Functional Foods & Beverages Market Research Reports & Industry Analysis

Functional food and beverages are first and foremost healthy foods, but it’s differentiated from your average fare by claims of specific health-promoting or disease-preventing properties.

A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.

Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.

The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.

The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.

Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.

Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.

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Functional Foods & Beverages Industry Research & Market Reports

  • Algae Protein Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

    ... global market for algae protein is experiencing significant growth as individuals worldwide become increasingly health conscious and seek healthier food options. Consumers are looking for products that provide additional nutritional value and contain all the ... Read More

  • 2023 Global Forecast for Probiotic Ingredients Market (2024-2029 Outlook)-High Tech & Emerging Markets Report

    ... or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in 2024 ... Read More

  • 2023 Global Forecast for Probiotic Strains Market (2024-2029 Outlook)-High Tech & Emerging Markets Report

    ... or service category is within the NAICS Food Manufacturing industry. The product or service category is within the NAICS Food Manufacturing industry. The global market is expected to increase from USD xx billion in 2024 ... Read More

  • Global Functional and Regular Soda Market (2023 Edition): Analysis by Category (Functional Soda, Regular Soda), Type (Standard, Diet, Fruit Flavored, Others), Distribution Channels, By Region, By Country: Market Insights and Forecast (2019-2029)

    ... Analytics has released a research report titled “Global Functional & Regular Soda Market (2023 Edition)” which provides a complete analysis of the Global Functional & Regular Soda industry in terms of market segmentation By Category ... Read More

  • 2023 Global Forecast for Prebiotic Ingredients Market (2024-2029 Outlook)-High Tech & Emerging Markets Report

    ... or service category is within the NAICS Chemical Manufacturing industry. The product or service category is within the NAICS Chemical Manufacturing industry. The global market is expected to increase from USD xx billion in 2024 ... Read More

  • 2023 Global Forecast for Probiotics Market (2024-2029 Outlook)-High Tech & Emerging Markets Report

    ... service category is within the NAICS Medical Laboratories industry. The product or service category is within the NAICS Medical Laboratories industry. The global market is expected to increase from USD xx billion in 2024 to ... Read More

  • Argentina Probiotics Market Overview, 2028

    ... by the rising consumer preference for preventative healthcare as well as the discovery of effective probiotic strains. When ingested in sufficient quantities, probiotics have beneficial effects on the body, such as better gut health and ... Read More

  • Colombia Probiotics Market Overview, 2028

    ... of the importance of gut health and the benefits of probiotics has fueled the demand for probiotic products on the market. Digestive health issues, such as irritable bowel syndrome, indigestion, and bloating, are prevalent in ... Read More

  • United Arab Emirates (UAE) Probiotics Market Overview, 2028

    ... probiotic market is rapidly expanding as a result of growing concerns about wellness and overall well-being, particularly among the younger population. The creation of cutting-edge and unusual probiotic strains for specialised purposes is further propelling ... Read More

  • United Kingdom (UK) Probiotics Market Overview, 2028

    ... is expanding as consumers' concerns about preventative healthcare and the efficacy of probiotic microorganisms on health develops. Demand for probiotics has risen due to a growth in the use of functional foods, which, in addition ... Read More

  • Japan Probiotics Market Overview, 2028

    ... the cultural acceptance and familiarity of probiotics in Japan. In the mid-20th century, yoghurt gained popularity in Japan as a result of increased awareness about its health benefits. The introduction of yoghurt production techniques from ... Read More

  • Australia Probiotics Market Overview, 2028

    ... probiotic products. Australian consumers have shown a strong interest in probiotics and their role in supporting digestive health, immunity, and overall well-being. There is a growing trend towards seeking natural and holistic approaches to health, ... Read More

  • Mexico Probiotics Market Overview, 2028

    ... and overall well-being, the probiotic market in Mexico is experiencing remarkable growth. Mexican consumers are becoming increasingly health-conscious and seeking products that promote overall wellness. Probiotics, with their potential to support digestive health, boost the ... Read More

  • India Probiotics Market Overview, 2028

    ... disorders such as gastroesophageal reflux disease, cancer, lactose intolerance, and hiatal hernia, combined with the growing number of women suffering from obesity, vaginal infections, and other issues, is creating a favourable market outlook in the ... Read More

  • South Africa Probiotics Market Overview, 2028

    ... its impact on overall well-being, the demand for probiotics has increased. Consumers are actively seeking goods that boost digestive health, immunity, and overall wellness, making the market ripe for probiotic options. South Africa has a ... Read More

  • North America Probiotics Market Outlook, 2028

    ... people in North America incorporate probiotics into their daily routines to promote overall wellness. North America has been at the forefront of conducting clinical research on probiotics. Numerous studies have investigated the efficacy of different ... Read More

  • Global Probiotics Market Overview, 2023-28

    ... researched for their ability to improve gut health, strengthen the immune system, and promote general well-being. They work by restoring the balance of gut flora, which is essential for digestive health and immunological function. Probiotics ... Read More

  • Global Probiotics Market Outlook, 2028

    ... ensure proper digestive system function. They can be taken orally or as supplements. Probiotics also protect healthy organisms from potentially dangerous ones. Products containing probiotics are currently utilized to identify and treat neurological abnormalities, digestive ... Read More

  • Spain Probiotics Market Overview, 2028

    ... a rich culinary heritage, Spaniards are becoming increasingly conscious of their dietary choices and seeking natural solutions to support digestive health. The demand for probiotic products, which contain live microorganisms that confer health benefits when ... Read More

  • China Probiotics Market Overview, 2028

    ... increasing health consciousness, the demand for probiotics has surged as individuals seek natural solutions to support their well-being. China's probiotic market encompasses a wide range of products, including supplements, functional foods, beverages, and animal feed ... Read More

  • France Probiotics Market Overview, 2028

    ... benefits of probiotics, the rising prevalence of chronic diseases, and the growing demand for functional foods and beverages. Probiotics, live microorganisms that confer health benefits when consumed in adequate amounts, have captured the attention of ... Read More

  • Canada Probiotics Market Overview, 2028

    ... beneficial bacteria and yeasts that promote a healthy gut microbiome, have gained significant recognition for their role in improving digestion, boosting the immune system, and enhancing overall well-being. In Canada, the probiotics market has seen ... Read More

  • Europe Probiotics Market Outlook, 2028

    ... the prevalence of various lifestyle-related diseases such as diabetes and obesity. Innovation and product research and development have provided new growth opportunities for Europe Probiotics manufacturers. The use of probiotics has gained popularity in recent ... Read More

  • South America Probiotics Market Outlook, 2028

    ... the acceptance and consumption of probiotic-rich foods in the region. South American consumers are showing a growing interest in functional foods and dietary supplements that provide additional health benefits. Probiotics are being incorporated into various ... Read More

  • Germany Probiotics Market Overview, 2028

    ... which have come to incorporate supplements such as probiotics. Probiotics, which are living bacteria and yeasts that provide health advantages when taken, have grown in popularity among German customers who are becoming more health-conscious. Germans ... Read More

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