Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
-
Health and Wellness in Argentina
... for its mass inoculation drive in Q2-2021; while the Argentine economy faced a dramatic increase in unemployment rates and thus lower purchasing power of middle- and low-income consumers. Furthermore, a second wave of the virus ... Read More
-
Acerola Extract Market by Application (Meat Products, Bakery Products, Confectioneries, Dairy & Frozen Desserts, and Beverages), Form (Dry and Liquid), Nature (Conventional and Organic), Functionality and Region - Global Forecast to 2026
... the global acerola extract market size is estimated to be valued at USD 16 Million in 2021. It is projected to reach USD 24 Million by 2026, recording a CAGR of 7.6%, in terms of ... Read More
-
Global Chia Seed Market Size study, by Origin (Organic, Conventional) by Colour (Black, White, Brown) by Form (Whole, Grounded, Oil) by end use industries (Food and Beverages Personal Care Products and Cosmetics, Animal Feed and Pet Food, Nutritional and Dietary Supplements) and Regional Forecasts 2022-2028
... Pet Food, Nutritional and Dietary Supplements) and Regional Forecasts 2022-2028 Global Chia Seed Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than ... Read More
-
India Probiotics Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
... 7.7 Billion by 2027, exhibiting a CAGR of 20.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. ... Read More
-
Naturally Healthy Beverages in Bulgaria
... these beverages, as well as vitamins that naturally boost one’s general health and immune system. Higher priced NH tea brands such as Arizona (Nova Trade OOD) and Yogi Tea (Smart Organic AD) also registered healthy ... Read More
-
Organic Beverages in Bulgaria
... and 2021 many consumers were more focused on basic food and beverage products, as they were more price sensitive and therefore optimising budgets and switching to cheaper alternatives where possible. Furthermore, many consumers visited grocery ... Read More
-
Fortified/Functional Packaged Food in Bulgaria
... period in 2021. Nevertheless, retail value sales were mostly positive thanks to the rise in unit prices of nearly all packaged food. Furthermore, the importance of probiotics grew during the COVID-19 pandemic as it is ... Read More
-
Coconut Oil Market by Product Type (RBD, Virgin, and Crude), Source (Dry Coconut and Wet Coconut), Application (Food & Beverages, Cosmetics & Personal Care Products, and Pharmaceuticals), Nature and Region - Global Forecast to 2027
... According to MarketsandMarkets, the coconut oil market is estimated to be valued at USD 5.7 billion in 2022 and is projected to reach USD 7.4 billion by 2027, recording a CAGR of 5.5%, in terms ... Read More
-
Better For You Beverages in Bulgaria
... retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local ... Read More
-
Fortified/Functional Beverages in Bulgaria
... to rising awareness and demand for FF bottled water. Indeed, these two brands won retail value share from the three leading FF bottled water brands, namely Oshee (Axxon Bulgaria OOD), Vitamin Well (Vip Drinks Ltd ... Read More
-
Organic Beverages in Morocco
... competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a ... Read More
-
Naturally Healthy Beverages in Morocco
... NH beverages to which many consumers had migrated due to fears over contracting COVID-19. NH beverages has also benefited from the growing health and wellness trend which has gained traction in response to the pandemic, ... Read More
-
Better For You Beverages in Morocco
... a healthier lifestyle, and were aware of the benefits of reducing sugar. Even among consumers who did not adapt to healthy eating habits, whenever they had the choice of either drinking better for you beverages ... Read More
-
Fortified/Functional Packaged Food in Morocco
... gathered pace in response to the pandemic which has led consumers to favour offerings within FF packaged food. This has been particularly true among urban dwellers, who are consuming more FF packaged foods than ever. ... Read More
-
Naturally Healthy Beverages in Poland
... carbonated natural mineral bottled water and NH carbonated spring bottled water, with these products offering the pleasant mouth feel of carbonated beverages but without the added sugar. Sales of NH superfruit juice will also see ... Read More
-
Fortified/Functional Beverages in Poland
... being linked to preventing and treating a range of non-communicable diseases such as Alzheimer’s and cancer. This has been encouraging consumers to focus more on ensuring they and their family are receiving a sufficient intake ... Read More
-
Industrial Starches Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... in 2027, registering a CAGR of 5.40% during the forecast period (2022-2027). The COVID-19 pandemic placed unprecedented stresses on food supply chains, with bottlenecks in farm labor, processing, transport, and logistics, as well as momentous ... Read More
-
Fortified/Functional Beverages in Morocco
... lifestyles which promoted their demand. Naturally, this trend was somewhat interrupted by lockdown and the other measures implemented to contain the spread of the virus. Nevertheless, FF beverages was only modestly affected by the pandemic ... Read More
-
Health and Wellness in Morocco
... while growing and experiencing some rebound from the previous year continued to suffer to some extent from consumers prioritising food over drinks, with food products being seen as a richer source of nutrients, minerals and ... Read More
-
Fortified/Functional Beverages in Taiwan
... rise for a number of years, and this trend has recently gained momentum as the COVID-19 pandemic has made consumers more health-conscious. Innovation and increased investment in promotional activities to educate consumers about the potential ... Read More
-
Naturally Healthy Beverages in Taiwan
... in recent years. In contrast, this category posted negative results in volume and current value terms throughout the review period. This was mainly due to rising awareness that these products are high in sugar, which ... Read More
-
Fortified/Functional Beverages in Israel
... health benefits in order to boost immune strength. Fortified/functional water, for instance, continues to post pleasing growth despite its higher price as consumers are prepared to pay for value added products. Euromonitor International's Fortified/Functional Beverages ... Read More
-
Fortified/Functional Beverages in Sweden
... the greatest category in hot drinks, consumers demand exotic flavour combinations or a rich and high-quality taste, rather than fortification Therefore, sales of FF hot drinks beverages are essentially limited to FF tea, though Zoégas ... Read More
-
Fortified/Functional Packaged Food in Sweden
... this uncertain time), it is a category that faces numerous struggles, with many of the negative review trends persisting. On the upside, protein enriched products and products fortified with vitamins continue to drive sales of ... Read More
-
Better For You Beverages in Sweden
... they do take place from time to time. For example, Zoégas introduced a new functional coffee series in early 2021 which, as well as including Zoégas Skånerost decaffeinated (to align with the desire for reduced ... Read More
Research Assistance
