Diet Food & Weight Loss Market Research Reports & Industry Analysis

In the retail market, various types of “diet food” products are available to make it more convenient and less painful for consumers to lose weight and to make healthier, more responsible eating choices. A steady influx of new product introductions means that the diet market has expanded across a wide range of food and beverage categories, including many not traditionally associated with weight loss. Traditionally, the core diet food categories included meal replacement liquids and powders, as well as diet- or weight-loss positioned versions of frozen dinners or food bars. Special medical diet products (such as those for diabetics) also form part of the diet food arena.

Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.

Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.

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Diet Food & Weight Loss Industry Research & Market Reports

  • Weight Management and Wellbeing in Poland

    ... for a slight increase in supplement nutrition drinks. Consumers are shifting their focus from losing weight to looking to lead a healthy lifestyle and consumers are paying more attention to the nutritional content of what ... Read More

  • Meal Replacement Bars and Shakes Market Size, Trends, Analysis, and Outlook By Type (Meal Replacement Bars, Powder Shakes, Ready to Drink Shakes), By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Specialty stores, Online, Others), by Country, Segment, and Companies, 2024-2032

    ... and Companies, 2024-2032 Global Matcha Biscuit Market Size is valued at $XX Million in 2024 and is forecast to register a growth rate (CAGR) of 7.2% to reach $XX Million by 2032. The matcha biscuit ... Read More

  • Weight Management and Wellbeing in Serbia

    ... and impacting volume sales as consumers remain focused on buying essential goods. The high prices of weight management and wellbeing products is a limitation to overall category growth as they are unaffordable to most consumers ... Read More

  • Weight Management and Wellbeing in Switzerland

    ... trends have created a favourable environment for the growth of such products, as more consumers are actively seeking ways to manage their excess weight. Euromonitor International's Weight Management and Wellbeing in Switzerland report offers a ... Read More

  • Weight Management and Wellbeing in Ukraine

    ... performance, demand has also increase. This dynamism is despite the tough economic conditions and demographic problems facing the country as a result of Russia’s war. Ukrainian consumers are opting for such products as awareness of ... Read More

  • Weight Management and Wellbeing in Turkey

    ... to treat themselves during a time of increased anxiety. As such, when restrictions were eased, consumers started to take better care of themselves, further aligned with the health and wellness trend. Many consumers started to ... Read More

  • Weight Management and Wellbeing in South Africa

    ... obesity is not only an issue for adults, as it is believed to also affect children as young as six years old. Nevertheless, in South Africa, the highest rates of obesity are recorded amongst women. ... Read More

  • Weight Management and Wellbeing in Taiwan

    ... the population is on the rise, driven in part by the widespread habit of late-night snacking, a common practice in Taiwan, where food culture is highly celebrated. Taichung, in particular is renowned for its famous ... Read More

  • Weight Management and Wellbeing in Sweden

    ... typically try to battle their weight problems by other means, including taking up sports, taking care of what – and how much - they eat and drink, and experimenting with different diets. These methods are ... Read More

  • Weight Management and Wellbeing in Pakistan

    ... high. The range of product offerings also remains limited to supplement nutrition drinks and weight loss supplements. Offerings within this segment are also considered expensive, which further hinders volume sales. As such, with the continuing ... Read More

  • Weight Management and Wellbeing in Uzbekistan

    ... Uzbeks tend to regard obesity as a sign of being “well-fed” and prosperous. Euromonitor International's Weight Management and Wellbeing in Uzbekistan report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Consumer Health in Slovenia

    ... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More

  • Consumer Health in Serbia

    ... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More

  • Weight Management and Wellbeing in Slovenia

    ... remotely, which require little movement. Many consumers then spend evenings in front of the TV and computer, which also involves limited movements and adds to the growing weight problems. This is driving demand for weight ... Read More

  • Weight Management and Wellbeing in Kenya

    ... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More

  • Consumer Health in Uzbekistan

    ... led to limited availability and instability, with the range of options falling. Consequently, there is set to be a noticeable decrease in sales volume, particularly affecting market players who are unable to implement the necessary ... Read More

  • Consumer Health in Taiwan

    ... population, which is especially prone to chronic conditions such as arthritis, allergies, and digestive issues. This has led to a heightened demand for OTC medications aimed at addressing the symptoms of these common concerns. Euromonitor ... Read More

  • Weight Management and Wellbeing in Norway

    ... experiencing a heavy decline before the COVID-19 crisis, but received an upswing in performance as some consumers took the opportunity to lose weight during the pandemic. However, since then, the category’s performance has once again ... Read More

  • Weight Management and Wellbeing in Lithuania

    ... sceptical of claims that weight loss products will produce beneficial results. Weight management is not traditionally a first choice for consumers in Lithuania regarding weight management or losing weight. Competition from sports nutrition, healthier diets ... Read More

  • Weight Management and Wellbeing in Latvia

    ... and weight goals. Products like protein powders and meal replacement from brands like MyProtein and Optimum Nutrition are becoming go-to choices for those looking to both manage their weight and enhance their athletic performance. This ... Read More

  • Weight Management and Wellbeing in Uruguay

    ... current value terms. This performance is thanks to the progressive expansion of the age range of consumers, with younger adult consumers becoming increasingly interested in adopting a preventative approach to health and wellbeing, with a ... Read More

  • Consumer Health in Lithuania

    ... to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries. Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More

  • Weight Management and Wellbeing in Morocco

    ... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More

  • Consumer Health in Latvia

    ... to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen ... Read More

  • Consumer Health in Costa Rica

    ... deflation over the first half of the year amidst the strong appreciation of the colón against the US dollar. Most categories have expanded in volume terms, with several poised to register improved performances in this ... Read More

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