Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Global Probiotic Water Market - 2024-2031
... forecast period 2024-2031. Growing awareness among consumers about the importance of digestive health and the role of probiotics in maintaining gut balance. This heightened awareness is driving demand for probiotic-infused beverages like probiotic water, which ... Read More
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Global Fruit-Based Probiotic Drinks Market - 2024-2031
... the forecast period 2024-2031. There is a growing demand for functional beverages among health-conscious consumers. Fruit-based probiotic drinks are perceived as natural and beneficial for digestive health, immunity, and overall well-being, driving market growth. Innovation ... Read More
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Global Probiotic Tea Market - 2024-2031
... forecast period 2024-2031. There is a growing awareness among consumers about the importance of gut health and its impact on overall well-being. Probiotic tea, which combines the health benefits of tea with probiotics known for ... Read More
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Global Trend Study - Australia: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - France: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Japan: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Indonesia: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - South Korea: A Roadmap Between Consumers and Your Products
... of shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource ... Read More
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Global Trend Study - Taiwan: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Egypt: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - UK: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Hong Kong: A Roadmap Between Consumers and Your Products
... of shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource ... Read More
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Global Trend Study - China: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - India: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Malaysia: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Nigeria: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Pakistan: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Turkey: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Thailand: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Saudi Arabia: A Roadmap Between Consumers and Your Products
... of shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource ... Read More
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Global Trend Study - Brazil: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Germany: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Canada: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Mexico: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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Global Trend Study - Poland: A Roadmap Between Consumers and Your Products
... shoppers and their attitudes and behaviors around food, health, and wellness lifestyle habits. It has been conducted internationally since the year 2000 in 40 international markets. This study is a rich baseline information resource for ... Read More
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