 2027, rising at a market ... Read More
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North America Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The North America Functional Mushroom Market would witness market growth of 8.5% CAGR during the forecast period (2021-2027). ... Read More
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Europe Functional Mushroom Market By Application (Pharmaceutical, nutraceutical & dietary supplements; Food & Beverage and Personal Care & Cosmetics), By Product Type (Reishi, Cordyceps, Lion’s Mane and Others), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
... Hypermarkets, Online Distribution Channel and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027 The Europe Functional Mushroom Market would witness market growth of 8.3% CAGR during the forecast period (2021-2027). Mushroom farming ... Read More
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Fortified/Functional Packaged Food in Brazil
... fortified/functional claims no longer carry a relevant impact on product differentiation. The flat performance of fortified/functional packaged food stems back to pre-pandemic trends within the market which saw health claims considered to be more sophisticated ... Read More
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