Diet Food & Weight Loss Market Research Reports & Industry Analysis

In the retail market, various types of “diet food” products are available to make it more convenient and less painful for consumers to lose weight and to make healthier, more responsible eating choices. A steady influx of new product introductions means that the diet market has expanded across a wide range of food and beverage categories, including many not traditionally associated with weight loss. Traditionally, the core diet food categories included meal replacement liquids and powders, as well as diet- or weight-loss positioned versions of frozen dinners or food bars. Special medical diet products (such as those for diabetics) also form part of the diet food arena.

Leading diet and weight loss plans have boosted their success and market presence with enormous commercial enterprises that include retail establishments, websites, and book and software products, along with branded diet food products. The food products available from such leading weight loss plans include food bars, drink mixes, breakfast cereals, shelf-stable or frozen lunch or dinner ready meals, as well as nutrition, calorie, and portion-control snack and dessert products of all types. Diet food products may be further tagged with claims such as “light” or “lean,” as well as more specific descriptors such as “low-fat” or “fat-free” (as with milk or cottage cheese), “low-sugar” or “sugar-free” (as with diet sodas or chewing gum), or both low-fat and low-sugar (as with yogurt products). For consumers interested in diet foods and beverages, the notion of convenience is key. In addition to portable and quick-serve products, convenience means a wider range of diet food and beverage options more widely available at retail—and options that stand up against general-market fare in both taste and convenience.

Within the U.S. market, the marketing and consumption of diet foods takes place in the context of a national obesity crisis. Obesity in the United States has risen steadily for half a century, and at epidemic rates during the most recent decades. Hundreds of thousands of U.S. adult deaths each year are attributable to unhealthy dietary habits, as well as health problems caused by physical inactivity and sedentary behavior, such that obesity ranks as a leading cause of preventable death in United States. Obesity is found worldwide, of course, but the prevalence of these conditions in the United States ranks at the highest levels among developed nations.

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Diet Food & Weight Loss Industry Research & Market Reports

  • Weight Reduction Services

    ... Major companies include Jenny Craig, Nutrisystem, and Weight Watchers (all based in the US), as well as Dukan Diet (France), Nutrition & Diet Center (Saudi Arabia), and Rosemary Conley (UK). COMPETITIVE LANDSCAPE Consumers' excess weight, ... Read More

  • Meal Replacement Product Manufacturing in the US - Industry Market Research Report

    ... to lose weight, has remained strong during the current period. Although many consumers have reduced discretionary expenditures in response to the unfavorable economic environment during COVID-19, industry revenue still increased in 2020 as consumers sought ... Read More

  • Weight Management and Wellbeing in Indonesia

    ... women are classified as overweight or obese, a figure that is nearly double the rate observed in men. This upward trend is largely fuelled by the growing availability and consumption of unhealthy food options, such ... Read More

  • Online Weight Loss Services in the US - Industry Market Research Report

    ... continued adoption of internet platforms. Consumers that have become increasingly comfortable using the internet have turned toward industry players for weight management consultations, products, and resources. Even the largest weight loss enterprises have continually invested ... Read More

  • Weight Management and Wellbeing in Romania

    ... to inflation, there is also a modest increase in demand for products like weight loss supplements and slimming teas. Concerns about weight are particularly significant, with many adults and a notable percentage of children being ... Read More

  • Weight Management and Wellbeing in Cameroon

    ... the proportion not doing physical exercise is around 27%. However, despite this, the country continues to see restrictions around the availability of certain OTC obesity medicines. For example, there is currently no marketing authorisation for ... Read More

  • Global Slimming Tea Market 2024-2028

    ... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More

  • Weight Management and Wellbeing in North Macedonia

    ... register improved results in volume terms. Robust demand reflects rising awareness among consumers that being overweight or obese can put them at higher risk of developing serious illnesses like heart disease, hypertension, type 2 diabetes ... Read More

  • Consumer Health in Cameroon

    ... increase in prices in production costs in Cameroon by the end of 2023, while that of other industries fell. This, combined with the high cost of living, means prices of consumer health products sold at ... Read More

  • Weight Management and Wellbeing in Tunisia

    ... Smugglers are taking advantage of this situation to sell illegal weight management products. The smuggled products are typically appetite suppressants sold in traditional souks and online via Facebook pages and groups. Due to the health ... Read More

  • Weight Management and Wellbeing in Poland

    ... for a slight increase in supplement nutrition drinks. Consumers are shifting their focus from losing weight to looking to lead a healthy lifestyle and consumers are paying more attention to the nutritional content of what ... Read More

  • Weight Management and Wellbeing in Serbia

    ... and impacting volume sales as consumers remain focused on buying essential goods. The high prices of weight management and wellbeing products is a limitation to overall category growth as they are unaffordable to most consumers ... Read More

  • Weight Management and Wellbeing in Switzerland

    ... trends have created a favourable environment for the growth of such products, as more consumers are actively seeking ways to manage their excess weight. Euromonitor International's Weight Management and Wellbeing in Switzerland report offers a ... Read More

  • Weight Management and Wellbeing in Ukraine

    ... performance, demand has also increase. This dynamism is despite the tough economic conditions and demographic problems facing the country as a result of Russia’s war. Ukrainian consumers are opting for such products as awareness of ... Read More

  • Weight Management and Wellbeing in Turkey

    ... to treat themselves during a time of increased anxiety. As such, when restrictions were eased, consumers started to take better care of themselves, further aligned with the health and wellness trend. Many consumers started to ... Read More

  • Weight Management and Wellbeing in South Africa

    ... obesity is not only an issue for adults, as it is believed to also affect children as young as six years old. Nevertheless, in South Africa, the highest rates of obesity are recorded amongst women. ... Read More

  • Weight Management and Wellbeing in Taiwan

    ... the population is on the rise, driven in part by the widespread habit of late-night snacking, a common practice in Taiwan, where food culture is highly celebrated. Taichung, in particular is renowned for its famous ... Read More

  • Weight Management and Wellbeing in Sweden

    ... typically try to battle their weight problems by other means, including taking up sports, taking care of what – and how much - they eat and drink, and experimenting with different diets. These methods are ... Read More

  • Weight Management and Wellbeing in Pakistan

    ... high. The range of product offerings also remains limited to supplement nutrition drinks and weight loss supplements. Offerings within this segment are also considered expensive, which further hinders volume sales. As such, with the continuing ... Read More

  • Weight Management and Wellbeing in Uzbekistan

    ... Uzbeks tend to regard obesity as a sign of being “well-fed” and prosperous. Euromonitor International's Weight Management and Wellbeing in Uzbekistan report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Consumer Health in Slovenia

    ... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More

  • Consumer Health in Serbia

    ... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More

  • Weight Management and Wellbeing in Slovenia

    ... remotely, which require little movement. Many consumers then spend evenings in front of the TV and computer, which also involves limited movements and adds to the growing weight problems. This is driving demand for weight ... Read More

  • Weight Management and Wellbeing in Kenya

    ... illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe ... Read More

  • Consumer Health in Uzbekistan

    ... led to limited availability and instability, with the range of options falling. Consequently, there is set to be a noticeable decrease in sales volume, particularly affecting market players who are unable to implement the necessary ... Read More

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