Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
-
Insect Protein Market Size, Share, By Insect Type (Crickets, Black Soldier Flies, Mealworms and Others), Application (Food & Beverages, Animal Nutrition, Aqua Feed, Poultry Feed, Pharmaceutical, Cosmetics, and Others), Distribution Channel (Online and Offline), and By Region - Trends, Analysis and Forecast till 2035
... protein market involves gathering, analyzing, and interpreting information about a market, including its consumers, competitors, and overall industry trends. It helps businesses understand their target audience, identify opportunities for growth, and make informed decisions about ... Read More
-
Indonesia Coconut Beverages Market Overview, 2029
... undergone significant growth in recent decades, propelled by increasing local consumption and rising international interest in coconut-derived products. Coconut-based beverages have been deeply woven into the tapestry of traditional Indonesian culture for centuries, particularly in ... Read More
-
Global Shiitake Mushroom Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030
... 2023 and is forecast to a readjusted size of USD 454.7 million by 2030 with a CAGR of 3.4% during review period. The shiitake is an edible mushroom native to East Asia, which is cultivated ... Read More
-
Energy Bar Market in North America 2024-2028
... report on the energy bar market in north america provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More
-
Global Kefir Products Market Growth 2024-2030
... Kefir Products is forecast to a readjusted size of US$ 2614.7 million by 2030 with a CAGR of 6.4% during review period. The research report highlights the growth potential of the global Kefir Products market. ... Read More
-
Functional Drinks in France
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
-
Functional Drinks in the Netherlands
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
-
Functional Drinks North America (NAFTA) Industry Guide 2019-2028
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement between ... Read More
-
Functional Drinks Global Industry Guide 2019-2028
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports ... Read More
-
Functional Drinks Top 5 Emerging Markets Industry Guide 2019-2028
... to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights These countries contributed $30,115.7 million to the global functional drinks ... Read More
-
Functional Drinks Global Industry Almanac 2019-2028
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports ... Read More
-
Confectionery Global Industry Guide 2019-2028
... of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The confectionery market consists of the retail sale of chocolate, gum and sugar confectionery products. The chocolate ... Read More
-
Confectionery North America (NAFTA) Industry Guide 2019-2028
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries ... Read More
-
Confectionery Top 5 Emerging Markets Industry Guide 2019-2028
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights These countries contributed $31,967.1 million to the global confectionery industry in 2023, ... Read More
-
Global Baobab Powder Market 2024-2028
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
-
Functional Drinks in South Korea
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
-
Functional Drinks in Italy
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined ... Read More
-
Functional Drinks in Canada
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks ... Read More
-
Functional Drinks in Brazil
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
-
Functional Drinks in Australia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
-
Global Hemp Extracts Market - 2024-2031
... period 2024-2031. Hemp extract, derived from the entire hemp plant, contains a variety of phytocannabinoids, including cannabidiol (CBD), terpenes, flavonoids and over 400 other naturally occurring chemical compounds. Many consumers believe these compounds work synergistically ... Read More
-
Functional Drinks in Singapore
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
-
Functional Drinks in Germany
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
-
Functional Drinks in Spain
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks ... Read More
-
Functional Drinks in the United Kingdom
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The functional drinks market consists of retail sale of sports drinks and ... Read More
Research Assistance
