Diet Food & Weight Loss Market Research Reports & Industry Analysis
Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.
Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.
Diet Food & Weight Loss Industry Research & Market Reports
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Weight Management and Wellbeing in Pakistan
... high. The range of product offerings also remains limited to supplement nutrition drinks and weight loss supplements. Offerings within this segment are also considered expensive, which further hinders volume sales. As such, with the continuing ... Read More
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Weight Management and Wellbeing in Uzbekistan
... Uzbeks tend to regard obesity as a sign of being “well-fed” and prosperous. Euromonitor International's Weight Management and Wellbeing in Uzbekistan report offers a comprehensive guide to the size and shape of the market at ... Read More
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Consumer Health in Slovenia
... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More
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Consumer Health in Serbia
... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More
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Weight Management and Wellbeing in Slovenia
... remotely, which require little movement. Many consumers then spend evenings in front of the TV and computer, which also involves limited movements and adds to the growing weight problems. This is driving demand for weight ... Read More
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Weight Management and Wellbeing in Kenya
... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More
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Consumer Health in Uzbekistan
... led to limited availability and instability, with the range of options falling. Consequently, there is set to be a noticeable decrease in sales volume, particularly affecting market players who are unable to implement the necessary ... Read More
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Consumer Health in Taiwan
... population, which is especially prone to chronic conditions such as arthritis, allergies, and digestive issues. This has led to a heightened demand for OTC medications aimed at addressing the symptoms of these common concerns. Euromonitor ... Read More
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Weight Management and Wellbeing in Norway
... experiencing a heavy decline before the COVID-19 crisis, but received an upswing in performance as some consumers took the opportunity to lose weight during the pandemic. However, since then, the category’s performance has once again ... Read More
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Weight Management and Wellbeing in Lithuania
... sceptical of claims that weight loss products will produce beneficial results. Weight management is not traditionally a first choice for consumers in Lithuania regarding weight management or losing weight. Competition from sports nutrition, healthier diets ... Read More
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Weight Management and Wellbeing in Latvia
... and weight goals. Products like protein powders and meal replacement from brands like MyProtein and Optimum Nutrition are becoming go-to choices for those looking to both manage their weight and enhance their athletic performance. This ... Read More
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Weight Management and Wellbeing in Uruguay
... current value terms. This performance is thanks to the progressive expansion of the age range of consumers, with younger adult consumers becoming increasingly interested in adopting a preventative approach to health and wellbeing, with a ... Read More
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Consumer Health in Lithuania
... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Weight Management and Wellbeing in Morocco
... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More
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Consumer Health in Latvia
... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More
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Consumer Health in Costa Rica
... deflation over the first half of the year amidst the strong appreciation of the colón against the US dollar. Most categories have expanded in volume terms, with several poised to register improved performances in this ... Read More
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Weight Management and Wellbeing in Israel
... the year, thanks to a nationwide problem with obesity and obesity related illnesses such as type 2 diabetes. However, the Israeli market is suffering from the craze for instant and faddy supplements that have led ... Read More
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Weight Management and Wellbeing in Slovakia
... year. Demand is being driven the increasing prevalence of obesity and overweight individuals in the country, As of 2022, approximately 15.9% of Slovakians were classified as obese, according to the Statistical Office of the Slovak ... Read More
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Consumer Health in Morocco
... cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure. Euromonitor International's Consumer Health in Morocco report offers a ... Read More
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Weight Management and Wellbeing in Costa Rica
... numbers of people in the country are becoming overweight or obese, and recognise that this heightens their risk of developing serious illnesses such as heart disease, type 2 diabetes and certain forms of cancer. Many ... Read More
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Weight Management and Wellbeing in Nigeria
... pressures that have weakened consumer spending power. Rising unit prices, primarily driven by the depreciation of the local currency (and exacerbated by the fact that most weight management products are imported), have negatively affected demand. ... Read More
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Consumer Health in Saudi Arabia
... and wellness goals, and business fulfilling this purpose. As per Saudi Arabia’s Vision 2030, the country aims to localise various industries, including the pharmaceutical sector. This is to enhance the Kingdom's self-sufficiency in producing essential ... Read More
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Weight Management and Wellbeing in Egypt
... antidiabetic medications are in the spotlight, with well-known brand names including Ozempic (semaglutide), Saxenda (liraglutide), and Mounjaro (tirzepatide). Whilst coming under different names in brands and compounds, these medications work in a similar way and ... Read More
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Weight Management and Wellbeing in Saudi Arabia
... during the pandemic. However, as the government continues to promote healthy eating habits and lifestyles to curb the high obesity rates in Saudi Arabia, demand for OTC obesity remains significantly higher than 2019 levels, as ... Read More
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Weight Management and Wellbeing in Kazakhstan
... population that is more attentive to health and wellbeing in the wake of the pandemic. As a result, more and more consumers see that the problem of overweightness and obesity affects their general state. Demand ... Read More
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