Diet Food & Weight Loss Market Research Reports & Industry Analysis

In the retail market, various types of “diet food” products are available to make it more convenient and less painful for consumers to lose weight and to make healthier, more responsible eating choices. A steady influx of new product introductions means that the diet market has expanded across a wide range of food and beverage categories, including many not traditionally associated with weight loss. Traditionally, the core diet food categories included meal replacement liquids and powders, as well as diet- or weight-loss positioned versions of frozen dinners or food bars. Special medical diet products (such as those for diabetics) also form part of the diet food arena.

Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.

Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.

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Diet Food & Weight Loss Industry Research & Market Reports

  • Meal Replacement Bars

    ... by 2030, growing at a CAGR of 4.0% over the analysis period 2023-2030. Wrappers Packaging Type, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$274.8 Million ... Read More

  • Consumer Health in Finland

    ... are increasingly opting for generics and basic offerings. At the same time other categories, including vitamins and dietary supplements, digestive remedies, and sports nutrition, are performing more robustly. Euromonitor International's Consumer Health in Finland report ... Read More

  • Weight Management and Wellbeing in Finland

    ... ingredients and consistency of products. In addition to this, the overall trend has been away from weight management to active sports diets in line with a generally more holistic, proactive and preventive approach to maintaining ... Read More

  • Weight Management and Wellbeing in Portugal

    ... through healthier nutrition, diets and physical activity. In addition, the arrival of so-called “miracle” products as Ozempic, which is achieving high sales in Portugal, is dampening demand for alternative weight management products. Inflation continues to ... Read More

  • Weight Management and Wellbeing in South Korea

    ... low value growth in 2024, and to turn to retail volume decline, after seven years of strong performances. Over the past five years, the category boasted a remarkable retail current value CAGR of 34%, which ... Read More

  • Consumer Health in Australia

    ... suffering, as some consumers are also being forced to reduce spending on essentials such as groceries to keep up with bills and debts. In general, consumer health is a resilient industry. Categories such as analgesics ... Read More

  • Weight Management and Wellbeing in Australia

    ... overweight or obese in 2022. This proportion has increased over the past decade, from 62.8% in 2011-2012, driven by growing obesity, which increased from 27.5% to 31.7% over the same period. Among children aged 5-17 ... Read More

  • Weight Management and Wellbeing in Spain

    ... which promote healthy diets and lifestyles, local consumers want an easy approach to weight loss – something the category does not offer. Indeed, it is noted that consumers generally seek a “magic pill” with the ... Read More

  • Weight Management and Wellbeing in Dominican Republic

    ... Dominican Republic. Its key ingredient, Semaglutide, which is also used as an antidiabetic medication, is effective at treating obesity, and its soaring popularity is leading to reduced demand for weight management and wellbeing products. Currently ... Read More

  • Weight Management and Wellbeing in the Netherlands

    ... of the health risks associated with obesity.. As Dutch consumers seek effective solutions for maintaining a healthy weight and improving overall wellbeing, products such as meal replacement products offer a convenient and controlled option for ... Read More

  • Weight Management and Wellbeing in the Czech Republic

    ... Republic. Category growth is mostly fuelled by slimming teas and weight loss supplements. There are only two active players in OTC obesity treatments and the development of retail sales is limited to availability. Retail value ... Read More

  • Weight Management and Wellbeing in Croatia

    ... need to reduce weight and combat rising obesity rates. However, recent price hikes, have hindered category growth. Consumers are now more price-sensitive and tend to prioritise other purchases, resulting in weight management and wellbeing products ... Read More

  • Consumer Health in Croatia

    ... has brought clear benefits to Croatia’s economy, local consumers witnessed additional price increases following the switch from the national currency Croatian Kuna (HRK) to the Euro. Overall, consumer health in Croatia is managing to stay ... Read More

  • Consumer Health in Georgia

    ... of OTC products. The influx of immigrants from Russia, Ukraine and Belarus to Georgia in 2022, prompted by the war in Ukraine, is gradually decreasing. At the same time, tourism continues to recover, positively impacting ... Read More

  • Weight Management and Wellbeing in Hungary

    ... increases. Retail volume sales are starting to recover notably in weight loss supplements. An increasing number of consumers are suffering with weight problems, resulting from bad eating habits, although simply want to lose weight due ... Read More

  • Weight Management and Wellbeing in Malaysia

    ... of living, which makes it increasingly difficult for consumers to allocate discretionary income towards weight loss supplements or meal replacement programmes, which often come with high upfront costs. As a result, many Malaysians are prioritising ... Read More

  • Weight Management and Wellbeing in Greece

    ... meal replacement is set to post only a slight decline over 2024, following a slump in 2022 and a fast rebound in 2023. The overall performance is largely affected by strong pressure on disposable incomes ... Read More

  • Weight Management and Wellbeing in Bulgaria

    ... weight management products. The increasing number of people leading a sedentary lifestyle and looking for quick and easy weight loss solutions is driving demand, especially among women. As there is a constant pressure to maintain ... Read More

  • Weight Management and Wellbeing in Bolivia

    ... significant decline in foreign currency reserves, is contributing to higher prices, particularly for imported products. Given that the majority of items within this category are imported, the scenario is dampening volume sales. Consequently, consumers are ... Read More

  • Weight Management and Wellbeing in Bosnia and Herzegovina

    ... wellness trends on everyday lifestyles, as more consumers prioritise maintaining a healthy body and fitness levels. With rising concerns about physical appearance and general wellbeing, consumer purchasing habits have shifted, supporting the growth of this ... Read More

  • Weight Management and Wellbeing in Canada

    ... 2023. Meal replacement has struggled as multiple factors have continued to challenge the category, including budget conscious consumers who are more careful with their spending due to high rates of inflation; competition from dietary supplements, ... Read More

  • Weight Management and Wellbeing in Denmark

    ... option for some consumers, there has been a noticeable shift towards more holistic approaches to health and weight management. Danish consumers are increasingly adopting healthier lifestyles that include regular physical exercise and balanced diets, which ... Read More

  • Weight Management and Wellbeing in Colombia

    ... in 2023, only supplement nutrition drinks is expected to post positive growth at the end of the review period. Meal replacement is struggling due to the high prices of products and the need to consume ... Read More

  • Weight Management and Wellbeing in Georgia

    ... are also interested in products that offer lasting effects. Awareness regarding weight management and wellbeing is rising, particularly among young and mid-aged urban Georgians. As a result, there is a growing preference for products that ... Read More

  • Consumer Health in China

    ... growth rates returning to the pre-pandemic level. In terms of categories, OTC, which was most heavily impacted and saw growth spurred during the COVID-19 peak, is projected to return to slower growth in 2024, after ... Read More

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