Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
-
Fortified/Functional Packaged Food in Australia
... gut-brain axis having a profound effect on immune health has aroused interest across packaged food in promoting digestive wellness. As consumer lifestyles experienced a shift due to lockdown restrictions and home seclusion, eating occasions at ... Read More
-
Naturally Healthy Beverages in Australia
... bottled water, the consumption of which plummeted in both 2020 and 2021. The COVID-19 pandemic had a huge impact on sales of NH bottled water in Australia, as many of the category’s primary consumption occasions ... Read More
-
Fortified/Functional Beverages in China
... The largest is from Red Bull Vitamin Drink. The remaining three are Red Bull imported from Thailand, Red Bull Annaiji (TC Pharmaceutical) and Red Bull imported from Austria. The first three are already well-established in ... Read More
-
Fortified/Functional Packaged Food in China
... this category are being challenged by the continuously falling birth rate and rising awareness of breastfeeding. FF milk formula also faces strong competition from organic milk formula as the latter is positioned as more premium, ... Read More
-
Naturally Healthy Beverages in China
... recorded slowdowns in their retail volume and current value growth rates in 2020, mainly due to the decrease in on-the-go consumption occasions during the pandemic. Such products packaged in small pack sizes, such as 350ml, ... Read More
-
Better For You Beverages in China
... BFY reduced sugar soft drinks maintained dynamic double-digit retail volume and current value growth. Consumers have been becoming increasingly health-conscious, as indicated by Euromonitor International’s Health and Nutrition survey 2020, with nearly half of Chinese ... Read More
-
Europe Functional Drinks Market Databank
... Energy drinks segment is expected to be the highest contributor to this market, with $3,269.1 Million in 2020, and is anticipated to reach $6,299.9 Million by 2029, registering a CAGR of 7.61%. Energy drinks and ... Read More
-
Leading Functional Drinks Country Markets Databank
... 2029. Europe is expected to be the highest contributor to this market, with $2,868.4 Million in 2020, and is anticipated to reach $5,630.5 Million by 2029, registering a CAGR of 7.82%. Asia-Pacific is anticipated to ... Read More
-
Asia-Pacific Functional Drinks Market Databank
... Energy drinks segment is expected to be the highest contributor to this market, with $3,269.1 Million in 2020, and is anticipated to reach $6,299.9 Million by 2029, registering a CAGR of 7.61%. Energy drinks and ... Read More
-
Leading Functional Food Ingredients Application Markets Databank
... 2021 to 2029. Food segment is expected to be the highest contributor to this market, with $59,230.6 Million in 2020, and is anticipated to reach $85,000.0 Million by 2029, registering a CAGR of 4.15%. Beverages ... Read More
-
Leading Functional Food Ingredients Source Markets Databank
... 2021 to 2029. Synthetic segment is expected to be the highest contributor to this market, with $64,134.9 Million in 2020, and is anticipated to reach $88,260.3 Million by 2029, registering a CAGR of 3.66%. Natural ... Read More
-
Asia-Pacific Functional Food Ingredients Market Databank
... to 2029. Probiotics segment is expected to be the highest contributor to this market, with $27,539.6 Million in 2020, and is anticipated to reach $38,548.4 Million by 2029, registering a CAGR of 3.86%. Minerals segment ... Read More
-
Leading Functional Food Ingredients Country Markets Databank
... 2021 to 2029. Asia-Pacific is expected to be the highest contributor to this market, with $29,880.5 Million in 2020, and is anticipated to reach $49,406.7 Million by 2029, registering a CAGR of 5.80%. Asia-Pacific and ... Read More
-
Europe Bioactive Ingredients Market Databank
... Functional beverages segment is expected to be the highest contributor to this market, with $876.5 Million in 2020, and is anticipated to reach $1,534.1 Million by 2029, registering a CAGR of 6.47%. Functional food segment ... Read More
-
Latin America, Middle East & Africa Commercial Seaweed Market Databank
... 4.44% from 2021 to 2029. Green seaweeds segment is expected to be the highest contributor to this market, with $10,205.4 Million in 2020, and is anticipated to reach $7,459.7 Million by 2029, registering a CAGR ... Read More
-
Europe Commercial Seaweed Market Databank
... Green seaweeds segment is expected to be the highest contributor to this market, with $10,205.4 Million in 2020, and is anticipated to reach $7,459.7 Million by 2029, registering a CAGR of -3.63%. Brown seaweeds segment ... Read More
-
Leading Commercial Seaweed Product Markets Databank
... 2029. Green seaweeds segment is expected to be the highest contributor to this market, with $10,205.4 Million in 2020, and is anticipated to reach $7,459.7 Million by 2029, registering a CAGR of -3.63%. Brown seaweeds ... Read More
-
North America Commercial Seaweed Market Databank
... 2029. Green seaweeds segment is expected to be the highest contributor to this market, with $10,205.4 Million in 2020, and is anticipated to reach $7,459.7 Million by 2029, registering a CAGR of -3.63%. Brown seaweeds ... Read More
-
Latin America, Middle East & Africa Hospital & Nursing Home Probiotics Market Databank
... 2029 growing at a CAGR of 11.87% from 2021 to 2029. Gut Health segment is expected to be the highest contributor to this market, with $669.1 Million in 2020, and is anticipated to reach $1,836.5 ... Read More
-
Leading Commercial Seaweed Country Markets Databank
... 2029. North America is expected to be the highest contributor to this market, with $6,930.6 Million in 2020, and is anticipated to reach $9,989.4 Million by 2029, registering a CAGR of 4.18%. Asia-Pacific is anticipated ... Read More
-
North America Hospital & Nursing Home Probiotics Market Databank
... CAGR of 11.87% from 2021 to 2029. Gut Health segment is expected to be the highest contributor to this market, with $669.1 Million in 2020, and is anticipated to reach $1,836.5 Million by 2029, registering ... Read More
-
Leading Wheatgrass Product Distribution Markets Databank
... 2029. Supermarket/Hypermarket segment is expected to be the highest contributor to this market, with $371.9 Million in 2020, and is anticipated to reach $750.6 Million by 2029, registering a CAGR of 8.16%. Supermarket/Hypermarket and Specialist ... Read More
-
Latin America, Middle East & Africa Wheatgrass Product Market Databank
... 8.04% from 2021 to 2029. Juice segment is expected to be the highest contributor to this market, with $330.3 Million in 2020, and is anticipated to reach $658.8 Million by 2029, registering a CAGR of ... Read More
-
Asia-Pacific Wheatgrass Product Market Databank
... Juice segment is expected to be the highest contributor to this market, with $330.3 Million in 2020, and is anticipated to reach $658.8 Million by 2029, registering a CAGR of 8.02%. Pills segment is anticipated ... Read More
-
North America Wheatgrass Product Market Databank
... 2029. Juice segment is expected to be the highest contributor to this market, with $330.3 Million in 2020, and is anticipated to reach $658.8 Million by 2029, registering a CAGR of 8.02%. Pills segment is ... Read More
Research Assistance
