Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Kitchen Medicine: Food First Consumers
... supplements for curative, preventative, and functional benefits. This report takes a deeper look at the topics of food as medicine and functional foods and beverages (globally, regionally, and across 23 individual countries) to help companies ... Read More
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Global Dietary Supplements Market Size study, by Type (Vitamins, Minerals, Botanicals, Probiotics, Amino acids, Enzymes, Other types) by Target customer (Infant, Children, Adult, Pregnant women, Elderly) by Function (Additional supplements, Medicinal supplements, Sports nutrition) by Mode of Application (Tablets, Capsules, Soft gels, Gel caps, Liquid, Powder) and Regional Forecasts 2022-2028
... Mode of Application (Tablets, Capsules, Soft gels, Gel caps, Liquid, Powder) and Regional Forecasts 2022-2028 Global Dietary Supplements Market is valued approximately USD 138.74 billion in 2021 and is anticipated to grow with a healthy ... Read More
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Sustainability: Planet Health + Personal Health Connection
... a product’s healthfulness. In fact, we see sustainability becoming more of a requirement for determining if a product can be considered “healthy” in the mind of the consumer. This 2022 report from HealthFocus International takes ... Read More
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Boosted Beverages: The Benefits Consumers Want
... demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition. This report from HealthFocus International takes a deeper look at opportunities in better beverages globally, regionally, and across 23 individual countries ... Read More
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Next-Gen Protein: The Consumer Connection
... nutritious, more sustainable, and more ethical. The world is moving quickly to new forms of protein, but the consumer is not there yet. Protein innovation is currently out of sync with consumer acceptance, and we ... Read More
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Melatonin Market, By Application (Dietary Supplements, Medicine, Food & Beverages, Others), and By Region (North America, Europe, Asia Pacific, Latin America, MEA) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
... hormone that helps in regulating the sleep-wake cycle and is produced naturally in the body. It is synthetically produced in a laboratory for treating short-term treatment of insomnia. It has antioxidant properties which expand its ... Read More
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APAC Heart Health Functional Food Market, By Product Type (Breakfast Cereals, Dairy Products, Edible Oil, Nutritional Bars, Others (Eggs & Wine)), By Distributional Channel (Hypermarket, Supermarket, Departmental Store, Grocery/ Retailer) - Size, Share, O
... Opportunity Analysis, 2022 - 2028 Functional food is considered as enhanced or enriched foods which provides essential nutrients such as vitamins and minerals for the healthy body and heart. Omega-3 fatty acids such as DHA ... Read More
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Insect Protein Market - A Global and Regional Analysis: Focus on Product and Application, Supply Chain Analysis, and Country Analysis - Analysis and Forecast, 2022-2027
... market was estimated to be at $342.87 million in 2021, which is expected to grow with a CAGR of 26.49% and reach $1,386.55 million by 2027. The growth in the global insect protein market is ... Read More
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The 2023-2028 World Outlook for Anthocyanin Flavonoids
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Digestive Health Food and Drinks
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Fiber and Probiotic Health Foods
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Functional Beverages
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Functional Ingredients
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Functional Foods and Natural Health Products
... given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative ... Read More
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The 2023-2028 World Outlook for Human Probiotics
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Probiotic Ingredients
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Probiotic Yogurts
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Wheat Germ Oils
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2023-2028 World Outlook for Immunity-Boosting Foods
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Nutritional Beverages
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2023-2028 World Outlook for Nutritionally Enhanced Food and Beverages
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Superfoods
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2023-2028 World Outlook for Spirulina Algae Proteins
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2023-2028 World Outlook for Weight Control Food and Beverages
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2023-2028 World Outlook for Weight Control Beverages
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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