Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Naturally Healthy Beverages in Germany
... declines in 2021, demand remains notable for NH flavoured bottled water containing a minimum amount of sugar and calories. Although NH bottled water in Germany is struggling due to consumers switching to tap water, there ... Read More
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Free From in Germany
... generally paying greater attention to hygiene and health. Alongside the pandemic, there has been a growing proportion of Germans – traditionally heavy consumers of meat – shifting to lower meat consumption, or even towards vegan ... Read More
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Fortified/Functional Beverages in Switzerland
... in 2021, notably driven by the success of the vitamin water brand Vitamin Well. The 2021 launch of Evian+, offered in aluminium cans, making it suitable for on-the-go consumption, has also been popular. This highlights ... Read More
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Naturally Healthy Beverages in Switzerland
... sales in 2021 were negatively impacted by the partial recovery of on-trade sales as consumers returned to consumer foodservice outlets, although the continued prevalence of remote working supported retail sales for home consumption, which is ... Read More
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Bubble Food & Beverages Market Size, Share & Trends Analysis Report By Product (Desserts, Bubble Tea), By Source (Tapioca-based, Bursting Bubble), By Distribution Channel (Off-trade, On-trade), And Segment Forecasts, 2022 - 2030
... food & beverages market size is expected to reach USD 8.94 billion by 2030, registering a CAGR of 9.2% from 2022 to 2030, according to a new report by Grand View Research, Inc. The rising ... Read More
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Global Bioactive Compounds in Coffee Market Size study, By Source (Arabica, Robusta), By Nature (Organic, Conventional), By Type (Caffeine, Chlorogenic Acid, Diterpenes, Trigonelline, Others), By Extraction Method (Solid-Liquid Extraction, Liquid-Liquid Extraction and Solid-Phase Extraction, Microwave-Assisted and Ultrasound-Assisted Extractions, Other Extraction Methods), and Regional Forecasts 2022-2028
... and Ultrasound-Assisted Extractions, Other Extraction Methods), and Regional Forecasts 2022-2028 Global Bioactive Compounds in Coffee Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of ... Read More
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Better For You Beverages in Switzerland
... Ramseier’s Sinalco Fresh, the recipe for which contains 40% less sugar than Sinalco Original. Ramseier also launched Sinalco Fresh orange carbonates in May 2021, which contains 40% less sugar than Sinalco Original, without resorting to ... Read More
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Fortified/Functional Packaged Food in Switzerland
... immune system in the face of the SARS-CoV-2 virus encouraged consumers to look for foods with added nutrients such as vitamins, which were perceived to offer a natural way to help to fight off viral ... Read More
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Fortified/Functional Beverages in Austria
... health. Many started to follow more active lifestyles wherever possible, including during lockdowns, by participating in more outdoor activities or following home-based fitness regimes in addition to maintaining a healthier, more balanced diet. Beverages to ... Read More
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Better For You Beverages in Austria
... This positive performance, driven by BFY reduced sugar beverages, was again mainly linked to the pandemic and subsequent health concerns, as Austrians continued to search for products that they perceived would be beneficial to their ... Read More
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Naturally Healthy Beverages in Austria
... drinks. The largest share and selection of products can be found, unsurprisingly, in NH juice, (in particular NH superfruit nectars (25-99% juice) and NH 100% juice). Whilst holding much lower share overall, NH hot drinks ... Read More
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Fortified/Functional Packaged Food in Austria
... when it comes to food products. The most prominent area of fortified/functional packaged food is dairy, with demand supported by consumer interest in probiotic yoghurt. Within dairy, the trend towards products with added protein is ... Read More
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Probiotic Ingredients Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Lactobacillus, Bifidobacterium, and Others) and Application (Functional Food & Beverages, Pharmaceuticals & Nutraceuticals, Animal Feed, and Others)
... is expected to grow from US$ 3,493.42 million in 2021 to US$ US$ 6,060.51 million by 2028; it is expected to grow at a CAGR of 8.2% from 2022 to 2028. Probiotics are bacteria and ... Read More
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Prebiotic Ingredient Market - Global Industry Analysis (2018 - 2020) - Growth Trends and Market Forecast (2019 - 2026)
... all set for an impressive growth outlook through 2026. The past decade has seen a major shift in consumer lifestyle, i.e., growing inclination toward health foods and beverages. Health drinks have especially become one of ... Read More
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Fortified/Functional Packaged Food in the United Arab Emirates
... 2020 following the emergence of the pandemic, as consumers became increasingly aware of the benefits of a following healthier lifestyle, including adopting well-balanced diets and which food categories they should be focusing on, to include ... Read More
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Fortified/Functional Beverages in the United Arab Emirates
... deficiency of vitamin D as they rarely spend time outdoors due to the hot climate. Therefore, an increasing number of beverage players are targeting functionality as they offer higher margins due to their above average ... Read More
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Kaempferol Market Size, Share & Trends Analysis Report By Purity (10%, 20%, 50%, 95%, 98%), By Application (Food & Beverages, Cosmetics, Pharmaceuticals, Dietary Supplements), By Region, And Segment Forecasts, 2022 - 2030
... a CAGR of 3.9% from 2022 to 2030. The market is majorly driven by rising consumer awareness regarding different diseases such as diabetes, cancer, and obesity. It is used in various pharmaceutical products on the ... Read More
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Global Chlorella Ingredients Market Size study, by Application (Food and Beverages, Animal Feed, Dietary Supplements, and Other Applications) and Regional Forecasts 2022-2028
... and is anticipated to grow with a healthy growth rate of more than 10.25% over the forecast period 2022-2028. Chlorella is largely used as a health supplement in the United States and Canada, and as ... Read More
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Global Prebiotic Ingredients Market Size study, by Type (Oligosaccharides, Inulin, Polydextrose and Other Types), by Application (Food & Beverage, Dietary Supplements, & Animal Feed), by Source(Roots, Grains, Vegetables aand Other Source) and Regional Forecasts 2022-2028
... Global Prebiotic Ingredients Market is valued at approximately USD 5.7 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 11% over the forecast period 2022-2028. Prebiotics' widespread use ... Read More
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Global Insects Protein Market, By Type (Crickets, Bees, Ants, black Soldier Files, mealworms, Wasps, and Grasshoppers), By End User (Food and Beverages, Animal Feed, Pharmaceuticals, Cosmetics, and Protein Supplements) By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) Trend Analysis, Competitive Market Share & Forecast, 2018-2028
... (APAC), Latin America (LATAM), Middle East & Africa (MEA) Trend Analysis, Competitive Market Share & Forecast, 2018-2028 Global Insects Protein Market to Grow at a CAGR of 23.1% during 2023-2028 Global Insects Protein Market is ... Read More
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Global Prebiotic Ingredients Market - 2022-2029
... during the forecast period (2022-2029). Prebiotics are selectively fermented ingredients that allow specific changes in the composition and activity of the gastrointestinal microflora that benefit host well-being and health. They are dietary fibers including inulin ... Read More
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Global Baobab Powder Market 2022-2026
... Our report on the baobab powder market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Global and Japan Moringa Products Market; by Application(Functional Food & Beverages, Nutraceuticals, Pharmaceuticals, Personal Care and Others);by Type (Leaves and Leaf Powder, Oil, Seeds and Others); and Region –Analysis of Market Size, Share & Trends for 2016 – 2019 and Forecasts to 2030
... for 2016 – 2019 and Forecasts to 2030 Product overview Moringa is the only genus of the Moringaceae flowering plant and is native to the Indian sub-continent. Moringa is currently widely grown in India, the ... Read More
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Allulose Market By Nature (Organic, Conventional), By Type (Powder, Liquid, Crystal), By Application (Food, Bakery and Confectionery, Dairy and Frozen Desserts, Sauces and Dressings, Beverages, Others): Global Opportunity Analysis and Industry Forecast, 2021-2030
... allulose market was valued at $162.5 million in 2021, and is projected to reach $387.8 million by 2030, growing at a CAGR of 10.1% from 2022 to 2030. Allulose is made from grains that are ... Read More
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2022 Global Forecast for Agar Market (2023-2028 Outlook)-High Tech & Emerging Markets Report
... global market is expected to increase from USD xx billion in 2022 to USD xx billion by 2028, at a CAGR of xx% from 2023 to 2028. Estimates on equipment or material sales (product shipments ... Read More
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